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3 Ways to Add Facebook Live to Your Marketing Strategy : Social Media Examiner

3 Ways to Add Facebook Live to Your Marketing Strategy : Social Media Examiner | The MarTech Digest | Scoop.it
#1: Join Forces With an Influencer in Your Field

#2: Take Your Audience Places They Can’t Go

#3: Host a Recurring Talk Show
CYDigital's insight:

Easy?: No, live video is not easy. Takes time, effort, $$.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Periscope isn’t closing down, even though you can now broadcast directly from Twitter - VentureBeat

Periscope isn’t closing down, even though you can now broadcast directly from Twitter - VentureBeat | The MarTech Digest | Scoop.it
Twitter ramped up its live video credentials today with the news that you will now be able to broadcast live video directly from within Twitter. Great news for sure, but where does that leave Periscope, the live video startup it acquired way back in 2015?

While you could already watch Periscope broadcasts from within Twitter, until now, you’ve had to broadcast from Periscope itself. Moving forward, whenever you compose a tweet, you will be presented with a Live button that transports you to a pre-broadcast screen through which you can frame your shot before hitting Go Live. That sounds as though it’s game over for Periscope, but that ain’t so — Periscope is being maintained as a separate, standalone product, according to the Verge. Why? Because not all Periscope users are active on Twitter.
CYDigital's insight:

It's not yet universal across all Twitter accounts, so give it a few days.

 

Dark marketing clouds ahead? Let us help you see clearly. Contact us. #MarTech #DigitalMarketing

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9 Clever Ways to Create Live Video on Social Media - TopRank Blog

9 Clever Ways to Create Live Video on Social Media - TopRank Blog | The MarTech Digest | Scoop.it
#1 – Share what’s happening at a live event.
#2 – Tease a new or in-the-works product/service.
#3 – Do a live reveal of a new product or special promotion.
#4 – Offer a look behind-the-scenes.
#5 – Hold a contest or campaign.
#6 – Hold a Q&A session.
#7 – Conduct interviews with industry thought leaders.
#8 – Give a how-to presentation or product demo.
#9 – Profile your employees.
CYDigital's insight:

From MarTech 101 to Advanced Techniques, marketingIO has you covered. Contact us. #MarTech #DigitalMarketing

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How to Live Stream Successfully: A Preparation Checklist for Marketers - HubSpot

How to Live Stream Successfully: A Preparation Checklist for Marketers - HubSpot | The MarTech Digest | Scoop.it
Choose your platform. Here’s where you’ll really need to have your goals in mind, since different platforms can achieve different things.

YouTube Live

YouTube Live Events tend to have “two goals,” says Megan Conley, HubSpot’s Content Marketing Strategist. “Registrants and attendees.” So, if you’re looking to generate leads -- which 57% of marketing professionals are using video to do -- YouTube Live is one of the best platforms to use.

Facebook

Facebook Live has been making quite a few headlines lately, and businesses stand to benefit from it -- the average time spent watching Facebook Live video is three times more than the pre-recorded kind. This platform is a good choice if you want to use your live stream to generate buzz. In fact, because these videos have been so popular, Facebook is making them appear higher up in people’s News Feeds while streaming live.

The live streaming options certainly don’t end there -- major brands have also used platforms like Periscope, Livestream, and Ustream. They all have their own sets of features and advantages, so definitely take the time to look into which one best suits your needs.
CYDigital's insight:

CT for the full checklist.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

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Some US Marketers Are Already Eager to Invest in Live Stream Video - eMarketer

Some US Marketers Are Already Eager to Invest in Live Stream Video - eMarketer | The MarTech Digest | Scoop.it
Facebook Live, YouTube Live are likely to be targeted
CYDigital's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

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How to Use Facebook Live: A Complete Guide - HubSpot

How to Use Facebook Live: A Complete Guide - HubSpot | The MarTech Digest | Scoop.it

"In their continued effort to promote video content in the News Feed, Facebook recently launched Facebook Live, a live video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed.

Why are marketers getting so excited about Facebook Live? Because it's an awesome way for them to use the power of live video to communicate their brand stories and build authentic, intimate relationships with fans and followers. 


However, for such a simple concept, Facebook Live has a lot of little nuances that marketers will need to learn if they want to get the most out of the platform. This guide is meant to help you learn the best tricks and tricks that can make a big, big difference in how many people see your live broadcast, how they engage with it, and how it performs."

CYDigital's insight:

And it is a COMPLETE guide. CT and bookmark.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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What’s the Deal with Live Streaming? A B2B Marketer’s Guide - Pardot

What’s the Deal with Live Streaming? A B2B Marketer’s Guide - Pardot | The MarTech Digest | Scoop.it
Here are a few ways you could use live streaming to help tell your brand’s story:

  • Put your teaching hat on. Live expert Q&As, webinars, and how-to videos perform well, because people want to learn something. Leverage the subject matter experts you have internally, or interview industry pros and customers.
  • Tell the story of your company. Highlight your employees, and what they are passionate about (especially if it’s customer success!). Give customers a behind the scenes look at your company’s culture.
  • Take your audience with you on an adventure. Are you headed to an awesome conference or event? Live stream some highlights, and let people follow along in the virtual world.
  • Use live streaming to show off new products and get instant feedback, which can be tremendously useful. Think connected focus groups.
CYDigital's insight:

Get creative...

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Google is building YouTube Connect, a livestreaming app to take on Periscope - VentureBeat

Google is building YouTube Connect, a livestreaming app to take on Periscope - VentureBeat | The MarTech Digest | Scoop.it
Google has quietly been building a new livestreaming app called YouTube Connect, VentureBeat has learned. This service highlights the company’s efforts to double down on live video while also placing it in a position to compete directly against Twitter’s Periscope and Facebook Live. YouTube Connect will be available on both iOS and Android devices.

Videos will be viewable live within the app, as well as on the YouTube site in their respective channels. It will also be possible to store previous broadcasts in the app, quite possibly as something you can opt into after you’ve completed the live stream. This will make it possible for you and your friends to watch the replays. The app does not yet have the integrations with Facebook or Twitter that would make it easy for users to share live streams on other social networks.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

CYDigital's insight:

The question is how to build a community vs. Periscope's built-in Twitter following.

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Robert Brown's curator insight, March 29, 2016 1:32 AM

The question is how to build a community vs. Periscope's built-in Twitter following.

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B2B Livestreaming FAQs - B2B News Network

B2B Livestreaming FAQs - B2B News Network | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital's insight:

Periscope broadcasts can be made private before pressing the red button.

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Meerkat, the live-streaming app that has all of Twitter going crazy, is about to get a lot better - Business Insider

Meerkat, the live-streaming app that has all of Twitter going crazy, is about to get a lot better - Business Insider | The MarTech Digest | Scoop.it

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CYDigital's insight:

As you probably know, Meerket is a live streaming app that was going to piggyback off the Twitter social network...until Twitter bought Periscope, another (soon to be) live streaming app. 


What's the point for the B2B Marketer? Heads-up and start thinking about live streaming via social.

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