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Leadpages vs. Unbounce: Choose Your Landing Page Builder - TechnologyAdvice

Leadpages vs. Unbounce: Choose Your Landing Page Builder - TechnologyAdvice | The MarTech Digest | Scoop.it
At about half the price of Unbounce for an annual contract, Leadpages offers a lot of competitive features. They also don’t limit the number of visitors to your pages per pricing tier. If you’re concerned with price and don’t need some of those other features in Unbounce, Leadpages may be your best bet.  

Unbounce’s basic tier allows up to 5,000 unique monthly visitors, and the Pro tier goes to 25,000. Unbounce’s basic pricing does include A/B testing, but all other major features come with upgraded tiers, so you’ll find Unbounce works best for more mature sites.

Leadpages and Unbounce are pretty evenly matched as landing page tools.
CYDigital/marteq.io's insight:

We're partial to Unbounce, FWIW...

 

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Leadpages buys SMB marketing automation platform Drip - Marketing Land

Leadpages buys SMB marketing automation platform Drip - Marketing Land | The MarTech Digest | Scoop.it
Leadpages is expanding its portfolio beyond tools for creating landing pages and optimizing them for conversion, with its announcement today that it has purchased marketing automation platform Drip.

Drip provides what it describes as “lightweight marketing automation” for small and medium-sized businesses, centered around email. This includes a visual workflow builder, forms for capturing email addresses, tags for tracking subscribers’ actions on a website or in an email, email marketing and a lead scoring algorithm. It also integrates with dozens of other applications and platforms, including Zapier, Shopify and PayPal.
CYDigital/marteq.io's insight:

The heart of any marketing automation platform is the landing page.

 

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LeadPages Wants Its New “Center” Product To Conduct Your Marketing Orchestra - Marketing Land

LeadPages Wants Its New “Center” Product To Conduct Your Marketing Orchestra - Marketing Land | The MarTech Digest | Scoop.it
LeadPages, whose purpose in life has been to capture leads at “points of signup” like opt-in forms or landing pages, is now reorienting itself toward a new goal: becoming the “command center” of marketing tools.

The Minneapolis-based company released on Tuesday a new product, Center, that is intended to act as the manager of leads.

Until midnight on New Year’s Eve, LeadPages is accepting early adopters of Center at a lifetime, half-off discounted price of $399 annually. After that, the product will be sold at full price when it is made available in late February.

Center merges and tracks leads across such solutions as email service providers, CRMs or webinar providers, so that rules on how and when to engage those leads can be set.


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