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How Links in Headers, Footers, Content, and Navigation Can Impact SEO - Whiteboard Friday - Moz

How Links in Headers, Footers, Content, and Navigation Can Impact SEO - Whiteboard Friday - Moz | The MarTech Digest | Scoop.it
This week's Whiteboard Friday covers links in headers and footers, in navigation versus content, and how that can affect internal and external links, link equity, and link value between your site and others.
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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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How Deep Linking Push Notifications Can Lift Conversions | Leanplum

How Deep Linking Push Notifications Can Lift Conversions | Leanplum | The MarTech Digest | Scoop.it
Deep links have grown increasingly common in recent years, and for good reason. Deep linking allows URLs to take mobile users from anywhere on the web to a specific screen within an app. They seamlessly bridge the gap between websites and apps. Apps that implement deep links have been shown to acquire 2x retention over 30 days, so it’s no surprise that mobile marketers are making good use of this tool.

Without deep links, URLs can only launch apps to the home screen; they can’t navigate to a particular screen. If you’re browsing an ecommerce site on your phone and you tap a product listing, you might have the option of opening it in the app, but you won’t be brought to the product listing. A non-deep link will simply drop you off at the app’s home screen, leaving you to navigate back to where you were.

Deep links aren’t only valuable for websites. Mobile marketers can include deep links in push notifications to add value to end users, thereby increasing conversions. In this post, we’ll explore a few ways in which deep linking push notifications makes for better marketing.
CYDigital/marteq.io's insight:

This is not app-specific: it forces you to think about your mobile strategy. If you need a primer on deep linking, go here: https://www.pmg.com/blog/an-in-depth-guide-to-deep-linking-and-app-indexing/ 

 

Predictive Analytics is the next step in Marketing Automation. Contact us to see how. #MarTech #DigitalMarketing

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How to Use Skyscraper Technique to Generate Massive Web Traffic - DubaiMonsters

How to Use Skyscraper Technique to Generate Massive Web Traffic - DubaiMonsters | The MarTech Digest | Scoop.it
Skyscraper technique is simply a system for turning your high quality content into backlinks to your website.

You start following the skyscraper technique by first looking for popular topics and trends that have or are gaining customer attention. The topics must be relevant to the nature of your business. After you have found one, you need to organize it in a new way along with a value proposition for your user.

So now, if you are moved enough by the power skyscraper to re-direct traffic to your website, here is the list of steps that you need to go about:
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Tread carefully...

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

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How To Create Linkable Assets Without the Content Commitment - Ahrefs

How To Create Linkable Assets Without the Content Commitment - Ahrefs | The MarTech Digest | Scoop.it
To create a successful resource page, you just have to do two things:

Link to content your audience will appreciate and find useful
One-up any resource pages your competitors have built
You can one-up your competition by creating a similar, but more comprehensive resource page than what they’ve already built. You can also one-up them by thinking outside of the box and doing something new.

We’ll look at both methods. In either case, think of it as making the perfect mixtape for your audience. You want to include their favorite hits, but you also want to include some obscure tracks they’d never hear otherwise.
CYDigital/marteq.io's insight:

CT for the details. A step x step guide.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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6 Linking Techniques That Will Help Your Content Get Ranked, Found, and Read - CMI

6 Linking Techniques That Will Help Your Content Get Ranked, Found, and Read - CMI | The MarTech Digest | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

CYDigital/marteq.io's insight:

As usual, the devil is in the details, so click through to review said details.

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The Seven Commandments of Internal Linking that Will Improve Content Marketing SEO - KISSmetrics

The Seven Commandments of Internal Linking that Will Improve Content Marketing SEO - KISSmetrics | The MarTech Digest | Scoop.it

Digest...


1. Create lots of content.

In order to create lots of internal links, you have to have lots of internal pages. The first step to a killer internal linking strategy is to have a killer content marketing strategy. You can’t have one without the other.

 

2. Use anchor text.

In keeping with the content theme of internal linking, your internal links should use anchor text as opposed to linked images. Image links are fine, provided that images are not the main source of links, and assuming the image is properly alt-tagged.

 

3. Link deep.

The deeper your links go, the better. There are two types of links you should avoid using in your content:

-- >  Homepage. Most sites have too many links to the homepage as it is. You would rather strengthen internal pages to boost the overall SEO of your site, rather than simply point more links at the homepage.

-- >  Contact us. This is a common mistake of many who are starting out in content marketing. As part of their obligatory call to action at the end of a post, they may write something like, “Give us a call to find out more about our awesome services!” Then, they link to the “contact us” page using the anchor “give us a call.” Don’t link to the contact us page unless absolutely necessary.

 

4. Use links that are natural for the reader.

Internal linking requires a user-focused approach to adding value and information. The link value that gets distributed throughout the site is secondary to this key point — providing value to the reader.

One of the corollary benefits of internal linking is that it improves user engagement on your site. When a user sees an informative link that truly matches the context of the content, they are likely to click on that link. It can be an external link, as long as it’s something that the reader will be interested in. If that link is an internal one, the site visitor stays longer and becomes more involved in your website experience.

 

5. Use relevant links.

Internal linking, as I’ve made clear, is less rigorous and scientific than some might think. But you still have to be intentional. Don’t merely link for the sake of linking. Instead, link to content that is relevant to the source context.

 

6. Use follow links.

Follow links are the best way to build out the internal link architecture of your content marketing.

 

7. Use a reasonable number of internal links.

When it comes to internal linking, I suggest around three to four, depending on the length of your post. I usually write articles that exceed 1,500 words, and I don’t have a link-heavy navigation bar. So, I wouldn’t feel bad about throwing in ten or twenty internal links if I needed to.

 

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CYDigital/marteq.io's insight:

You already know the positive impact from internal linking. Here's an article that summarizes how to properly internally link so that you can maximize SEO benefits.

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