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How To Always Stay Ahead of the Digital Marketing Curve - AlleyWatch

How To Always Stay Ahead of the Digital Marketing Curve - AlleyWatch | The MarTech Digest | Scoop.it
Here’s how my team both examined and experimented with digital media industry trends to yield better insights and innovation.

Keep up with industry changes. 
Attend industry events and inexpensive classes. 
Know your customer. 
Research open rates. 
Always be testing. 
Focus on search engine optimization. 
Use clear metrics. 
CYDigital/marteq.io's insight:

Read The MarTech Digest: simple and convenient.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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9 Digital Marketing Certifications for 2017 - Digital Information World

9 Digital Marketing Certifications for 2017 - Digital Information World | The MarTech Digest | Scoop.it
If you are a person who is so much interested in digital marketing the first thing you should do is to get certified by Google, Bing or HubSpot.
CYDigital/marteq.io's insight:

Recommendations: forget Bing, YT, others. Consider not only HubSpot and FB, but Google Analytics, Marketo, Act-On, a predictive tool (your choice), and a CDP (your choice).

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Act-On Sets a New Standard in Customer Success with Act-On University’s Free, Unlimited, and Individualised Course Curriculum

Act-On Sets a New Standard in Customer Success with Act-On University’s Free, Unlimited, and Individualised Course Curriculum | The MarTech Digest | Scoop.it
Act-On Software, the leading provider of adaptive marketing automation for fast-growing businesses, today announced latest enhancements made to Act-On University, with new individualized course curriculums designed to support different marketing roles, experience levels, and learning styles, and courses delivered via a live, interactive learning environment. The redesigned education program provides end-users unlimited access with zero tuition costs, further underscoring Act-On’s commitment to customer success.

Fast-growing organisations can face a steep learning curve when it comes to successful deployment and adoption of marketing automation; high costs, inaccessibility of training, and the inflexibility of course delivery often stand in the way. Act-On believes that education should adapt to each individual’s needs and preferences, and is the only marketing automation vendor eliminating these adoption barriers by offering unlimited access to an extensive curriculum of 40+ courses that support marketers at all stages of deployment, and across all skill levels and learning styles – with the objective of delivering more meaningful learning experiences that enrich their careers.
CYDigital/marteq.io's insight:

It's better than what you think it is. This is CONTENT!

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

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B2B Marketing Technology Strategy and Resources for Small to Midsized Businesses - B2BMarketing.Technology

B2B Marketing Technology Strategy and Resources for Small to Midsized Businesses - B2BMarketing.Technology | The MarTech Digest | Scoop.it
B2BMarketing.Technology is designed to help marketing professionals—particularly in small-to-midsized B2B companies—make more strategic decisions about acquiring marketing technology (martech) tools and applications, by utilizing a framework that’s an extension of the established web presence optimization model.

CYDigital/marteq.io's insight:

New website.

 

If you enjoy reading The MarTech Digest, then PLEASE retweet this:  https://ctt.ec/14RpG 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free.
 Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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7 hot marketing certifications and how they pay off - CIO

7 hot marketing certifications and how they pay off - CIO | The MarTech Digest | Scoop.it
Certifications are a great way to reinforce your skills and expertise on your resume, but not all certifications are worth your time. See how these seven popular marketing certifications stack up, and how they'll impact your salary.
CYDigital/marteq.io's insight:

Presented in the form of a slideshow. Most if not all of us know about Pragmatic. I ignored the salary info.

 

If you enjoy reading The MarTech Digest, then PLEASE retweet this:  https://ctt.ec/14RpG 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free.
 Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Three key marketing skills for 2017 - Econsultancy

Three key marketing skills for 2017 - Econsultancy | The MarTech Digest | Scoop.it
1. CRM

CRM can now provide business value across the whole customer lifecycle. This means that marketers should become more familiar with the CRM now as it is more than the system used only by the call centre.

2. Applied analytics

Marketers now have sufficient data to be confident about conclusions drawn from analysis and so applied analytics is now becoming a greater part of their job.   

3. Customer journey mapping

Marketers who take up the mantle and spend time on the customer journey are likely to benefit by pulling ahead of the competition.  Some benefits include more efficient media spend, improved customer metrics such as Net Promoter Score, decreased time-to-conversion, and greater customer retention.
CYDigital/marteq.io's insight:

Especially #2! And there's a significant opportunity for vendors to benefit from simplification.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Bridging the Marketing Skills Gap – Revisited | SiriusDecisions

Bridging the Marketing Skills Gap – Revisited | SiriusDecisions | The MarTech Digest | Scoop.it
Doing so requires a greater focus from across and within the marketing organization, along with dedicated ownership, accountability and governance. Why? Think about a typical b-to-b organization’s focus on sales enablement. Is marketing enablement somehow less important? Of course not. The problem is that it just doesn’t exist today, and the CMO can’t do it alone. Just as the sales enablement discipline has evolved into a dedicated function ensuring that the sales team has the necessary skills and training, tools, processes, and programs, so too must marketing enablement. This new function will finally allow the CMO to make sure the b-to-b marketing team is at the top of its game every day. After all, change is the only constant.
CYDigital/marteq.io's insight:

Easy answer: there's no formality. Look at IT, and each of it's myriad of disciplines: each one has a path to formalized training.

 

No curriculum. No trainers. No certification. It's an amoeba. 

 

marketingIO executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more. #MarTech #DigitalMarketing

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What You Missed At The B2B Marketing Forum — If You Weren't There - Forrester

What You Missed At The B2B Marketing Forum — If You Weren't There - Forrester | The MarTech Digest | Scoop.it

"Wow! It may have taken place seven days ago, but I am still exhausted — and exhilarated — from our inaugural B2B Marketing Forumin Miami last week. Here is a short recap of what we covered during the two days..."

CYDigital/marteq.io's insight:

Strongly encourage you to CT to see what was covered so that you have an idea as to what it on the leading edge.

 

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Keeping Up with MarTech is Hard, But You Don't Have to Do It Alone - CMSwire

Keeping Up with MarTech is Hard, But You Don't Have to Do It Alone - CMSwire | The MarTech Digest | Scoop.it
  • Take a disciplined approach to staying at the forefront of technology. Most have a list of trusted publications and bloggers they read regularly and commit a portion of every day to research and reading — as much as 25 percent
  • Leverage their peer networks and reach out often to see what their colleagues are testing and looking at
  • Attend conferences to extend their peer networks and hear the latest from vendors and other marketers about the new tools available.  Note: many of these technologists work to acquire speaking slots at these events as a way of defraying costs. If you speak at a conference most conference organizers will comp you with a free pass
  • Keep diligent records of tools they have discovered, tested and used. One of my close colleagues has a spreadsheet that documents every tool she has used, tested or vendor she’s talked to, for the last 15 years
  • Proactively identify tools to test in the near term, as well as for the next quarter, next year or for a particular project that they anticipate kicking off
  • Gather as much information as they can when they spot a new tool, and look to find any analyst commentary or peer reviews. 
CYDigital/marteq.io's insight:

Better yet...

 

READ THIS BLOG EVERY DAY!!!

Email your comments to joe@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Marketing Skills: How To Learn Any Skill In 11 Simple Steps - CoSchedule

Marketing Skills: How To Learn Any Skill In 11 Simple Steps - CoSchedule | The MarTech Digest | Scoop.it
  1. Spell out your problem
  2. Determine your goal
  3. Explore the forces of change
  4. Brainstorm the forces of resistance
  5. Define your strategy to start
  6. Write down your goal and strategy
  7. Follow your strategy
  8. Crave the results
  9. Believe that you will build the skill
  10. Hone your procedure
  11. Never stop improving
CYDigital/marteq.io's insight:

You really should CT to examine the complete article.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

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Why You're Better At Digital Marketing Than You Think - Gartner

Why You're Better At Digital Marketing Than You Think - Gartner | The MarTech Digest | Scoop.it
The Dunning-Kruger Effect is “a cognitive bias in which unskilled individuals suffer from illusory superiority, mistakenly rating their ability much higher than is accurate.” Ouch. Why? They have “a metacognitive inability to recognize their [own] ineptitude.” In other words, incompetents have a double trouble: “not only do they reach erroneous conclusions and make unfortunate choices, but their incompetence robs them of the ability to realize it.” Perhaps the best way to understand the Dunning-Kruger Effect is to remember that we all see the world through our eyes: everything we perceive is processed through our self-perception.

Optimistic people live in an optimistic world. And vice versa.

As a marketer, if you believe you’re falling behind and others are more adept at programmatic advertising or multitouch attribution or using the SnapChat API, you may be giving them credit for your own knowledge. As Dunning and Kruger themselves conclude, the only way to really know where you stand is to score yourself against a set of objective criteria and benchmark the results.
CYDigital/marteq.io's insight:

Love it.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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Why B2B Marketers Need to Focus on the Latest MarTech Trends - Which-50

Why B2B Marketers Need to Focus on the Latest MarTech Trends - Which-50 | The MarTech Digest | Scoop.it
1. Marketers are Responsible for Buyer Education More Than Ever Before

Too many B2B marketers are still doing “feeds and speeds” marketing and calling it content. They need to focus on providing value for their prospects by helping them solve their business problems. 

2. Customer Data is Key to Customer Experience

The point of having all this data is to use the right data to communicate with customers and prospects on a one to one basis. This is where customer experience begins. These early interactions that show that marketers really understand prospects’ needs sets the tone for the future relationship.

3. Identity is the New Currency

Many prospect and customer interactions are unstructured, so we need a new way to identify people as they pick up different devices and engage on different channels. Managing this new challenge requires connecting identities across a variety of online and offline channels to one unique person. 

4. Marketing Automation is Expanding
CYDigital/marteq.io's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

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Are you becoming an obsolete marketing professional? - {grow}

Are you becoming an obsolete marketing professional? - {grow} | The MarTech Digest | Scoop.it
If you want a career rather than a momentary milestone, relevancy is EVERYTHING. I try to tackle this in 3 ways:

1. Read and read and read. then study

2. Team learning 

3. Exposure to nearly limitless categories 
CYDigital/marteq.io's insight:

Better yet: READ THE MARKETING TECHNOLOGY ALERT!!!

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Flape, Floud, Nomophobia and Other New Technology Terms Marketers Should Know - TechTarget

Flape, Floud, Nomophobia and Other New Technology Terms Marketers Should Know - TechTarget | The MarTech Digest | Scoop.it

Dark marketing clouds ahead? Let marketingIO help you see clearly. 

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7 Sources for Marketing Data to Make Your Content More Convincing | Wordstream

7 Sources for Marketing Data to Make Your Content More Convincing | Wordstream | The MarTech Digest | Scoop.it

Predictive Analytics is the next step in Marketing Automation. Contact us to see how.

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The Enormous Encyclopedia of Digital Marketing Terminology - TechWyse

The Enormous Encyclopedia of Digital Marketing Terminology - TechWyse | The MarTech Digest | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

CYDigital/marteq.io's insight:

It's not quite enormous (92 entries); it's more like a start.

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Internet Marketing Certifications You Can Get to Boost Credibility - Matthew Woodward

Internet Marketing Certifications You Can Get to Boost Credibility - Matthew Woodward | The MarTech Digest | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

CYDigital/marteq.io's insight:

For links and details, click through.

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Your Ultimate Guide To Free Analytics Resource - Consulting, Tools, Training - Forbes

Your Ultimate Guide To Free Analytics Resource - Consulting, Tools, Training - Forbes | The MarTech Digest | Scoop.it

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.

CYDigital/marteq.io's insight:

Please click through for details. Perfect for the mid-size business who needs to build out these skills.

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Learn to Code – Learn Online with 6 Websites | Agile Scout

Learn to Code – Learn Online with 6 Websites | Agile Scout | The MarTech Digest | Scoop.it

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.

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The Ultimate Inbound Marketing Career Kit - HubSpot

The Ultimate Inbound Marketing Career Kit - HubSpot | The MarTech Digest | Scoop.it

Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.

CYDigital/marteq.io's insight:

Behind a reg form, so use your gmail account.

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The Guide to the Marketing Technology Landscape - Radius

The Guide to the Marketing Technology Landscape - Radius | The MarTech Digest | Scoop.it

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

CYDigital/marteq.io's insight:

Behind a quick reg form. This should be in the form of a 3 volume dynamic eBook.

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Becoming a Hybrid Marketer: 10 Resources to Up Your B2B Analytics Game - LinkedIn

Becoming a Hybrid Marketer: 10 Resources to Up Your B2B Analytics Game - LinkedIn | The MarTech Digest | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

CYDigital/marteq.io's insight:

You just can't do this in passing. Hint for you and/or others: set aside a large block of time to knock this out.

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Learn SQL for Marketers

Learn SQL for Marketers | The MarTech Digest | Scoop.it
A free 7-day email course to run cohort analyses, get deeper user insights, analyze any marketing metric, and more


Dark marketing clouds ahead? Let us help you see clearly. Contact us.

CYDigital/marteq.io's insight:

Can't vouch for it, but wanted to bring it to your attention. 

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New Infographic: The 6 Skills Marketing Managers Need to Become CMO - Inbound Marketing Agents

New Infographic: The 6 Skills Marketing Managers Need to Become CMO - Inbound Marketing Agents | The MarTech Digest | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

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The Age of the Full-Stack Marketer - Gartner

The Age of the Full-Stack Marketer - Gartner | The MarTech Digest | Scoop.it

Orange #MarTech is the New Black

CYDigital/marteq.io's insight:

Learn MarTech. Know MarTech. Live MarTech.

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