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Keep It Clean: The Importance of Email-List Hygiene [Infographic] - Profs

Keep It Clean: The Importance of Email-List Hygiene [Infographic] - Profs | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

This scoop comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing             

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7 Reasons to Cleanse Your Email List and How to Purge Subscribers | Marketing Technology

7 Reasons to Cleanse Your Email List and How to Purge Subscribers | Marketing Technology | The MarTech Digest | Scoop.it
7 Reasons to Cleanse Your Email List and How to Purge Subscribers by Douglas Karr on Marketing Technology
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NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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Email authentication startup ValiMail comes out of stealth with $1.5 million - VentureBeat

Email authentication startup ValiMail comes out of stealth with $1.5 million - VentureBeat | The MarTech Digest | Scoop.it
ValiMail, a startup with a cloud service for authenticating email, is coming out of stealth mode today and revealing a $1.5 million seed round.

The startup is built around ensuring that companies only send out verified emails, so that employees, partners, and end users don’t end up receiving illegitimate messages. Rather than leaving companies to implement old authentication protocols — like the Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM), or the Domain-based Message Authentication, Reporting, and Conformance (DMARC) that builds on those two — ValiMail takes care of all that and offers users a simple web-based interface to work with, for an annual fee.
CYDigital/marteq.io's insight:

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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How to Choose the Right Tools for Account-Based Marketing - TechnologyAdvice

How to Choose the Right Tools for Account-Based Marketing - TechnologyAdvice | The MarTech Digest | Scoop.it
Rolling out an account-based marketing strategy? These tools will help you identify target accounts, personalize ads and content & track important metrics.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital/marteq.io's insight:

Far more than choosing an ABM solution: it's the outline for outbound marketing.

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The Majority of B2B Companies Are Using Incomplete Data - DM News

The Majority of B2B Companies Are Using Incomplete Data - DM News | The MarTech Digest | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

CYDigital/marteq.io's insight:

And thus the rationale for 3rd party data integration with the in-house database...especially built-into CRM and MAP. With a monthly shrink of 2.5-3.5%, within a short period of time a DB becomes filthy.

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[Infographic] Causes and Consequences of Dirty Data - Integrate

[Infographic] Causes and Consequences of Dirty Data - Integrate | The MarTech Digest | Scoop.it

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Supercharge Top-Funnel Marketing with Data and Analytics - CMO Essentials

Supercharge Top-Funnel Marketing with Data and Analytics - CMO Essentials | The MarTech Digest | Scoop.it

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CYDigital/marteq.io's insight:

A very smart approach to approaching data quality. 

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Infogroup expands B2B database Sapphire - FierceCMO

Infogroup expands B2B database Sapphire - FierceCMO | The MarTech Digest | Scoop.it
Infogroup Media Solutions has launched a new Sapphire suite of products, which combines several Infogroup platforms into a one-stop shop for B2B marketers.


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CYDigital/marteq.io's insight:

FYI. Just be sure to investigate the various sources.

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Stay in Compliance: What Marketers Need to Know About ePrivacy Law - Marketo | #TheMarketingTechAlert

Stay in Compliance: What Marketers Need to Know About ePrivacy Law - Marketo | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

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CYDigital/marteq.io's insight:

And I'll keep hounding you about this: watch out for the mid-year rollout of Canada's CASL: it's enough to make you stop email marketing into Canada!

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B2B Marketers Primary Sources of Prospect Data and Customer Insights - MarketingCharts | #TheMarketingAutomationAlert

B2B Marketers Primary Sources of Prospect Data and Customer Insights - MarketingCharts | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it

Excerpt...


Just 16% of North American B2B marketers say that their prospect data is accurate, reliable and comprehensive, with 79% admitting it needs improvement, details the CMO Council in a new report [download page]. Part of the problem seems to be that a plurality 24% update their data resources only periodically, with few doing so constantly in real-time (17%) or daily (14%). Marketers may have difficulty updating data more than periodically, given that they are drawing on a wide variety of sources.


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CYDigital/marteq.io's insight:

Can't argue with the sources nor the order of priority, but I'm a bit surprised that proprietary DBs are only 51%.

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B2B Lead Blog » Customer Relationship Management: 5 steps for finding the right vendor for your data hygiene | #TheMarketingAutomationAlert

B2B Lead Blog » Customer Relationship Management: 5 steps for finding the right vendor for your data hygiene | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it

Condensed...


Step #1. Compile a list of vendors

Step #2. Determine what information is most important

In our case, it was:

-- >  Contact name

-- >  Job title

-- >  Company name and company address

-- >  Contact phone number and company phone number

-- >  Industry/SIC

-- >  Revenue

Step #3. Weigh each record field by value

Assign weighted values to each of the appended items depending on your needs. For instance, if job title is most important, then give it a higher weight than company address.

Step #4. Use a large enough list to sample test vendor accuracy

We started by taking a list of 100 records we knew to be highly accurate and stripped out some of the data. Next, we added those 100 records to a list of 900 additional records to create a test list of 1,000 total records that we sent to each vendor.

Step #5. Add up the scores and consider any other factors

The vendor with the highest score from your testing will likely be your best choice, but there are factors of completion time, size, cost and complexity of data to consider in your overall decision.

 

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CYDigital/marteq.io's insight:

And here are some vendors from which to evaluate: http://sco.lt/72wxsH

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Why and How to Verify Your Email Marketing Lists - Marketing Technology Blog | #TheMarketingAutomationAlert

Why and How to Verify Your Email Marketing Lists - Marketing Technology Blog | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that great email senders continue to get punished more and more by email service providers.


Summary...


Utilization of these list hygiene services can improve the percentage of emails that make it to the inbox, reduce your risk of being blocked by the Internet Service Providers, and reduce the risk of getting fired by your Email Service Provider… they’re worth the investment if you’ve got an old list or collaborating on one.

 

  • BriteVerify – tools you need to remove invalid emails from your customer databases, email marketing campaigns, or online newsletters and keep them out for good. You can easily drag and drop a file, share the file via the cloud, and get detailed reporting on your list without ever contacting the company. They also have an API if you’d like to integrate your email verfication with them!
  • DataValidation – offers you an easy-to-use, customizable solution for maintaining a clean and accurate email database.
  • eHygienics is a professional email verification company. They remove bounces, threats, protestors, litigators and all other perceivable hazards from subscriber databases. eHygienics offers real time API platforms which are used daily by subscribers worldwide.
  • FreshAddress helps companies that depend on email to drive revenue by building, updating, segmenting, and cleaning their email lists.
  • Impressionwise‘s data intelligence platform is based on policy-driven rule sets and real-time scanning algorithms that use a multi-layered approach to identify, validate and protect against a wide range of e-mail-based threats.
  • LeadSpend – Remove harmful email addresses before you mail! Whether you have a single list to validate, or many, we provide several secure and easy-to-use list upload options.
  • StrikeIron – Quickly and effortlessly verify and validate email addresses and domains to ensure their accuracy before you spend unnecessary time, energy and money, increasing your message deliverability by 90%.
CYDigital/marteq.io's insight:

This is an excellent reference tool. How many contacts have you collected over the years? Rather than use a mailer to clean your list, and ruin your rating, these tools should help!


  • See the article at from www.marketingtechblog.com
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Muthu Kumar's comment, August 21, 2:53 AM
Try to LeadGrabber tool https://www.egrabber.com/leadgrabberpro/ to build email marketing lists, cold calling lists, email lists of prospective clients from Professional Networking sites