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The Marketing Cloud wars—revisited - The Hub

The Marketing Cloud wars—revisited - The Hub | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. #MarTech #DigitalMarketing

CYDigital/marteq.io's insight:

The post does a re-take on these five Enterprise-level vendors and their marketing clouds.

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With Oracle Wielding Its Translation Layer, All Eyes On Salesforce - AdExchanger

With Oracle Wielding Its Translation Layer, All Eyes On Salesforce - AdExchanger | The MarTech Digest | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

CYDigital/marteq.io's insight:

Just a matter of time before SFDC creates its own translation layer to improve attribution for its clients, if that's the route they choose.

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B2B Marketers Leverage The Marketing Cloud To Personalize Engagement - Demand Gen Report

B2B Marketers Leverage The Marketing Cloud To Personalize Engagement - Demand Gen Report | The MarTech Digest | Scoop.it

You don't need to invest in a Cloud solution to personalize your engagements, although the integration is helpful. You can smartly use your best of breed solutions to deliver personalized experiences. BTW: be careful with your Cloud solution selection, as integration may not be want you think it is.

CYDigital/marteq.io's insight:

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

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Sprinklr’s new content marketing platform highlights its “marketing cloud” aspirations | Altimeter Group

Sprinklr’s new content marketing platform highlights its “marketing cloud” aspirations | Altimeter Group | The MarTech Digest | Scoop.it

It seriously has a long way to go, as everyone is way ahead. Tough climb as they continue to reinvent.

CYDigital/marteq.io's insight:

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

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Three Threats Lurking in Your Marketing Cloud - Profs

Three Threats Lurking in Your Marketing Cloud - Profs | The MarTech Digest | Scoop.it
Marketing Strategy - A whole new marketing phenomenon has blossomed, enriching the user experience like never before: cloud technology. It's innovative... and it's threatening to turn into its own unique nightmare for companies.


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CYDigital/marteq.io's insight:

And this is why no MarTech can be evaluated and procured without the assistance from IT.

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E-commerce: B2B grows online traffic 25% through use of marketing cloud | #TheMarketingTechAlert

E-commerce: B2B grows online traffic 25% through use of marketing cloud | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

Advanced/ Digest...


What the company needed was an integrated solution.

Thus, the team opted to switch from those fragmented technologies via various vendors to a marketing cloud with the capability of providing its nine regional markets with localized languages, product content and pricing information.

The system was also able to optimize portions of the website based on differences in user behaviors relative to geographic region.

The marketing cloud also allowed for the team to establish approval workflows that governed content publishing to ensure brand standards were met on each of the nine sites, accelerating the posting of new content.

 

Life Technologies' migration to a marketing cloud in efforts to localize and optimize its regional sites resulted a 25% increase in online traffic and a 6% increase in e-commerce orders for the biotechnology business.

 

Due to the cloud's analytics tool, the team can better track traffic and user activity on its site. According to Milne, now the company can clearly see from the top to the bottom of its funnel.

"The ability to integrate different tools … has provided us with an understanding of our conversion metrics and an understanding of how people are accessing and using our site that we've never ever had before," Milne said. "And that integration is a huge step forward."


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CYDigital/marteq.io's insight:

Thus the foundation for MaaS. The battle lines are drawn at the point of integration.

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