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FTC Cleans Up “Free” B2B Marketing | Lexology

FTC Cleans Up “Free” B2B Marketing | Lexology | The MarTech Digest | Scoop.it
The FTC is no stranger to cracking down on businesses offering so-called “free” products, only to charge the consumer for them later on. It wasn’t long ago that we wrote about that exact issue. But a recent FTC complaint shows that the FTC is not only cleaning up businesses selling directly to consumers, but also businesses selling to other businesses.

On October 30th, the FTC filed suit in Illinois against a number of cleaning product suppliers for violating the FTC Act, the FTC’s Telemarketing Sales Rule, and the Unordered Merchandise Statute. The complaint alleged that defendants, who sell office and cleaning supplies, called small businesses, hotels, municipalities, and charitable organizations, purporting to offer a free sample of their products. However, the samples were not free. Regardless of whether the consumer wanted the sample or not, the defendants would send one, and following not too far behind would be an invoice for that free sample.
CYDigital's insight:

Despite the current administration, the FTC is alive and well.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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The Ultimate Guide to International Email Law [Infographic] – Litmus Software, Inc.

The Ultimate Guide to International Email Law [Infographic] – Litmus Software, Inc. | The MarTech Digest | Scoop.it
Keeping up with international anti-spam laws is hard, but our Ultimate Guide to International Email Law will help you navigate through the requirements.
CYDigital's insight:

A keeper.

 

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The end of the Safe Harbor Agreement: What next for digital marketing? | Econsultancy

The end of the Safe Harbor Agreement: What next for digital marketing? | Econsultancy | The MarTech Digest | Scoop.it
Businesses are reeling this week from the news that the European courts have ruled that data transfers to the US via the 'Safe Harbor' agreement are no longer valid.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital's insight:

For our EU based-readers. Time to revisit data protection within CRM and MA and your DBs.

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Copyright Infringement: Images You Can and Can't Share on Your Blog - Vound & Ghergich&Co.

Copyright Infringement: Images You Can and Can't Share on Your Blog - Vound & Ghergich&Co. | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

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How to Stay in Line with the Law When Sending Marketing Emails - Kissmetrics

How to Stay in Line with the Law When Sending Marketing Emails - Kissmetrics | The MarTech Digest | Scoop.it
Email marketing is a good tactic for getting in touch with customers, sharing special deals with them, and notifying them of new products. However, legal issues can arise when you send out marketing emails, particularly in the areas of privacy and anti-spam law.

We will look at what the laws are and how to comply with them, and we will go over some practical tips for staying in line with the laws. We’ll also look at some of the results of this compliance, such as customer confidence and goodwill and protection from fines and penalties.


marketingIO executes your revenue-generating efforts with the right metrics and the appropriate reports. 

CYDigital's insight:

So much information that it cannot be summarized, so please click through for the details as it covers privacy and SPAM within and outside of the U.S. Strangely, it does not cover CASL.

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How to Choose the Right (and Legal) Images for Your Blog Post [Infographic] - Profs

How to Choose the Right (and Legal) Images for Your Blog Post [Infographic] - Profs | The MarTech Digest | Scoop.it
Content - Captivating blog post images can help keep your visitors from straying. Check out these tips for choosing the right images and avoiding copyright issues.


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The Terms, Laws, and Ethics for Using Copyrighted Images on Social Media - infographic - Digital Information World

The Terms, Laws, and Ethics for Using Copyrighted Images on Social Media - infographic - Digital Information World | The MarTech Digest | Scoop.it

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All You Need to Know about Internet Defamation for Marketers [Infographic] - Infographic B2B | #TheMarketingTechAlert

All You Need to Know about Internet Defamation for Marketers [Infographic] - Infographic B2B | #TheMarketingTechAlert | The MarTech Digest | Scoop.it
All You Need to Know about Internet Defamation for Marketers


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CYDigital's insight:

Another reason why their needs to be a content vetting step to your overall process, esp. Financial Services.

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Legal Threat Levels for Online Content-Sharing [Infographic]

Legal Threat Levels for Online Content-Sharing [Infographic] | The MarTech Digest | Scoop.it

As content curation becomes a larger contributor to your content marketing strategy, be aware of the legal boundaries.  This article/infographic defines it well...


"As more and more marketers and others curate content in their content marketing efforts, they need to be aware of the legalities of using content that isn't theirs. This infographic depicts the various threat levels:"

CYDigital's insight:

See the article and infographic at www.marketingprofs.com.


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