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The Complete Guide To Planning, Creating And Delivering Lead Magnets - Blogging Wizard

The Complete Guide To Planning, Creating And Delivering Lead Magnets - Blogging Wizard | The MarTech Digest | Scoop.it
Contents
Part #1 – A quick primer on why lead magnets are critical for bloggers
Part #2 – What makes a lead magnet that will actually work?
Part #3 – 10 Great lead magnet ideas with examples
Part #4 – The tools you need to create and host your lead magnet
Part #5 – How to deliver your lead magnet
Putting it all together
CYDigital's insight:

An easy guide, but it requires some elbow grease.

 

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The Must Have Starting Point for Marketing Automation - GetResponse 

The Must Have Starting Point for Marketing Automation - GetResponse  | The MarTech Digest | Scoop.it
But you don’t want to miss what I do have to tell you today because it’s the one thing your marketing automation can’t live without.

Lead magnets. Lead generators. Offers. Bribes. Freebies. Gifts. Incentives.

Call it what you want, but call it vital. If you want to do marketing automation, you need to capture email addresses. You don’t need a million or even a thousand. You need some list (or lists) of the email addresses of people who have a challenge you can help solve.

Simple, right? The “opt-in” (modern marketing geek speak for “sign up”) is the starting point for your marketing automation. Otherwise, there’s no marketing, no automation, and no point.
CYDigital's insight:

The starting point is content.

 

Curated for you by marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  #MarTech #DigitalMarketing

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The 3 Reasons Why Lead Magnets Succeed – MarketDoc

Your lead magnet is far more powerful as a tool to facilitate lifelong customers than as a gimmick to catch email subscribers.

And in order to attract these customers, your lead magnet must accomplish the 3 key goals:

  • Appeal exclusively to the target audience
  • Elicit an immediate response from the viewer
  • Facilitate a long-term customer relationship
If you can check off all 3 of these attributes for your lead magnet, you can virtually guarantee it will be successful for your business.
CYDigital's insight:

Excellent examples when you CT.

 

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How to Promote a Lead Magnet (A Comprehensive, Full-Funnel Checklist) - Cookie Jar

How to Promote a Lead Magnet (A Comprehensive, Full-Funnel Checklist) - Cookie Jar | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital's insight:

Outstanding step-by-step process! CT for the details.

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101 Lead Magnet Ideas For Every Stage Of Your Marketing Funnel - CopyMonk

101 Lead Magnet Ideas For Every Stage Of Your Marketing Funnel - CopyMonk | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital's insight:

Quick exchange of your email address and you'll receive this one page list. A bit of a stretch to reach 101, but you get the idea.

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