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Breaking Down Barriers Between Marketing Tech And Site Code - MediaPost

Breaking Down Barriers Between Marketing Tech And Site Code - MediaPost | The MarTech Digest | Scoop.it
Here are some ways companies are working around the code barrier:

•Leaving segmentation to places where it doesn’t break anything.

•Pulling engagement behavior into a separate, less fragile environment. 

•Sharing site ownership between marketing and development. 

And this situation will get even better based on a few more developments on the horizon:

•More API-like gates to enable low-risk sharing of information between data sources (like marketing sites) and insights developers (like Segment). 

•More of a modular approach for tracking, creating a safe area within the code where marketers can drop tags and enable tracking without affecting the display. 
CYDigital's insight:

It's inevitable that there will be code issues, especially with a fully integrated stack.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Four Common Martech Mistakes—and How to Avoid Them - Chiefmarketer

Four Common Martech Mistakes—and How to Avoid Them - Chiefmarketer | The MarTech Digest | Scoop.it
The trick is not to get sucked into one of the common mistakes even the savviest companies make when choosing martech solutions.

Falling for the promise of “easy integration.”
Buying too many shiny new toys.
Mistaking “bigger” for “better.”
Failing to get your internal team aligned.
CYDigital's insight:

There's more: clean data, qualified people, etc., etc.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Six Problems that can’t be Solved with Marketing Technology | CustomerThink

Six Problems that can’t be Solved with Marketing Technology | CustomerThink | The MarTech Digest | Scoop.it
  1. "Poor messaging. 
  2. Siloed data. 
  3. Ineffective lead-to-revenue (L2R) model. 
  4. Broken marketing processes. 
  5. Mediocre product marketing. This is such an important barrier to marketing and sales success that I will write about it in detail in the next few weeks. Basically, the person(s) who owns product marketing is responsible for a number of important functions, whose critical failures will become apparent when technology is introduced.
  6. Organizational roadblocks."
CYDigital's insight:

Add: poor data, lack of in-house skills.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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How Should You Implement Your Software? | G2 Crowd

How Should You Implement Your Software? | G2 Crowd | The MarTech Digest | Scoop.it
For the purpose of this blog, I decided to look at three different software categories on G2 Crowd’s website: applicant tracking system (ATS), social advertising and accounting software. These categories were selected completely at random. I will take a look at the price, return on investment (ROI), user adoption and go-live time with these software tools, comparing an in-house team versus third-party consultants and vendor services teams.

CYDigital's insight:

Issues with the comparison: outsourced, used when there is a lack of staff, does not have the same executive access as in-house. As a result, time is extended impact go-live and ROI.

 

marketingIO’s MarTech Managed Services drives more leads faster. Contact us to see how. #MarTech #DigitalMarketing

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Struggling With MarTech? Rethink Your Agency Relationship - CMSwire

Struggling With MarTech? Rethink Your Agency Relationship - CMSwire | The MarTech Digest | Scoop.it
For large companies with large marketing budgets, top consulting firms such as Accenture and Deloitte now provide marketing technology services that range from strategy to implementation and management. These firms are smartly leveraging their IT expertise and experience to deliver a suite of complementary marketing services. 

With a stack framework in place, category/functional specialists and agencies can deliver exceptional value once you know what type of technology you need.  You can find experts in virtually every technology category. Agencies that are category/functional experts (e.g. SEO, Digital Advertising) will in many instances source and then deploy and manage technology on their client’s behalf. This is particularly helpful in resource- or expertise-constrained environments and virtually mandatory in a startup environment.
CYDigital's insight:

Plenty of room for mid-size consulting firms to provide stack 'n strategy.

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

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Transforming Marketing Technology: Communications Cycle - Oracle

CYDigital's insight:

Only a few minutes.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Get More Value Out of Your MarTech Investments: Balancing People, Processes and Technology - Oracle

Get More Value Out of Your MarTech Investments: Balancing People, Processes and Technology - Oracle | The MarTech Digest | Scoop.it
People:

  • Align Skills & Roles
  • Invest in Training & Development
  • Processes

Define & Document Your Process
  • Technology:

It’s Not Always Perfect
  • Success Begins with a Successful Implementation: Success with technology starts with a successful implementation. It’s important to hire the right implementation partner, align internal stakeholders, and secure executive sponsorship to achieve a successful implementation. Make sure that your unique business needs are going to be met and supported when implementing a new technology. An unsuccessful implementation inhibits success and results in frustration, setbacks, and the good chance that the technology will not be adopted.
  • Crawl, Walk, Run: Companies don’t invest in marketing automation platforms to send batch and blast emails. Yet, oftentimes, this is all it is being used for. And it’s usually because either the people or the processes aren’t in place supporting the technology. Use a crawl, walk, run approach to become more sophisticated with your usage. Pick one project to start with and build from there.
CYDigital's insight:

I bolded the critical section. 

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Make the Magic of Your Martech More than an Illusion | The Nimble Blog

Make the Magic of Your Martech More than an Illusion | The Nimble Blog | The MarTech Digest | Scoop.it
Here are four basic reminders to help you successfully implement MarTech before we discuss using it to improve performance.

  • Know what you are trying to achieve.  
  • All MarTech takes data.  
  • Plan for configuration. 
  • Practice your skills. 
CYDigital's insight:

Content is the fuel that drive MarTech, so add that to the basics.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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David Pittman's curator insight, February 17, 2017 8:45 AM
As I'm going through the 2nd marketing automation implementation in 1 year, I find this to be sage advice.
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How To Avoid Marketing Technology Buyer’s Remorse - Fourth Source

Unfortunately for digital marketers, collateral damage often doesn’t reveal itself until it’s too late – you’ve signed on the dotted line and you have a year-plus contract to fulfil. There are three commonly over-looked, but also hard to vet, complications when you add marketing tech to your website:

  • Site performance
  • Product customisation
  • Real-time functionality
The good news is, you can you avoid these complications while still in the buying process. Here’
CYDigital's insight:

CT for the details...

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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CRM Change Management – How Change Really Happens in a CRM Implementation - CRM Search

CRM Change Management – How Change Really Happens in a CRM Implementation - CRM Search | The MarTech Digest | Scoop.it
The most visible difference between managed and unmanaged change is the pace in which resistance to change obstacles are resolved. Proactively managing resistance to change will raise the productivity slope trajectory and accelerate both time to value and payback.Other differences between managed and unmanaged change include the following:

Impact to culture. 

Project budget variations. 

Project success or failure. 

Achievement of business outcomes. 
CYDigital's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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Five Questions You Need to Ask Before Purchasing New Technology - Profs

Five Questions You Need to Ask Before Purchasing New Technology - Profs | The MarTech Digest | Scoop.it
1. What does the implementation look like in my environment?

2. Is this another dashboard I get to log on to and look at every morning?

3. What services and support are included?

4. What skills does my team need if it is to use and support this technology?

5. Can we conduct the implementation in stages?
CYDigital's insight:

A fresh look at the pre-purchase exercise. 

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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Need New Marketing Tech? Make Sure You Look Under The Hood - Marketing Land

Need New Marketing Tech? Make Sure You Look Under The Hood - Marketing Land | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital's insight:

And underlying theme to all four: financial viability. 

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Seven Steps to Successful Marketing Technology Adoption - Profs

Seven Steps to Successful Marketing Technology Adoption - Profs | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital's insight:

More blocking and tackling. It's been that kind of week thus far.

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Convincing Skeptical Employees to Adopt New Technology - HBR

Convincing Skeptical Employees to Adopt New Technology - HBR | The MarTech Digest | Scoop.it

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

CYDigital's insight:

Outside of CRM, I cannot think of any MarTech application that requires a company-wide roll-out. Regardless, the only point that stands out as new is the effort to build the technology into daily routines (smart).

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