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53 Must-Have Features of Local Business Websites [Infographic] - MarketingProfs

53 Must-Have Features of Local Business Websites [Infographic] - MarketingProfs | The MarTech Digest | Scoop.it
Local business websites features shouldn't always be like those of bigger retailers. Check out this diagram for a visual guide to must-have features and do's & don'ts of your local business site.
CYDigital/marteq.io's insight:

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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The Ultimate Local SEO Guide [Infographic] - MarketingProfs

The Ultimate Local SEO Guide [Infographic] - MarketingProfs | The MarTech Digest | Scoop.it
For local SEO tips, see this infographic guide on how to optimize your website for local search—from Google My Business to schema markup, landing pages, ranking factors, customer reviews, and more.
CYDigital/marteq.io's insight:

marketingIO.com bridges the gap between your MarTech and your in-house experience. Contact us. #MarTech #DigitalMarketing

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List of Local SEO Citation Sites | Siteber

List of Local SEO Citation Sites | Siteber | The MarTech Digest | Scoop.it

Summary...


The key element when it come to the local SEO is to be consistent. When you are submitting information to local SEO citation sites, you need to make sure that information is correct and consistent across all citation websites.

 

Again, in order to rank or beat your local competitors, you need to be consistent. For example, if you are providing phone number or email, you need to make sure that every one of them is using the same phone number and email. That same goes to your business location; even if you have 2 business locations, you need to make the decision which location you want to go with.

 

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CYDigital/marteq.io's insight:

If this is of interest, then you need to click through to review the sites. It is an extensive, comprehensive list, too large to scoop here.

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Google Updates Local Search Algorithm With Stronger Ties To Web Search Signal

Google Updates Local Search Algorithm With Stronger Ties To Web Search Signal | The MarTech Digest | Scoop.it

Excerpt...


Google has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. The changes will be visible within the Google Maps search results and Google Web search results.

 

The core changes are behind the scenes, but it does impact local search results rankings and some local businesses may notice an increase or decrease in web site referrals, leads and business from the change.

 

Google told us that the new local search algorithm ties deeper into their web search capabilities, including the hundreds of ranking signals they use in web search along with search features such as Knowledge Graph, spelling correction, synonyms and more.

 

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CYDigital/marteq.io's insight:

Local! So you're involved with Local Search, you'll need to start investigating.

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Enterprise Local Marketing Automation Tools 2014: A Marketer's Guide - Digital Marketing Depot

Enterprise Local Marketing Automation Tools 2014: A Marketer's Guide - Digital Marketing Depot | The MarTech Digest | Scoop.it

Vendor Profiles:

• Balihoo

• BrandMuscle

• Bright Local

• Chatmeter

• Moz Local

• Kenshoo Local

• LocalVox Media

• Mediative Places

• MomentFeed

• Placeable (Location Insight)

• Rio SEO

• SIM Partners

• SproutLoud

• SweetIQ

• SycaraLocal

• Universal Business Listing

• Where 2 Get It

• Yext

 

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CYDigital/marteq.io's insight:

Local only!

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Marketing Research Chart: Which local SEO tactics are organizations using? - Sherpa | #TheMarketingAutomationAlert

Marketing Research Chart: Which local SEO tactics are organizations using? - Sherpa | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it


Q: Which of the following local search optimization tactics has your organization used?

Q: Which of the following local business listing tactics has your organization used for local search?

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