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Why Your Marketing Automation Isn’t Working and How to Fix It | TippNews Daily

Why Your Marketing Automation Isn’t Working and How to Fix It | TippNews Daily | The MarTech Digest | Scoop.it
Marketing automation plays an important role in efficient inbound marketing campaigns. It does not, however, work if one’s inbound marketing efforts cannot consistently produce and generate qualified leads.

In order to exponentially multiply sales without exponentially multiplying work, you need to automate. Your marketing automation will only work if it’s done correctly. Bash Foo has transformed marketing automation from a strategy to an art by discovering and understanding the marketing automation needs of each business it serves.

Marketing automation is not a stand-alone fix for generating leads and increasing revenue. It’s a way to magnify what you’re already doing well. That’s how Bash Foo helps small businesses. They implement best practices and automate your campaigns to produce substantial growth.

Marketing automation requires effort and skill. When done correctly, it provides a huge return on investment.

When you’re aligning marketing content with customer needs, then marketing automation becomes a lot easier and a lot more effective.
CYDigital's insight:

Why Your Marketing Automation Isn’t Working and How to Fix It | TippNews Daily

 

Takeaways from the article are curated here.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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5 Lessons We’ve Learned Along the Way Implementing Marketing Automation - CMSwire

5 Lessons We’ve Learned Along the Way Implementing Marketing Automation - CMSwire | The MarTech Digest | Scoop.it
5 Lessons We’ve Learned Along the Way
1. Marketing automation is demanding
2. Choose an appropriate marketing automation platform
3. Be sure to plan for multiple users
4. Get ready for IT’s diminished role
If this is your first major venture into the SaaS world, be prepared for how it will change your view of enterprise software. There is a revolution going on in who buys enterprise software (the business, not IT), how it is likely to be paid for (by the drink, not by the gallon), and how it is sold (by application and process experts, not technology experts). We experienced this firsthand as we rolled out our HubSpot implementation, essentially without IT involvement.

5. Stay open to reassessing your legacy systems
CYDigital's insight:

Bear in mind that IT SHOULD BE involved!

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Three deadly marketing automation mistakes – and what to do about them - Marketing Tech News

Three deadly marketing automation mistakes – and what to do about them - Marketing Tech News | The MarTech Digest | Scoop.it

"

  • Not segmenting email lists
  • Focusing on selling instead of nurturing
  • Overlooking internal communication


An extremely common misconception about marketing automation is you only need to set it up and the platform will take care of the rest. There is A LOT more to it. Marketing automation is meant to cover nearly every aspect of your business’s online experience, from your website all the way to social media. It will get out of control in a hurry if you fail to keep frequent tabs on your campaigns. And that needs people from all departments to manage tools and communicate results with one another."

CYDigital's insight:

A broader view: Not just segment lists, but actively manage your data.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

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Transforming Marketing Technology: Communications Cycle - Oracle

CYDigital's insight:

Only a few minutes.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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2017 State of Email Workflows: How Marketers Plan, Build, Approve, & Send Emails [eBook] – Litmus

2017 State of Email Workflows: How Marketers Plan, Build, Approve, & Send Emails [eBook] – Litmus | The MarTech Digest | Scoop.it
Some of the key findings from the State of Email Workflows include:

  • Email content planning continues to be relatively ad hoc.
  • The number of emails in production and the time it takes brands to produce an email varies significantly based on the sophistication of the email marketing program.
  • Extremes dominate email development, with some tools and techniques seeing wide usage, while others are rarely used.
  • Successful email programs put extra focus on ensuring their emails display and function as intended.
  • The number of people involved in approvals and the frequency of last-minute changes are the two biggest factors that determine the efficacy of approval processes.
  • Companies are roughly split between those using just one email platform and those using two or more.
  • Halting an email send is rare. Sending an apology email is even rarer. Both are likely far too rare.
CYDigital's insight:

You need a dedicated person. PERIOD.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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6 Mistakes to Avoid During Your Marketing Automation Implementation - MarTech Series

6 Mistakes to Avoid During Your Marketing Automation Implementation - MarTech Series | The MarTech Digest | Scoop.it
MISTAKE 1: THINKING YOUR DATA IS ALL THAT

MISTAKE 2: BEING EXCLUSIVE

MISTAKE 3: IGNORING INTEGRATION

MISTAKE 4: HAVING EYES THAT ARE BIGGER THAN YOUR STOMACH

MISTAKE 5: UNDERESTIMATING SALES

MISTAKE 6: UNLEASHING A HURRICANE
CYDigital's insight:

Never #4. Ever.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Marketer Are Prioritizing Implementation Considerations When Evaluating Automation Systems - MarketingCharts

Marketer Are Prioritizing Implementation Considerations When Evaluating Automation Systems - MarketingCharts | The MarTech Digest | Scoop.it
CYDigital's insight:

"We make implementation easy for you...inexpensively."

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Get the Most Out of Your Marketing Automation Tools [Infographic] - MarketingProfs

Get the Most Out of Your Marketing Automation Tools [Infographic] - MarketingProfs | The MarTech Digest | Scoop.it
Marketing automation is a big investment, as are the barriers to adopting and fully implementing automation tools. See the steps marketers can take to successfully implement marketing automation.
CYDigital's insight:

People and data and content. Boom: that's your list.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Marketing Automation: Batteries Not Included - CMI

Marketing Automation: Batteries Not Included - CMI | The MarTech Digest | Scoop.it
Data reveals two truths that marketing-automation software sales reps will not bring up when they paint a picture of your idealized marketing future:

Marketing automation is complex and requires an investment from your teams to translate existing processes into an established sales and marketing process before implementing.
Marketing automation requires a fire hose of content.
What can you do to protect your investment and realize the true potential of marketing automation? Here’s what I recommend:

  • Hire a pro.
  • Assemble a team.
  • Map your buyer’s journey.
  • Plan for developing content.
CYDigital's insight:

Well, for the most part the reps actually point out the need for content and the need for services (which is the reason why they've built out partner programs).

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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5 Steps to Marketing Automation Success | Visual.ly

5 Steps to Marketing Automation Success | Visual.ly | The MarTech Digest | Scoop.it
CYDigital's insight:

The basics, although there's a whole lotta stuff between #3 and #4.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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5 Ways To Boost The Impact Of Your Marketing Automation - Forbes AllBusiness

5 Ways To Boost The Impact Of Your Marketing Automation - Forbes AllBusiness | The MarTech Digest | Scoop.it

"1. Marketing automation doesn’t do the work for you; it helps you automate repeatable, redundant tasks and provides you with the insights to improve your marketing. So use it as the tool it is and constantly strive to improve results.
2. Make sure Sales is involved in in the processes. Establish the mindset of Sales and Marketing being strong partners with a common purpose. 
3. The ability to track analytics is one of the most powerful functions of marketing automation. Having a strategy with set goals for your marketing automation is absolutely necessary. 
4. You’ll get better results if you start with processes you can then repeat for best results. 
5. Scale your efforts over time, but only after you’ve mastered each level."

CYDigital's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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5 Amazing Workflows to Better Manage Your Marketing Automation - Digital Information World

5 Amazing Workflows to Better Manage Your Marketing Automation - Digital Information World | The MarTech Digest | Scoop.it
1. Identifying, attracting, reaching and nurturing new subscribers or prospects
Through understanding essential things about the targets digital body language you can appropriately take the right action based on an appropriate trigger. 
2. Targeting hot leads
The most useful trigger for this workflow is the lead score. The lead score will allow you to decide those who need to be engaged immediately because they are ready and willing to continue along the sales funnel.
3. Re-engaging unsure or uncommitted leads
The best trigger to keep an eye for in this workflow is sudden level of activity. This is because your marketing stimuli and assets should create some impetus to act based on monitoring appropriate digital body language like social media clicks, web pages visited or even lead source.
4. Re-targeting dead-end leads
When you get any notification or trigger from your sales people or from your marketing automation system that a lead has been lost, this should trigger your activity to try and woo them back instead of letting them slip through your fingers without any effort on your part.
5. Customer retention
The best trigger here is to assign roles to your different customers in order to send them content that will keep them engaged and enhance their experience.
CYDigital's insight:

Curated for you by marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  #MarTech #DigitalMarketing

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Marketing automation made easy - Marketing Land

Marketing automation made easy - Marketing Land | The MarTech Digest | Scoop.it
Here are six tips for launching a marketing automation project:

  • Select a business need and qualify it. 
  • White-board the process of what will happen from beginning to end. 
  • Build out the logic flow in your marketing automation system. 
  • Test your logic by placing data into the campaign logic and watching what happens. 
  • Once your logic is solidified, migrate it to where your prospects will interface with it. 
  • Monitor your program for opportunities to optimize. 
CYDigital's insight:

I need to write an eBook on this topic...

 

Email your comments to joe@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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4 Steps to Get Started with Marketing Automation - Act-On

4 Steps to Get Started with Marketing Automation - Act-On | The MarTech Digest | Scoop.it
Getting started with marketing automation doesn’t have to be hard. 4 proactive steps to make onboarding marketing automation more organized.
CYDigital's insight:

CT for the details.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

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Three big problems with marketing automation rules (and how to solve them) - eConsultancy

Three big problems with marketing automation rules (and how to solve them) - eConsultancy | The MarTech Digest | Scoop.it

"1) Marketing automation rules cannot cope with complex buyer journeys

The problem is that the B2B buyer journey is much more complex than marketing automation vendors would have you believe. 

2) Rules cannot adapt to changing contexts

The nature of marketing automation rules is that once they have been activated they remain active until you manually deactivate them. This mean that they are not adaptive and they cannot learn from a campaign’s results, only repeat them.

3) Marketing automation rules mean more - not less - staff 

As counterintuitive as it sounds, marketing automation often means having to bring on more – not less – staff. As well as a marketing manager, a database manager, a demand gen exec, a content strategist, you will most likely need a marketing technologist who is able to help you get the most out of your new system."

CYDigital's insight:

No doubt. MA doesn't replace: it vastly improves. Solutions when you CT.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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5 Simple Marketing Automation Tips to Improve Conversion - Oracle

5 Simple Marketing Automation Tips to Improve Conversion - Oracle | The MarTech Digest | Scoop.it
1. Think Beyond Job Titles

2. Count More Than Downloads

3. Save Time with Templates

4. Normalize your Data

5. Remove Inactive Contacts
CYDigital's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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Passing the Lead And Dropping The Ball: B2B Marketers And Sales Operations Need To Play Well Together - Forrester

It’s clear that marketers need to make an effort to better understand what happens after the lead has been passed:

  • Process and organization trump technology – Once a lead is accepted by sales, a whole new set of qualification actions take place, often based on concerns of territory and account planning not visible to marketing.
  • Compensation, configuration and contracts correlate to closing: Sellers, and Sales Operations, use a different lens to determine the quality of an opportunity, driven by considerations of how the seller gets paid, what product configurations help drive compensation, and how contracts are negotiated.
CYDigital's insight:

The Comp Plan: the ring in the nose.

 

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5 Conditions For Marketing Automation Success - GetResponse Blog

5 Conditions For Marketing Automation Success - GetResponse Blog | The MarTech Digest | Scoop.it
CYDigital's insight:

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The crazy-effective 12-month digital marketing campaign schedule - Marketing Land

The crazy-effective 12-month digital marketing campaign schedule - Marketing Land | The MarTech Digest | Scoop.it

Web marketing sprint 1: months 1–4

  • Persona/KPI interview & questionnaire
  • Analytics setup
  • Site audits
  • Topical keyword research
  • Information architecture analysis & implementation
  • Navigation optimization
  • Social strategy/review
  • Benchmark report


Web marketing sprint 2: months 5–8

  • Navigation implementation
  • Tag optimization
  • On-page optimization
  • Content messaging
  • Editorial calendar & blogging
  • Social media implementation
  • Information architecture analysis
  • Benchmark report


Web marketing sprint 3: months 9–12

  • Information architecture analysis
  • On-page optimization
  • SEO performance reviews
  • Social media implementation/blogging
  • Conversion optimization
  • Benchmark report
CYDigital's insight:

Really a brilliant outline that, with a few changes here and there, could be applied to any digital activity including marketing automation implementation.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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Mohd Nafees's curator insight, August 3, 2016 1:24 PM

digital marketing

 

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Find a Marketing Automation Platform that Grows - Marketo

Find a Marketing Automation Platform that Grows - Marketo | The MarTech Digest | Scoop.it
Short-Term Considerations

1. How quickly can your team get up and running on this solution?

2. Can this system clone entire programs, campaigns, and forms?

3. Can you easily build audiences and workflows side-by-side?

4. How easily can you incorporate other best-of-breed solutions?



Long-Term Considerations

1. Will this platform centralize all of your core marketing needs over the next three to five years?

2. Will you be incorporating multi-channel marketing?

3. Does this platform have a history of marketing innovation and being forward-thinking?

4. What kind of ongoing support can you expect?

5. Is this platform capable of growing with your data management strategy?
CYDigital's insight:

Amen.

 

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6 Success Factors for Adopting Marketing Automation - Act-On Marketing Action Blog

6 Success Factors for Adopting Marketing Automation - Act-On Marketing Action Blog | The MarTech Digest | Scoop.it
#1: Get your website in order
#2: Have a messaging strategy and good content
#3: Prepare your list
#4: Prepare your lead generation strategy
#5: Set appropriate expectations
#6: Use outside resources strategically
CYDigital's insight:

A few missing components: a common understanding with sales, integration issues, analytics and report, etc.

 

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How to Prepare Your Organization for Marketing Automation - Profs

How to Prepare Your Organization for Marketing Automation - Profs | The MarTech Digest | Scoop.it
1. Know your ideal customer profile

2. Collect the right lead data

3. Don't make procurement a unilateral decision

4. Test on a small subset of your database first

5. Make sure you have enough content

6. Know your industry benchmarks

Industry benchmarks are a great way of setting some minimum expectation levels for performance. Benchmarks also put your own performance metrics into context and prevent you from focusing on metrics that may look interesting but do not influence the bottom line.

7. Have patience
CYDigital's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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4 tips to help switch marketing automation systems - CIO

4 tips to help switch marketing automation systems - CIO | The MarTech Digest | Scoop.it
1. Involve key stakeholders in marketing automation decisions

One of the first things a company should do before deciding on a new marketing automation system is get all of the key business leaders into the same room and on the same page.

2. Properly prepare to migrate marketing data

It's crucial for businesses to prepare to migrate data to the new marketing automation system if they want to experience painless transitions.

3. Set goals and corresponding metrics for the switch

Businesses should also proactively set goals and then develop key performance indicators to monitor progress toward those objectives.

4. Work with IT on marketing automation transition 

Marketing leaders should try to work closely with their organizations' tech leaders, such as CIOs, because they can provide technological guidance throughout the evaluation and subsequent deployment of the system.
CYDigital's insight:

None of this should be a surprise.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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5 Ways Your B2B Marketing Automation is Failing - Oracle

5 Ways Your B2B Marketing Automation is Failing - Oracle | The MarTech Digest | Scoop.it
1. Lacking Strategy to Generate and Nurture Leads

2. Failing to Set Goals for Data Acquisition

3. Not Keeping Score

4. Sailing Without a Crew

Before you launch your marketing automation system, ensure you have people in place who can create the content to fuel it.

5. Neglecting to Measure Success
CYDigital's insight:

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Top Considerations and Mistakes with MAP Migration | SiriusMarketplace

We often hear from our clients that they are interested in migrating from their existing marketing automation platform (MAP) for another platform. In today’s b-to-b environment, MAP swapping is common. When should an organization consider a MAP migration? There are five common scenarios:

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital's insight:

It's just fascinating to consider the need for MAP migration for any company given its relative youth. You could easily draw comparisons with CRM.

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