The MarTech Digest
550.4K views | +5 today
Follow
Your new post is loading...
Scooped by CYDigital/marteq.io
Scoop.it!

What Are the Most Popular Lead Stages Used by B2B Enterprise Marketers? - MarketingCharts

What Are the Most Popular Lead Stages Used by B2B Enterprise Marketers? - MarketingCharts | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

Curated for you by marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Marketing Automation and the Sales-Marketing QL Gap - ITMSA

Marketing Automation and the Sales-Marketing QL Gap - ITMSA | The MarTech Digest | Scoop.it

Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.

CYDigital/marteq.io's insight:

It's true: MAP raises the awareness as to how far apart Marketing and Sales are when it comes to what is a qualified lead. From ITMSA's survey on marketing technology, which you can get here($): http://www.itsma.com/research/capitalizing-marketings-new-tools-technologies/ 

more...
GregW's curator insight, April 24, 2015 2:36 PM

Many do, few agree.

Scooped by CYDigital/marteq.io
Scoop.it!

The Correct Way to Define a Lead | SiriusDecisions Blog | #TheMarketingTechAlert

The Correct Way to Define a Lead | SiriusDecisions Blog | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

Intermediate/ Excerpt...


Consider the following factors to help sales and marketing define and agree on lead quality:

  • Demand type. A shared understanding between marketing and sales of the type of demand being created significantly impacts the level to which leads can be qualified.
  • Sales structure, deal complexity and average selling price. Inside sales teams usually sell lower-priced products, therefore they can handle a higher quantity of lower-quality leads. Field reps target bigger, more complex deals and are rarely in the office, so a lower volume of higher-quality leads is more appropriate for them. Finally, reps who focus on large, named enterprise accounts aren’t necessarily looking for leads from marketing as much as they are looking for sales enablement.
  • Other lead sources. If marketing wants sales to value and follow up on the leads it delivers, it must have a clear understanding of other lead sources (e.g. partner referrals, customer referrals). This insight can guide marketing and sales to better define the quantity and quality of the leads marketing should deliver.
  • Time and cost. Everybody knows that highly qualified leads cost more and take longer to generate. Less obvious are the sales costs associated with leads that are qualified too deeply or not deeply enough. It’s best to establish the happy medium up front so you are optimizing productivity on either end.
  • What is possible. Too often, marketing agrees to deliver leads of a quantity and quality it can’t possibly produce. When defining lead quality, marketing commitments must reflect an honest assessment of what can actually be achieved.

 

____________________________________________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


CYDigital/marteq.io's insight:

As you know, lead definition is a vitally important step during MAS implementation. The aforementioned is valuable guidance to assist you with that effort.

more...
No comment yet.