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How to Turn a Long Landing Page Into a Microsite - In 5 Easy Steps - Unbounce

How to Turn a Long Landing Page Into a Microsite - In 5 Easy Steps - Unbounce | The MarTech Digest | Scoop.it
Some of the benefits of a microsite include:

1. It allows more pages to be indexed by Google
2. You can craft a controlled experience on each page (vs. a section where people can move up and down to other sections)
3. You can add a lot more content to a certain page, without making your landing page a giant.
4. You can get more advanced with your analytics research as there are many different click-pathways within a microsite that aren’t possible to track or design for on a single page.
5. The technique I’m going to show you takes an Unbounce landing page, turns it into a 5-page microsite.


First, Choose a Landing Page to Work With. The five-step process is then as follows:
1. Create the microsite pages, by duplicate your landing page 5 times
2. Delete the page sections you don’t want on each microsite page
3. Create a Sticky Bar and add five navigation buttons
4. Set the URL targeting of the Sticky Bar to appear on the microsite pages
5. Add the Unbounce global script to your site
6. Click “Publish” << hardly a step.
CYDigital/marteq.io's insight:

How to Turn a Long Landing Page Into a Microsite - In 5 Easy Steps - Unbounce

 

And if you can create personalized URLs, you can create personalized websites.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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3 elements of landing page psychology you need to know | Smart Insights

3 elements of landing page psychology you need to know | Smart Insights | The MarTech Digest | Scoop.it
1. Single Option Aversion
You’ve probably heard of “the paradox of choice”, the theory that if you are presented with too many options, you are less likely to make a decision. Well, it turns out that most experiments attempting to replicate that effect don’t actually find it. The effect may be real, but it seems to only occur in idiosyncratic circumstances that nobody yet fully understands. So while it’s certainly important for landing page design to be simple and clear, it’s almost certainly a bad idea to give your consumers too few options, especially only one.



2. Opportunity Cost
When the clock was ticking, the participants used “lexicographic choice,” i.e. they compared options by their most important attributes first, then by the second most important attributes, and so on. What does this mean for landing pages? You need to determine what your most important differentiators are, how consumers are comparing products, and make sure that those differentiators stick out as soon as users hit your landing page.



3. Hyperbolic Discounting
This is an effect that has been replicated in a wide variety of experimental designs. Put simply, we humans have a bias for the present. A dollar today is worth more than two dollars next month. According to research by George Ainslie, people prefer “smaller sooner” rewards over “larger later” rewards. We will take $50 today over $100 in six months, even though we won’t take $50 in three months over $100 in nine months, even though this is just the same choice viewed from a distance of three months.
CYDigital/marteq.io's insight:

3 elements of landing page psychology you need to know | Smart Insights

 

Examples when you click through. If you want more information, see the tag "neuromarketing."

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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How to Turn Product Pages into High Converting LPs [14 Examples] - Big Commerce

How to Turn Product Pages into High Converting LPs [14 Examples] - Big Commerce | The MarTech Digest | Scoop.it
Product landing pages are built to generate conversions
Landing pages –– i.e. your product pages –– are specifically created to increase conversions. It’s why they’re so important to get right.

A conversion is any defined action that you’d like your page visitors to take:

signing up for your emails or deals
subscribing to your blog
downloading an e-book
following your store on Instagram
And, of course, that conversion can be a sale.
CYDigital/marteq.io's insight:

Not that landing pages should be product pages, but vice versa.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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4 Landing Page Types That Are Guaranteed to Convert (And How To Use Them) - Invesp

4 Landing Page Types That Are Guaranteed to Convert (And How To Use Them) - Invesp | The MarTech Digest | Scoop.it
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Effective CTAs: How the thought sequence of a call-to-action affects landing page performance | MarketingExperiments

Effective CTAs: How the thought sequence of a call-to-action affects landing page performance | MarketingExperiments | The MarTech Digest | Scoop.it
In this Quick Win Clinic, Flint McGlaughlin optimizes a webpage that provides marriage counseling. The CTA is in a prominent position but fails to achieve
CYDigital/marteq.io's insight:

The usual great insight. Only 5 minutes.

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

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The New Type of Landing Page That Increased Our Contacts by 69% - HubSpot

The New Type of Landing Page That Increased Our Contacts by 69% - HubSpot | The MarTech Digest | Scoop.it
By setting the expectation of a gated offer early on -- by using a form that looks and reads just like our normal landing pages, but opens into an HTML page upon form submission instead of an offer download -- more people will fill out the form.

We pitched the idea of a brand new, gated template that looks and reads just like our regular landing pages, with one key difference: When the user clicks the form submission button, the page opens into an HTML page, instead of leading to a thank-you page with a PDF download button.

Using the new un-gated template, the two offers we tested both achieved significant increases in net organic submissions and contacts, compared with the original landing pages.

1) We're not tricking the search engine or the user.

2) Mobile favors hidden content, so Google has been relaxing its policies.
CYDigital/marteq.io's insight:

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

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Copywriting for Conversions: 9 Ways Emotion and Word Count Affect Your Landing Pages [New Data] - HubSpot

Copywriting for Conversions: 9 Ways Emotion and Word Count Affect Your Landing Pages [New Data] - HubSpot | The MarTech Digest | Scoop.it
1) In the Travel Industry, Keep Language Positive

2) Don't Disgust in Business Consulting

3) Fear mongering doesn't lead to more conversions (most of the time)

4) Shoot for Short and Sweet Business Services Pages

5) Spread the Joy of Higher Education

6) Trust Words Work in Some Industries ... But Not Others

7) Keep Copy Concise in Credit & Lending

8) Avoid buzzwords in Business Consulting

9) Joy Isn't Always a Conversion Booster
CYDigital/marteq.io's insight:

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

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How to Get More Search Engine Traffic to Your Landing Pages - Act-On

How to Get More Search Engine Traffic to Your Landing Pages - Act-On | The MarTech Digest | Scoop.it

"1. Obsess over your title tag and meta tag description.
2. Make the content on your pages match searchers’ needs.
3. Make sure your landing page is mobile-optimized.
4. Make sure your landing page loads quickly.
5. Make sure your landing page is marked up well for SEO.
6. Consider adding a video or a simple interactive assessment tool.
7. Add a comparison table."

CYDigital/marteq.io's insight:

One of the best tools to implement this guidance: Unbounce.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Landing Page Message Match: 12 Message Match Tips to Get You Back on Track - KlientBoost

Landing Page Message Match: 12 Message Match Tips to Get You Back on Track - KlientBoost | The MarTech Digest | Scoop.it

"Tip #1: Replace with Dynamic Text
Tip #2: Use Target Personas
Tip #3: Consider User’s Intent
Tip #4: Keep Copy Localized
Tip #5: Match Scent & Design
Tip #6: Match the Copy
Tip #7: Match the Keywords
Tip #8: Match the CTA
Tip #9: Match Number of Variations
Tip #10: Keep It Simple
Tip #11: Match with Email
Tip #12: Declare the Benefits"

CYDigital/marteq.io's insight:

Options! But as usual...TEST!

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Lead Generation Landing Page Benchmarks and Top Content Tactics - MarketingProfs

Lead Generation Landing Page Benchmarks and Top Content Tactics - MarketingProfs | The MarTech Digest | Scoop.it
Landing pages that are short and use simple language have much higher conversion rates, this study finds. The median rate varies from 2.8% to 5.5%, depending on the industry. See more results!
CYDigital/marteq.io's insight:

The chart is what caught my eye. It says: fewer words!

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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The Complete Collection of Landing Page Examples - Midas Media

The Complete Collection of Landing Page Examples - Midas Media | The MarTech Digest | Scoop.it
A good offer alone is not enough to guarantee success. You also need to push that offer to your target audience. Typically in the form of a landing page.
CYDigital/marteq.io's insight:

Between this and the built-in landing page templates, you have everything you need to spark design options.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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8 Overlay Examples to Inspire More Clicks, Sales & Signups [FREE LOOKBOOK] - Unbounce

8 Overlay Examples to Inspire More Clicks, Sales & Signups [FREE LOOKBOOK] - Unbounce | The MarTech Digest | Scoop.it
Inspire more clicks, sales & signups with your overlays
Download our free Spring Overlay Lookbook, featuring 8 oh-so-beautiful, Unbounce-built overlays.
CYDigital/marteq.io's insight:

If you enjoy reading The MarTech Digest, then PLEASE retweet this:  https://ctt.ec/14RpG 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free.
 Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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How You Can Benefit from Video Landing Pages - 1stwebdesigner.com

How You Can Benefit from Video Landing Pages - 1stwebdesigner.com | The MarTech Digest | Scoop.it
Consider the following tips for producing high-quality video landing pages:

  • Start now. 
  • Don’t let cost sway you. Video content is much cheaper to produce than most marketers realize. 
  • Know your audience. Well-researched customer profiles are one of the most powerful tools in a marketer’s arsenal. 
  • Consider how the video is optimized. 
  • Make it relevant and valuable. 
CYDigital/marteq.io's insight:

The tips are obvious, but the notion is spot-on.

 

If you enjoy reading The MarTech Digest, then PLEASE retweet this:  https://ctt.ec/14RpG 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free.
 Go here: http://go.marketingio.com/stack_analysis 

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The 12 Best Landing Page and Form Builders for Conversion Rate Optimization - Webbiquity

The 12 Best Landing Page and Form Builders for Conversion Rate Optimization - Webbiquity | The MarTech Digest | Scoop.it

"Conversion Rate Optimization

1) Picreel
2) Lucky Orange

Form Builders

1) 123Contact Form
2) Google Forms
3) Wufoo
4) JotForm
5) Best Contact Form
6) Typeform

Landing Page Builders

1) LeadPages
2) Unbounce
3) Instapage
4) Thrive Landing Pages + Thrive Content Builder"

CYDigital/marteq.io's insight:

For the life of me I cannot understand why a landing page builder would not incorporate excellent form building and CRO. Example: we use 123Contact Form with Unbounce even though Unbounce has form building. Why? You can't attach documents to a form submission with Unbounce.

 

Anyway, CT for the details.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Ask Yourself These 5 Questions Before Launching That Overlay - Unbounce

Ask Yourself These 5 Questions Before Launching That Overlay - Unbounce | The MarTech Digest | Scoop.it
1. Why are you launching an overlay?

2. Where will you place your overlay?

3. Who should see your overlay?

4. What is your overlay offer?

5. When should your visitors see your overlay?
CYDigital/marteq.io's insight:

Unbounce's overlays are excellent.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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15 Exceptional Landing Page Examples Designed for Lead Generation - IMPACT Branding & Design

15 Exceptional Landing Page Examples Designed for Lead Generation - IMPACT Branding & Design | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

The visual doesn't stand on its own with the corresponding copy. Pls CT.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Essential Landing Page Testing Tools - Smart Insights Digital Marketing Advice

Essential Landing Page Testing Tools - Smart Insights Digital Marketing Advice | The MarTech Digest | Scoop.it
Key things to consider before purchasing and using these tools:

  • Ease of use of setting up tests
  • Integration with CRM systems you use or plan to use
  • Quality of templates which can be amended - layout, field-level data collection options and style needs to be suitable for scale of business and sector. Today most are mobile-responsive.
  • Account management for use by multiple users in agencies and larger organisations
Below are five tools we recommend for creating and testing landing pages.

Unbounce

LeadPages

Instapage

Ion Interactive

Optimizely
CYDigital/marteq.io's insight:

We're big users of Unbounce. BTW: if attaching documents to form submissions is important, look carefully.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Without Emotional Advertising, Your Landing Page Won’t Work - QuickSprout

Without Emotional Advertising, Your Landing Page Won’t Work - QuickSprout | The MarTech Digest | Scoop.it
In it, Martin uses the fMRT process, which is short for functional magnetic resonance imaging to “get a glimpse into the head of consumers.”

Here’s what he found:

  • “Our brains usually run on autopilot, despite making us believe we know what we are doing.”
  • “90 percent of all purchasing decisions are not made consciously.”
  • “Most purchasing decisions take as little as 2.5 seconds.”
  • “Brodmann Area 10 in the human brain’s frontal cortex is activated if someone ‘thinks a product is really cool’. This area is linked to self-awareness and emotions.”
  • “Brands and products that evoke our emotions, like Apple, Coca-Cola or Nivea, always win.”
CYDigital/marteq.io's insight:

You really need to CT to get the full drift.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Pass Way's curator insight, February 16, 2017 4:37 AM
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7 Design Techniques to Boost Site & Landing Page Conversion - IMA

7 Design Techniques to Boost Site & Landing Page Conversion - IMA | The MarTech Digest | Scoop.it
1. Streamline Your Design

2. Make Content Easy to Read

3. Pick the Right Palette

4. Choose Fonts Wisely

5. Play With Symmetry

6. Don’t Forget About Quality Imagery

7. Optimize Your CTA Button: When there is a specific action you want a visitor to take, you have to make it easy for them to take that action. Your CTA button needs to be foolproof. There are a few tweaks you can make to create a CTA button that converts.
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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3 Woefully Underused, Crazy-Effective PPC Landing Page Tips | WordStream

3 Woefully Underused, Crazy-Effective PPC Landing Page Tips | WordStream | The MarTech Digest | Scoop.it
PPC Landing Page Tip #1: Combat Bots with Honeypots

“The simplest way to implement a honeypot is to add a hidden ‘test_email’ field in addition to your ‘email’ field to your form. This will trick the bot into completing both fields, and your human prospects won’t know it ever existed.” Once the leads roll in, simply filter out any in which the text_email field were completed, exclude those IP addresses (more on that in a minute), and focus on the real leads. 

PPC Landing Page Tip #2:  Reconsider Your Customer Reviews

If you really want to include customer reviews on your website, do so in a place where you aren’t sending paid traffic. Develop a separate testimonial page and test it as a sitelink extension if you think it would have value. Even if every customer who has interacted with your business has had a positive experience, if you’re going to leverage the power of social proof on your landing pages, curate it first.

PPC Landing Page Tip #3: Make Sure Your Landing Pages Load Like a Slayer Riff

Improving landing page load times isn’t a one-and-done proposition. Instead, it often takes a handful of subtle changes. To get an idea of where you’re at, throw the URL for one of your landing pages into the PageSpeed Insights tool.

CYDigital/marteq.io's insight:

Love #1! I'm off to do that right now!

 

marketingIO.com bridges the gap between your MarTech and your in-house experience. Contact us. #MarTech #DigitalMarketing

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Create a call-back landing page with Unbounce and Twilio - Stamplay

Create a call-back landing page with Unbounce and Twilio - Stamplay | The MarTech Digest | Scoop.it

"Building a click-to-call or call back landing page takes minimum effort and this example shows you how to build one using Unbounce and Twilio.


The call-back landing page works by inviting a user to leave their phone number to receive a call from a company representative.


While it shouldn’t be the only way to get in touch with the company, a call-back landing page gives users a quick way to hear back from a company without going through the phone connection options."

CYDigital/marteq.io's insight:

Nice hack.

 

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how. #MarTech #DigitalMarketing

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[FREE] Landing Page Design Elements and Trends - EMailMonks

[FREE] Landing Page Design Elements and Trends - EMailMonks | The MarTech Digest | Scoop.it
This Ebook highlights all the important elements that come together to create a high performing landing page along with taking a leaf out of the 2016 landing page design trends. Pro-Tips and Landing Page best practices can prove helpful in planning for your 2017 landing pages more efficiently.
THE EBOOK COVERS
  • Importance of a Landing Page
  • Details on basic elements that make up a Landing Page
  • Pro tips to take heed while including the elements
  • Notable design trends observed in 2016
CYDigital/marteq.io's insight:

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how. #MarTech #DigitalMarketing

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Some Ways Marketers Use Overlays to Get More Conversions - HubSpot

Some Ways Marketers Use Overlays to Get More Conversions - HubSpot | The MarTech Digest | Scoop.it
7. Collect newsletter subscribers

8. Offer an ebook, case study or course

13. Offer a resource that qualifies prospects

14. Cross-sell

15. Re-engage with more content
CYDigital/marteq.io's insight:

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us. #MarTech #DigitalMarketing

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These Landing Page Trends Should Change Your Approach (via) KlientBoost

These Landing Page Trends Should Change Your Approach (via) KlientBoost | The MarTech Digest | Scoop.it
Whether a timeless goodie or a shallow one-hit-wonder, trends are popular for a reason. Here are 34 landing page trends worth testing out yourself.
CYDigital/marteq.io's insight:

CT for this must-read.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. 

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Landing Page Design: Reducing the Anxiety Factor - NuSpark Marketing

Landing Page Design: Reducing the Anxiety Factor - NuSpark Marketing | The MarTech Digest | Scoop.it

Five Secret Sauce Strategies for Reducing Landing Page Anxiety:

  • Placement: Place one or two of your best testimonials as close as possible to your form
  • Message Alignment: The landing page message needs to echo the message in the email or online ad that brought your visitor to the page. 
  • Appear to be What Your Target Audience Expects: You need to show your prospects that you are one of them. You speak their language and understand their needs. 
  • Design clarity
  • Offer Clarity
CYDigital/marteq.io's insight:

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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