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Marketers: Portfolio-manage Your Automation Technologies - Forrester

Marketers: Portfolio-manage Your Automation Technologies - Forrester | The MarTech Digest | Scoop.it
  1. A head-space strategy. Beyond the initial gains of your marketing automation platform (MAP), broader automation including AI, robotics process automation (RPA), and other implementations should free up resources from the repetitive and mundane. 
  2. Navigating the gray line. Consumers continue to participate in the value exchange of personal data for perks, yet 51% of surveyed consumers are actively pulling back from providing personal data due to skepticism or distrust. There is a gray line between useful and unwanted personalization. Get both quantitative and qualitative guidance from customers so that: 1) You can get a feel for what the gray line is and 2) you can operationalize accordingly.
  3. Experience it before doing it. The most acute brand risk will be when you use AI to deliver new experiences — but you have not really tested the common-sense, human response.Take the time to experiment, experience it, and look at it objectively or even from detractors’ point of view.
CYDigital/marteq.io's insight:

Curated by CYDigital: Delivering Consumers who want to buy from you. https://cyd.digital #zeropartydata #martech

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3 New Year's resolutions for your martech stack in 2018 - Chief Marketing Technologist

3 New Year's resolutions for your martech stack in 2018 - Chief Marketing Technologist | The MarTech Digest | Scoop.it
1. Rationalize your martech stack.
I love the term “rationalize” because the root of the word means to be rational. To rationalize your martech stack is to get more out of your best marketing technology tools — and to get rid of tools that you’re either no longer using or duplicate functionality that you have elsewhere.



2. Grow and rejuvenate your martech stack.
I know, this sound contradictory to your first resolution to rationalize your stack. But it’s not. One of the advantages of rationalizing your stack is that it actually makes it easier for you to phase in new technologies as you need them. And you’re going to need new technologies. The digital world continues to advance at an incredible rate — this is Martec’s Law in action. If you don’t take advantage of innovations in the market, your competitors may.



3. Keep the customer at the center of your martech stack.
Marketing technology and operations has become a big part of what modern marketing organizations do. But it’s important not to lose sight of why we operate these technologies: to provide remarkable customer experiences. 
CYDigital/marteq.io's insight:

3 New Year's resolutions for your martech stack in 2018 - Chief Marketing Technologist

 

Keep reading, keep learning, keep experimenting.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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5,000 Marketing Technology Tools (and Sales Execs Still Need to Find Over Half of Their Own Leads) | CustomerThink

5,000 Marketing Technology Tools (and Sales Execs Still Need to Find Over Half of Their Own Leads) | CustomerThink | The MarTech Digest | Scoop.it
A 2017 MARTECH TODAY infographic lists the almost 5,000 companies that are part of the marketing technology landscape, up from just 150 in 2011.

Yet, according to CSO Insights, despite the new tools, the mobile devices, the potential of social, and so on, many salespeople are working harder than ever just to achieve the same old results or worse. Quota attainment averaged across all geographies, industries and company sizes has dropped from 63% of salespeople in 2012 to 53% in 2016 – and 2017 will likely be down again – for the fifth year in a row.

My $.02 is that technology has made it possible for marketing to get more poor-quality leads to sales faster than ever before.
CYDigital/marteq.io's insight:

5,000 Marketing Technology Tools (and Sales Execs Still Need to Find Over Half of Their Own Leads) | CustomerThink

 

This hurts (and if it doesn't, it should).

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

Michael Chretien's curator insight, January 12, 2018 4:51 PM
The 3rd summary paragraph says it all... Tech makes it easier to find leads....just not quality ones.  
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Wunderman Study Future Ready Reveals That Despite Greater Access To Marketing Technology, Nearly 7 In 10 Businesses Still Struggle To Achieve Digital Readiness

Wunderman Study Future Ready Reveals That Despite Greater Access To Marketing Technology, Nearly 7 In 10 Businesses Still Struggle To Achieve Digital Readiness | The MarTech Digest | Scoop.it
A new study released today by Wunderman, the leading global digital agency, in partnership with Penn Schoen Berland, finds that despite having access to more innovative marketing tools and systems than ever, 68% of global senior business decision makers (BDMs), are still struggling to bring their data, creative and technology together. Wunderman has introduced Future Ready as a call to action for business and marketing leaders to act now in order to prepare their businesses for the future.

Other key findings from global BDMs include:

--While 99% of global BDMs believe data is critical to achieve success, 62% are unable to turn data into insights or action.
--68% of companies can't change their creative based on insights from their data.
--73% say their companies are siloed and 89% of those believe these silos impact their ability to deliver cohesive messaging.
--59% of executives surveyed remain dissatisfied with their current marketing investments.
CYDigital/marteq.io's insight:

Wunderman Study Future Ready Reveals That Despite Greater Access To Marketing Technology, Nearly 7 In 10 Businesses Still Struggle To Achieve Digital Readiness

 

Incredibly disappointing. You can find the full study here: http://wunderman.com/thinkfutureready 

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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B2B Marketing Is Going Through a Technological Revolution and CMOs Are Ready to Invest - AdWeek

B2B Marketing Is Going Through a Technological Revolution and CMOs Are Ready to Invest - AdWeek | The MarTech Digest | Scoop.it
As B2B companies pour money into the systems and technologies needed to transform their marketing operations into truly global digital performance engines, we will continue to see a steady rise in marketing spend as chief marketing officers leverage their new capabilities and ability to drive (and measure) return on investment on an unprecedented scale. Because of the marketplace’s overall digital transformation, B2B CMOs are now in a better position to argue for more ad spend.

Last week, eMarketer announced its first B2B digital advertising forecast, predicting the space will total $4.6 billion in 2018, up 13 percent from this year’s projected total of $4.07 billion. What’s more, when comparing next year’s forecast versus 2013, B2B digital ad budgets will have grown by 111 percent in just five years.

The growth figures for B2B media spend actually understate the share of corporate budgets going into B2B marketing activities if you consider the material technology investments that companies are making to drive performance and efficiency from their ad spends. This investment in digital transformation of the end-to-end B2B marketing stack is allowing deeper insights, better targeting and overall efficiency in driving engagement, leads and actions.
CYDigital/marteq.io's insight:

B2B Marketing Is Going Through a Technological Revolution and CMOs Are Ready to Invest - AdWeek

 

We're breaking through to another level...and there still isn't a rock solid method to measure attribution.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Revenue is now the key metric for marketers, but gaps in measurement remain: Study - Which-50

Revenue is now the key metric for marketers, but gaps in measurement remain: Study - Which-50 | The MarTech Digest | Scoop.it
1. Asked to identify the top organisational goals for the business, companies expect their marketers to grow revenues (20.75 per cent), acquire new customers (20.6 per cent), and improve the customer experience (17.9 per cent), as their top priorities.

2. Marketers are investing in programs to better demonstrate the value of their work. However, these are often unsophisticated. 

3. As such, marketing is still poorly perceived by its management peers. Barely 15 per cent of respondents said their peers saw marketing as a primary business driver and revenue generator. 

4. Marketing technology has made huge strides improving the lot of CMOs over the past decade, and most companies have made investments across a range of disciplines. The top five functions identified by marketers in the survey were CRM, Social Media Engagement, Email Marketing Platforms, Marketing Automation, and Data Management.

5. As to their own goals, marketers want to build a bigger personal profile (interestingly, in the deep dive this was partly motivated by wanting to demonstrate the value of thought leadership to their peers). They also aspire to taking a larger role in business strategy and see gaining additional skills and capabilities as key to this.
CYDigital/marteq.io's insight:

Revenue is now the key metric for marketers, but gaps in measurement remain: Study - Which-50

 

You can access the report here: https://go.marketo.com/ADMA-Proving-Marketing-Impact-Report.html 

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Modern day marketers: tech savvy or head in the clouds? - AdNews

Modern day marketers: tech savvy or head in the clouds? - AdNews | The MarTech Digest | Scoop.it
“Often where things become complicated for marketing technology is rolling it out to the team,” Salesforce director of go-to-market marketing APAC Vincent Cotte says.

He says that increasingly, marketers are being tasked with spearheading the entire customer experience - working across functions to ensure customers receive a seamless, cohesive experience across every touchpoint with a brand. Coupled with the multitude of ‘martech’ solutions available today, he admits it becomes “very difficult” for marketers to know which solution to choose.

“Many CMOs end up stacking various platforms, ultimately making the whole CRM and analytics engine overly complex,” Cotte explains.

“A martech savvy CMO is a marketer who knows how to identify the right technology, the right scalable platform, that will have a greater impact on the customer journey, and deliver seamless, connected experiences to customers throughout the entire sales chain, while improving ROI.
CYDigital/marteq.io's insight:

Modern day marketers: tech savvy or head in the clouds? - AdNews

 

Let's be clear: the Stack is outstripping the marketer's ability to manage it. They need outside consultants...period.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Enterprise marketers spending 22% of their budget on martech - Chief Marketing Technologist

Enterprise marketers spending 22% of their budget on martech - Chief Marketing Technologist | The MarTech Digest | Scoop.it
The 15% drop in martech spend sounds more surprising, at first, until you consider three things:

Enterprise CMOs are still allocating 22% of their budget to marketing technology, and that is a large investment. 
Some of the cash pulled from martech was reallocated to paid media — but within advertising, it’s notable that 67% of CMOs are increasing their digital spend while 63% are decreasing offline spend. 
The other place where martech cash moved was services, which rose from 22% to 25% as well. Combined with the 27% of the marketing budget allocated towards internal staff, CMOs are spending over half of their budget (52%) on people. This is where budget should be going! 
CYDigital/marteq.io's insight:

Enterprise marketers spending 22% of their budget on martech - Chief Marketing Technologist

 

This is an analysis of the Gartner report from last week. It's a scary proposition for vendors.

 

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Marketing Leadership in the Age of Martech - Which-50

Marketing Leadership in the Age of Martech - Which-50 | The MarTech Digest | Scoop.it
Martech capability is essential, what can you do as a marketing leader to assure you and your team have adequate martech chops?

Look in the mirror – It’s difficult to lead a martech-centric team without being proficient yourself. 

Know what your team can do – Helping your team begins with an accurate assessment of where they are now relative to martech expertise. Good leaders know the strengths, gaps, and opportunities for their teams.

Be proactive about development – Building on the knowledge of where your team’s martech skills are today; a good marketing leader is proactive about developing martech skills. 

Practice continuous calibration –  All the previous points are in constant motion. New vendors and team members entering the mix, skills within the team are evolving, and the needs of the business continue to shift. Effective marketing leaders are highly-tuned to all these changes and commit to creating a culture where everyone is continuing to enhance skills, educate others and see where new martech-related opportunities exist.
CYDigital/marteq.io's insight:

Marketing Leadership in the Age of Martech - Which-50

 

If you're not tech-savvy, MarTech will make a fool of you.

 

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7 Mistakes You’ll Make in Marketing Performance | MarTech

7 Mistakes You’ll Make in Marketing Performance | MarTech | The MarTech Digest | Scoop.it
1. Severely outdated technology 
2. Marketing measurements that are simply not actionable – Our study found that only 6% of marketers feel that their measurements help determine the next best marketing action. That leaves 94% of those in our study without prescriptive guidance on where to spend their limited budget and resources.
3. Misalignment between Marketing and the business 
4. CFO and CMO relationship troubles – The best organizations in our study were 3X more likely to align the functions of Marketing and Finance. However, only 14% of marketing organizations overall saw Finance as a trusted strategic partner, and 28% either have no relationship with finance or speak only when forced to. 
5. Poor investment, budgeting, and planning data quality 
6. Lack of visibility into baseline metrics 
7. Inconsistent use of MarTech
CYDigital/marteq.io's insight:

7 Mistakes You’ll Make in Marketing Performance | MarTech

 

And here's the link to the study: https://content.allocadia.com/ebooks/2017-mpm-maturity-benchmarking-report 

 

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Marketing Leadership in the Age of Martech - Gartner

Marketing Leadership in the Age of Martech - Gartner | The MarTech Digest | Scoop.it
Martech capability is essential, what can you do as a marketing leader to assure you and your team have adequate martech chops?

Look in the mirror – It’s difficult to lead a martech-centric team without being proficient yourself. What does “martech proficient” look like for a marketing leader? You should understand all the elements of your current stack, the general capabilities and roles of each technology and at a high level what each solution can do. You don’t need to know every bell and whistle feature of every martech solution; it means understanding the tools you have to work with and generally what those tools can do.

Know what your team can do – Helping your team begins with an accurate assessment of where they are now relative to martech expertise. Good leaders know the strengths, gaps, and opportunities for their teams.

Be proactive about development – Building on the knowledge of where your team’s martech skills are today; a good marketing leader is proactive about developing martech skills. Development may mean driving the team to take advantage of currently available training and resources from existing vendors, supporting specialized training in other areas or simply encouraging the sharing of tribal knowledge and education within members of the team.

Practice continuous calibration –  All the previous points are in constant motion. New vendors and team members entering the mix, skills within the team are evolving, and the needs of the business continue to shift. Effective marketing leaders are highly-tuned to all these changes and commit to creating a culture where everyone is continuing to enhance skills, educate others and see where new martech-related opportunities exist.
CYDigital/marteq.io's insight:

Marketing Leadership in the Age of #Martech - Gartner

 

These is a foundational assessment. Heed their direction, especially with regards to staff skills.

 

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CMOs, you blew it. Marketing technology investments retreat - Which-50

CMOs, you blew it. Marketing technology investments retreat - Which-50 | The MarTech Digest | Scoop.it
Once again, offered the opportunity to lead, marketing has shrunk to the occasion. Not all marketers, and not all companies, of course — some CMOs have genuinely grasped the mantle. But for too many, the technology challenge proved a bridge too far. As with digital leadership, many marketers overreached with the promises they made to the C-Suite, leaving them exposed when the expected ROI failed to materialise.

And that is reflected in spending this year. Last year’s survey showed 27 per cent of marketing budget was allocated to martech, that dropped to 22 per cent this year. And overall spending on marketing as a percentage of total expense also declined.

In fact, it’s possible that the CMOs’ moment in the technology sunshine may be passing. The sheer complexity of the marketing technology ecosystem — and the huge wins to be derived by more fully integrating marketing into the wider corporate tech stack — suggest to us that IT will take an increasingly prominent role in martech decision making. How CMOs respond over the next 12 months will answer the question. 
CYDigital/marteq.io's insight:

"CMOs, you blew it. Marketing technology investments retreat - Which-50"

 

"With great marketing technology spending comes great ROI responsibility." 

Joe Rizzo

8/4/2014

 

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Chief marketing officers are spending more on external agencies and less on technology - CNBC

Chief marketing officers are spending more on external agencies and less on technology - CNBC | The MarTech Digest | Scoop.it
Whether a chief marketing officer (CMO) has $100,000 or $100 million in his or her budget, the question comes down to how the cash is spent. And according to a new report, spend is slowing with more pressure for marketers to prove returns.

Budgets have decreased from 12.1 percent of company revenue in 2016 to 11.3 percent in 2017, according to Gartner's 2017-2018 CMO Spend Survey. Marketing technology saw the steepest decline in investment between 2016 and 2017, with a reduction of 15 percent.

The technology, sometimes known as "martech,"is used by companies in various ways, including tracking customers' browsing habits on different devices and matching that behavior to buying. It can also be used to automatically place advertising on websites, a complex process that has been subject to fraud, and has also resulted in ads appearing next to undesirable content.
CYDigital/marteq.io's insight:

Justify the martech spending.

 

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Breaking Down Barriers Between Marketing Tech And Site Code - MediaPost

Breaking Down Barriers Between Marketing Tech And Site Code - MediaPost | The MarTech Digest | Scoop.it
Here are some ways companies are working around the code barrier:

•Leaving segmentation to places where it doesn’t break anything.

•Pulling engagement behavior into a separate, less fragile environment. 

•Sharing site ownership between marketing and development. 

And this situation will get even better based on a few more developments on the horizon:

•More API-like gates to enable low-risk sharing of information between data sources (like marketing sites) and insights developers (like Segment). 

•More of a modular approach for tracking, creating a safe area within the code where marketers can drop tags and enable tracking without affecting the display. 
CYDigital/marteq.io's insight:

It's inevitable that there will be code issues, especially with a fully integrated stack.

 

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MarTech Everywhere, but Not Enough to Support the Business of Marketing | CustomerThink

MarTech Everywhere, but Not Enough to Support the Business of Marketing | CustomerThink | The MarTech Digest | Scoop.it
“Doing marketing” refers to the execution of marketing. This includes all those tactics related to attracting, acquiring, and retaining customers, areas like email, social, content, events, advertising, and much more.

But the other job marketers have is strategy, otherwise known as “running marketing,” which covers everything going on behind the scenes to make marketing tick. It’s managing budgets and having visibility into where the team is investing, understanding what results those investments have delivered, and most importantly, earning confidence to know what to do next.

To Run Marketing means to optimize its impact on the business, a core tenet of Marketing Performance Management.
CYDigital/marteq.io's insight:

There's no reason to run Marketing separately from Sales: think Sales and Marketing Ops. That's the solution to bridging the gap.

 

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5 Ways Collaboration Can Boost Your Martech Stack Performance - MarTech Advisor

5 Ways Collaboration Can Boost Your Martech Stack Performance - MarTech Advisor | The MarTech Digest | Scoop.it
Having a great set of martech tools alone doesn’t guarantee marketing success. It’s about how you’re able to weave the spirit of collaboration through all the stakeholders in the team so that they can use the tools and its outputs meaningfully, for better decision making, better innovation, and better outcomes. The first requirement is the development of ‘the collaborative culture’ and second is having the enabling collaborative tools to actually support the culture. This combination of intent and tools can differentiate how one organization leverages their martech stack over another as well as create value around the outcomes and the team.
5 ways collaboration impacts martech stack effectiveness, competitiveness, and RoI
1. Takes data and conversations out of silos
2. Omni-channel marketing
3. Meaningful stakeholder alignment
4. Marketing ops and contextual decision making
5. Project management and Agility
CYDigital/marteq.io's insight:

Put it another way: there needs to be an alignment with Sales, Tech, Marketing Resources.

 

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How Much Marketing Technology Is Enough? - Gartner

How Much Marketing Technology Is Enough? - Gartner | The MarTech Digest | Scoop.it
Develop an adaptable marketing technology roadmap that defines the phases and resources required to close gaps and move up the maturity curve. Determine how to maximize existing marketing technologies before seeking out new tech. Solicit feedback from internal business users to help identify bottlenecks and immediate areas for improvement. Collect and analyze customer feedback to surface quick wins that will improve their experience and add value.
CYDigital/marteq.io's insight:

Part and parcel to this challenge: staying atop of all trends and changes in marketing technology. 

 

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Martech and the modern marketing org (study results) - Chief Marketing Technologist

Martech and the modern marketing org (study results) - Chief Marketing Technologist | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

The details behind the graphs and tables are available when you click-through.

 

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Study: Analytics, data management are martech's top ROI performers - MarketingDive

Study: Analytics, data management are martech's top ROI performers - MarketingDive | The MarTech Digest | Scoop.it
  • "The most cited objective for marketing technology was increasing marketing ROI at 69%, followed by improving marketing efficiency (48%), improving decision making (40%) and gaining competitive advantage (36%), per Ascend2 research made available to Marketing Dive.
  • The martech functions that respondents said would most likely increase ROI include analytics or predictive modeling (50%), data management (45%), marketing management (38%), content or user experience (37%), social or relationships and advertising or promotion (both at 35%), and e-commerce or direct sales (28%).
  • The four challenges to acquiring marketing technology that were cited by at least more than one-third of respondents are: budget availability (59%), forecasting ROI (44%), integration requirements (43%) and prioritizing needs (36%)."
CYDigital/marteq.io's insight:

From the recent Ascend2 study.

 

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What do marketing orgs look like in the martech age? Let's find out - Chief Marketing Technologist

What do marketing orgs look like in the martech age? Let's find out - Chief Marketing Technologist | The MarTech Digest | Scoop.it
This survey, Marketing Organizations in the Age of Martech, asks you for three pieces of your organizational structure:

What roles report to your CMO (or highest-level marketing executive)?
Who is in charge of marketing technology management and what roles report to them?
Who is in charge of marketing operations — if that’s a separate role from marketing technology — and what roles report to them?
CYDigital/marteq.io's insight:

The Chief MarTech is requesting your participation in the survey. Takes 10 minutes. CT.

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

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The Marketer as Technologist | CustomerThink

The Marketer as Technologist | CustomerThink | The MarTech Digest | Scoop.it
While large companies have already started moving towards marketing technology management, small and medium businesses are mostly too under-resourced in marketing and IT to allocate permanent resources for this task. In this case, it will save considerable time and costs to outsource CMT’s tasks to a trusted partner. While it takes considerable investments, otherwise a company can lose any competitive advantage it currently holds. Digital marketing is non-negotiable in the 21st century, as is the ability to interpret the data it brings into the organization. There is a difficult yet rewarding road ahead for today’s marketers.

CYDigital/marteq.io's insight:

Smart overview as to what is going on. I scooped the last but most important paragraph.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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Digital Tech Spending is Outpacing the Performance of Digital Marketers - MediaBistro

Digital Tech Spending is Outpacing the Performance of Digital Marketers - MediaBistro | The MarTech Digest | Scoop.it
Digital marketing budgets are growing at a breakneck pace, but according to a new report, investments in the essential digital marketing skills needed to handle these larger budgets is lagging far behind. This is particularly true in high-engagement channels and capabilities, such as mobile, video and testing. Translation: although spending on digital technology may be up, the performance of marketers continues to remain stagnant.

BCG, in their recently published report, “A Disconnect and a Divide in Digital-Marketing Talent,” cites that worldwide spending on digital advertising topped $180 billion dollars in 2016, and double-digit growth is expected for 2020.

More troubling, is that these marketers’ scores didn’t budge within an 18-month period. This signals a growing divide between mega digital advertising budgets and the strength of the capabilities that actually generate strong return on investment (ROI).
CYDigital/marteq.io's insight:

I'm on the front lines, and I see this every day.

 

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Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free.
 Go here: http://go.marketingio.com/stack_analysis 

 

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Six Ways Marketers Are Beating Disruptions with Technology | ANA

Six Ways Marketers Are Beating Disruptions with Technology | ANA | The MarTech Digest | Scoop.it
New research from the ANA reveals how marketers are dealing with industry disruptions using technology.
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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How Many Marketing Tech Solutions Do US Executives Use? - eMarketer

How Many Marketing Tech Solutions Do US Executives Use? - eMarketer | The MarTech Digest | Scoop.it
Seven percent use more than 20 marketing technologies
CYDigital/marteq.io's insight:

Betcha is much higher...the stuff just creeps in under the door without you noticing.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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The Art Of The Shift: When To Optimize Or Shift Your Digital Marketing Investment - Forbes

The Art Of The Shift: When To Optimize Or Shift Your Digital Marketing Investment - Forbes | The MarTech Digest | Scoop.it
A major trait of a successful marketer is understanding when not to switch. They understand the importance of patience, and they do so in a number of ways.

  • First, they make sure they are basing their decisions on facts driven by data that have had time to aggregate and reveal truths. 
  • Successful marketers also understand that they have to look at more granular data. 
  • When looking at data within channels, you should take into consideration whether the execution was effective. 

Apply these criteria and which direction to shift will present itself with clarity. 

CYDigital/marteq.io's insight:

The article focuses on digital advertising spending, but is applicable to all areas of MarTech spending. And if looking at MarTech spending as a whole, know that people resources are the #1 issue.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

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