The MarTech Digest
549.3K views | +0 today
Follow
Your new post is loading...
Scooped by CYDigital/marteq.io
Scoop.it!

Your Marketing Automation Reality check - CMO Essentials

Your Marketing Automation Reality check - CMO Essentials | The MarTech Digest | Scoop.it

Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.

CYDigital/marteq.io's insight:

Not mentioned: there's a cost associated with underutilized MA due to lack of appropriate MarTech talent on staff. Click through for supporting links.

more...
Mark H. Cohen's curator insight, April 8, 2015 12:35 PM

I am totally geeking out over marketing automation but not unlike any technology, if used incorrectly it can hurt. Good piece about what to look out for...

CIM Academy's curator insight, April 9, 2015 5:45 AM

Is there scope for improvement in your marketing automation activities? This article suggests that many organisations are wasting valuable opportunities to connect with their customers. 

Scooped by CYDigital/marteq.io
Scoop.it!

Calculating The Return on Marketing Automation: Research Brief – Marketo.com

Calculating The Return on Marketing Automation: Research Brief – Marketo.com | The MarTech Digest | Scoop.it
According to SiriusDecisions, process should always precede technology. Combined with the proper processes and skills, marketing automation can produce exceptional results. Discover more functionality, increase conversion rates and ultimately drive revenue by combining technology with proper procedure at your organization. Learn how to calculate marketing ROI, create positive impact and avoid disappointing results with your marketing automation platform.
CYDigital/marteq.io's insight:

Behind a quick registration form. Only 2+ pages, but excellent work.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

The ROI of Marketing Automation Infographic - Pardot

The ROI of Marketing Automation Infographic - Pardot | The MarTech Digest | Scoop.it

Receive a FREE daily summary of The Marketing Technology Alert

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

The ROI of Marketing Automation [Infographic] - Salesforce

The ROI of Marketing Automation [Infographic] - Salesforce | The MarTech Digest | Scoop.it

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).



more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Almost one fifth of companies adopting marketing automation boost revenue 75% or more - VentureBeat

Almost one fifth of companies adopting marketing automation boost revenue 75% or more - VentureBeat | The MarTech Digest | Scoop.it

Digest...


A full quarter of companies that adopt marketing automation boost revenue between 30 and 49 percent, according to a new study by RazorSocial’s Ian Cleary. Another 20 percent of companies see revenue jump between 15 and 29 percent.

 

But significant errors in system selection can lead to negative ROI — and dissatisfaction.

 

“Picking the wrong tool, not assigning the right resources, and not managing the initial and ongoing implementation can lead to reduced or even non-existent ROI,” Cleary says. “Almost half of those who have implemented marketing automation are not sure, months or years later, whether the time, energy, and money to do marketing automation has been worth it.” That’s a striking dichotomy: significant ROI on the one hand, and seemingly inexplicable unhappiness with results on the other hand.

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


CYDigital/marteq.io's insight:

The pain is felt when you have the wrong people, poor implementation and insufficient content. Solve those additives, and you're fine.

more...
No comment yet.