Managed Services: 'Do It for Me' Is for B2B, Too - MarketingProfs | The MarTech Digest |
Today, B2B technology vendors are offering much more than technology: Many also offer DIFM services (AKA, managed services) to execute the tactical activities associated with using their platform. For example, marketing automation technology vendors might offer DIFM services like these:

  • Designing email and landing page templates
  • Building and executing nurture campaigns
  • Developing and implementing lead scoring profiles
  • Building and managing events
  • Performing A/B-testing
  • Creating and managing campaign reports