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Meet the Future of Marketing Automation - Convince and Convert

Meet the Future of Marketing Automation - Convince and Convert | The MarTech Digest | Scoop.it
In 2015, messaging applications overtook social media in total usage.  In addition to outbound engagement, best-in-class companies also use internal communication tools such as Slack, Trello, and Chatter to maintain consistency around key accounts and opportunities. Automating internal communications ensures holistic engagements and better outcomes in a 2.0 framework.

New middle-layer tools such as Zapier and Tray.io are the key to these extended internal or external engagements. Middle-layer tools don’t replace MAP. Rather, they extend the range of possibilities and open the door to a wider range of engagements in the future.


The term “demand generation” arose from the marketing automation tool platform. Now, there’s another marketing role taking shape as a result of the new level of data connectivity: the growth hacker.  AdRoll uses multiple tools to source individual and behavioral data. Multiple middle-layer applications run logic and automate the execution of experiences across a web of applications. It’s the power behind their modern revenue engine. This extended range of possibilities has increased their demo setups by 13 percent.
CYDigital/marteq.io's insight:

Meet the Future of Marketing Automation - Convince and Convert

 

There's much more that needs to be done, e.g., incorporating predictive, AI, encompassing CDP capabilities, tag management, dramatically improved reporting, and multiple scoring across multiple products.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Do Your Homework Before Searching for Automation Vendors - CMI

Do Your Homework Before Searching for Automation Vendors - CMI | The MarTech Digest | Scoop.it
1. Is there an internal team set up to manage the evaluation and eventual implementation?

2. What internal and third-party tools does your company use? Which ones must remain? Which ones can you live without? Which ones would be nice to add?

3. How large is your contact database across all internal systems?

4. How clean and accurate is your internal database?

5. Do you have a standard set of fields and values for which you collect data?

6. Have you created an inventory of all your internal offer assets, forms, landing pages, email templates, etc.?

7. What is your budget for this project and does the platform build in flexibility for potential year-over-year price increases?

8. Do you know what vendor questions to ask?

9. What browser(s) does your internal IT team support?

10. Did you create a wish list?
CYDigital/marteq.io's insight:

A great list, and spot-on. Many other questions, but start with these.

 

Not having a fun time with IT? Contact marketingiIO: we can act as your buffer to get the job done. #MarTech #DigitalMarketing

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Don't Panic! The Ultimate Guide to Picking a Marketing Automation Tool. | CMS Critic

Don't Panic! The Ultimate Guide to Picking a Marketing Automation Tool. | CMS Critic | The MarTech Digest | Scoop.it
Find a vendor and schedule a demo for your team. Things to consider are:

  • How easy the marketing automation solution is to use. Does it take a lot of time to learn, or is it basic and straightforward?
  • Your marketing needs, and whether or not the vendor is offering a solution that aligns with these needs and goals
  • The key features – Will they make a significant difference, or do they simply amount to expensive upsells you could do without?
  • How difficult or easy it would be to implement the new software within your company. Will it integrate well, or will it be too hard to get everyone on the same page?
  • The amount of time it will take to implement
  • Whether or not the vendor offers free trials – You should always test a new business tech before investing in it
CYDigital/marteq.io's insight:

A compass in a nutshell: meet with all of them. See what they present, and compare to what the other's don't.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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How to Justify the Cost of Marketing Automation | news.sys-con.com

How to Justify the Cost of Marketing Automation | news.sys-con.com | The MarTech Digest | Scoop.it

"By measuring key performance indicators (KPIs), such as campaign performance, lead velocity, lead volume, and other valuable metrics, marketing automation allows marketers to more effectively budget and push marketing spend toward activities that result in the highest ROI, lowest cost per lead, and other metrics that drive the business.


Before you go into that pitch meeting, you’ll want to be prepared with some important industry statistics (remember that whole thing about loving metrics). Be prepared with data and ready to compare the potential before-and-after pictures — those are your “money slides” for your presentation, or your key talking points and objection handlers. 


Marketing automation helps marketing deliver better-qualified leads to the sales team so they can spend more time on those leads. Best of all, it shortens sales cycles, increases conversion rates, and ultimately, increases the likelihood of meeting or exceeding revenue goals."

CYDigital/marteq.io's insight:

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Seven Marketing Automation Best-Practices for 2017 - Marketing Profs

Seven Marketing Automation Best-Practices for 2017 - Marketing Profs | The MarTech Digest | Scoop.it
1. It's the year of the customer, and retention is key

2. Customer advocacy is the long-term goal

3. A new type of marketing team is arriving

4. It's all about integration, integration, integration

5. Marketing campaigns are perpetual

6. Nurture prospects through storytelling

7. Optimize for mobile (and maybe for virtual reality)
CYDigital/marteq.io's insight:

Isn't every year the year of the customer?

 

From MarTech 101 to Advanced Techniques, marketingIO has you covered. Contact us. #MarTech #DigitalMarketing

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