The MarTech Digest
548.6K views | +2 today
Follow
Your new post is loading...
Scooped by CYDigital/marteq.io
Scoop.it!

Infographic: How to Generate Leads with Social Media - CrazyEgg

Infographic: How to Generate Leads with Social Media - CrazyEgg | The MarTech Digest | Scoop.it
I want to quickly talk about using social media for prospecting and outreach, because for certain businesses, this can be an amazing method of lead generation.
CYDigital/marteq.io's insight:

Infographic: How to Generate Leads with Social Media - CrazyEgg

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

more...
Muthu Kumar's comment, April 11, 6:36 AM
Try to LeadGrabber pro tool - https://www.egrabber.com/leadgrabberpro/ this is one of the best Email list building & Lead Generation tool
Scooped by CYDigital/marteq.io
Scoop.it!

Making the Business Case to Eliminate Lead Gen Forms in Your ABS/ABM Strategy | Sales Hacker

Making the Business Case to Eliminate Lead Gen Forms in Your ABS/ABM Strategy | Sales Hacker | The MarTech Digest | Scoop.it
3 Takeaways for Evolving Your Account-Based Sales Strategy with AI

Consider replacing lead capture forms with intelligent chat bots.
Set up personalized welcome messages for target accounts.
Include links that trigger chat bot conversations in your outbound emails.
CYDigital/marteq.io's insight:

Making the Business Case to Eliminate Lead Gen Forms in Your ABS/ABM Strategy | Sales Hacker

 

Whatever you decide, be careful of false positives, which occur often.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

The Most Effective Ways to Generate Leads for Your Business - Quick Sprout

The Most Effective Ways to Generate Leads for Your Business - Quick Sprout | The MarTech Digest | Scoop.it
Use influencers to generate social proof

Create an actionable Facebook advertisement

Use Twitter’s advanced search queries

Focus on your value proposition

Make sure your website has a blog

Leverage cold outreach (the right way)
CYDigital/marteq.io's insight:

"The Most Effective Ways to Generate Leads for Your Business - Quick Sprout"

 

There are many other effective ways, but bear in mind that getting the attention of an influencer is very difficult.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

more...
Muthu Kumar's comment, August 12, 3:48 AM
Thanks for your information. I suggest LeadGrabber Pro is also best b2b lead generation software. This Software Captures Contacts and Fills-In Business E-Mail Address and Phone number 3x (300%) faster. https://www.egrabber.com/leadgrabberpro/
Scooped by CYDigital/marteq.io
Scoop.it!

New Research Report Reveals How Much Bad Leads Could Be Costing You | CustomerThink

New Research Report Reveals How Much Bad Leads Could Be Costing You | CustomerThink | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

"New Research Report Reveals How Much Bad Leads Could Be Costing You | CustomerThink"

 

The data demonstrates half-assed efforts.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Q&A: Aberdeen’s Gary Skidmore on Engaging B2B Prospects - Chiefmarketer

Q&A: Aberdeen’s Gary Skidmore on Engaging B2B Prospects - Chiefmarketer | The MarTech Digest | Scoop.it
What are the best indicators that a B2B target is in the market for new technology or products?

Skidmore: The greatest predictor of a company’s next technology purchase is the tech they own today. That idea is true of most industries. Prior experience is the greatest predictor of future actions. So, you can segment those [variables] and then look for signals from target customers as to whether they are in [the buying cycle]. That’s one of the things about overwhelming amounts of information—you need to be able to identify which pieces of information are the most valuable to your company now. We create scores of likelihood to purchase based on a wide range of variables.
CYDigital/marteq.io's insight:

It's amazing how B2B marketers continue to make the same mistakes. It's institutional insanity.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

It’s Time B2B Marketers Sweat The Small Stuff to Drive Bigger Results | CustomerThink

It’s Time B2B Marketers Sweat The Small Stuff to Drive Bigger Results | CustomerThink | The MarTech Digest | Scoop.it

"Not everyone has a big budget to spend on completely restructuring their marketing org, buying fancy technology, etc. Take a deep breath and start small to win big. Here’s how Kate Athmer of Integrate suggests getting started:

  • Identify which demand gen challenges are affecting your organization. We created a demand marketing assessment guide to help with this. You can get it here.
  • Talk to your peers at other organizations to learn how they’re approaching similar problems.
  • Create a strategy for solving these challenges incrementally.
    • How can you reiterate manual processes to speed them up? For example, creating templates for repetitive efforts.
    • Are there any alternative ways to approach a problem that would be more efficient? Maybe existing tech you have could be repurposed?"
CYDigital/marteq.io's insight:

The sooner B2B MarTech is pulled from Marketing and given to Sales Ops, the better for mankind. And I'm a marketer.

 

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact marketingIO to see how. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Study: Inside the Sales Cycles of 280 SaaS Companies - Process Street

Created by Process Street in partnership with PersistIQ, this study uses an archive of over 1,000 sales emails and voicemail transcripts from some of the world…
CYDigital/marteq.io's insight:

Excellent insight. You'll want to compare your stats to these...and avoid voicemail.

 

marketingIO executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Cost Per Lead: Take It Back, Hubspot - The Financial Brand

Cost Per Lead: Take It Back, Hubspot - The Financial Brand | The MarTech Digest | Scoop.it
Hubspot says that cost per lead in financial services is $272. That can't be right.
CYDigital/marteq.io's insight:

Great piece that challenges the HubSpot figure.

 

From MarTech 101 to Advanced Techniques, marketingIO has you covered. Contact us. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

The New B2B Marketing Reality: More Touches Are Required To Close The Deal - Forbes

The New B2B Marketing Reality: More Touches Are Required To Close The Deal - Forbes | The MarTech Digest | Scoop.it
In 2015, BrightFunnel released a host of statistics that show marketing must work harder than ever and that its efforts span the entire buyer’s journey, from lead to sale.

It takes 52% more marketing touches to close a deal.
The total number of touches are evenly split between pre-sales (53%) and the sales cycle (47%).
The average path to sale for “high growth” tech companies is 512 days from lead to revenue.
CYDigital/marteq.io's insight:

And you'll want to CT for a few fixes.

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

B2B Organizations Seeing Success Incorporating AI Tools Into Lead Follow-Up Process - Demand Gen Report

B2B Organizations Seeing Success Incorporating AI Tools Into Lead Follow-Up Process - Demand Gen Report | The MarTech Digest | Scoop.it
For many B2B organizations, the challenge has become less about generating new leads and more about how to further engage those leads and move them into a next stage conversation. Critical elements of that include timing — with 87% of respondents in Demand Gen Report’s 2017 B2B Buyer’s Survey Report saying the “timeliness of a vendor’s response” is important — as well as the messaging in the follow-up.

To help address this, a growing number of B2B organizations, such as BeyondTrust, ScaleArc and Cox Media, are seeing early returns from using artificial intelligence (AI) driven applications with the goal of making follow-up engagement more efficient and effective.
CYDigital/marteq.io's insight:

A number of use cases are presented.

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

How Artificial Intelligence Makes Lead Generation Smarter - MarTech Advisor

How Artificial Intelligence Makes Lead Generation Smarter - MarTech Advisor | The MarTech Digest | Scoop.it
Today’s best reps use predictive analytics, a form of AI that optimizes decision making around sales efforts. Salesforce and Microsoft have AI-driven tools and investment in AI startups is at an all-time high. This type of software uses techniques that gather customer and prospect data from multiple sources, run it through machine learning models to predict which leads are most likely to convert, and present the findings to a sales team, in the form of best prospects and accounts. AI-driven software can eliminate a great deal of manual work, helping sales reps make decisions about how to approach prospects, personalize conversations, and most importantly, focus on the leads that deserve follow-up.
Here are a few data points which can be taken into consideration by an AI-based platform: size of company; location; recent ventures; length of sales cycle; revenue; growth rate; financial health; recruitments; relocations; funding rounds; installed technologies; intent to buy; social media activity.
CYDigital/marteq.io's insight:

Add bots to the mix, and you can retire. HA!

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

The Age of Multi-Channel Prospecting: Despite the Hype, Nothing is “Dead” - TOPO

The Age of Multi-Channel Prospecting: Despite the Hype, Nothing is “Dead” - TOPO | The MarTech Digest | Scoop.it
Multi-touch prospecting campaigns are not new, and they have been driving real results for the fastest growing companies in the world. There are 5 key factors in the multi-channel prospecting campaign:
1. Prospecting is a campaign. 
2. Email is the core channel for outreach. 
3. The phone isn’t dead, but it is used differently. 
4. A social touch (LinkedIn) increases overall conversion. 
5. Campaigns should be delivered over time.  
CYDigital/marteq.io's insight:

Change #2 to include ...but transitioning to Messaging.

 

Monetize your excess MarTech with RYZZ. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Sales Prospecting With Automation: More Leads, Less Time - Sales Hacker

Sales Prospecting With Automation: More Leads, Less Time - Sales Hacker | The MarTech Digest | Scoop.it

"The Recipe for Better Sales Prospecting


Create a concept for a group of companies.
eg: Fortune 500 industrials, companies hiring Software Engineers in Chicago, companies that recently raised $10M+

 

Build a list of those companies – with their web domain.
Hint: you can pay an upworker to do this!

 

Run that list of companies through a prospecting tool – Such as Clearbit, Zenprospect, or Lead Genius to identify the right prospects."

CYDigital/marteq.io's insight:

Easy, easy, easy.

 

Monetize your excess MarTech with RYZZ. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

more...
Thirumoorthy's comment, March 29, 2018 5:54 AM
Sales prospecting tool https://www.egrabber.com/emailprospector/
Scooped by CYDigital/marteq.io
Scoop.it!

Boost Conversions with These 8 SaaS Funnel Tweaks - Kissmetrics

Boost Conversions with These 8 SaaS Funnel Tweaks - Kissmetrics | The MarTech Digest | Scoop.it
Top of the Funnel Tweaks
1. Use a Pre-Signup Form
2. A/B Test Content Hierarchies
3. Use Remarketing Alongside Your Content Marketing
4. Use Behavioral and Exit-Intent Popups


Middle of the Funnel
5. Create Separate Auto-Responder Campaigns Based on User Stage
6. Offer a Free Trial Only If a Visitor Doesn’t Subscribe to Your Service
7. Send Summary Reports


Bottom of the Funnel
8. Consider Support Chat Widgets
CYDigital/marteq.io's insight:

Why important?: These are excellent tips that can add to your conversion rate. But as usual...TEST!!

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

You Need to Understand These 6 Things About What B2B Buyers Want - Act-On

You Need to Understand These 6 Things About What B2B Buyers Want - Act-On | The MarTech Digest | Scoop.it
1. Don’t bury them with sales follow-ups.
2. Most people hate putting their phone numbers into content-download forms.
3. Your website must have thorough contact information.
4. Understand their needs and where they are coming from.
5. “We don’t do that” is a legitimate answer.
6. Your messaging needs to be clear.
CYDigital/marteq.io's insight:

Blocking and Tackling: The basics!

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

How to Automate the “Best Sales Prospecting Email Ever” - Dogpatch Advisors

How to Automate the “Best Sales Prospecting Email Ever” - Dogpatch Advisors | The MarTech Digest | Scoop.it
When Brian Anderson first messaged Charlie Liang from Engagio to ask for a meeting, he couldn’t predict that his email would go viral. Brian, Co-Founder of Captuvate, had heavily tailored the message…
CYDigital/marteq.io's insight:

Don't tell me something can't be done. Tremendous.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

How To Target Your Competitor’s Customers With Facebook Ads And More Starting From Twitter - Salesflare

How To Target Your Competitor’s Customers With Facebook Ads And More Starting From Twitter - Salesflare | The MarTech Digest | Scoop.it
Steps:
#1. Extract your competitor’s Twitter Friends
#2. Match Twitter handles to Gmail addresses with FindThatLead
#3. Match remaining Twitter handles to LinkedIn Profiles with FullContact
#4. Bring the Dux in on the action ������
#5. Possibilities (hint: endlessness)
Tools:
FriendOrFollow
FindThatLead
FullContact
Dux-Soup
CYDigital/marteq.io's insight:

Brilliant!

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Here’s Why Your Website Design Isn’t Generating Leads Or Sales - Linchpin

Here’s Why Your Website Design Isn’t Generating Leads Or Sales - Linchpin | The MarTech Digest | Scoop.it
Your Calls To Action Are Not Streamlined

You Don’t Have Consistent Messaging

You Didn’t Implement Cross Platform Design

You’re Not Analyzing The Data Or Split Testing

You’re Not Retargeting
CYDigital/marteq.io's insight:

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Which websites influence B2B Purchase decisions? - Smart Insights 

Which websites influence B2B Purchase decisions? - Smart Insights  | The MarTech Digest | Scoop.it
Offline information sources remain important, supplemented by new online sources High-value B2B purchase decisions are typically complex, involving multipl. Marketing topic(s):B2B strategy. Advice by Dave Chaffey.
CYDigital/marteq.io's insight:

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Demand generation’s next frontier: 3 ways to tap into social to get more leads - MarketingLand

Demand generation’s next frontier: 3 ways to tap into social to get more leads - MarketingLand | The MarTech Digest | Scoop.it
First, social intelligence and the consumer insights drawn from social data can inform marketing content, brand positioning, and even your product and company value propositions. How?

A useful approach to lead generation on social is through highly specific and targeted audience segmentation. Social audience analytics can give you a fantastic way to identify and collect those online leads.

This third and crucial last element is all about relationship building and nurturing. Social demand generation is great for building and addressing market demand — and for increasing leads in a highly targeted manner. Yet, at the end of the day, it all comes down to taking that vital next step: engaging with prospects.
CYDigital/marteq.io's insight:

You'll want to click through for the details.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Why Sales Email Outreach Templates Don't Work - Forbes

Why Sales Email Outreach Templates Don't Work - Forbes | The MarTech Digest | Scoop.it
  • A seasoned salesperson came on board briefly last year. After extensive training, she sent 75 cold outreach emails–um yes, spam. We had zero responses.
  • This year, my company MarketSmiths outsourced the role. We had one person research leads and another send them. Over four weeks, 40 emails were sent. These got three responses and zero new clients (so far).
  • In between these episodes, I sent 25 cold outreach emails–meticulously researched, laboriously customized, individually targeted. Out of the 25, 15 people responded, resulting in six meetings and one major project, with another in the works.
CYDigital/marteq.io's insight:

Action to take: Rethink your cold emails, and develop a process that is suited to your strengths.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Use This Daily One-Hour Digital Marketing Routine - QuickSprout

Use This Daily One-Hour Digital Marketing Routine - QuickSprout | The MarTech Digest | Scoop.it

"Updating social media (15 minutes)
Engaging on social media (5 minutes)
Perform SEO research (20 minutes)

  • Identify keywords
  • Analyze your SEO

Email (20 minutes)"

CYDigital/marteq.io's insight:

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

How to Maximize the ROI of Your Lead Generation Campaigns - MarketingProfs

How to Maximize the ROI of Your Lead Generation Campaigns - MarketingProfs | The MarTech Digest | Scoop.it
How do you get better leads?

First, create relevant, high-quality content. There's no question that the primary way to improve your lead generation campaigns is by creating great content. Everybody knows that, and works hard to do so, but let's first understand what makes a piece of content relevant.

Second, keep your lead database clean. If your business has already done more than 10 lead generation campaigns for the past few years, it's likely you have old leads in your database that are killing your ROI calculations. After all, why would a lead that you got five years ago still be interested in what you have to offer?

Finally, acquire leads from relevant sources. If you want to sell an enterprise B2B SaaS program, and for some reason you got a lead from Instagram, there's a high likelihood that person isn't truly an enterprise manager who is interested in your software. So make sure to bring people into your funnel from better sources.
CYDigital/marteq.io's insight:

Quite obvious but important to repeat.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

The Critical Importance Of Lead Validation In Internet Marketing - Demand Gen Report

All of this illustrates why lead validation simply has to be a major component of any lead generation campaign. With lead validation, every interaction—whether it’s through the website, email or over the phone—is reviewed and categorized as a true sales lead or not a true sales lead. Even though this process can be time- and labor-intensive, it’s absolutely crucial in terms of providing marketers with the most complete information possible.


For example, let’s say your website has two sources that are generating conversions: Source A and Source B. According to the raw analytics, Source A generates 100 conversions a day, and Source B generates 50. Based on those raw numbers alone, it would make sense to assume that Source A is far more successful, and you would want to direct resources there to maximize its potential.

However, applying lead validation to those numbers might show you that out of Source A’s 100 conversions, only 25 are true sales leads; whereas Source B is generating 45 true sales leads out of its 50 conversions. In terms of ROI and cost per lead, Source B is outperforming Source A by a significant margin. Without lead validation, however, Source B would probably receive fewer resources, and leads from it could begin to dry up.

CYDigital/marteq.io's insight:

As a part of accurate attribution, yes.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

It’s About Revenue: Marketers Head Directly Into The Sales Funnel - Demand Gen Report

Before the hand-off to sales: 
  • Which marketing activities generate the most leads?
  • Do you have content aligned to the buyer’s journey?
Sales hand-off:

  • Has sales and marketing agreed upon a definition for good lead? Are those the types of leads being handed to sales?
  • Which pieces of content produce the most qualified leads? Why?
The sales process: 

  • Does your content align to your sales stages?
  • Do your sales reps have the right amount of content for each sales stage?
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

more...
No comment yet.