The MarTech Digest
548.5K views | +26 today
Follow
Your new post is loading...
Scooped by CYDigital/marteq.io
Scoop.it!

Machine Learning for Marketing: Cheat Sheet - Gartner

Machine Learning for Marketing: Cheat Sheet - Gartner | The MarTech Digest | Scoop.it
  • Clustering
  • Decision Trees
  • Deep Learning
  • Dimensionality Reduction
  • Graph Analysis
  • Ensemble Methods
  • Logistic Regression
  • Naive Bayes
  • Neural Networks
  • Regression
  • Similarity Measures
  • Supervised Learning
  • Support Vector Machines
  • Unsupervised Learning
CYDigital/marteq.io's insight:

CT for the specific info.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

3 steps needed to bridge the gap between advanced machine learning and real-world marketing - VentureBeat

3 steps needed to bridge the gap between advanced machine learning and real-world marketing - VentureBeat | The MarTech Digest | Scoop.it
Let’s take a look at 3 practical ways to make advanced machine learning personalization work for everyday marketing:

1. Simplify your system
Take comfort in outsourcing this process to the data science professionals. There are tons of companies out there to meet your unique needs — from e-commerce product optimization, to predictive content for media and content companies, to B2B business intelligence systems. 

2. Simplify your integration
Look to leverage APIs and tools that help you forget all the noise behind the scenes, and allow you to implement predictive recommendations across channels seamlessly.

3. Simplify your data analytics
One thing we as society haven’t gotten quite used to is putting our full trust into the machines. That needs to change. In order to receive the best insights and best predictive content for users, we need to give over as much control as possible in this one area. 
CYDigital/marteq.io's insight:

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Customer Experience Matrix: Landscape of Machine Intelligence Systems for Marketing

Customer Experience Matrix: Landscape of Machine Intelligence Systems for Marketing | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital/marteq.io's insight:

As we get closer to the MarTech Conference, we'll see more landscapes focusing on a specific niche.

more...
No comment yet.