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The Next Generation Platform for Account-Based Everything is Here! | Lattice Engines

The Next Generation Platform for Account-Based Everything is Here! | Lattice Engines | The MarTech Digest | Scoop.it
While there are over a 100 new features in this release, there are two big themes we touch on:

THEME ONE: Enterprise-grade Predictive Analytics

We’ve re-architected our predictive analytics engine from the ground up to allow marketers to create account and contact models (using a self service interface) for different target markets (geographies, product lines, customer segments, etc.) in minutes. We truly believe that one size does not fit all when it comes to predictive modeling, so marketing (and sales operations) can create new models themselves within minutes without requiring any data science expertise.

THEME TWO: Real-time Actionability

What good is a score if you can’t put it to work? We believe that coordinated execution between marketing and sales is the hallmark of success in any B2B go-to-market program. Customers have been able to use scores with intent data to get better fidelity insights into who is in market. But now, marketing and sales can now use the score along with data from our Lattice Data Cloud (which tracks 150M+ companies, 250M+ contacts and 30,000+ signals per company) right within your marketing automation and CRM systems.
CYDigital's insight:

Lattice becoming the clear leader.

 

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The Most Important Metric for Predictive Marketers | Lattice Engines

The Most Important Metric for Predictive Marketers | Lattice Engines | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital's insight:

Oh, you'll need to click through for a complete understanding. And it's why Lattice is a leader in this space.

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Lattice Engines launches Buyer Insights - Venture Beat

Lattice Engines launches Buyer Insights - Venture Beat | The MarTech Digest | Scoop.it

Dark marketing clouds ahead? Let marketingIO help you see clearly. 

CYDigital's insight:

Long overdue!

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Comparing Predictive Marketing vs a Predictive Marketing Organization | Lattice Engines

Comparing Predictive Marketing vs a Predictive Marketing Organization | Lattice Engines | The MarTech Digest | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

CYDigital's insight:

FWIW: predictive is narrow, while testing casts a much wider net.

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Lattice Engines adds intent-to-buy to its prospect sifting - Venture Beat

Lattice Engines adds intent-to-buy to its prospect sifting - Venture Beat | The MarTech Digest | Scoop.it
Marketers often buy lists and sift through them. Offering an alternative, Lattice is announcing today it is adding a new layer of signals called Prospect Discovery, which surfaces people who are searching for office equipment, for instance, or posting on social media for the best human resources software.

This kind of intent data is an early warning system for what a company’s employees are in the market for. By keeping track of corporate domains, Lattice can determine that three employees from Company X are researching the same products. Other data sources can include blogs, communications on LinkedIn, or searches on industry trade publications. Bombora (formerly Madison Logic Data), one of Lattice’s intent data providers, specializes in tracking white paper downloads, webinar and trade show registrations, visits to articles in trade publications, and the like.

Prospect Discovery is released today as a closed beta for selected customers, with general availability by late summer. Kardon said this additional data can bring 10 to 20 percent more leads.


iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

CYDigital's insight:

Lattice keeps getting better and better. They should be on your short list.

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Lattice Engines rolls out predictive analytics app to boost B2B account-based efforts - FierceCMO

Lattice Engines rolls out predictive analytics app to boost B2B account-based efforts - FierceCMO | The MarTech Digest | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

CYDigital's insight:

Clearly this has a place with Account Management teams. An excellent new addition to their line.

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Decoding Predictive Marketing | Lattice Engines

Decoding Predictive Marketing | Lattice Engines | The MarTech Digest | Scoop.it

Predictive Analytics is the next step in Marketing Automation. Contact us to see how.

CYDigital's insight:

Hot off the presses, and behind a quick reg form. If you're new to Predictive, you want this.

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Lattice Engines Joins Hands with Profound Networks to Fuel Sales Growth - MarTech Advisor

Lattice Engines Joins Hands with Profound Networks to Fuel Sales Growth - MarTech Advisor | The MarTech Digest | Scoop.it

Lattice continues to build its base through smart partnerships, adding to its vendor viability.

CYDigital's insight:

Predictive Analytics is the next step in Marketing Automation. Contact us to see how.

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[FREE REPORT] Dissecting the Predictive Marketing and Sales Market: A Look from Gartner | Lattice Engines

[FREE REPORT] Dissecting the Predictive Marketing and Sales Market: A Look from Gartner | Lattice Engines | The MarTech Digest | Scoop.it

Receive a FREE daily summary of The Marketing Technology Alert

CYDigital's insight:

Better yet, download your FREE copy of the Gartner report here: http://pages.lattice-engines.com/predictive-analytics-gartner-market-guide.html 

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Is Predictive the New New Thing in Marketing Technology? | Lattice Engines

Is Predictive the New New Thing in Marketing Technology? | Lattice Engines | The MarTech Digest | Scoop.it

Digest...


Though it may feel foreign to marketers, predictive analytics can uncover fresh insights about your prospects and customers. It can also accurately predict buyer intent, in turn helping you better understand how customers will respond to messages, offers and interactions in ways that were previously not possible. By leveraging data science to make sense of all the data available, the savviest companies are marketing and selling more intelligently. Predictive analytics is emerging as central to the modern marketing organization.

 

While the concept of predictive marketing is now emerging as the next frontier, the truth is that the technology has been around for some time. Lattice entered the space back in 2006 and with the market now catching up, some of the best names in venture capital are jumping in and investing in the opportunity.

 

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CYDigital's insight:

Lattice's complete positioning is around predictive, and it's starting to take significant root.


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Lattice Offers Predictive Analytics For Cross Selling, Retention - Demand Gen Report

Lattice Offers Predictive Analytics For Cross Selling, Retention - Demand Gen Report | The MarTech Digest | Scoop.it

Basic/ Digest...


Lattice Engines announced the availability of Lattice for Cross-sell and Retention, a new tool that gives Lattice users the ability to leverage predictive analytics across every stage of the customer lifecycle.

 

Other features include:

  • The ability to generate predictions that help marketers apply the right offers or campaigns to prospects, and the sales team to follow up on customers with the greatest revenue potential;
  • Marketers can build and launch predictive models in minutes, as opposed to weeks or months; and
  • The option to add thousands of additional external buying signals not retainable in their marketing automation platforms.

 

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CYDigital's insight:

Lattice continues to make strides with predictive, and staking the predictive differentiator claim amongst MAP vendors.

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Infographic: The Secret Weapons for Better Marketing and Sales - Marketing Technology Blog | #TheMarketingAutomationAlert

Infographic: The Secret Weapons for Better Marketing and Sales - Marketing Technology Blog | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
Back in the day, understanding what customers needed was largely a guessing game, but with today’s tools like analytics and marketing automation,  predicting customer behavior is much more simple.

 

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CYDigital's insight:

Compare this to the adjacent infographic regarding the cost of a lead, and ask yourself where you'd rather be.

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Lattice for Marketing: Automated Lead Scoring with Predictive Analytics

CYDigital's insight:

We're not shilling for Lattice, but we thought this product fact sheet was interesting inasmuch as it describes predictive embedded within MA as the way it should be.


  • See the article at www.lattice-engines.com
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