LiveRamp Extends It's Capability For Service Providers | The MarTech Digest |
LiveRamp, the data onboarding service, has announced that it has launched IdentityLink™ for marketing technology providers. This solution empowers companies to offer personalization, measurement, and people-based targeting within their platforms. Continuing on the momentum of the launch of IdentityLink in October 2016 for brands, the solution has now been extended to marketing technology providers. The martech providers can now embed omnichannel identity resolution in their platforms and drive people-based marketing in the digital marketing ecosystem.