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MarTech Overtime: Building a new martech team from scratch - MarTech Today

MarTech Overtime: Building a new martech team from scratch - MarTech Today | The MarTech Digest | Scoop.it
Prior to team existing who owned vendor selection? Also, how did you get the organization to align behind the martech team owning it?

Purchasing new tools was in the hands of individual teams and regions. If you had the budget, you could buy a tool. We lacked a cohesive vision and selection criteria. This siloed approach resulted in a lot of pain when certain requirements would come as a surprise late in the game. Moreover, our Procurement and IT teams were overwhelmed by the barrage of requests coming at them without global prioritization. That widely recognized pain was a big contributor to getting the business on board with the martech team owning new tool evaluations. Marketing leadership was 100% behind the idea, which gave us strong footing to begin with. 

We expected to be met with resistance. After all, each individual team was used to being able to do this on their own. But we were surprised when the primary reaction was relief. Our marketing groups realized they could not manage every part of the process effectively and were willing to turn the evaluations, and the navigation of our internal processes, over to our team. Additionally, for the teams who historically lacked a budget to purchase their own tools, the process gave them a path to seek out collaboration with other teams. Having the leadership buy-in, and the understanding of the benefit among the marketers, made rolling out the new evaluation process much easier. 
CYDigital/marteq.io's insight:

It's a very difficult proposition for the SMB, but for larger companies, it's an easier path with senior leadership behind it.

 

Curated by CYDigital: Empowering Marketers, One Blockchain at a Time https://cyd.digital #zeropartydata #martech #marketing

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5 Things You Gain by Closing the Marketing Operations Gap - MarTech Series

5 Things You Gain by Closing the Marketing Operations Gap - MarTech Series | The MarTech Digest | Scoop.it
Marketing operations technologies provide the following benefits when closing the marketing operations gap:

1) Single source of truth. A single source of truth allows you to have the information you need at the click of a button. Whether you’re a CMO needing to report ROI, a designer looking for an approved image, or a project manager keeping things moving, you know where to go for accurate and current information. 
2) Streamlined global processes. One central hub for content, data, people, and budgets allows marketers to share information seamlessly and eliminates time wasted when collaborating across multiple systems and creates a more streamlined global process.
3) Marketing agility. Automating agile marketing will alleviate confusion on task ownership, prioritization, and give you clear visibility into tasks, projects, and schedules. Workflows today should be efficient, optimized, flexible, and intelligent. 
4) Visibility and alignment. Marketing leaders need to close the gap to have better visibility into marketing groups’ activities and to make connections between channels, regions, and business goals.
5) Empowered marketing culture. Once you shift the control back to marketing through the use of technology you are poised to reach peak productivity. You know what to work on, you have the time in your day to give it your best, and you know how the project fits into the overall strategy.
CYDigital/marteq.io's insight:

5 Things You Gain by Closing the Marketing Operations Gap - MarTech Series

 

If you're investing heavily in MarTech, then you need a Marketing Ops pro, and the reasons go beyond this article.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Marketing Technology Budgets Will See Double-Digit Growth Next Year - AdWeek

Marketing Technology Budgets Will See Double-Digit Growth Next Year - AdWeek | The MarTech Digest | Scoop.it
Forrester predicts that marketing technology budgets will “grow by double digits” in 2018 as brands deploy consumer experience technology designed to cozy up to current and prospective users.

If brands don’t take this step, digitally adept firms like Amazon and Apple will continue to serve as gatekeepers between brands and audiences, providing the connectivity, stimulation and emotional experience that customers crave.

Forward-thinking CMOs who “blend tech savviness, an insights-driven mindset and deep emotional empathy with their consumers” will turn their brands into platforms, according to a report released today. They will become obsessed with understanding consumer emotion, measuring it and tapping into it with precision.

In a related trend, more brands will fold the responsibilities of CMOs into the newly created role of chief growth officer: an executive who can blend marketing and tech to drive growth.
CYDigital/marteq.io's insight:

See that last paragraph? In B2B speak, that's Sales. It's inevitable: the blending of sales and marketing ops.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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MarTech Everywhere, but Not Enough to Support the Business of Marketing | CustomerThink

MarTech Everywhere, but Not Enough to Support the Business of Marketing | CustomerThink | The MarTech Digest | Scoop.it
“Doing marketing” refers to the execution of marketing. This includes all those tactics related to attracting, acquiring, and retaining customers, areas like email, social, content, events, advertising, and much more.

But the other job marketers have is strategy, otherwise known as “running marketing,” which covers everything going on behind the scenes to make marketing tick. It’s managing budgets and having visibility into where the team is investing, understanding what results those investments have delivered, and most importantly, earning confidence to know what to do next.

To Run Marketing means to optimize its impact on the business, a core tenet of Marketing Performance Management.
CYDigital/marteq.io's insight:

There's no reason to run Marketing separately from Sales: think Sales and Marketing Ops. That's the solution to bridging the gap.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Marketing Ops: Why It Matters And How To Do It Well | By Laura Patterson – Hospitality Net

Marketing Ops: Why It Matters And How To Do It Well | By Laura Patterson – Hospitality Net | The MarTech Digest | Scoop.it
It's not only that the Marketing Ops of Best in Class (BIC) organization have more responsibilities, there is a wide performance gap, greater than 40%, in five areas. The Marketing Ops of the BIC are considerably better at (in order of greatest gap):

Strategic Planning
Campaign Analysis and Reporting
Analytics and Predictive Modeling
Benchmarking
MPM Measurement and Reporting
CYDigital/marteq.io's insight:

It's a nice argument that supports the need for a Marketing Ops group.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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How Marketing Ops Pros MacGyver MarTech to Get More Done | CustomerThink

How Marketing Ops Pros MacGyver MarTech to Get More Done | CustomerThink | The MarTech Digest | Scoop.it
Here are some responsible steps marketing operations practitioners can take when faced with a technology challenge or limitation.

1) Schedule Time with Your Tech Providers to Discuss their Product Roadmaps
2) See if another part of your stack can solve it
3) Reach out to peers to Ask how they’ve solved it
4) Implement a “Bridge” Solution or Process
CYDigital/marteq.io's insight:

Marketers can find great creativity in MarTech: you're not stuck with the functionality provided by the vendor.  Get creative.

 

Click to view the complete article from its original source.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Optimizing the Marketing Operations (MO) Function - MarTech Advisor

Optimizing the Marketing Operations (MO) Function - MarTech Advisor | The MarTech Digest | Scoop.it

"No matter what size company you are, no matter what industry you are in, the role of marketing is forever changed because of new level of marketing accountability, the age of the digital customer and the pervasive set of new marketing technologies.  Let me leave you with 5 key take-aways.

 

  • MOGs will continue to grow as a distinctive and strategic organizational capability. Get on board or get out of the way . MOGS is here to stay.
  • MOGs will serve as a key integrator for sales and marketing. The collaborative role of integrating process and technology will enable an improved working relationship.
  • MOGs will be a catalyst for change. Nothing changes an organization like technology. And, when that change happens along with a business orientation, it’s all positive change.
  • MOGs will enable marketing to act more like data scientists. Marketing will begin to incorporate more left-brained thinking using data and in the process, run marketing like a revenue center , not a cost center.
  • MOGs will allow marketing to become THE expert on the customer through the collection and analysis of online digital behavior. MOGs has access to invaluable data about client behavior, 24 x 7. Analyzing this data creates an up-to-the minute understanding of customer needs and responses."
CYDigital/marteq.io's insight:

Sales + MarketingOps, both under Sales = MarTech Leadership

 

marketingIO’s MarTech Managed Services drives more leads faster. Contact us to see how. #MarTech #DigitalMarketing

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Marketing Operations Is Here to Stay: What You Need to Know - MarketingProfs

Marketing Operations Is Here to Stay: What You Need to Know - MarketingProfs | The MarTech Digest | Scoop.it
Marketing operations might be a new concept to you (in which case, I'd recommend reading "What is marketing operations?"). But the folks who've been doing this for a while are incredibly excited about how far this discipline can go. For three big reasons:

1. Marketing Operations isn't just a reporting team anymore—it's a tech strategy team

2. There's way more great data to work with

3. Everyone is united around a shared view of pipeline

Marketing operations has come a long way. So much so, that marketers are coming up with all sorts of new names for it, like performance marketing, revenue marketing, and even marketing data management. Whatever you want to call it, the operation that manages a business's data and marketing technology has never been more important to B2B marketing.
CYDigital/marteq.io's insight:

Marketing Operations will eventually become the centerpiece to Marketing.

 

marketingIO’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how. #MarTech #DigitalMarketing

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Sales Ops vs. Business Ops vs. Marketing Ops: A Visual Analysis - Insight Squared

CYDigital/marteq.io's insight:

Done in conjunction with LinkedIn.

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

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Video: Is Your Marketing Operations Platform Adding Value? - Which-50

Video: Is Your Marketing Operations Platform Adding Value? - Which-50 | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

A little over 2 minutes.

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

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Study: More Than 60,000 Operations Positions Available - Demand Gen Report

Study: More Than 60,000 Operations Positions Available - Demand Gen Report | The MarTech Digest | Scoop.it
Data from LinkedIn revealed that there are more than 60,000 operations positions available today, which are crucial for routing leads, scoring accounts and running CRM and marketing automation databases, according to the companies. Despite the importance and availability of these positions, operations roles are often overlooked and little research has been done about them.
CYDigital/marteq.io's insight:

That's unreal. And it's going to grow.

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

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Marketing Operations Value Gap – Gary Katz

Marketing Operations Value Gap – Gary Katz | The MarTech Digest | Scoop.it
As mentioned previously, we are severely lacking in professional education, accreditation and skills development. Thus, the sources for professional development are very limited. What do we have? MarTech, Sirius Decisions Summit, a few analyst and vendor events. None truly focused on the holistic practice of MO.

So how are pros getting trained on MO? Well, just like a dozen years ago, MarTech companies are providing most of it. They need to be masters of MO to drink their “own champagne” so this makes sense. However, those technologists who have been around awhile are the first to admit that their ability to train customers beyond the capabilities and requirements of their tech is limited — and compounded by both escalating technology feature complexity and growing marketing function scope. Not surprisingly, this ever-growing gap is jeopardizing their customer success delivery.
CYDigital/marteq.io's insight:

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

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Organizing for Martech: Re-examining modern marketing structure

Organizing for Martech: Re-examining modern marketing structure | The MarTech Digest | Scoop.it
Many organizations are struggling to optimize their staffing and skills to compete in a rapidly changing marketing world. What worked yesterday in marketing and technology may not work today – or tomorrow. With the rapid infusion of technology into the marketing organization, tensions between marketing and IT are inevitable.  

How do you structure marketing to manage martech? What skills do you look for….or even need? How do you foster collaboration across groups in this new environment? Who’s in charge? Who should be?

Join our panel of martech experts as they explore the challenges facing CMOs looking to transform their marketing organization. They’ll discuss emerging best practices and the pros and cons of different management structures. You’ll also gain insights into how they manage and run their own companies.

Attend this webinar and learn:

Best practices for organizing around function, channel, customer segment or lifecycle stage.
How to break down traditional marketing silos through re-organization.
How CMOs can successfully adapt the organization to changes from martech.
CYDigital/marteq.io's insight:

A webinar taking place on 8/15.

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

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Make it Matter: Strategically Tackling Marketing Ops | CustomerThink

Make it Matter: Strategically Tackling Marketing Ops | CustomerThink | The MarTech Digest | Scoop.it
  • Get involved with planning – Strategy is not an afterthought or something you can jump into midway. Ops needs to be involved with every aspect of growth strategy – from defining goals and developing execution plans to analyzing results and making recommendations to improve outcomes. 
  • Build alliances across the organization – Marketing ops leaders need to work closely with Sales Ops, Customer Success, Finance, IT, etc. 
  • Play a role in budget development – Be sure to get involved with budget planning. Start research now for the tools you’d like to implement next year. If adding a new person to the team would take a lot of “Make It Happen” work off your plate so you can focus more on “Make It Matter” strategy, build the business case and include the new addition in your budget recommendations.
CYDigital/marteq.io's insight:

The 2nd most overlooked function today.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

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How You Can Conquer Better Performance with Marketing Ops - V3B: Marketing and Social Media Agency

How You Can Conquer Better Performance with Marketing Ops - V3B: Marketing and Social Media Agency | The MarTech Digest | Scoop.it

"There are 6 key roles for Marketing Ops function among the value creators (in priority order):

  • Customer, market, competitive intelligence, research, and insights
  • Analytics and predictive modeling
  • Data management
  • Campaign analysis and reporting
  • Budgeting and planning; financial governance and reporting
  • Organization benchmarking and assessments

 

Five Guidelines for Improving Your Marketing Operations

  • Use SMART. Work from specific, realistic, measurable objectives that are written down. It it’s not written down, it’s not there. Have a plan, work your plan.
  • Target. Precisely identify your highest potential market segments. Establish key opportunity and accessibility criteria so you can compare market segments on an apples-to-apples basis.
  • Customer-Centric: Map your potential customers buying and journey process.You should be able to identify the sequence of decisions a typical prospect goes through to decide whether to buy your product or service. 
  • Focus on Value. Best-in-Class marketers are value creators. Move away from being a service provider and momentum for serving as a value creator.  Track and report on how long it takes and how much it costs to create a customer.
  • Manage Performance. Develop an actionable dashboard of marketing measures that are tied to your managements’ expectations about marketing.  Ensure marketing is aligned with the company’s business outcomes and strategies. "
CYDigital/marteq.io's insight:

Rare: This is one of the best Marketing Ops articles we've seen.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Marketing Operations: Your Key to Streamlining Silos and Getting Growth - Marketing Insider Group

Marketing Operations: Your Key to Streamlining Silos and Getting Growth - Marketing Insider Group | The MarTech Digest | Scoop.it
78% of US marketers and 63% of European marketers accept that marketing tech is a critical skill in the success of senior marketers and it is a powerful tool in managing and delivering marketing operations processes. Marketing operations is the connective tissue that allows your strategy and technology to come together and stay together. The fragmentation that can come from using separate technologies is brought together in an organisation’s streamlined marketing stack, allowing for data to be pooled and used intelligently going forward.

Marketing operations is about uniting the systems and processes within a business, removing silos and replacing them with a single cohesive unit. Operations manage the processes and run the automated systems which ensure the leads you need are generated and the level of analytic research beforehand ensures a higher volume of qualified leads too. Data is handled and stored effectively so it can be used in a smart and proactive way.

The incorporation of cloud technology into both your marketing stack and as a general standard for your company will have a significant impact on the real-time availability of data, and the level of flexibility you can offer your marketing team as they work to deliver results with the support of your chosen tech.
CYDigital/marteq.io's insight:

With more than 6 marketing staffers, you'll start to feel the need for MarketingOps.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Marketing Operations Take on Mission Critical Priority - Gartner

Marketing Operations Take on Mission Critical Priority - Gartner | The MarTech Digest | Scoop.it
Marketing Operations combines elements of planning and orchestration with awareness and adoption of techniques and technology. It brings the ability to look out over the landscape of channels, tactic and touch points–the many moving parts that make up today’s marketing organization–seeing their individuality and interdependency and identifying potential for synergy. It also involves identifying potential for systemic failure, where things can quickly and easily go off the rails if two parts aren’t working in concert.

It’s the marketing operational leader who has the visibility to be aware of both the brand and product campaigns; access the timeline for both campaigns; and propose accelerating the brand campaign in order to support the new product launch or otherwise ensure the campaigns are coordinated so they’re supportive of both brand and product-level goals.

Just putting this on the shared calendar is good, but actually having or facilitating conversations with the players involved in modifying and  executing those modified plan is better. Similarly, the marketing operations leader doesn’t inherently know both campaigns are taking place. They take the time to look at the details. They operate at both 30,000 feet and ground level. And it’s in the details that they find opportunities to synchronize many moving parts so that marketing sings.
CYDigital/marteq.io's insight:

Marketing Ops: the most overlooked, underfunded and important function today.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Simcity is the Model for Implementing your Martech Stack - MarTech Advisor

Simcity is the Model for Implementing your Martech Stack - MarTech Advisor | The MarTech Digest | Scoop.it
Here’s a list of source information you may already have that can help you get started collecting what you need to create your plan:
Technical Architecture
  • Information Security and Privacy
  • User Security and Access Management
  • Web Service, ETL, and other Integration Technologies
  • Network Topology
  • Data Integrity and Latency
  • Error Monitoring and Recovery
  • System Availability and Response Times
Business Information and Analytics
  • Data Strategy—generation and use of data across and between systems
  • Master Data Definitions—Customer, Product, Location, Revenue, etc.
  • Core APIs and Services
  • Analytic Data Stores
Customer Experience
  • Definition of a customer and the customer lifecycle
  • UI Standards and Brand Personality
  • Preference Management and Application
  • Relationship Messaging
  • Analytics—Imputed Preferences and Predictive Models
  • Personalization Guidelines
CYDigital/marteq.io's insight:

Brilliant. Marketing Ops: heads up.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Meet your new MOM (Marketing Operating Model) | McKinsey & Company

Meet your new MOM (Marketing Operating Model) | McKinsey & Company | The MarTech Digest | Scoop.it
At a high level, an effective MOM is made up of three parts:

Integrated consumer data: Collecting data isn’t the issue—companies have plenty of it. It’s not uncommon, for example, for marketing, customer care, transaction/order, technology, and store operations to all have distinct sets of data on a single consumer in multiple databases and tables. The challenge is weaving all the available data into an accurate and complete profile of the individual consumer. Failing at that can blunt the impact of even the most ambitious data-collection efforts.

Decision making: With a complete customer profile in hand, companies can “score” customers based on specific criteria of value-creation potential, allowing marketers to prioritize which messages, offers, and experiences to deliver at which points in the decision journey. A set of business rules and regression models, increasingly based on machine learning, helps to prioritize and match specific messages, offers, and experiences to specific customer scores.

Distribution platforms: Marketing-technology platforms are the last mile of the process. They integrate the customer scores and use them as triggers to deliver the right message to the right person across all addressable channels. Equally important, the platforms track the responses, conversion, and value created so that the MOM can learn and adjust.
CYDigital/marteq.io's insight:

Lotsa blanks to fill in, but CT for the details.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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6 Best Practices to Build Marketing Operations Muscle | Sales Benchmark Index

6 Best Practices to Build Marketing Operations Muscle | Sales Benchmark Index | The MarTech Digest | Scoop.it
  • Create a marketing ops charter. This should lay out the team’s objectives and responsibilities.
  • Build a marketing technology roadmap. Your customer should be at the center of your data model. Make your CRM system the hub of all marketing technologies.
  • Evaluate your technology options. This process may seem overwhelming, but you can make it manageable. Start by reviewing these 9 features of a best-in-class technology infrastructure.
  • Create an effective data plan. Your data planning process should cover these 5 steps. Your goal should be to replace qualitative with quantitative data wherever possible.
  • Understand predictive analytics’ value—and limitations. The B2B sales process is never simple. In many companies, it’s all over the map. Make sure you’re leveraging predictive analytics the right way: with a sense of perspective, and a grain of salt.
  • Measure marketing’s pipeline contribution. Using these 5 steps of conversion, you can definitively show what’s working and what isn’t. And you’ll know exactly where breakdowns are occurring.
CYDigital/marteq.io's insight:

Your most important position to keep the engine running.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Double Down on Your Marketing Operations Investment - Sales Benchmark Index

Double Down on Your Marketing Operations Investment - Sales Benchmark Index | The MarTech Digest | Scoop.it
The marketing operations team has the important responsibility of executing the CMO’s strategy. They are embedded in the quarterly business review process and the sales operations process. They develop the reporting and systems infrastructure that guide:
 
  • Marketing automation
  • Data vendor management, including account segmentation and analysis
  • Competitive intelligence
  • Win/loss analysis
  • The development of marketing segments and buyer personas
 
A robust marketing operations capability needed. Data is everywhere. Channels are exploding. Technology is changing. Executives require more detailed reporting. Intuition and experience are no longer enough. You are living in the “show me” era. Marketing leaders cannot deal with this alone. You need a right hand, called marketing ops.
CYDigital/marteq.io's insight:

If MarketingOps is on your horizon, CT.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Marketing Ops Focus: Too Much MarTech, Not Enough Data - Integrate

Marketing Ops Focus: Too Much MarTech, Not Enough Data - Integrate | The MarTech Digest | Scoop.it
Which of the following is most essential for Marketing Ops pros to master: business strategy, data and analytics or technology?

Data and analytics. There are plenty of people who know about business strategy, although it’s certainly important that marketing ops people understand marketing strategy so they can be sure to execute programs that are consistent with it.  Technology itself should be handled by IT, martech staff, or vendors; in most cases, the details of technology aren’t something that marketing ops needs to understand to do their jobs. But there’s no one else who will pay close attention to data, and often data knowledge is a key to successful analytics as well. Much of the time in analytical work is spent on data prep and knowing how to do that requires intimate familiarity with the source materials.
CYDigital/marteq.io's insight:

An interview with David Raab. Lots of insight when you CT.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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3 Marketing Operations Mistakes that Destroy Alignment - Marketo

3 Marketing Operations Mistakes that Destroy Alignment - Marketo | The MarTech Digest | Scoop.it
Myopic Lead Scoring

To combat these issues, follow the recommendations below:

1. Centralize global scoring. 

2. Align scoring with sales efficiency and incentives. 

Unorganized Lead Routing

To address this, follow these steps:

1. Communicate processes with sales. 

2. Drive fairer distribution of leads. 

3. Understand tradeoffs. 

Undefined Marketing and Sales Handoff

Because there are gray areas of ownership and contention, we’ve learned to do the following:

1. Agree on definitions. 

2. Monitor accountability with SLAs. 

3. Run uniform reports. 
CYDigital/marteq.io's insight:

Predictive Analytics is the next step in Marketing Automation. Contact us to see how. #MarTech #DigitalMarketing

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Industry Experts Launch New Community For Marketing Operations Professionals - Demand Gen Report

Industry Experts Launch New Community For Marketing Operations Professionals - Demand Gen Report | The MarTech Digest | Scoop.it
Five marketing operations thought leaders from companies such as Bizible and  Heinz Marketing have launched MarketingOps.com to provide a centralized resource for marketing operations professionals.

The free community will provide forums, polls and content for members, they said. Features such as salary benchmarking and job boards may be added in the future.
CYDigital/marteq.io's insight:

marketingIO.com bridges the gap between your MarTech and your in-house experience. Contact us. #MarTech #DigitalMarketing

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Marketing Operations: Trending Topics | SiriusDecisions

Marketing Operations: Trending Topics | SiriusDecisions | The MarTech Digest | Scoop.it
Marketing Influence Measurement

Marketing measurement is always a popular topic, and webcast participants specifically asked how to define marketing-influenced pipeline and what formulas they should use to calculate marketing-influenced opportunities.

Campaign Development

Participants were also interested in campaigns and asked for examples of buyer needs-based campaign themes, and clarification of the role that sales operations/enablement teams have in campaign development. Note that SiriusDecisions defines integrated campaigns as campaigns built on themes based on buyer needs that drive an organization’s go-to-market strategy for a bounded time period.

Marketing and Sales Operations Alignment

The final topic that participants raised was on aligning marketing operations and sales operations functions. Attendees asked about the pros and cons of combining the two functions and sought information on best practice areas of alignment for both operations teams.
CYDigital/marteq.io's insight:

The aforementioned is a teaser for the full content. Smart.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

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