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Email Workflow Templates For Ridiculously Effective Marketing Campaigns | Sales Hacker

Email Workflow Templates For Ridiculously Effective Marketing Campaigns | Sales Hacker | The MarTech Digest | Scoop.it
The following stats, facts & best practices support the wisdom of integrating direct mail into email marketing campaigns for incredible outcomes.
CYDigital/marteq.io's insight:

Email Workflow Templates For Ridiculously Effective Marketing Campaigns | Sales Hacker

 

Suggested templates, and of course, test.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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The Biggest Leakage in a SaaS Marketing Funnel and How to Fix It - MarketingProfs

The Biggest Leakage in a SaaS Marketing Funnel and How to Fix It - MarketingProfs | The MarTech Digest | Scoop.it
Considering how important it is to nurture free-trial, freemium, and paying users, it's surprising that more than half of the SaaS companies we've worked with at my company opt to leave important nurturing and upsell tasks in the hands of the product team. And, often, that process is broken—in two ways:

The user database for the product isn't synced with the salesforce automation and marketing automation platforms.
The users' activities in the product are not visible in the marketing and sales systems.
CYDigital/marteq.io's insight:

Applicable to SaaS companies...or any company marketing from different databases!

 

marketingIO’s MarTech Managed Services drives more leads faster. Contact us to see how. #MarTech #DigitalMarketing

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Study: Inside the Sales Cycles of 280 SaaS Companies - Process Street

Created by Process Street in partnership with PersistIQ, this study uses an archive of over 1,000 sales emails and voicemail transcripts from some of the world…
CYDigital/marteq.io's insight:

Excellent insight. You'll want to compare your stats to these...and avoid voicemail.

 

marketingIO executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more. #MarTech #DigitalMarketing

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The DNA of the perfect lead nurturing sequence - Marketing Tech News

The DNA of the perfect lead nurturing sequence - Marketing Tech News | The MarTech Digest | Scoop.it
Email one:

The initial contact should be a welcome message that aims to introduce rather than sell, such as: ‘Read how automation can increase new biz’

Email two:

This should be a ‘social proof’ follow up that highlights how others have improved their position thanks to a product or service, like: ‘Grow like [company name] grew [Firstname]’

Email three:

The third message should focus on emphasising the gain, e.g: ‘Catch the missing 30% of your pipeline [Firstname]’

Email four:

Message number four is all about the instigation of fear.

Email five:

Your last message should be a perfect, concluding, logical pitch like: ‘Prove to yourself you have marketing automation covered’
CYDigital/marteq.io's insight:

This is one way to approach it. But whatever you decide...TEST!

 

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done. #MarTech #DigitalMarketing

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The Importance Of Lead Nurturing – Statistics and Trends [Infographic]

The Importance Of Lead Nurturing – Statistics and Trends [Infographic] | The MarTech Digest | Scoop.it
Did you know that 80% of new leads never translate into sales and companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost
CYDigital/marteq.io's insight:

Subscribe to The MarTech Digest: bit.ly/miocom #MarTech

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Convert More Leads Into Sales With These Five Email Follow-Up Campaigns - MarketingProfs

Convert More Leads Into Sales With These Five Email Follow-Up Campaigns - MarketingProfs | The MarTech Digest | Scoop.it
1. The Frequently Asked Questions Campaign

2. The Pain-Reminder Campaign

3. The Two-Futures Scenario Campaign

4. The Objections Campaign

5. The Success-Story Campaign
CYDigital/marteq.io's insight:

Why this post?: These are excellent ideas to test.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

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Leads to Customers: An Automated Approach to a Humanized Smarketing Funnel - SEMrush

Leads to Customers: An Automated Approach to a Humanized Smarketing Funnel - SEMrush | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

Perfect.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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6 Best Practices for Setting Up a Lead Nurturing Program - Act-On Blog

6 Best Practices for Setting Up a Lead Nurturing Program - Act-On Blog | The MarTech Digest | Scoop.it
1. Develop your lead nurturing program one step at a time.
2. Identify ‘nurture-able’ leads carefully.

3. Start with a single campaign and plan to segment in the future.
4. Remember that content is king.
5. Act locally, think globally. 
6. Don’t invest in software right off the bat.
CYDigital/marteq.io's insight:

Not necessarily best practices, but excellent advice.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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5 Useful Lead Nurturing Tactics to Get More Opportunities - B2B Lead Blog

5 Useful Lead Nurturing Tactics to Get More Opportunities - B2B Lead Blog | The MarTech Digest | Scoop.it
Learn 5 proven lead nurturing tactics you can use to convert more leads into qualified opporutnities
CYDigital/marteq.io's insight:

Additional excellent buyer's journey info.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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mirtha mercedes's curator insight, March 3, 2017 11:02 AM

What every marketer should master for content creation and promotion and the necessary tools needed to master the task.

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Lead Nurturing’s Biggest Challenges - Marketing Insider Group

Lead Nurturing’s Biggest Challenges - Marketing Insider Group | The MarTech Digest | Scoop.it
  1. DON’T DO YOUR RESEARCH
  2. FAIL TO SHARE THE RIGHT CONTENT BASED ON SALES FUNNEL STAGE
  3. DON’T USE EMAIL CAMPAIGNS AS A LEAD NURTURING TOOL
  4. SEND TOO MANY EMAILS
  5. FAIL TO FOLLOW UP
CYDigital/marteq.io's insight:

#2...repeat...#2.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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5 Alternatives to Lead Nurturing Emails

5 Alternatives to Lead Nurturing Emails | The MarTech Digest | Scoop.it

"1. Use video retargeting ads.
2. Engage in online user groups
3. Implement Live Chat
4. Send text alerts.
5. Don’t overlook the USPS."

CYDigital/marteq.io's insight:

Love the first idea! I'd start there.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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[FREE] The Complete Guide to Lead Nurturing | Pardot

[FREE] The Complete Guide to Lead Nurturing | Pardot | The MarTech Digest | Scoop.it
Lead nurturing, also called drip marketing, is one of the most powerful and sought-after features of a marketing automation system. With the ability to drive revenue from a database of leads that you’ve already built — with minimal investment on the part of sales and marketing — lead nurturing has the potential to transform the way you do business. Want to learn more? Take a look at our Complete Guide to Lead Nurturing, which includes:

  • an explanation of the benefits of lead nurturing
  • a look at how lead nurturing works, including triggered messaging and lead assignment
  • a quick walk-through of 10 must-try nurturing campaigns
  • helpful checklists, worksheets, and tip sheets to make sure you’re always on track
CYDigital/marteq.io's insight:

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done. #MarTech #DigitalMarketing

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5 Amazing Workflows to Better Manage Your Marketing Automation - Digital Information World

5 Amazing Workflows to Better Manage Your Marketing Automation - Digital Information World | The MarTech Digest | Scoop.it
1. Identifying, attracting, reaching and nurturing new subscribers or prospects
Through understanding essential things about the targets digital body language you can appropriately take the right action based on an appropriate trigger. 
2. Targeting hot leads
The most useful trigger for this workflow is the lead score. The lead score will allow you to decide those who need to be engaged immediately because they are ready and willing to continue along the sales funnel.
3. Re-engaging unsure or uncommitted leads
The best trigger to keep an eye for in this workflow is sudden level of activity. This is because your marketing stimuli and assets should create some impetus to act based on monitoring appropriate digital body language like social media clicks, web pages visited or even lead source.
4. Re-targeting dead-end leads
When you get any notification or trigger from your sales people or from your marketing automation system that a lead has been lost, this should trigger your activity to try and woo them back instead of letting them slip through your fingers without any effort on your part.
5. Customer retention
The best trigger here is to assign roles to your different customers in order to send them content that will keep them engaged and enhance their experience.
CYDigital/marteq.io's insight:

Curated for you by marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  #MarTech #DigitalMarketing

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How to Plan an Effective Email Nurture Campaign in 10 Steps - TrackMaven

How to Plan an Effective Email Nurture Campaign in 10 Steps - TrackMaven | The MarTech Digest | Scoop.it
  1. Set goals
  2. Define your target audience
  3. Segment your database
  4. Trigger emails to follow conversions
  5. Use targeted content delivery
  6. Demonstrate the value and relevance of your offer
  7. Craft a clear call-to-action (CTA)
  8. Create a schedule
  9. Review the results of your campaign
  10. Keep testing
CYDigital/marteq.io's insight:

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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19 Lead Nurturing Email Examples You'll Want to Steal - HubSpot

19 Lead Nurturing Email Examples You'll Want to Steal - HubSpot | The MarTech Digest | Scoop.it
To help you better understand how to pair the two concepts, check out the lead nurturing email examples below. From ecommerce to product marketing, there's something for everyone -- no matter what industry you operate in. (And If you haven't already, check out Leadin: A free tool by HubSpot that helps you generate more leads and learn more about them.)

Check out these industries:

Ecommerce | B2B | Retail | Travel | Food & Beverage | Services | Product Marketing
CYDigital/marteq.io's insight:

Excellent examples categorized by vertical.

 

Email your comments to joe@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Five Ways To Revamp Your Pathetic Follow-Up Emails - FastCompany

Five Ways To Revamp Your Pathetic Follow-Up Emails - FastCompany | The MarTech Digest | Scoop.it
1. DON’T BE SHY
Some people hesitate to follow up because they think it would be intrusive or off-putting. But typically the opposite is true: Rather than viewing such persistence as annoying, most professionals view follow-up as a sign of passion and initiative.

2. CONSIDER YOUR TIMING

3. OFFER A CONCISE RECAP

Instead, forward your original email as a record, but write a new message on top that rephrases your ask in a more concise manner, ideally so that the recipient can skim the follow-up email and respond without reading down the thread.

4. ADD A NEW ANGLE

5. BE POLITE, NOT PUSHY

CYDigital/marteq.io's insight:

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Why Lead Generation Matters to B2B Marketers - eMarketer

Why Lead Generation Matters to B2B Marketers - eMarketer | The MarTech Digest | Scoop.it
Based on the results of a July 2016 survey conducted by Salesforce’s Pardot and emedia, B2B marketers have realized a number of benefits from their lead nurturing programs. More than a third (36%) emphasized the programs are helpful simply because they generate a greater volume of leads, this was the most popular response. Another 26% mentioned the ability of lead nurturing programs to segment prospects based on their interests and behaviors, while 26% also noted the programs’ ability to improve targeting and segmentation.
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NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

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Lead Nurture and Pipeline Acceleration: What's the Difference? | SiriusDecisions

Lead Nurture and Pipeline Acceleration: What's the Difference? | SiriusDecisions | The MarTech Digest | Scoop.it
Pipeline acceleration, on the other hand, demands full joint sales and marketing involvement, commitment, alignment and participation from beginning to end. When it comes to pipeline acceleration, we at SiriusDecisions talk of three core areas, or pipeline zone-focused programs. These are:

  • Rapid-entry. Periodic efforts to fill the top of the pipeline with highly targeted, pre-qualified leads that have a much greater propensity to qualify through to stage one status.
  • Intra-pipeline. The creation of pinpointed offers and sales enablement assets designed to keep current opportunities moving on a trajectory toward close. Intra-pipeline efforts kick in once an opportunity has been assigned a monetary value and anticipated close date.
  • Last-mile. Offers designed to drive positive interactions with late-stage opportunities that when combined can provide a push across the closing finish line.
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NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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Lead Nurturing vs. Direct Conversions: Which is better for content marketing?

Lead Nurturing vs. Direct Conversions: Which is better for content marketing? | The MarTech Digest | Scoop.it

"Deciding which lead generation strategy is better for your company is a matter of measuring and multiplying the conversion rate percentages in the two strategies presented above. Here’s the key difference.

Note that Strategy 1 – “Lead Nurturing”, has two conversion rate percentages. But, Strategy 2: “Direct Conversion”, has only one conversion rate percentage.

Deciding which is the most efficient conversion strategy for you is simply a matter of measuring these conversion rates and multiplying them."

CYDigital/marteq.io's insight:

The real answer: TEST!!!

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

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Why Response Rate Is The New Click-Through Rate - GetResponse Blog

Why Response Rate Is The New Click-Through Rate - GetResponse Blog | The MarTech Digest | Scoop.it
Your email response rate is the single most-important metric that separates faceless numbers from genuine, brand-building, and uber-profitable human connections.

Unfortunately, most email marketing — namely, autoresponders — comes off as thoroughly inhuman: smarmy, dispassionate, robotic, and dull.

The good news is … you don’t have to rescue your autoresponders from being trash-bin-bound alone. A handful of top-email marketers have perfected the craft of human connections. This article showcases three such gurus – Ramit Sethi, Sujan Patel, and Scott Oldford.
CYDigital/marteq.io's insight:

You DEFINITELY want to CT as this approach may work for you.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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Marketing Hacks: 7 New Ways to Use Your Marketing Automation Platform - Act-On

Marketing Hacks: 7 New Ways to Use Your Marketing Automation Platform - Act-On | The MarTech Digest | Scoop.it

1. Influencer Relations + Press Release Attribution
2. Recruiting Top Talent
3. Brand Identity Management
4. Event Management
5. New Customer Onboarding
6. Customer Use Expansion + Retention
7. Upsell/Cross-Sell

CYDigital/marteq.io's insight:

Don't know about "new," but useful.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

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7 Game-Changing Marketing Automation Workflows - Uberflip

7 Game-Changing Marketing Automation Workflows - Uberflip | The MarTech Digest | Scoop.it

1. Hot Lead Workflow

Trigger: Lead score


2. Closed-Lost Reason Nurture

Trigger: Lost opportunity indicated. When Sales sets an opportunity to “lost” in your CRM, don’t just let the contact(s) sit around and clog up your database. Set up a nurture program that will send them right back into the sales cycle (when they’re ready).


3. Re-Engage Notification Workflow

Trigger: Sudden activity


4. New Subscriber Nurture

Trigger: A subscription to your regular emails/newsletter


5. Mini-ABM Hack

Trigger: Assigning a lead to a certain domain. When a lead is assigned a specific domain, set up a workflow that automatically assigns that lead to the Sales rep that is handling the account. 


6. Nurture By Buyer Role

Trigger: Assigning a role


7. Go-to Customer Marketing

Trigger: Customer status achieved

CYDigital/marteq.io's insight:

You can lead nurture a gazillion ways. That's the beauty of marketing automation: it allows you to be creative.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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How to Improve Your Lead Nurturing Program - Kapost

How to Improve Your Lead Nurturing Program - Kapost | The MarTech Digest | Scoop.it
  • Look for Non-Traditional Engagement Drivers
  • Send Fewer Emails
  • Prioritize Learning Above Selling
CYDigital/marteq.io's insight:

Focus on the third bullet.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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5 Winning Strategies for Using Human-Driven Lead Nurturing - Kissmetrics

5 Winning Strategies for Using Human-Driven Lead Nurturing - Kissmetrics | The MarTech Digest | Scoop.it
In a world of automation, marketers tend to forget the power of human connection. It only takes a small change, like personalizing a white paper or mentioning someone’s first name in an email.

Lead nurturing is too important in your sales cycle for non-customized messaging. You want prospects to know that you value their potential business.

Ditch your robot responses. Enhance your lead nurturing campaigns with these five human-driven strategies.
CYDigital/marteq.io's insight:

Too complex to summarize, but well worth the CT for the five strategies.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

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MarketingCharts - Lead Generation & Nurturing | Ascend2

MarketingCharts - Lead Generation & Nurturing | Ascend2 | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital/marteq.io's insight:

Excellent collection of charts for your perusal. 

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