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From Truffle Pig to the Content Scientist... - CMO Essentials

From Truffle Pig to the Content Scientist... - CMO Essentials | The MarTech Digest | Scoop.it

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

CYDigital/marteq.io's insight:

It's an interesting notion, but is there enough budget to split this out as a separate spot in MarketingOps?

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[Infographic] Marketers Embrace, But Still Struggle With, Content Marketing - Demand Gen Report | #TheMarketingTechAlert

[Infographic] Marketers Embrace, But Still Struggle With, Content Marketing - Demand Gen Report | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

"While content is king for marketers, the latest survey from Frost & Sullivan finds that it’s also their principal challenge. Marketers tend to rate their content efforts as average, and they seem to be wedded to formats that predate the Internet."

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CYDigital/marteq.io's insight:

It just points to outsourcing: there's no other way around it.

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