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2017 Gartner Magic Quadrant for CRM Lead Management - Marketo

2017 Gartner Magic Quadrant for CRM Lead Management - Marketo | The MarTech Digest | Scoop.it
The full report includes:

Market evaluation and analysis of 15 CRM lead management vendors
Insights for selecting a vendor based on your organization's requirements
Opportunities and challenges faced when deploying lead management systems
CYDigital's insight:

What's surprising is the loss of visionary status for SFDC. No surprise from Marketo, and expect Act-On to continue to move NE.

 

Report compliments of Marketo.

 

marketingIO.com bridges the gap between your MarTech and your in-house experience. Contact us. #MarTech #DigitalMarketing

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What Are the Most Popular Lead Stages Used by B2B Enterprise Marketers? - MarketingCharts

What Are the Most Popular Lead Stages Used by B2B Enterprise Marketers? - MarketingCharts | The MarTech Digest | Scoop.it
CYDigital's insight:

Curated for you by marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  #MarTech #DigitalMarketing

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7 Lead Management Tools That Will Save You Hours - Marketing Insider Group

7 Lead Management Tools That Will Save You Hours - Marketing Insider Group | The MarTech Digest | Scoop.it
Here are some of our favorites:

Rapportive

Boomerang

Google Groups

Apple’s Address Book

Smartr Contacts

Sprout Social

Sales Genius
CYDigital's insight:

There are a ton of ways to skin this cat.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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Key lead management stats [Infographic] - Smart Insights

Key lead management stats [Infographic] - Smart Insights | The MarTech Digest | Scoop.it

marketingIO’s MarTech Managed Services solves numerous B2B Marketing challenges. 

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B2B Lead Blog » Optimizing Lead Distribution for Higher Conversion

B2B Lead Blog » Optimizing Lead Distribution for Higher Conversion | The MarTech Digest | Scoop.it

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

CYDigital's insight:

Most will have lead distribution predefined. For those who do not, these parameters are sensible.

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B2B Lead Blog » Introduction to Lead Management

B2B Lead Blog » Introduction to Lead Management | The MarTech Digest | Scoop.it
Lead management is a multi-stage process that manages the conversion of sales leads to customers. It’s the process of managing and tracking customer interactions from first contact to close.

The above illustration shows map of lead management. You’ll notice the funnel is inverted because people are not falling into the funnel; they are falling out.

The idea is that the buyer’s pipeline requires a series of “micro-yes(s)” before getting to that “macro-yes” in the form of the final conversion-to-sale.

Here are the 5 major stages of an effective lead management process:

Lead capture (Generating inquiries)
Lead qualification and scoring (Are they engaged? Are they a fit? Are they sales ready?)
Lead nurturing (Progressing early stage leads from interest toward purchase intent)
Lead distribution (Handing off only “sales-ready leads” that meet the universal lead definition, aka ULD to sales)
Lead tracking and reporting (Closing the loop between sales and marketing)
CYDigital's insight:

A quick primer, which may be important this time of year as you prepare your budget in alignment with your Sales counterpart (as you may have to have an agreement on lead management).

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Why Inbound Vs. Outbound Marketing is the Wrong Question - Eloqua | #TheMarketingTechAlert

Why Inbound Vs. Outbound Marketing is the Wrong Question - Eloqua | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

Intermediate/ Excerpt...


If you start with the math, and understand the volume of qualified leads you need to create monthly or quarterly pipelines of sales opportunities to hit your number, you can then create a combined inbound and outbound marketing strategy that drives immediate pipeline contribution while setting the stage for higher volumes of qualified, inbound leads moving forward.

 

And of those inbound leads, create and deploy an active lead scoring program to separate out those not yet qualified (or not qualified at all) so that your sales team is focused only on the leads that really matter, that are motivated to learn more, and that are most likely to become happy, successful, long-term customers and evangelists for you.

 

It’s not inbound vs. outbound. It’s allbound.

 

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CYDigital's insight:

It always starts with a quantitative description of needs, and compares that to the DB asset you have on hand to accomplish that which you need to accomplish.

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