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Why Your Marketing Automation Isn’t Working and How to Fix It | TippNews Daily

Why Your Marketing Automation Isn’t Working and How to Fix It | TippNews Daily | The MarTech Digest | Scoop.it
Marketing automation plays an important role in efficient inbound marketing campaigns. It does not, however, work if one’s inbound marketing efforts cannot consistently produce and generate qualified leads.

In order to exponentially multiply sales without exponentially multiplying work, you need to automate. Your marketing automation will only work if it’s done correctly. Bash Foo has transformed marketing automation from a strategy to an art by discovering and understanding the marketing automation needs of each business it serves.

Marketing automation is not a stand-alone fix for generating leads and increasing revenue. It’s a way to magnify what you’re already doing well. That’s how Bash Foo helps small businesses. They implement best practices and automate your campaigns to produce substantial growth.

Marketing automation requires effort and skill. When done correctly, it provides a huge return on investment.

When you’re aligning marketing content with customer needs, then marketing automation becomes a lot easier and a lot more effective.
CYDigital/marteq.io's insight:

Why Your Marketing Automation Isn’t Working and How to Fix It | TippNews Daily

 

Takeaways from the article are curated here.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Five Marketing Automation Myths And Why They Are Wrong - Forbes

Five Marketing Automation Myths And Why They Are Wrong - Forbes | The MarTech Digest | Scoop.it
Myth No. 1: Marketing automation is not a necessary addition to my marketing campaign.

Myth No. 2: Marketing automation is too complicated.

Myth No. 3: Marketing automation is too expensive and time-consuming.

Myth No. 4: My email marketing campaign works fine, so I shouldn’t change it.  

Myth No. 5: Marketing automation will one day become sentient and take over the world.
CYDigital/marteq.io's insight:

Five Marketing Automation Myths And Why They Are Wrong - Forbes

 

Obvious myths. And you can add: Marketing automation can be done completely in-house.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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4 Ways to Adapt to the Evolution of Marketing Automation - Chiefmarketer

4 Ways to Adapt to the Evolution of Marketing Automation - Chiefmarketer | The MarTech Digest | Scoop.it
  1. Personalize through data. If your automated marketing campaigns aren’t narrowed down to specific consumer interests, your communications become nothing more than spam.
  2. Utilize messaging. Messaging platforms are now central hubs where consumers actively engage with one another, and the vast majority of millennials are messaging on their smartphones daily. These platforms are beginning to enable more than just conversation between two individuals.
  3. Double down on AI. AI-powered platforms can identify and respond to consumer intent in real-time and deliver relevant offers in a way that was never before possible. Automated platforms that utilize Dynamic AI, like chatbots, do this by referencing a history of past interactions to generate smart, contextual responses to user messages.
  4. Go mobile. With a plethora of new data that’s now available through these Internet-connected devices, it’s critical that brands integrate this valuable data into their marketing strategy to more effectively target potential customers.
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Three big problems with marketing automation rules (and how to solve them) - eConsultancy

Three big problems with marketing automation rules (and how to solve them) - eConsultancy | The MarTech Digest | Scoop.it

"1) Marketing automation rules cannot cope with complex buyer journeys

The problem is that the B2B buyer journey is much more complex than marketing automation vendors would have you believe. 

2) Rules cannot adapt to changing contexts

The nature of marketing automation rules is that once they have been activated they remain active until you manually deactivate them. This mean that they are not adaptive and they cannot learn from a campaign’s results, only repeat them.

3) Marketing automation rules mean more - not less - staff 

As counterintuitive as it sounds, marketing automation often means having to bring on more – not less – staff. As well as a marketing manager, a database manager, a demand gen exec, a content strategist, you will most likely need a marketing technologist who is able to help you get the most out of your new system."

CYDigital/marteq.io's insight:

No doubt. MA doesn't replace: it vastly improves. Solutions when you CT.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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How to Transfer Marketing Automation Generated Leads - HubSpot

How to Transfer Marketing Automation Generated Leads - HubSpot | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

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Donna Krizik's curator insight, February 17, 2016 8:27 AM

Great notes on how to successfully hand over leads that your sales team will be happy to work.

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12 questions to ask marketing automation vendors (before you buy) - CIO

12 questions to ask marketing automation vendors (before you buy) - CIO | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital/marteq.io's insight:

And there are additional questions when you click through. Excellent guidance.

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