The MarTech Digest
548.4K views | +9 today
Follow
Your new post is loading...
Scooped by CYDigital/marteq.io
Scoop.it!

Best Software Companies in 2018 | G2 Crowd

Best Software Companies in 2018 | G2 Crowd | The MarTech Digest | Scoop.it
G2 Crowd’s list of the Best Software Companies for 2018, based on data from real users & real reviews. See the top 100 Software Companies determined by feedback from those who know software companies best-their customers. Plus, G2 Crowd gives the Top 50 software companies segmented by company size.
CYDigital/marteq.io's insight:

Best Software Companies in 2018 | G2 Crowd

 

It's a Top 100 list, crowdsourced.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

What will drive M&A in the adtech and martech sector in 2018? - The Drum

What will drive M&A in the adtech and martech sector in 2018? - The Drum | The MarTech Digest | Scoop.it
Privacy implementations imposed by some of the industry’s largest tech brands, plus the European Union’s upcoming Genuine Data Protection Regulations (GDPR), as well as a desire among aspirant platform providers to rival market leaders are likely to drive mergers and acquisitions (M&A) in 2018.

Some industry sources report that these factors have already started to take effect, with a number of adtech and martech M&A transactions taking place in the latter part of 2017 deemed as preemptive measures to ward off competitive and regulatory headwinds.

Terrence Kawaja, co-founder and chief executive of investment bank Luma Partners, points to his outfit’s recent market report which demonstrates that the total number of M&A deals in the US digital media sector between 2016 and 2017 rose from 236 to 252. Although the group also points out the absence of deals during the surveyed that were in excess of a billion dollars, this is compared to six the previous year.
CYDigital/marteq.io's insight:

What will drive M&A in the adtech and martech sector in 2018? - The Drum

 

The surprise is that GDPR will drive consolidation, but the explanation makes sense.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

50 Women You Need to Know in Martech: 2018 | MarTechExec

50 Women You Need to Know in Martech: 2018 | MarTechExec | The MarTech Digest | Scoop.it
We didn't want this list to be comprised of the usual suspects. We wanted to expand our search, by identifying women who exhibited a passion for marketing and marketing technology — but who also shared a passion for developing a community of strong, intelligent marketing executives.

CYDigital/marteq.io's insight:

50 Women You Need to Know in Martech: 2018 | MarTechExec

 

Well done. Now if we can get more women Governors, Senators and Representatives, we'll be in good shape.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Luma Partners’ Brian Andersen Lays Out Ad Tech’s M&A Potential In 2018 | AdExchanger

Luma Partners’ Brian Andersen Lays Out Ad Tech’s M&A Potential In 2018 | AdExchanger | The MarTech Digest | Scoop.it
Who are the CDP leaders right now? 

It’s a really early market. You have ecommerce-focused vendors. BlueCore recently raised money. You have others that have been around a little: AgilOne, Blueshift, SmarterHQ. We categorize BounceX in there, as they have similar capabilities in unifying data sets and using that to send triggered emails.

Then you have companies not focused on commerce, like Lytics, or companies that are more about moving or extracting data like mParticle, Segment and Tealium, so those are being classified as CDPs even though the founding principles are different than those focused on creating a single view of the consumer.
CYDigital/marteq.io's insight:

Luma Partners’ Brian Andersen Lays Out Ad Tech’s M&A Potential In 2018 | AdExchanger

 

Other categories are covered in the article.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Digital Marketing Software Market by Software and Service - 2022 | MarketsandMarkets

Digital Marketing Software Market by Software and Service - 2022 | MarketsandMarkets | The MarTech Digest | Scoop.it
The digital marketing software market is projected to grow from USD 33.39 Billion in 2016 to USD 74.96 Billion by 2022. The global digital marketing software market is expected grow at a Compound Annual Growth Rate (CAGR) of 14.9% during the forecast period. The forecast period has been considered from 2017 to 2022, while 2016 is considered as the base year for estimating the market study.

CYDigital/marteq.io's insight:

Digital Marketing Software Market by Software and Service - 2022 | MarketsandMarkets

 

Tremendous growth rate.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

How many MarTech companies founded in 2013 are still alive? Most - CabinetM

How many MarTech companies founded in 2013 are still alive? Most - CabinetM | The MarTech Digest | Scoop.it
There is an ongoing conversation we have with marketing industry insiders about the number of marketing technology companies …
CYDigital/marteq.io's insight:

On the other hand, the MarTech industry did not start in 2013.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

IDC FutureScape: Worldwide CMO 2018 Predictions - IDC

IDC FutureScape: Worldwide CMO 2018 Predictions - IDC | The MarTech Digest | Scoop.it
Prediction 1: By 2021, Privacy Will Have Been Redefined from "the Selective Sharing of Data" to "the Value of Data" and Digital Marketplaces Will Have Emerged That Enable Consumers to Provide Data in Return for VIP Services, with up to 10% of Consumers in Developed Countries Participating

Prediction 2: By 2021, at Least 15% of Businesses' Standard Customer Experience Decisions Will Be Handled by Algorithms as Companies Shift from Person-to-Person (P2P) to Machine-to-Person (M2P) Engagement and Transactions

Prediction 3: By 2020, 20% of Marketers Will Share Customer Experience Budgets, Processes, Metrics, and Compensation with All Other Customer-Facing Functions in the Enterprise Including Sales, Finance, Fulfillment, Customer Service, and Contact Center

Prediction 4: By 2019, 80% of B2B Marketers Will Have at Least One Account-Based Marketing Campaign in the Field

Prediction 5: By 2019, Available Inventory in Marketing Databases Will Shrink by 40%

Prediction 6: By 2021, 70% of Digital Advertising and Marketing Will Be Augmented or Automated Using Artificial Intelligence and Machine Learning

Prediction 7: By the End of 2021, 75% of Large B2B Events Will Personalize Participant Experiences Using Human-to-Machine Technologies; Augmented Reality, Sensors, and the Use of Biometric Data Will Propel Events into Brand Differentiating Powerhouses

Prediction 8: By 2021, 25% of B2B Companies Will Reshape Their Marketing Organizations into Nonhierarchical Structures, Aided by Collaborative Technologies; New Forms, Such as Circles, Squads, and Tribes, Will Help Companies Break out of Silos and Provide Better Customer Experiences

Prediction 9: By 2020, 60% of B2B CMOs Will Be Held Accountable for at Least One Customer-Oriented Metric as Companies Accept Customer Centricity as Core to the Marketing Mission; Metrics for Loyalty, Advocacy, and Quality Take Their Place Alongside Revenue-Related Metrics

Prediction 10: By 2020, 50% of B2B Companies Will See a Reduction in Sales, General, and Administrative (SG&A) Costs of up to 15% as More Cost-Effective Automated and Algorithmic Marketing Eclipses the High Cost of Selling
CYDigital/marteq.io's insight:

Love the 10th prediction.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

The 2010 marketing technology proto-landscape did consolidate by 61% - Chief Marketing Technologist

The 2010 marketing technology proto-landscape did consolidate by 61% - Chief Marketing Technologist | The MarTech Digest | Scoop.it
Officially, my first published marketing technology landscape graphic was in 2011. That was the one where I categorized around 150 marketing technology companies. My most recent one, produced in collaboration with Anand Thaker, was released in May 2017 with nearly 5,000 marketing technology companies on it. By sheer quantity of logos, it got 32 times …
CYDigital/marteq.io's insight:

Amazing. And you're mistaken if you don't need a marketing ops person on board.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

5 New Marketing Technology Stats That Grabbed Our Attention - AdWeek

5 New Marketing Technology Stats That Grabbed Our Attention - AdWeek | The MarTech Digest | Scoop.it
1. Consumers interact with brands on just two channels, while potential business customers interact with brands on four. 

2. There are currently more than 8,000 openings for Internet of Things marketing specialists listed on job sites.

3. According to a recent Salesforce study, brand marketers said that their AI use will grow more than 50 percent over the next two years.

4. According to an IBM report, 73 percent of CEOs predict AI will play a “key role” in their companies’ future. 

5. Adobe analyzed 14.3 billion visits to ecommerce sites as well as 14.5 million social media mentions of voice assistants and voice assistant devices.
CYDigital/marteq.io's insight:

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Investscape Q2 ’17: $2.4 Bn VC Funds Springs Martech Back to Action - MarTech Advisor

Investscape Q2 ’17: $2.4 Bn VC Funds Springs Martech Back to Action - MarTech Advisor | The MarTech Digest | Scoop.it
After a slow Q1, 105 marketing technology companies found favor with 278 investors in the April-May-June quarter of 2017 to bring this industry into focus once again; Gamification top funded category shows PE paying attention to firms creating tech meant to engage millennials
CYDigital/marteq.io's insight:

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Is winter coming for martech? Or just for martech VCs? - Chief Marketing Technologist

Is winter coming for martech? Or just for martech VCs? - Chief Marketing Technologist | The MarTech Digest | Scoop.it
The mother of all assumptions here is that you need large VC investment to grow a successful software company. Talk about an epic false dichotomy: either you can raise tens of millions (or hundreds of millions) and IPO to a billion dollar valuation, or you might as well not bother getting out of bed.

Those are the only companies that matter to large VCs with gargantuan funds that have to deploy at least $20 million or more in a portfolio company to make their economics work.

There will be some martech companies that fit that model. But doing the math on the total market, it’s obvious that there can’t be thousands of them.
CYDigital/marteq.io's insight:

Not hard: consolidation does not occur until the segment reaches some level of maturity.

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Stacking Up: Email Marketers Now Make Their Own Martech Buying Decisions

Stacking Up: Email Marketers Now Make Their Own Martech Buying Decisions | The MarTech Digest | Scoop.it
A poll of 300 marketers by Walker Sands Communications shows that 27% are making email marketing purchases this year, and that 39% have done so over the past three years.

Email outranks mobile marketing – only 15% plan to buy mobile solutions this year, and 15% have made purchases in the last three years. But both are shaded by social media (a channel for which 32% are springing this year) and AdTech (28%). 

Overall, 90% predict their companies will purchase at least one new martech tool in 2017, and 70% say their technology budgets will increase. The most commonly purchased solutions will be those with the lowest switching costs.

But who is making these decisions? It’s not who you think. Martech spending is no longer controlled by IT—the tools are is owned by the end users 87% of the time, Walker Sand states.  And they’re owned by traditional marketing departments in 41% of the cases.
CYDigital/marteq.io's insight:

Decisions are made 1/2 by Marketing, 1/2 by IT.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Marketing Automation Will Hit $7.63 Billion By 2025: Report - MediaPost

Marketing Automation Will Hit $7.63 Billion By 2025: Report - MediaPost | The MarTech Digest | Scoop.it
The marketing automation software market will reach $7.63 billion worldwide by 2025, according to a study by Research and Markets.

Email marketing accounted for the largest market share in 2015 — 30% — but the hot area this time seems to be reporting and analytics. That category will grow by the highest compound annual growth rate (CAGR) — 13.3%.

Marketing automation is expected to grow by a CAGR of 11.8% from 2016 to 2025 in the “discrete” manufacturing sector. In that industry, marketing automation helps in aligning office processes, both at the front and back ends, and with ERP or CRM systems, according to Research and Markets.
CYDigital/marteq.io's insight:

Consider: It's all about how you define marketing automation.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

A proposed model for organizing the chaos of marketing technology - Chief Marketing Technologist

A proposed model for organizing the chaos of marketing technology - Chief Marketing Technologist | The MarTech Digest | Scoop.it
Have wrestled with this challenge for 7 years, I’ve sketched dozens ideas in a notebook. Almost all of them have been crap. But there’s one that I’ve been chewing on for the past year that seems promising, so I thought I’d finally share a draft of it — The 6 C’s Model for Organizing Marketing Technology shown above.

It organizes marketing technologies into 6 domains that just happen to all start with the letter C (which was a wonderful stroke of serendipity, I swear):

  • Customers — all the data about customers/prosects in our universe
  • Content — all the content we produce and distribute in all channels
  • Community — interactions with customers as a group, e.g., social media
  • Commerce — capabilities to directly sell our products and services
  • CORE — our product/service and campaigns/data that cross all of marketing
  • Collaboration — the tools we use for collaborating inside marketing
I’ve mapped common “categories” of martech products (e.g., the alphabet soup of CMS, DAM, CRM, CDP, ABM, MDM, SEO, etc.) into these six domains to illustrate how I see these as clusters of related technologies. But it’s important to emphasize that what really gives meaning to these domains is the shared practices and organizational capabilities that tend to blossom within each of them.
CYDigital/marteq.io's insight:

Thought: This ain't the OSI model.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Reasons for Investing in Marketing Technology - The Market Mogul

Reasons for Investing in Marketing Technology - The Market Mogul | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Oracle's Latest Acquisition Shows the Ad Software Arms Race Remains in Full Swing - The Street

Oracle's Latest Acquisition Shows the Ad Software Arms Race Remains in Full Swing - The Street | The MarTech Digest | Scoop.it
Earlier this week, Oracle announced that it's buying Moat, a provider of tools that measure how ads are viewed and engaged with across various devices, and who is looking at them. Terms are undisclosed, but Re/code reports Oracle paid over $850 million.

Sources speaking with AdExchanger suggest Moat's ability to drive large, recurring, subscription software fees appealed to Oracle, and that its ability to measure the effectiveness of ads appealed to suitors in general. But as the Moat and Krux deals show, marketing software/services leaders remain quite open to snapping up smaller peers that can provide differentiated technology and/or fill product line holes.

In addition, private-equity firms have shown an interest in this space. Vista Equity bought marketing automation firm Marketo last year for $1.8 billion, and marketing data/analytics provider Neustar is set to be acquired by Golden Gate Capital for $2.9 billion.
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

MarTech Advisor Releases Proprietary Investscape 2017 Summarizing Q1 Martech Investments

MarTech Advisor, the world’s leading resource for marketing technology related news, research, product comparisons and expert views, on April 7th released their exclusive Q1 2017 Investscape that analyzes venture funding in the martech space. Identifying the top 10 companies receiving major investments and the top categories that equity players have shown interest in, the data is a useful ready reckoner for B2B enterprise marketers as they plan their marketing technology purchase decisions.
When compared to Q1 ’16, Q1 ’17 witnessed a 29% drop in VC funding from $2.24 billion in Q1 last year to a moderate figure of $1.59 billion. The kinds of categories invested in and the average amount invested in each has reduced, even though the number of VCs actively investing have gone up from 90-plus firms to 200-plus equity ventures diversifying into this booming tech sector. So far, 2017 has seen select martech companies capture niche, micro-landscapes, while helping enterprises take giant steps in their customer fulfillment journey.
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Marketing Technology May Never Consolidate (But That's a Good Thing) - AdAge

Marketing Technology May Never Consolidate (But That's a Good Thing) - AdAge | The MarTech Digest | Scoop.it

"Adobe, HubSpot, IBM, Marketo, Oracle and others now each support and promote integrations with dozens or hundreds of other marketing technology products. And new technologies such as customer data platforms and integration-platform-as-a-service providers are emerging as platform-like alternatives.

 

There's growing competitive pressure for who will amass the biggest and best ecosystem. They're motivated by the virtuous cycle that successful platforms can achieve. A large ecosystem attracts more customers, and more customers attract a larger ecosystem.

 

Stable platforms reduce the cost and risk of adopting third-party products. This encourages more of them to be adopted and, in turn, more to be developed.  The result could be a market that is effectively consolidated at the platform level, yet splendidly diverse in the number of specialized products available to plug into those platforms. Some third-party developers will be big, with category-leading, horizontally-applicable applications. Others will be small and narrowly-focused on more vertical solutions. It will be a lengthy long tail market."

CYDigital/marteq.io's insight:

On the other hand, there is core functionality that is required by the centerpiece app.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

MarTech Advisor's Investscape Q1 2017

MarTech Advisor's Investscape Q1 2017 | The MarTech Digest | Scoop.it
It’s been a sedate start to the new year for martech companies with a 29% drop in VC funds compared to the same quarter last year. (from $2.24 billion in Q1’16 to $1.59 billion in Q1’17. 2016 closed Q4 with $3.87 billion in funding, still higher than what Q1’17 has garnered. Consider this: 200+ VCs invested in 95 martech companies across 30 Categories in Q1’17, compared to 90+ VCs investing in 107 martech Companies across 41 categories (of a possible 44 categories) in Q1’16. Both the sweep of categories invested in, and the average amount invested has reduced, considering the actual VCs active have gone up from 90+ to 200+. The top investor for Q1’17 - Greycroft Partners (with 4 Investments already!) were also among the top 9 investors in 2016 with 7 investments.
CYDigital/marteq.io's insight:

An infographic behind a quick reg wall.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Do CMOs Really Spend More on MarTech Than CIOs? A New Study Says No - Customer Experience Matrix

Do CMOs Really Spend More on MarTech Than CIOs?  A New Study Says No - Customer Experience Matrix | The MarTech Digest | Scoop.it
Surveys consistently show that marketing technology is far down the priority list of IT managers.  That wouldn’t be the case if martech spend were equal to all other tech spending combined. Indeed, one of the main reasons that marketers have been eager to take control of their technology has been the neglect, benign or otherwise, shown by corporate IT.

Understanding the real relationship between martech and other systems is important.  Marketers need to recognize that their systems are a small part of a big picture and can’t work independently of the rest of the company. Yes, marketers should control their internal systems. But the IDC figures show that sales and customer service spend more on tech than marketing. So, when it comes to customer-facing systems, marketers shouldn’t expect other departments to simply adopt marketing systems as a new core.
CYDigital/marteq.io's insight:

So if you're a B2B marketer, which would you prefer. And if your'e a vendor, what do you do?

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

What's Next for the Marketing Technology Landscape in 2017 - eMarketer

What's Next for the Marketing Technology Landscape in 2017 - eMarketer | The MarTech Digest | Scoop.it
eMarketer: Does that mean single-vendor solutions have a better future than the best-of-breed stacks that seem to be preferred?

Andersen: Right now, best-of-breed [stacks] are preferred. But when the enterprises that use one of the major marketing clouds have a new need, even if they prefer a different solution, it might not be as coordinated [compared with] the other tools they’re already using. I believe in the best of breed, but there’s a strong case for buying packages from a certain vendor as long as they’ve done the work to integrate those solutions.
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

MarTech Advisor's Investscape Q4 2016 - MarTech Advisor

"Investments always give a hint to understanding the movements of any market. And, so it is with venture funding in martech – MarTech Advisor’s Q4 Investscape analyzes the software categories of marketing technology, which attracted attention from leading VCs in the tech space.  


Besides the usual suspects, the last two quarters of 2016 have seen financial institutions too turning their sights towards the burgeoning-with-startups martech industry. Considering these facts, consolidation, though constantly spoken of by the leading martech players, may not transpire in the immediate future at least."

CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Customer Data Platform Industry Profile: A Look Inside the Numbers - Customer Experience Matrix

Customer Data Platform Industry Profile: A Look Inside the Numbers - Customer Experience Matrix | The MarTech Digest | Scoop.it
I do feel I can safely publish statistics for three groups within the industry.  This gives some additional insight without exposing any proprietary or misleading vendor data.  The groups are based on each vendor's original business.  They are:

  • Tag managers.
  • Campaign managers. 
  • Data assembly systems.
CYDigital/marteq.io's insight:

For an early industry segment, the revenue/employee is pretty good.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

MarTech: Top 100 Influencers and Brands - Onalytica

MarTech: Top 100 Influencers and Brands - Onalytica | The MarTech Digest | Scoop.it
An exhaustive list of the top 100 global MarTech influencers & brands driving the most engagement in 2017
CYDigital/marteq.io's insight:

Hey, did you see who's #3?  Huh? Didya? Yup: yours truly. You know why? Because of you and your colleagues! THANKS!

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

 

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

The rising popularity of martech, and the decline of adtech - The Drum

The rising popularity of martech, and the decline of adtech - The Drum | The MarTech Digest | Scoop.it
Speaking separately with The Drum, Luma Partners chief executive Terry Kawaja highlighted why martech companies are increasingly popular with investors, compared with adtech companies; namely how “the software model” was increasingly attractive as opposed to “the media model”.

He added: “You’ll start to see greater multiples from the software model than from media, but that’s for obvious reasons,” he says, adding that the latter type of company is more exposed to seasonality where media spend peaks and dips throughout the year.”
CYDigital/marteq.io's insight:

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

more...
No comment yet.