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Amazon and Google now lead two key martech categories as vertical competition heats up - Chief Marketing Technologist

Amazon and Google now lead two key martech categories as vertical competition heats up - Chief Marketing Technologist | The MarTech Digest | Scoop.it
A couple of weeks ago, I met with Stuart Williams and Seth Ulinski, analysts at TBR, who shared some of their latest digital marketing technology research with me. Many fascinating findings — including the stat that I shared at MarTech in Boston, that over 75% of enterprises now have an executive explicitly responsible for leading …
CYDigital/marteq.io's insight:

Amazon and Google now lead two key martech categories as vertical competition heats up - Chief Marketing Technologist

 

Components to the backbone.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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[FREE] AT Internet named a Leader in Web Analytics by Forrester - AT Internet

[FREE] AT Internet named a Leader in Web Analytics by Forrester - AT Internet | The MarTech Digest | Scoop.it
The Forrester Wave™: Web Analytics, Q4 2017 names AT Internet a leader! Download the report for free and discover why Forrester has ranked us so highly.
CYDigital/marteq.io's insight:

And a FREE copy is available to you.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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1 million software companies by 2027? We're gonna need a bigger chart - Chief Marketing Technologist

1 million software companies by 2027? We're gonna need a bigger chart - Chief Marketing Technologist | The MarTech Digest | Scoop.it
“Platform winners have now emerged across each [line of business],” he writes. “This has created the next battleground — competing within these ecosystems for horizontal and vertical technology opportunity. Firms are increasingly achieving business outcomes by stitching together several ISV solutions on top of the business application platform.”

Of course, there will be consolidation. The larger fish will eat smaller fish — this is a necessary dynamic for them to acquire the fruits of small-firm agility and innovation. But, as in nature, the population of small fish keeps rejuvenating.

This is exactly what happened with the marketing technology landscape from 2010 to 2017. 61% of the martech companies I found in 2010 were acquired over the past 7 years — many serving as key components in today’s major “marketing clouds.”
CYDigital/marteq.io's insight:

Doubtful. There'll be 1 million software applications, but not 1 million software companies.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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2017 Gartner Magic Quadrant for CRM Lead Management - Marketo

2017 Gartner Magic Quadrant for CRM Lead Management - Marketo | The MarTech Digest | Scoop.it
The full report includes:

Market evaluation and analysis of 15 CRM lead management vendors
Insights for selecting a vendor based on your organization's requirements
Opportunities and challenges faced when deploying lead management systems
CYDigital/marteq.io's insight:

What's surprising is the loss of visionary status for SFDC. No surprise from Marketo, and expect Act-On to continue to move NE.

 

Report compliments of Marketo.

 

marketingIO.com bridges the gap between your MarTech and your in-house experience. Contact us. #MarTech #DigitalMarketing

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Forrester’s 2017 B2B Commerce Suites For Midsize Organizations - via Magento

CYDigital/marteq.io's insight:

This is readily available online from Magento, so I just pulled the URL(https://magento.com/sites/default/files/ForresterB2B%20Wave.pdf) and reposted here. BTW: Magento is the clear leader in this space.

 

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact marketingIO to see how. #MarTech #DigitalMarketing

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Industry debates significance of Marketo-Google martech alliance - CMO.com

Industry debates significance of Marketo-Google martech alliance - CMO.com | The MarTech Digest | Scoop.it
Marketo’s new partnership with Google Cloud will not only improve the scalability and reliability of the marketing automation and engagement platform, it could also give the martech landscape a shake-up, analysts claim.

Last week, Marketo announced a multi-year collaboration agreement with Google Cloud that will see the vendor shift its infrastructure into the search giant’s public cloud offering. As a result, all running of Marketo’s products, end-to-end, will be delivered out of a third-party cloud.

The two companies are also planning to work together to create integrated solutions for marketers, uniting Marketo’s Engagement Platform with Google’s G Suite and data analytics offerings, and bringing more of Google’s machine learning smarts into the former’s platform.

But in addition to the back-end benefits for Marketo, IDC marketing and sales technology research director, Gerry Murray, foresaw a potential shake-up of the martech hierarchy long-term. He saw the partnership improving and extending Google’s enterprise marketing technology offering by bringing in the missing engagement platform piece.
CYDigital/marteq.io's insight:
  • The question is if this is a precursor to Google buying Marketo from Vista Equity Partners.
  • This arrangement helps solve Marketo's performance issues. And the integration with G Suite is a natural.
  • I question whether Marketo can handle the B2C space, so I'm doubtful about an acquisition.
  • But this arrangement should lead to greater profitability for Vista.

 

marketingIO’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how. #MarTech #DigitalMarketing

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Drip Review | Email Marketing Automation Tool  - StartupWorld

Drip Review | Email Marketing Automation Tool  - StartupWorld | The MarTech Digest | Scoop.it
Drip is a complete email marketing automation tool that makes the subscribers get in and out of the campaigns, send emails, apply tags, record the lead conversions, and transfer them to another automation system. This self-managing software tool has a great user interface also.
CYDigital/marteq.io's insight:

A newbie.

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

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SmartKai | AI-powered social media manager

SmartKai | AI-powered social media manager | The MarTech Digest | Scoop.it
Schedule your social media posts using AI. Add your content to SmartKai and it posts the best update at the best time to maximize website traffic
CYDigital/marteq.io's insight:

You may want to sign up for the free beta.

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Salesforce, Hubspot and Other ‘Verbs’ That Are Cloud Winners, Per SunTrust - Barron's

Salesforce, Hubspot and Other ‘Verbs’ That Are Cloud Winners, Per SunTrust - Barron's | The MarTech Digest | Scoop.it
Terry Tillman with SunTrust RobinsonHumphrey today initiated coverage on 13 different cloud software companies, assigning ten of them a Buy rating, including Salesforce.com (CRM), arguing you should look for “category killers,” whose business is “positioned to become verbs in their markets."

Tillman argues cloud software in general provides “attractive exposure to high growth opportunities” and that “20%-plus growth” in revenue can keep up for a while for these names, on average.

The other nine Buys are Blackline (BL), Everbridge (EVBG), RingCentral (RNG), HubSpot (HUBS), Instructure (INST), Q2 Holdings (QTWO), Ultimate Software (ULTI), Upland Software (UPLD), and Workiva (WK); Tillman’s three Hold-rated names are Manhattan Associates (MANH), Paylocity (PCTY), and Shopify (SHOP).
CYDigital/marteq.io's insight:

But where are the SaaS integrators?

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.
 
#MarTech #DigitalMarketing

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CabinetM Exceeds 7,000 Products in Its Industry-Leading Marketing Technology Database

CabinetM, the discovery and management platform for marketing technology strategy and digital transformation, today announced it has exceeded 7,000 products in its industry-leading technology database. Comprised of products in marketing technology, sales tech and adtech, CabinetM’s database has catalogued products in more than 300 categories, allowing marketers and those who utilize marketing technology in their roles, to easily find the products they need.
CYDigital/marteq.io's insight:

No one does it better.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

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6sense Ranked a Leader Among Predictive Marketing Analytics Platforms for B2B Marketers by Forrester

6sense Ranked a Leader Among Predictive Marketing Analytics Platforms for B2B Marketers by Forrester | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

Go here for a complimentary copy from 6Sense: http://content.6sense.com/rs/958-TTM-744/images/ForresterWaveReport.pdf

 

Monetize your excess MarTech with RYZZ. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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6 AI Startups We're Keeping an Eye On - HubSpot

6 AI Startups We're Keeping an Eye On - HubSpot | The MarTech Digest | Scoop.it
1) Bizible

2) UiPath

3) vHive

4) Agolo

5) Vault

6) All Turtles
CYDigital/marteq.io's insight:

Heads-up: The AI firms are emerging, but for it to be effective, the AI needs to be baked into applications. Eventually, AI firms will have their IP sold into platforms.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

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[FREE] Predictive Analytics Buyers Guide for SMBs - MarTech Advisor

[FREE] Predictive Analytics Buyers Guide for SMBs - MarTech Advisor | The MarTech Digest | Scoop.it
MTA has created this guide for marketers to:
  • Make sense of the predictive marketing analytics ecosystem, and place the major components of your strategy in perspective.
  • Understand the key success factors to making predictive marketing analytics work for you
  • Get an overview of the major considerations while evaluating predictive analytics vendors
  • MTA proprietary green zone for best fit Predictive marketing analytics vendors for SMBs
  • Vendor profiles
CYDigital/marteq.io's insight:

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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The 2017 Marketing Technology Landscape: The MarTech 5000 - Chief Marketing Technologist

The 2017 Marketing Technology Landscape: The MarTech 5000 - Chief Marketing Technologist | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Lead Liaison's OneFocus™ CRM Goes Live to Early Adopters - Bezinga

The energy is palpable at the offices of Lead Liaison this week, as they release OneFocus™ CRM with several of their current Lead Management Automation (LMA)™ clients. In recent weeks, the marketing and sales software provider has slowly pulled back the curtains to unveil their most exciting project yet: a free CRM. Starting this week, Lead Liaison is officially provisioning OneFocus™ CRM with clients interested in being an early adopter. Because they want to launch and walk through the platform live with each early adopter, they have decided to do it on an individual basis.

OneFocus™ CRM pairs perfectly with other packages that the company offers, including their marketing automation solution, Lead Management Automation (LMA)™, and their visitor tracking solution, ProspectVision™. OneFocus™ CRM completes the trifecta, making Lead Liaison the most powerful marketing and sales solution provider in the world.

Lead Liaison's goal was to complete the suite of services for their clients. For customers that weren't happy with their existing CRM provider or did not have a CRM, it didn't make sense to send them elsewhere. OneFocus™ is a Customer Relationship Management (CRM) solution that syncs seamlessly with Lead Liaison's other offerings. Lead Liaison now provides all of the solutions needed for a company of any size to monitor website visitors, automate marketing efforts, and manage all interaction with clients and partners - in one place.
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Cool Vendors In Tech Go-to-Market, 2017 - Gartner

Cool Vendors In Tech Go-to-Market, 2017 - Gartner | The MarTech Digest | Scoop.it
Clari

Sunnyvale, CA-based Clari could have been on this list because of the way they use predictive and prescriptive analytics to help improve pipeline visibility and forecast accuracy for complex sales processes. Or because of their new ClariBot, a smart, personalized AI-driven virtual digital sales assistant (VDSA) that prompts sales reps and managers with prescriptive guidance. But many Clari customers love the solution because it fills in key forecast management gaps from CRM megavendors and saves sales operations teams dozens of hours per month, while delivering a more granular forecast. 

Engagio

Account-based marketing (ABM) is all the rage in B2B marketing, especially within the tech industry. (See our new five-part ABM series for more information). ABM requires a lot of different technologies and solutions to help across the entire process. Two of the most critical needs for TSPs (technology and service providers) are around tracking/measuring success and outbound engagement (typically via SDRs). San Mateo, CA-based Engagio helps to solve both of these challenges. Their core solution helps marketers avoid the reliance on marketing-qualified leads (MQLs), which have far less importance in the ABM world. With their marketing-qualified accounts (MQA) metric, which is based on the concept of “engagement minutes,” TSP marketers can quantitatively and qualitatively measure engagement at an account-level. 
CYDigital/marteq.io's insight:

Two of the four are scooped here, both of whom are on the B2B marketers radar (or should be).

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Marketing Automation Specialist Lands $140 Million to Build Franchise - Fortune

Marketing Automation Specialist Lands $140 Million to Build Franchise - Fortune | The MarTech Digest | Scoop.it

"Zeta Global, a company that specializes in marketing automation software, now has $140 million in new funding, including $25 million in debt financing, with which it plans to fund expansion.


The company, co-founded by former Apple CEO and Pepsi-Cola president John Sculley and entrepreneur David Steinberg, was partially built on the acquisition of nine companies, and it's "highly probable we'll buy a tenth," Steinberg told Fortune.

 

The company boasts a proprietary database of 350 million active people and focuses on processing that data very fast—most transactions have a response time of under three milliseconds. The company, like many, relies heavily on machine learning, a set of technologies that allows software to detect patterns in masses of data and use those patterns to fuel actions."

CYDigital/marteq.io's insight:

ICYI: covered by the major analysts, and a competitor to Oracle and IBM. I wouldn't call it a marketing automation specialist.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Oracle's Latest Acquisition Shows the Ad Software Arms Race Remains in Full Swing - The Street

Oracle's Latest Acquisition Shows the Ad Software Arms Race Remains in Full Swing - The Street | The MarTech Digest | Scoop.it
Earlier this week, Oracle announced that it's buying Moat, a provider of tools that measure how ads are viewed and engaged with across various devices, and who is looking at them. Terms are undisclosed, but Re/code reports Oracle paid over $850 million.

Sources speaking with AdExchanger suggest Moat's ability to drive large, recurring, subscription software fees appealed to Oracle, and that its ability to measure the effectiveness of ads appealed to suitors in general. But as the Moat and Krux deals show, marketing software/services leaders remain quite open to snapping up smaller peers that can provide differentiated technology and/or fill product line holes.

In addition, private-equity firms have shown an interest in this space. Vista Equity bought marketing automation firm Marketo last year for $1.8 billion, and marketing data/analytics provider Neustar is set to be acquired by Golden Gate Capital for $2.9 billion.
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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MarTech Advisor Releases Proprietary Investscape 2017 Summarizing Q1 Martech Investments

MarTech Advisor, the world’s leading resource for marketing technology related news, research, product comparisons and expert views, on April 7th released their exclusive Q1 2017 Investscape that analyzes venture funding in the martech space. Identifying the top 10 companies receiving major investments and the top categories that equity players have shown interest in, the data is a useful ready reckoner for B2B enterprise marketers as they plan their marketing technology purchase decisions.
When compared to Q1 ’16, Q1 ’17 witnessed a 29% drop in VC funding from $2.24 billion in Q1 last year to a moderate figure of $1.59 billion. The kinds of categories invested in and the average amount invested in each has reduced, even though the number of VCs actively investing have gone up from 90-plus firms to 200-plus equity ventures diversifying into this booming tech sector. So far, 2017 has seen select martech companies capture niche, micro-landscapes, while helping enterprises take giant steps in their customer fulfillment journey.
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Marketing Technology May Never Consolidate (But That's a Good Thing) - AdAge

Marketing Technology May Never Consolidate (But That's a Good Thing) - AdAge | The MarTech Digest | Scoop.it

"Adobe, HubSpot, IBM, Marketo, Oracle and others now each support and promote integrations with dozens or hundreds of other marketing technology products. And new technologies such as customer data platforms and integration-platform-as-a-service providers are emerging as platform-like alternatives.

 

There's growing competitive pressure for who will amass the biggest and best ecosystem. They're motivated by the virtuous cycle that successful platforms can achieve. A large ecosystem attracts more customers, and more customers attract a larger ecosystem.

 

Stable platforms reduce the cost and risk of adopting third-party products. This encourages more of them to be adopted and, in turn, more to be developed.  The result could be a market that is effectively consolidated at the platform level, yet splendidly diverse in the number of specialized products available to plug into those platforms. Some third-party developers will be big, with category-leading, horizontally-applicable applications. Others will be small and narrowly-focused on more vertical solutions. It will be a lengthy long tail market."

CYDigital/marteq.io's insight:

On the other hand, there is core functionality that is required by the centerpiece app.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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MarTech Advisor's Investscape Q1 2017

MarTech Advisor's Investscape Q1 2017 | The MarTech Digest | Scoop.it
It’s been a sedate start to the new year for martech companies with a 29% drop in VC funds compared to the same quarter last year. (from $2.24 billion in Q1’16 to $1.59 billion in Q1’17. 2016 closed Q4 with $3.87 billion in funding, still higher than what Q1’17 has garnered. Consider this: 200+ VCs invested in 95 martech companies across 30 Categories in Q1’17, compared to 90+ VCs investing in 107 martech Companies across 41 categories (of a possible 44 categories) in Q1’16. Both the sweep of categories invested in, and the average amount invested has reduced, considering the actual VCs active have gone up from 90+ to 200+. The top investor for Q1’17 - Greycroft Partners (with 4 Investments already!) were also among the top 9 investors in 2016 with 7 investments.
CYDigital/marteq.io's insight:

An infographic behind a quick reg wall.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Leadberry Launches Lead Gen Platform To Accelerate Sales Efforts - Demand Gen Report

Leadberry Launches Lead Gen Platform To Accelerate Sales Efforts - Demand Gen Report | The MarTech Digest | Scoop.it
Leadberry is a new B2B lead generation platform, powered by Google Analytics. The tool is designed to help boost sales efforts by identifying website visitors and turning them into B2B leads.

Leadberry analyzes website visitor data to identify B2B sales leads. In addition to providing basic data about prospect companies (such as mailing address or phone number), the platform collects instantly additional information, such as email addresses, company officers, social data from Twitter and Facebook, or LinkedIn connections.
Users can also connect Leadberry with CRM tools, set real-time alerts for yourself, or download reports to streamline the sales process.
CYDigital/marteq.io's insight:

Act fast to gain access to the early beta: leadberry.com. It has potential.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Introducing the Revenue Ops Vendor Landscape - Radius

Introducing the Revenue Ops Vendor Landscape - Radius | The MarTech Digest | Scoop.it
Technology plays a huge role in how business is conducted today and operations are the gatekeepers for go-to-market technologies. But given the broad nature of both marketing and sales functions, it’s important for ops to have an intimate understanding of what technologies and service providers are available in the market, how they can help support revenue initiatives, and what these solutions are capable of.

To help in this endeavor and to narrow the list of tools available to them, we created this Revenue Ops Landscape. Given the comprehensiveness of other landscapes (some that were mentioned earlier), only a sampling of the key players are included in this landscape and sorted based on the pillars in the Revenue Ops framework.
CYDigital/marteq.io's insight:

Excellent and thoughtful piece and graphic.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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A Reality Check on Assessing the Right MarTech Vendors | Blog | Real Story Group

A Reality Check on Assessing the Right MarTech Vendors | Blog | Real Story Group | The MarTech Digest | Scoop.it
As the chart illustrates, based on where a particular vendor is placed on the Reality Check, you'd want to further drill-down on aspects such as - 

  • Is the slow pace of product development causing "technical debt" to pile up and will you be saddled with an outdated product, right out of the gate?
  • Migration headaches, buggy new releases, all your customizations may not work - lots of thorny issues here. Also, vendor marketing hype gets ahead of new product capabilities
  • Is the vendor pivoting and are their focus areas changing? Were they just acquired (a particularly risky time for you)? Will they be continue to support the business use cases that are important to you?
  • Is there so much turbulence that should you be looking at alternatives?
CYDigital/marteq.io's insight:

CT for the report should you be a subscriber.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Hootsuite Acquires Social Media Analytics Provider LiftMetrix - CMSwire

Hootsuite Acquires Social Media Analytics Provider LiftMetrix - CMSwire | The MarTech Digest | Scoop.it
Hootsuite today announced its second acquisition in less than a month. The Vancouver, British Columbia-based social media management provider acquired LiftMetrix, a social analytics vendor.

The company said the acquisition complements Hootsuite Analytics, its existing social media metrics dashboard, and Hootsuite Insights, the social listening platform it built on technology it acquired from uberVu in 2014.
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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