The MarTech Digest
548.5K views | +24 today
Follow
Your new post is loading...
Scooped by CYDigital/marteq.io
Scoop.it!

How to Make Your CRM and Your Marketing Automation Get Along - DestinationCRM

How to Make Your CRM and Your Marketing Automation Get Along - DestinationCRM | The MarTech Digest | Scoop.it

Once your process is laid out and both teams are in agreement, it’s time to put the technology in place that will enable your strategy. As noted in the example above, it is essential for marketing automation platforms to be natively integrated with the sales CRM.

Without this integration, it is difficult to create a consistent experience for your prospects and customers. And on top of that, too much time and too many resources will be drained trying to coordinate activities to ensure leads don’t fall through the cracks.

Companies can drive 5 to 36 percent of growth simply through alignment, according to SiriusDecisions, so integrating your platforms from day one without using third-party tools makes sense. From the first day of your MAP and CRM integration you can:

  • automatically push leads to CRM and assign to sales at the right time;
  • sync all activities between the two systems so sales can track each lead’s engagement;
  • help prioritize outreach to create efficiency in the sales cycle;
    provide full visibility into each lead’s digital footprint so sales can customize conversations around interests;
  • give sales influence over the buyer’s journey from inside the CRM—sales can add leads back to marketing campaigns from inside the CRM if they need further nurturing; and
  • capture marketing’s impact on closed opportunities with built-in reporting. 
CYDigital/marteq.io's insight:

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Global Marketing Automation Software Market Forecast 2017-2025 | news.sys-con.com

Global Marketing Automation Software Market Forecast 2017-2025 | news.sys-con.com | The MarTech Digest | Scoop.it
The Marketing Automation Software market size is projected to expand at a CAGR of 9.32% during the forecast period of 2017-2025. An increase in the demand for digital marketing and adoption of the automation tools are key drivers for the growth of marketing automation software market.
CYDigital/marteq.io's insight:

A bit greater than what I've seen before.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Is your Martech stack getting too high? | CustomerThink

Is your Martech stack getting too high? | CustomerThink | The MarTech Digest | Scoop.it
An integrated platform allows you the following luxuries:

– Accurate and consistent data
– Team collaboration (especially between sales and marketing)
– 360-degree view of your customers
– Your contact database, email marketing, and campaigns all reside in the same software.
– Increase in productivity because you are no longer wasting time exporting and importing.
– Increase in revenue because you are no longer paying for 5+ platforms and you can actually properly manage and execute your marketing campaigns.
– More closed deals because sales has all of the data and information they need about their leads and clients.
– Better customer retention
– Happier employees because their jobs are easier and they are finding real results
– Happier customers because of happier employees and because they no longer have to wait for better days when it comes to you taking care of their needs.
CYDigital/marteq.io's insight:

The other side of the argument.

 

If you enjoy reading The MarTech Digest, please send a snippet of feedback via Twitter to @martechIO. We'll take that snippet and your Twitter handle to use it as social proof. Thanks!!

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Marketing Automation Integration: Ensuring Key Connections

Marketing Automation Integration: Ensuring Key Connections | The MarTech Digest | Scoop.it

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

CYDigital/marteq.io's insight:

And to make life easier, try looking at Zapier first before tackling integration: they may already have what you need.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

CDW : Report: Organizations Identify Migration and Integration as Top Challenge in Cloud Deployments | 4-Traders

CDW : Report: Organizations Identify Migration and Integration as Top Challenge in Cloud Deployments | 4-Traders | The MarTech Digest | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

CYDigital/marteq.io's insight:

I look at this, and I don't think push-back from IT. Rather, I can see the opposite effect, where IT looks at the degree of difficulty and wants to manage the whole magilla so as to make the task easier. 

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

CRM and Marketing Automation Integration for the Ultimate ROI - D&B

Receive a FREE daily summary of The Marketing Technology Alert

CYDigital/marteq.io's insight:

A primer. If you're selling a budget that calls for such, this will be handy.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

4 CRMs That Integrate with Marketing Automation | Market Automation Times

4 CRMs That Integrate with Marketing Automation | Market Automation Times | The MarTech Digest | Scoop.it

Digest...


For businesses looking for a single tool to integrate CRM and marketing automation, the following software have proven successful at bridging the connection:

 

1. Salesforce:  Salesforce is now focusing on their Marketing Cloud which incorporates ExactTarget and Pardot to bring much of this functionality into one single solution.  Other marketing automation parters listed in the Salesforce AppExchange include Silverpop, Salesfusion, Act-On, Sales Genius, CallidusCloud, Manticore and MarkesBridge.

 

2. NetSuite:  Marketing automation partners listed in Netsuite SuiteApp include Callidus Cloud and Silverpop.

 

3. Microsoft Dynamics CRM:  Marketing automation partners listed include Marketo, ClickDimensions, CoreMotives, and Target 360.

 

4. SugarCRM:  Marketing automation partners listed on their website include Marketo, Act-On, Net-Results, and eTrigue.

 

 

Receive a FREE daily summary of The Marketing Technology Alert

CYDigital/marteq.io's insight:

Odds are that your desired MAP integrates with your CRM, esp. SFDC. Cripes: almost everything integrates with SFDC. When IOT hits SFDC, my blender will be integrated.

more...
nubit's curator insight, December 5, 2014 6:21 AM

Los CRMS más potentes del mercado han sabido ver por qué es tan importante al automatización e integración del marketing en su herramienta.

Scooped by CYDigital/marteq.io
Scoop.it!

Why Marketing Automation Picked Up the Phone… | CMO Essentials

Why Marketing Automation Picked Up the Phone… | CMO Essentials | The MarTech Digest | Scoop.it

"Research revealed that the use of lead scoring was a key differentiator in effective marketing automation platform (MAP) adoption with 68% of Best-in-Class organizations reporting usage, while only 45% of Average firms and 28% of Laggards were able to follow suit for lead scoring. With phone-tracking functionality added to the marketing automation data pool, even richer lead scores can be developed based on call and call attempt metrics.

 

Overall, however, these are just a few of the pressures and possibilities at play behind the integration of marketing automation and phone tracking capabilities. Only time will tell how such integrations will actually play out"

 

___________________________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

CYDigital/marteq.io's insight:

Tracking and analytics are far easier with telephony integration, but be cautious that the integration does not cause a lag in phone response.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Boom! Marketo ignites the real marketing platform wars - Chief Marketing Technologist - | #TheMarketingTechAlert

Boom! Marketo ignites the real marketing platform wars - Chief Marketing Technologist -  | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

Advanced/ Digest...


The black fly in the chardonnay, however, is that narrative is disconnected from reality.

 

Marketing and technology are simply changing too rapidly. The scope of marketing is expanding exponentially by the day, as its responsibilities grow from customer communications to customer experiences, spanning the entire customer lifecycle.

 

To pretend that a single software vendor will master all of that — and be able to keep up with all the innovations blossoming in a thousand directions across the industry — and somehow make that all stable and useable is, in my humble opinion, a fantasy.

 

To be fair, many of the major marketing systems out there have laid the technical groundwork for this. They’ve provided APIs for third-parties to connect their applications. They’ve established partnership programs for those third-parties. You can probably find a list of those partners somewhere on their website — although for some vendors, it’s actually quite hard to find them.

 

Instead, [Marketo is] acknowledging that these other marketing experience software companies bring tremendous value to the table. They’ve committed to make it easier for marketers to pick and choose from that incredible cornucopia of marketing technology solutions and seamlessly integrate them into their environment. And they’ve committed to give third-parties deep access into their platform’s data repositories, workflow capabilities, analytics, and more.

 

At the risk of overplaying my hand, I’ll make two more predictions:

First, marketing software developers will embrace Marketo in return. An open platform with large adoption provides a terrific vehicle for other marketing software vendors to accelerate their adoption by becoming plug-and-play solutions on top of it.

Second, other major cloud/hub/suite vendors will tack to platform strategies too. This will be easier for some than others — not so much due to technical barriers, but due to barriers of politics and pride. But most will overcome those barriers because they cannot cede victory in the coming “marketing platform wars” to Marketo by sitting this out. They need to win third-party/ISV share. They cannot afford to become Blackberry while their competitors become iOS and Android.

 

____________________________________________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


CYDigital/marteq.io's insight:

I completely agree, and said so as much a few days ago. There's just too much to bring under one roof, and integration is key. Open APIs from Marketo and others bring simplicity to the marketer. The REAL question: who is going to spend on the R&D to accomplish this?

more...
No comment yet.