Leveraging a Marketecture Solution When One Product Isn’t Enough - SiriusDecisions | The MarTech Digest | Scoop.it
A marketecture solution provides a wrapper you can use to envelop multiple disconnected offerings and propel a go-to-market strategy. There are several things to keep in mind when creating a marketecture solution:

  • Identify your target segment. Typically, a marketecture solution is used in industry marketing to market to a specific industry segment that is not uniquely served by one of your products or services. 
  • Align your internal stakeholders. One of the keys to making your marketecture solution work is ensuring alignment among senior leadership, marketing, sales, product and service teams. 
  • Navigate measurement. A marketecture solution, like any solution, demands measurement to ensure that it’s performing well.