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Marketing Automation Software Market Research Report Forecast till 2023 | MRFR

Marketing Automation Software Market Research Report Forecast till 2023 | MRFR | The MarTech Digest | Scoop.it
The global marketing automation software market is expected to grow at a CAGR of approximately 8% during the forecast period 2017-2023.

CYDigital/marteq.io's insight:

Marketing Automation Software Market Research Report Forecast till 2023 | MRFR

 

In seven years, it's almost a doubling of the market.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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SendinBlue Secures $36 Million in Funding to Meet Growing Demand for Digital Marketing Software for Small Businesses - BusinessInsider

SendinBlue Secures $36 Million in Funding to Meet Growing Demand for Digital Marketing Software for Small Businesses - BusinessInsider | The MarTech Digest | Scoop.it
SendinBlue, the leading international digital marketing suite for small businesses, announced today $36 million in funding. Partech Ventures led the Series A round which will expand product offerings and support an initial 100 hires across offices in Seattle, Paris, and Noida, India, more than doubling the SendinBlue global footprint. 

Through SendinBlue's customizable suite of digital marketing services, its users can design, send and track integrated campaigns via email, SMS, and soon, other advertising channels. With additional capital, SendinBlue will also expand its integrations ecosystem -- which already includes widely used platforms like WordPress -- to help SMBs build a personalized stack of tools to suit their workflow, goals and desired customer experiences.
CYDigital/marteq.io's insight:

Haven't tried it, but their pricing is excellent.

 

marketingIO.com bridges the gap between your MarTech and your in-house experience. Contact us. #MarTech #DigitalMarketing

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Shelton Richardson's curator insight, December 10, 2017 12:39 PM

It is so pleasant to see investors willing to put money in the right places to help the small business man woman. I believe it speaks volumes when things like that happen because jobs were created for some during the same time investors set aside money for small business owners. This source is very reliable because it credits the source of findings which lead where we can find where we can submit help for small businesses. It’s also a major source of information for the audio industry because bills have to be paid and budgets need to be met. 

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Drift will slide marketing automation tools into email - VentureBeat

Drift will slide marketing automation tools into email - VentureBeat | The MarTech Digest | Scoop.it
Drift plans to bring its sales and marketing automation services to emails soon to expand upon existing services provided through live chat with a human or an automated bot.

“We started with web and app messaging, and in September we’ll announce we’re getting heavily into the email side of things — both inbound and outbound. We’ll get into voice at some point, we’ll get into video in a very specific way,” CEO David Cancel told VentureBeat in a phone interview. “We’re going to get into every way a company communicates with customers, every single one of these channels that exist over time.”

Ultimately, Cancel said, Drift wants its bots to capture all communication between sales and marketing teams and customers with the goal of providing customers insights or analysis of sentiment like Mattersight, IBM Watson, or Salesforce’s Einstein do.
CYDigital/marteq.io's insight:

This will be interesting, as it is a natural cross sell for Drift. Still waiting for messaging-based marketing automation.

 

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact marketingIO. #MarTech #DigitalMarketing

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[FREE] 2017 Gartner Magic Quadrant for CRM Lead Management - Act-On Software

[FREE] 2017 Gartner Magic Quadrant for CRM Lead Management - Act-On Software | The MarTech Digest | Scoop.it

"Enjoy this complimentary copy of the latest Gartner Magic Quadrant for CRM Lead Management -- and find out how Act-On, the only Visionary, is rethinking the future of marketing with Adaptive Journeys™, where marketing automation and machine learning will simplify the customer journey we all know today, while helping brands better engage and deliver individualized buying experiences on a 1:1 scale.

The Visionary placement was based on a combination of Act-On’s completeness of vision and ability to execute, as well as for its unique, value-based pricing model; stand-alone suite of lead management capabilities; robust integration options; and unrivaled customer support.

With a clear picture of where business is headed and how marketing technology will evolve to support tomorrow’s marketer, Act-On is setting new standards in B2B Marketing with its visionary thinking and innovative roadmap."

CYDigital/marteq.io's insight:

Go here: https://www.act-on.com/resources/gartner-magic-quadrant

 

I'd put Act-On right up there with Marketo. And surprised to see HubSpot that low.

 

marketingIO executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more. #MarTech #DigitalMarketing

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Salesforce rival Appboy clinches $50 million in venture capital - New York Business Journal

Salesforce rival Appboy clinches $50 million in venture capital - New York Business Journal | The MarTech Digest | Scoop.it
The New York-based software startup received $50 million in fresh capital, bringing total funds to $93.6 million. Appboy, touted as a "rising star" among cloud computing companies, specializes in mobile marketing automation.

Appboy, founded in 2011, has managed to become known on an international level in a short amount of time thanks to its international tailoring. Customers can use the company's tech to send out a single marketing message to users in hundreds of different languages, depending on their location.

The idea is to make sure every marketing message is relevant to smartphone users who consider their phones practically a part of their anatomy and that the global brand is sending messages that are consistent in tone.

Appboy can also discern the different marketing regulations that apply to different parts of the world, cognizant that some messages can be regarded as spam in some places and not others.
CYDigital/marteq.io's insight:

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

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Arnaud Simeray's curator insight, August 22, 2017 10:48 AM
Congratulations @appyboy
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Marketing Automation Retainly Releases New Pricing Model

Marketing Automation Retainly Releases New Pricing Model | The MarTech Digest | Scoop.it

"Retainly today announced the release of its new pricing model which creates convenience for internet companies in different stages of maturity.


Early stage startups are more concerned about generating more leads and capturing them. These companies will not be worried about conversion of leads or even retaining customers when their primary challenge is lead generation. Mid-stage startups, especially those that have started getting fair traffic and leads, are now concerned about converting such leads into paying customers. Mature companies need to reduce customer churn and increase customer retention. They are also focused on cross-selling and up-selling to their existing customers.


The most talked about event is its launch of a Free tier which gives access to its Lead Generation plan with 2000 contacts. This is in fact really true in nature and allows everyone to be able to implement global marketing best practices at a zero investment."

CYDigital/marteq.io's insight:

MA applications are starting to become as common as HTML editors.

 

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Best Marketing Automation Software for Business 2017 - Business News Daily

Best Marketing Automation Software for Small Business: HubSpot

Best Marketing Automation Software for Enterprises: Oracle Eloqua

Best Customizable Marketing Automation Software: Pardot by Salesforce

Best Low-Cost Marketing Automation Software: Zoho Campaigns
CYDigital/marteq.io's insight:

The value of this article: it includes a list of many MAP vendors.

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

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The State Of Marketing Automation 2017 - Bold Digital Architects

The State Of Marketing Automation 2017 - Bold Digital Architects | The MarTech Digest | Scoop.it
The State Of Marketing Automation 2017 is introducing you to a clear grasp of marketing automation trends. the research based on SimilarTech’s sales and business data
CYDigital/marteq.io's insight:

No registration required.

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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The Marketing Automation Software with the Highest Rated Results According to G2 Crowd Summer 2017 Rankings

The Marketing Automation Software with the Highest Rated Results According to G2 Crowd Summer 2017 Rankings | The MarTech Digest | Scoop.it
G2 Crowd, the world’s leading business software review platform, today released the the Summer 2017 Marketing Automation Results Index report to help businesses quickly identify the marketing automation products with the highest rated results. ActiveCampaign received the highest overall results score with an 9.41 out of 10. The average score for the 34 products included in the report was an 8.27.
CYDigital/marteq.io's insight:

Updated. Go here: https://www.g2crowd.com/categories/marketing-automation?segment=all

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

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Marketing Automation Will Hit $7.63 Billion By 2025: Report - MediaPost

Marketing Automation Will Hit $7.63 Billion By 2025: Report - MediaPost | The MarTech Digest | Scoop.it
The marketing automation software market will reach $7.63 billion worldwide by 2025, according to a study by Research and Markets.

Email marketing accounted for the largest market share in 2015 — 30% — but the hot area this time seems to be reporting and analytics. That category will grow by the highest compound annual growth rate (CAGR) — 13.3%.

Marketing automation is expected to grow by a CAGR of 11.8% from 2016 to 2025 in the “discrete” manufacturing sector. In that industry, marketing automation helps in aligning office processes, both at the front and back ends, and with ERP or CRM systems, according to Research and Markets.
CYDigital/marteq.io's insight:

Consider: It's all about how you define marketing automation.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

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THE TOP 20 MOST USER-FRIENDLY Marketing Automation Software - Capterra

THE TOP 20 MOST USER-FRIENDLY Marketing Automation Software - Capterra | The MarTech Digest | Scoop.it
Find and compare Marketing Automation software. Free, interactive tool to quickly narrow your choices and contact multiple vendors.
CYDigital/marteq.io's insight:

Note: Crowdsourced.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Top 20 Most Affordable Marketing Automation Solutions - Capterra

Top 20 Most Affordable Marketing Automation Solutions - Capterra | The MarTech Digest | Scoop.it
Find and compare Marketing Automation software. Free, interactive tool to quickly narrow your choices and contact multiple vendors.
CYDigital/marteq.io's insight:

Note: Crowdsourced.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Marketing Automation Comparison Report - R2i

Download our Comparison Report to review eight enterprise marketing automation systems and identify which platform best suits your company's business objectives. COMPARE PLATFORMS BY:
• Campaign Management • Lead Scoring • Cost 
• Personalization • Reporting • And More
CYDigital/marteq.io's insight:

Behind a quick reg form.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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From 2016 to 2017, 5X more marketing automation vendors were added than removed - Chief Marketing Technologist

From 2016 to 2017, 5X more marketing automation vendors were added than removed - Chief Marketing Technologist | The MarTech Digest | Scoop.it
Why marketing automation, which I crudely lump together with campaign management and lead management products? To me, it’s quintessential marketing software. 

There are 212 vendors included in this category, up 36% from 156 in last year’s landscape. Specifically:
  • 142 vendors remained unchanged from last year
  • 4 vendors changed their name, focus, or ownership
  • 10 vendors were removed — acquired and absorbed or went out of business
  • 66 vendors were added
Yes, more than 5X as many vendors were added to this category than removed.
CYDigital/marteq.io's insight:

This is just one of the many forthcoming categories. The utility of using vendor logos is diminishing. 

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Best Marketing Automation Software in 2017 | G2 Crowd

Best Marketing Automation Software in 2017 | G2 Crowd | The MarTech Digest | Scoop.it
The best Marketing Automation Software are determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid:
  • Leaders are rated highly by G2 Crowd users and have substantial scale, market share, and global support and service resources. Leaders include: Marketo, HubSpot, Pardot, Act-On, and Adobe Campaign
  • High Performers are highly rated by their users, but have not yet achieved the market share and scale of the Leaders. High Performers include: Wishpond, Autopilot, OutboundEngine, SharpSpring, Exponea, Informz, Net-Results, eTrigue, ActiveCampaign, Salesfusion, GetResponse, ThriveHive, LeadSquared, DSS™ (Dynamic Self-Syndication™), Right On Interactive, Listrak, ActiveDEMAND, Iterable, Real Magnet, iContact Pro, inBOX25, Intercom, Maropost Marketing Cloud, Lead Liaison, and Vbout.com
  • Contenders have significant Market Presence and resources, but have received below average user Satisfaction ratings or have not yet received a sufficient number of reviews to validate the solution. Contenders include: Oracle | Responsys, Bronto, and Oracle Eloqua
  • Niche solutions do not have the Market Presence of the Leaders. They may have been rated positively on customer Satisfaction, but have not yet received enough reviews to validate them. Niche products include: dotmailer, CommuniGator, IBM Campaign, Plumb5, Blueshift, SALESmanago, ClickDimensions, IBM Marketing Cloud, CallidusCloud Marketing Automation, Mapp Digital, Sailthru Experience Center, and Drip
CYDigital/marteq.io's insight:

Updated info. Remember that this is crowdsourced.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Your Guide to Selecting the Best Marketing Automation Software - Martech Advisor

Your Guide to Selecting the Best Marketing Automation Software - Martech Advisor | The MarTech Digest | Scoop.it
How the guide helps you:
 
 1. MarTech Advisor’s MAP (Marketing Automation Platform) Buyer’s Guide is a handy tool to make sense of the marketing automation space.
 2. Highlights the scope and potential of marketing automation.
 3. Provides a checklist for marketers as a ready reference while making a buying decision.
 4. Our proprietary MTA Green Zone helps B2B professionals make sense of the several marketing technology products available and recommends the best matched tools specific to SMBs.
 5. And, of course, MTA’s special bonus offering this time – we have also delved into whether, and how much, the marketing automation products are geared to address your ABM efforts, since no marketer today seems immune from the ABM buzz.
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Leadsius: Marketing Automation for Solopreneurs - CMSwire

Leadsius: Marketing Automation for Solopreneurs - CMSwire | The MarTech Digest | Scoop.it
Pros
  • All the features an SMB needs to get started with marketing automation
  • Ideal for solopreneurs and startups
  • A clean and clear dashboard
  • Built-in contact management
  • Built-in analytics
Cons
  • The lowest premium plan is $45, and that fee does nothing to raise the 250 contact limit imposed on free accounts
  • No integrations
  • The landing page builder leaves much to be desired
CYDigital/marteq.io's insight:

For the S in SMB.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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How to Get Started with Marketing Automation for Free — SitePoint

How to Get Started with Marketing Automation for Free — SitePoint | The MarTech Digest | Scoop.it
  • SalesAutoPilot
  • Jumplead
  • Leadsius
  • InTouch
  • Mautic
  • Open EMM
  • Customer.io
CYDigital/marteq.io's insight:

OpenEMM: probably the best if you want to maintain it on your own server.

 

If you enjoy reading The MarTech Digest, then PLEASE retweet this:  https://ctt.ec/14RpG 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free.
 Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Marketing automation: an industry ripe for change? - Smart Insights Digital Marketing Advice

Marketing automation: an industry ripe for change? - Smart Insights Digital Marketing Advice | The MarTech Digest | Scoop.it
New data from SimilarTech shows the annual growth of the leading automation platforms in 2016. The insights show which platforms are more widely used among the biggest sites in the world (top 1 million). The chart above shows that HubSpot remains the undisputed leader, with over 4000 sites opting for what many consider the creators of the 'inbound marketing' concept as we know it today. In second place, Marketo remains a leading platform but TowerData and LiveRamp have nearly as many users. 

Some of the fastest-growing players such as LiveRamp are focusing on collecting and providing superior customer data to empower their customers to personalize their campaigns more efficiently. Other companies are focusing their platforms on perfecting a single element of the outbound marketing operation. For example, TowerData's platform focuses on email marketing - with a product that that aims to increase email engagement and conversions. 

If we look at the annual growth, we can see how LiveRamp and TowerData are exponentially growing. However, all other players have increased their customer base by at least 40% in the past year, showing that there's ample room for growth across the entire industry. Pardot, OutMarket and Emarsys managed to double their penetration among the biggest sites in 2016 alone.
CYDigital/marteq.io's insight:

And why TowerData and LiveRamp? Oh that data!

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Adobe, Oracle, Salesforce, Marketo are martech hub leaders: Gartner - Which-50

Adobe, Oracle, Salesforce, Marketo are martech hub leaders: Gartner - Which-50 | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

In case you missed it earlier...

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Global Marketing Cloud Platform Market 2017-2021

Global Marketing Cloud Platform Market 2017-2021 | The MarTech Digest | Scoop.it
Technavio's analysts forecast the global marketing cloud platform market to grow at a CAGR of 9.03% during the period 2017-2021.
CYDigital/marteq.io's insight:

That's about right.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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B2B Marketing Automation Platforms: A Marketer's Guide

B2B Marketing Automation Platforms: A Marketer's Guide | The MarTech Digest | Scoop.it
Vendors profiled in this report:  
  • Act-On Software
  • Adobe Campaign
  • AutopilotHQ
  • eTrigue
  • HubSpot
  • IBM Marketing Cloud
  • Infusionsoft
  • Kahuna
  • Mapp Digital
  • Marketo
  • Oracle Eloqua
  • Salesforce Pardot
  • Salesfusion
  • SharpSpring
CYDigital/marteq.io's insight:

Excellent data.
 
Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis ;
 
marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Top 10 Marketing Automation Platform Reviews | CustomerThink

Top 10 Marketing Automation Platform Reviews | CustomerThink | The MarTech Digest | Scoop.it
#1 Adobe

#2 IBM Marketing Cloud

#3 AgilOne Marketing Cloud

#4 SaaSquatch Referral Marketing Cloud

#5 HubSpot Marketing Automation

#6 Influitive AdvocateHub – Advocacy Marketing Platform

#7 Salesforce Marketing Cloud – ExactTarget

#8 Oracle Marketing Cloud – Eloqua Marketing Automation

#9 Marketo Marketing Automation Cloud

#10 Salesforce – Pardot Marketing Automation Platform
CYDigital/marteq.io's insight:

We love Influitive, but they and SaaSquatch shouldn't be on this list. And Act-On should.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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The Salesforce Marketing Cloud January 2017 Release is Live - Salesforce

The Salesforce Marketing Cloud January 2017 Release is Live - Salesforce | The MarTech Digest | Scoop.it
The first Marketing Cloud Release of the year is now live. The highlights for this release:

  • New Android App
  • New Home Dashboard for iOS
  • New Themed Templates for Content Builder
  • Lightning Overview Enhancement for Automation Studio
  • URL Redirect for Email Studio
  • Journey Builder Email Personalization Update
  • Journey History Tab
  • Step-Level SQL Query Limit
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Top Marketing Automation Platforms for Your Small Business | AllBusiness.com

"GetResponse
Marketo
SharpSpring
Act-On
Infusionsoft
HubSpot
Pardot"

CYDigital/marteq.io's insight:

Apples and oranges in here. Tip: SharpSpring may be the best value. Contact me for more info!

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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