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Page Layout Optimization: A common mistake marketers and web designers make, and how to avoid it - MarketingExperiments

Page Layout Optimization: A common mistake marketers and web designers make, and how to avoid it - MarketingExperiments | The MarTech Digest | Scoop.it
In this Quick Win Clinic, we see a page that has several positive factors going for it. Our attention is captured. But just as the conversation gets rolling, it seems to end and we are left hanging, even a little confused. Watch the video to see where the mistake was made and get some free advice on how to keep the conversation going with your customers
CYDigital's insight:

Page Layout Optimization: A common mistake marketers and web designers make, and how to avoid it - MarketingExperiments

 

No one better. Worth the 6 minutes.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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How Hootsuite Increased Conversion By 16% – Qualaroo

How Hootsuite Increased Conversion By 16% – Qualaroo | The MarTech Digest | Scoop.it
CYDigital's insight:

And the one question that helped? "What other information would be more helpful?"

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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3 Woefully Underused, Crazy-Effective PPC Landing Page Tips | WordStream

3 Woefully Underused, Crazy-Effective PPC Landing Page Tips | WordStream | The MarTech Digest | Scoop.it
PPC Landing Page Tip #1: Combat Bots with Honeypots

“The simplest way to implement a honeypot is to add a hidden ‘test_email’ field in addition to your ‘email’ field to your form. This will trick the bot into completing both fields, and your human prospects won’t know it ever existed.” Once the leads roll in, simply filter out any in which the text_email field were completed, exclude those IP addresses (more on that in a minute), and focus on the real leads. 

PPC Landing Page Tip #2:  Reconsider Your Customer Reviews

If you really want to include customer reviews on your website, do so in a place where you aren’t sending paid traffic. Develop a separate testimonial page and test it as a sitelink extension if you think it would have value. Even if every customer who has interacted with your business has had a positive experience, if you’re going to leverage the power of social proof on your landing pages, curate it first.

PPC Landing Page Tip #3: Make Sure Your Landing Pages Load Like a Slayer Riff

Improving landing page load times isn’t a one-and-done proposition. Instead, it often takes a handful of subtle changes. To get an idea of where you’re at, throw the URL for one of your landing pages into the PageSpeed Insights tool.

CYDigital's insight:

Love #1! I'm off to do that right now!

 

marketingIO.com bridges the gap between your MarTech and your in-house experience. Contact us. #MarTech #DigitalMarketing

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3 Landing Page A/B Testing Rules That Helped Us Increase Revenue By 94% - SEMrush

3 Landing Page A/B Testing Rules That Helped Us Increase Revenue By 94% - SEMrush | The MarTech Digest | Scoop.it
  • A/B tests are not about guesswork. Don’t start without knowing what you want to test, how this change should modify user behavior, why users should react to it positively and what results you expect to get.
  • Base your hypotheses on data. Here’s our toolkit for experiments, from the top the funnel to the bottom:
  1. AdWords to analyze clicks and spends
  2. Inspectlet to monitor user’s actions on a landing page
  3. BigQuery+Tableau for tracking what happens after the user clicks the “Try It” button (registrations, pages viewed in SEMrush reports, payments, refunds, etc.).
  • Remember the importance of statistical confidence. Use tools like Convert, Optimizely, VWO or others to determine when the data you’ve gathered is enough to evaluate the results.
  • Question “universal truths.” 
  • Silver bullets are hard to find. 
CYDigital's insight:

Email your comments to joe@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Infographic: The Blueprint for a Perfectly Testable Landing Page - CrazyEgg

Infographic: The Blueprint for a Perfectly Testable Landing Page - CrazyEgg | The MarTech Digest | Scoop.it
CYDigital's insight:

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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The Detailed Guide To Conversion Rate Optimization - Mountnow

The Detailed Guide To Conversion Rate Optimization - Mountnow | The MarTech Digest | Scoop.it
Conversion rate optimization will help you gain more customers without increasing your current traffic. This guide will teach you everything you need to know.
CYDigital's insight:

A DEFINITIVE primer! Perfect to pass along to the MarTech newbies.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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How To Increase Your Landing Page Conversions by Asking a Question - CrazyEgg

How To Increase Your Landing Page Conversions by Asking a Question - CrazyEgg | The MarTech Digest | Scoop.it

"First, Some Question Tools You Should Be Aware Of...

  • SERPstat
  • Answer The Public
  • Quora
  • MyBlogU

Question don’ts:

  • Avoid open-ended questions
  • Avoid generic and hard questions
  • Avoid giving too many options

Question dos:

  1. Introduce a personal story
  2. Define the target customer
  3. Make it impossible to answer no
  4. Try a first-person question
  5. Go straight to the point
  6. Pique curiosity
  7. Play with your brand name"
CYDigital's insight:

Damn brilliant!!! A must to CT and learn more.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

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The 6 Laws Of Landing Page Optimization: Do You Know The Basics? | CrazyEgg

The 6 Laws Of Landing Page Optimization: Do You Know The Basics? | CrazyEgg | The MarTech Digest | Scoop.it
1. Know Your Target Audience
2. Define Your Unique Selling Proposition
3. Create A Powerful Headline
4. Mobile First
5. Use An Obvious Call To Action
6. Always Be Testing
CYDigital's insight:

TRUTH!

 

CT for details.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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MarketingCharts - Lead Generation & Nurturing | Ascend2

MarketingCharts - Lead Generation & Nurturing | Ascend2 | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital's insight:

Excellent collection of charts for your perusal. 

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10 Tips to Optimize B2B Landing Pages - Conversioner

10 Tips to Optimize B2B Landing Pages - Conversioner | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital's insight:

More blocking and tackling. MIA: social proof. Search the tag "landing pages" for more.

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Landing Page Optimization Cheat Sheet - Visual Contenting

Landing Page Optimization Cheat Sheet - Visual Contenting | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

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Landing Page Optimization: What You Should Be Testing and Why [Infographic] - Socially Stacked

Landing Page Optimization: What You Should Be Testing and Why [Infographic] - Socially Stacked | The MarTech Digest | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

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How Colors Affect Your Landing Page Conversion Rate [Infographic] - Socially Stacked

How Colors Affect Your Landing Page Conversion Rate [Infographic] - Socially Stacked | The MarTech Digest | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                           

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7 Landing Page Tools that Could Save Your Conversion Rates | Wordstream

7 Landing Page Tools that Could Save Your Conversion Rates | Wordstream | The MarTech Digest | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

CYDigital's insight:

Unbounce = the best. Worth every penny.

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Landing Page Optimization: An overview of how one site increased leads by 155% | MarketingExperiments Blog

Landing Page Optimization: An overview of how one site increased leads by 155% | MarketingExperiments Blog | The MarTech Digest | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

CYDigital's insight:

This is a fascinating study as to how to reposition LP elements with a focus on the value prop.

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Marco Favero's curator insight, June 17, 2015 4:12 AM

aggiungi la tua intuizione ...

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The Most Effective Landing Page Optimization Tactics - Profs

The Most Effective Landing Page Optimization Tactics - Profs | The MarTech Digest | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

CYDigital's insight:

Revenue per conversion is hands-down the metric. And not to doubt all the participating "Marketing Leaders," but MVT is the superior method to optimize CRs.

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Landing Page Optimization: Conversion increased 37% by reducing copy | MarketingExperiments Blog

Landing Page Optimization: Conversion increased 37% by reducing copy | MarketingExperiments Blog | The MarTech Digest | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

CYDigital's insight:

Two takes on this. (1) Shorter copy for the I want it now situation, and longer copy for the product/service requiring more thought; (2) TEST!!!!

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How Can Marketers Improve Landing Page Optimization? - eMarketer

How Can Marketers Improve Landing Page Optimization? - eMarketer | The MarTech Digest | Scoop.it

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

CYDigital's insight:

LPO is one of the most important optimization challenges, and there are plenty of tools out there to assist the marketer (and they're not that difficult to use).

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