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Marketo® Enhances Native Salesforce CRM Integration to Enable Sales and Marketing Teams to Fuel Higher-Quality Pipeline for Revenue Growth

Marketo® Enhances Native Salesforce CRM Integration to Enable Sales and Marketing Teams to Fuel Higher-Quality Pipeline for Revenue Growth | The MarTech Digest | Scoop.it
Marketo, Inc., the leading provider of engagement marketing software and solutions, will increase the sync speed of their industry-leading native Salesforce CRM integration by up to 50% to empower marketing and sales teams to convert more leads to revenue. These enhancements will become generally available later this quarter.  

The enhanced integration between the Marketo Engagement Platform and Salesforce CRM enables marketing to better partner with sales teams so sales reps can:

Focus on higher-quality leads that result in better pipeline and faster revenue growth
Improve lead response times to engage customers before competitors do
Tailor conversations based on real-time customer behavior
CYDigital/marteq.io's insight:

FYI...

 

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Marketo® and LinkedIn Sales Navigator Partner to Improve Sales Engagement Across the Customer Journey

Marketo® and LinkedIn Sales Navigator Partner to Improve Sales Engagement Across the Customer Journey | The MarTech Digest | Scoop.it
Marketo, Inc., the leading provider of engagement marketing software and solutions, today announced it has partnered with LinkedIn Sales Navigator to empower sales teams to discover the right prospects within target accounts and engage with them in a more personalized way to drive revenue growth.  

Marketo and LinkedIn Sales Navigator have partnered to deliver an innovative integration that supports sales teams' efforts to identify and engage the best contacts with personalized messages at every stage. With this integration, sales reps can access potential customers' LinkedIn profiles and gain visibility into their professional network, all within Marketo ToutApp to:

Leverage shared connections to secure "warm introductions" to prospects
Uncover new contacts within a given account to increase reach and coverage
Discover contacts' professional experiences and interests to tailor outbound messages and build rapport
CYDigital/marteq.io's insight:

A smart integration, and something all MAPs should have (even if through Zapier).

 

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Marketo® Delivers New AI-Powered Personalization and Account-Based Insights to Fuel Marketing and Sales Success

Marketo® Delivers New AI-Powered Personalization and Account-Based Insights to Fuel Marketing and Sales Success | The MarTech Digest | Scoop.it

"Marketo, Inc., the leading provider of engagement marketing software and solutions, today unveiled a suite of new and enhanced solutions that give marketers and sellers cross-channel personalization, enhanced email analytics, and account-based insights to engage more effectively with their customers. This latest product release reinforces the company's commitment to delivering the best solutions for marketers and sellers to win in the Engagement Economy.

Marketo's new analytics and insights offerings include the following:

  • Account Insight is designed to strengthen the partnership between sales and marketing teams around account-based marketing (ABM) strategies by focusing sellers on the best accounts to target and giving them real-time insights into how and when a prospect is engaging with their brand in order to tailor follow-up interactions.
  • Email Insights Enhancements allow marketers to drive greater value from Marketo's Email Insights solution through new ways to prepare, analyze, and share email campaign performance with marketing leaders.
  • Integration with Facebook Offline Conversions Enhancements allows marketers to map additional Marketo customer journey stages to Facebook offline conversion stages, so marketers can further optimize their ad spend based on more meaningful actions and insights into the customer journey."
CYDigital/marteq.io's insight:

FYI...

 

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Marketo Expands AI-Powered Solution with ContentAI - MarTech Advisor

Marketo Expands AI-Powered Solution with ContentAI - MarTech Advisor | The MarTech Digest | Scoop.it
Marketo, Inc., the leading provider of engagement marketing software and solutions, has announced Marketo ContentAI™, an artificial intelligence-powered solution that engages each customer with the most relevant content across channels. In addition, the solution uniquely predicts the content most likely to convert each audience, helping marketers develop data-driven content marketing plans. Today’s announcement reinforces Marketo’s commitment to providing marketers with leading-edge AI solutions that empower them to win in the Engagement Economy.
ContentAI is the only solution that makes content personalization scalable for marketers by auto-discovering and cataloging website assets and using AI to determine the best content to display to each audience. Marketers personalize their websites, mobile experiences, and email with ease through drag-and-drop content placement, while maintaining control over what is delivered through each channel. 
CYDigital/marteq.io's insight:

A tremendous feature putting Marketo into the same AI class as Salesforce.

 

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The New Marketo Google Partnership: What You Need to Know - CMSwire

The New Marketo Google Partnership: What You Need to Know - CMSwire | The MarTech Digest | Scoop.it
The Google partnership will “help tremendously,” according to Ryan Vong, president and CEO of Marketo partner Digital Pi, based in Santa Clara, Calif. It will also further advance the goals of Marketo’s Project Orion, a big data re-architecture aimed at providing big data scalability and better positioning Marketo as a business-to-consumer (B2C) provider. The company's historic strength has been in the B2B market, but in 2016 it signaled a conscious shift to address the scale and responsiveness needs of B2C customers.

CYDigital/marteq.io's insight:

This is the inflection point for Marketo: the ability to successfully operate Project Orion on a large scale so that it is conducive to the B2C market. With that proven, then it becomes a sensible target for Google.

 

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Industry debates significance of Marketo-Google martech alliance - CMO.com

Industry debates significance of Marketo-Google martech alliance - CMO.com | The MarTech Digest | Scoop.it
Marketo’s new partnership with Google Cloud will not only improve the scalability and reliability of the marketing automation and engagement platform, it could also give the martech landscape a shake-up, analysts claim.

Last week, Marketo announced a multi-year collaboration agreement with Google Cloud that will see the vendor shift its infrastructure into the search giant’s public cloud offering. As a result, all running of Marketo’s products, end-to-end, will be delivered out of a third-party cloud.

The two companies are also planning to work together to create integrated solutions for marketers, uniting Marketo’s Engagement Platform with Google’s G Suite and data analytics offerings, and bringing more of Google’s machine learning smarts into the former’s platform.

But in addition to the back-end benefits for Marketo, IDC marketing and sales technology research director, Gerry Murray, foresaw a potential shake-up of the martech hierarchy long-term. He saw the partnership improving and extending Google’s enterprise marketing technology offering by bringing in the missing engagement platform piece.
CYDigital/marteq.io's insight:
  • The question is if this is a precursor to Google buying Marketo from Vista Equity Partners.
  • This arrangement helps solve Marketo's performance issues. And the integration with G Suite is a natural.
  • I question whether Marketo can handle the B2C space, so I'm doubtful about an acquisition.
  • But this arrangement should lead to greater profitability for Vista.

 

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Marketo picks Google Cloud to migrate from on-prem data centers - TechCrunch

Marketo picks Google Cloud to migrate from on-prem data centers - TechCrunch | The MarTech Digest | Scoop.it
Google got a much-needed win today when Marketo, the marketing automation platform, chose Google Cloud Platform (GCP) to migrate its entire on-prem operation.

The partnership will extend beyond hosting with Google also providing deeper integration with GSuite. Google says that should enable Marketo customers to generate content and communicate with customers directly from the Marketo platform using Google tools like Gmail, Sheets and Hangouts Chat.

In addition, Marketo plans to use Google BigQuery for advanced analytics and Google’s machine learning APIs with the goal of providing better marketing insights for its customers.
CYDigital/marteq.io's insight:

Nice win for Google. Will probably pursue the Marketo ecosystem to join.

 

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Marketo's own marketing team feels the heat after company forgets to re-register its domain - The Drum

Marketo's own marketing team feels the heat after company forgets to re-register its domain - The Drum | The MarTech Digest | Scoop.it
Earlier today (July 25) it emerged that Marketo users were experiencing trouble with logging on to its website, which helps them use the marketing automation software to engage with their own customer bases, with #marketo soon trending online.

The vast majority of the sentiment was of a mocking nature, with many highlighting the irony of Marketo’s self-professed excellence in customer support, as well as the irony of the situation.

This soon prompted an acknowledgement and apology from Marketo’s social media team, which has since issued a statement and claimed that a fix is imminent, with the company’s chief executive Steve Lucas confirming that it was “resolving DNS issues” along with a ‘profuse apology’.
CYDigital/marteq.io's insight:

In short: Marketo was down about 6-8 hours yesterday (7/25/17). Twitter went apoplectic.  We're watching for the make-good.

 

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Marketo Delivers Innovation Suite to Empower Personalized and Seamless Engagement Across Channels

"

  • LinkedIn Lead Gen Forms Integration allows marketers to collect high-quality leads on mobile via LinkedIn's pre-filled forms and sync that data to Marketo. This enables marketers to engage and retarget prospects instantly or alert sales reps to follow up.
  • Web Personalization Campaign Enhancements provide marketers with flexible customization and triggering functionality to create more tailored website experiences. The new enhancements enable marketers to listen and respond to new customer intent signals, such as scrolling and exit intent. This provides marketers with more control over web campaigns without having to tap IT resources.
  • Custom Fields for Named Accounts that enable marketers to append and sync account data in Marketo for more precise targeting and personalization.
  • Percentile Scoring for Named Accounts makes it easy for marketing and sales teams to prioritize accounts based on scores from multiple inputs, such as behavioral, firmographic, and demographic data. For example, teams know at a glance whether an account is in the top 10 percent of active accounts or the bottom 10 percent.
  • Account List APIs enable marketers to access and share named account lists with other applications to effectively execute a cross-channel ABM strategy. For example, marketers can now more effectively target accounts through ad networks, and marketing and sales can better harmonize their efforts for the same set of accounts across the buyer's journey."
CYDigital/marteq.io's insight:

FYI

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Marketo and Key Partners Establish the Alliance for ABM Success

Marketo, Inc., the leading provider of engagement marketing software and solutions, today announced the creation of the Alliance for ABM Success (Alliance), a consortium of experienced account-based marketing (ABM) leaders who have come together to help companies adopt, implement, and succeed with ABM. In addition to Marketo, other founding members include DigitalPi, Elixiter, LeadMD, Fathom, and Perkuto. 

The Alliance was established to study, formulate, and share ABM best practices to advance the market's understanding of ABM technologies, and to serve as an open platform for discussion and collaboration about ABM success and its influences on revenue teams (sales, marketing, and customer success) globally. The Alliance will draw upon the combined experiences of its members and the projects they have led.
CYDigital/marteq.io's insight:

Without a real tech investment by all parties, there's a limited shelf life.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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Marketo Buys ToutApp - Fortune

Marketo Buys ToutApp - Fortune | The MarTech Digest | Scoop.it
Marketo has agreed to acquire ToutApp, a San Francisco-based sales software startup, Marketo confirmed to Fortune.  This deal will "bridge the gap" between Marketo's existing marketing technology offerings and ToutApp's sales technology.
"Fundamentally what the marketer wants and needs is to be able to connect and engage with the sales organization," he says. "Our ability to reach a massive number of the world’s biggest brands and extend the reach of this company we’re acquiring is fairly straightforward."
CYDigital/marteq.io's insight:

FYI.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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Marketo Master Template: Monks’ Newest Offering - Email Monks

Marketo Master Template: Monks’ Newest Offering - Email Monks | The MarTech Digest | Scoop.it
It goes without saying that every email is divided into sections like pre-header, company logo, hero image, email body with call-to-action/s and footer.
  • Marketo Master Template gives you the privilege to modify the font color, font type and background color of the respective section and content block.
  • Moreover, you can even make the content “dynamic”.
  • You can replace the content with a snippet if you think doing so can convey your message in a better way.
  • The template allows you to choose whether you want a single column layout or a two or three-column layout from provided layouts. You can even delete the remaining columns.
  • You can easily drag and drop the content and image blocks in the email designer as per your needs.
CYDigital/marteq.io's insight:

If you're a Marketo user, this is a definite CT to download.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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TechTarget Lets B2B Tech Marketers Directly Inject Purchase Intent Insight into Marketo Workflows

Global marketing and sales services company TechTarget, Inc. (TTGT) today announced that its Priority EngineTM purchase intent insight platform now integrates directly with Marketo to help B2B marketing teams better fuel marketing automation-based efforts by leveraging TechTarget’s deep purchase intent resources. Priority Engine provides direct, detailed access to ranked accounts and named prospects actively researching enterprise technology purchases in specific contextually relevant markets. This information is critical to marketing and sales organizations looking to increase their programs’ effectiveness.

Through the Priority Engine/Marketo integration, marketers can automate prospect uploads to their own customized Marketo instances, enabling them to quickly and easily support granular content marketing campaign activity, MQL/SQL nurturing, ABM and more.
CYDigital/marteq.io's insight:

FYI.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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These Two Software Companies Team Up to Take on Oracle and Salesforce - Fortune

These Two Software Companies Team Up to Take on Oracle and Salesforce - Fortune | The MarTech Digest | Scoop.it
Infor and Marketo have agreed to tie together their core products and jointly sell them to businesses looking for sales and marketing software. The goal is to compete better with software giants like Oracle and Salesforce that have spent billions over the past few years to build their own sales and marketing software lineups. Executives from both companies confirmed the news, which will be announced later Monday.
Initially the two companies will focus on integrating or tying together Infor's customer relationship management (CRM) software with Marketo's marketing automation product but integration of other products will follow, Infor CEO Charles Phillips told Fortune.
CYDigital/marteq.io's insight:

 

I'm looking at this as a trial run for something bigger and better in the future. And it forces Act-On and HubSpot to do similar (even though HubSpot has its own CRM). So can this JV move towards M&A and then an IPO in late 2017? Or will the roll-up just continue? Betting on the former.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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Marketo: All Customers Now Have Our New Engagement Platform (Project Orion) - CMSwire

Marketo: All Customers Now Have Our New Engagement Platform (Project Orion) - CMSwire | The MarTech Digest | Scoop.it
HBase is now the primary store for all marketing activities. Marketo's suite includes JavaScript tracking codes called "Munchkins," webpage tracking mechanisms that ingest data and pushes it into Marketo. The data was previously replicated to MySQL but now will use HBase as the primary store for all activities.

Marketo also features "trigger campaigns" that listen for activities and generate data. That's now operating using Spark for computation. It adds data into a Kafka-based events stream.

Also through the new Engagement Platform, Marketo promises real-time Smart List results and faster data imports that lead to better segmentation and targeting in campaigns.

Chavez called this the "heart and soul of Marketo," the way marketers "build out the who, what and when around their marketing campaigns."

"This new architecture enables us to produce that in a truly fast response time," she said. Marketo's new Account-Based Marketing platform, its analytics and its connectors to Microsoft Dynamics CRM are now built upon the new big data architecture, she added.
CYDigital/marteq.io's insight:

Bottom-line: if every vendor performance problem were reported, that's all we'd be reading. Sorta like reading Trump's Twitter timeline.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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Orion is 17.5 light years away, and so is Marketo's Big Data Project - Act-On Blog

Orion is 17.5 light years away, and so is Marketo's Big Data Project - Act-On Blog | The MarTech Digest | Scoop.it
Here’s what to do when you realize your “little data” marketing platform isn’t going to grow into your “big data” platform, after all.
CYDigital/marteq.io's insight:

We're partners with both companies, and each one is superb (hate seeing this). Discount this.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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Marketo Delivers Innovative Enterprise-Ready Platform to Power the Future of Marketing

Marketers can take full advantage of the platform's distinguishing capabilities, including:

  • Capture the right customer data – Bring together the customer behavioral and profile data to engage customers at scale and manage their identities.
  • Personalize & automate experiences across channels – Use data, customer insights and artificial intelligence to automate and personalize every experience across the customer lifecycle and across marketing channels, including email, web, ads, events, social, mobile, and more.
  • Optimize business impact – Tie marketing efforts to business outcomes, like pipeline and revenue, and optimize marketing performance with analytics at each stage of the customer lifecycle.
The Marketo Engagement Platform is comprised of three functional areas that give marketers the flexibility they need to evolve their digital marketing capabilities over time. These include:

  • An Engagement Marketing Hub that contains customer identities and data and the APIs to bring this data into and out of the platform. This also includes the automation, analytics, and adaptive engines that power customer insights and automated execution across the platform's applications.
  • Marketo's Marketing Applications that are natively built into the platform. These 12 best-in-class apps include Account-Based Marketing (ABM), Web Personalization, and Predictive Content, among others.
  • Partner Applications that leverage Marketo's open and extensible architecture and are available through LaunchPoint®, Marketo's ecosystem of best-of-breed partner technologies that helps organizations optimize, complement, and expand their use of the platform.
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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Marketo Project Orion Rollout Leaves Some Customers Complaining, Confused - CMSwire

Marketo Project Orion Rollout Leaves Some Customers Complaining, Confused - CMSwire | The MarTech Digest | Scoop.it
Nearly 10 months after the San Mateo, Calif.-based marketing automation provider revealed plans for a major platform re-architecture project, customers and partners are still reporting performance problems.

Code named Project Orion, the re-architecture aimed to provide big data scalability and give the vendor an in with business-to-consumer (B2C) companies. Instead it has been met with complaints, confusion and the occasional success story.

Marketo user Jessica Cross, head of customer lifecycle for San Francisco-based AdRoll, told CMSWire her team uses Marketo for qualification, nurturing, producing landing pages, webinars and triggering direct mailers.

Marketing operations practitioner Rob Gurley told CMSWire he’s managing two enterprise-scale Marketo implementations (over 500,000 lead records) and has seen “no noticeable difference in speed or ability to run complex lists or calculations.”
CYDigital/marteq.io's insight:

No worries here. Temporary and on the path to resolution.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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Marketo CEO On The Company’s Plans To Take On Big Marketing Clouds | AdExchanger

Marketo CEO On The Company’s Plans To Take On Big Marketing Clouds | AdExchanger | The MarTech Digest | Scoop.it
How is the technology doing?

We are expanding Marketo from a marketing automation tool to an engagement platform for enterprise organizations. And there’s a huge fundamental difference between the two. We’ve been at work on the technology for about two years, but are really making that pivot now.

Our goal is not to build every application a marketer needs, but to facilitate a platform that can integrate any application the marketer needs through a robust API to 600 partners. All of our own marketing applications, whether it’s lead management, campaign management, account-based marketing or web personalization, they’re all completely integrated within a single platform.
CYDigital/marteq.io's insight:

More insight as to where we're going.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

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Marketo Survey Finds the Future of Marketing is Engagement

Marketo Survey Finds the Future of Marketing is Engagement | The MarTech Digest | Scoop.it
Marketing Organization & Technology

  • 68 percent of marketers have a strategic plan for their MarTech stack to ensure that they have a robust, open platform to share data and integrate with other technologies.
  • 96 percent of marketers surveyed believe that it is critical for a new vendor to be able to integrate with their existing technology.
Lifecycle Marketing

  • 39 percent of marketers devote less than a quarter of their budget to customer engagement programs, and more than two-thirds of marketers do not have customer referral programs. While the emphasis is on customer acquisition, marketers are beginning to understand the significance of engagement marketing and how this approach will become critical to all marketing strategies.
Usage and Effectiveness

  • 44 percent of marketers find that having relevant content for each audience is the biggest challenge to scaling their program effectiveness.
  • More than a third (34 percent) of marketers are practicing account-based marketing (ABM). As this figure rises, marketers will need clear strategies to overcome the challenges of implementing ABM, such as sales and marketing alignment (24 percent of respondents cited team alignment as the top challenge).
Multi-Channel Strategy

  • Marketers must embrace a multi-channel approach to engage with today's empowered buyers and ultimately drive revenue for their organizations. Only 42 percent have a mobile-optimized website, and 26 percent are incorporating mobile advertising into their mobile marketing strategy, even though many marketers do not identify as mobile marketers.
CYDigital/marteq.io's insight:

"For more on the results of the 2017 Marketing Benchmark Report and identified opportunities for marketers to take hold of, click here."

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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New Marketo CEO Steve Lucas: Massive consolidation is coming to marketing tech - SiliconANGLE

Steve Lucas, who joined Marketo Inc. as chief executive in October, thinks one new macro-event that could help kick the martech roll-up into high gear: a new U.S. president Jan. 21. Donald Trump has vowed to change tax laws to make tens of billions of dollars held overseas by U.S. tech companies more attractive to bring back home. “When you see this repatriation of cash coming in under the Trump presidency, you’re going to see significant growth in M&A,” Lucas said.

But that’s not the main reason he predicts rampant consolidation, which could come across information technology. Mainly, marketers are looking to reach consumers in a more personalized way, but do it at massive scale in real time. Of course, since Marketo’s key selling point is that it can offer a single view of customers at a scale of millions of consumers, and Lucas is looking to make Marketo one of the key consolidators, his comments can be seen as self-serving.

Nonetheless, he also may be right. It’s clear that marketers are looking for more intimate engagements with consumers. “Marketers need to engage with millions of people in a personalized manner at scale,” Lucas said. “It’s go digital or die.”
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Pardot vs. Marketo: A Marketing Automation Comparison - TechnologyAdvice

Pardot vs. Marketo: A Marketing Automation Comparison - TechnologyAdvice | The MarTech Digest | Scoop.it
When comparing Pardot vs. Marketo, you’ll need to know the pricing and features breakdown for each tool. You could pay less for Marketo per month, but add-ons may nickel-and-dime you pretty quickly. You’ll also need to know how much manpower you have, as both of these options require a significant time investment for learning and configuring the product. Steep learning curves ahead. 

CYDigital/marteq.io's insight:

Two top tier vendors with complex offerings. CT for the comparison.

 

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done. #MarTech #DigitalMarketing

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Marketo Drives Account-Based Marketing Adoption With Customer Momentum and Technology Innovation

Marketo Drives Account-Based Marketing Adoption With Customer Momentum and Technology Innovation | The MarTech Digest | Scoop.it
Marketo, Inc., the leading provider of marketing software and solutions, announced that it has been helping over 50 customers drive greater sales and marketing alignment with Marketo Account-Based Marketing (ABM), since its general availability in September. At the same time, the company unveiled a new suite of features to help teams further target, engage, and measure key accounts, as well as an API partner program that enriches Marketo ABM with account data and predictive scoring.

These 50-plus customers have come to Marketo looking to develop, deploy, and execute ABM strategies to drive revenue for their organizations. Furthermore, a selection of this group is participating in an Early Adopter Program (EAP) aimed to facilitate the rapid adoption of the product through close collaboration with a team of experts at Marketo. Participating EAP customers include Avanade, Lattice Engines, MaaS Communications, Mintigo, MuleSoft, NAVEX Global, Phreesia, Quark Software, Silver Peak Systems, Sovos, VersionOne, and When I Work.
CYDigital/marteq.io's insight:

A quick view of how ABM is progressing at Marketo.

 

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Marketo Account-Based Marketing (ABM) Available Now - Marketo

Marketo Account-Based Marketing (ABM) Available Now - Marketo | The MarTech Digest | Scoop.it
With account-based marketing (ABM) being a key practice in the industry, we are delighted to announce our brand new Marketo ABM solution! Marketo ABM enables teams to identify, target and engage key accounts in a data-driven way. With Marketo ABM built natively within our proven marketing automation platform, marketing and sales teams of all sizes have powerful tools for lead management as well as account-based marketing success.

Check out our top resources on account-based marketing, including our Marketo ABM launch event replay video, product demo, ebooks, on-demand webinars, and more!
CYDigital/marteq.io's insight:

Dig in...

 

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Marketing automation tools compared: GetResponse, Marketo and HubSpot - Marketing Land

Marketing automation tools compared: GetResponse, Marketo and HubSpot - Marketing Land | The MarTech Digest | Scoop.it
Due to the realities of today’s marketing environment — namely, content overload, multiple platforms and non-linear sales funnels — it’s no question that marketing automation tools can be incredibly helpful to modern-day businesses. By managing and streamlining data across multiple channels, businesses can keep their marketing strategies organized and running efficiently.

Seventy-one percent of companies are currently using marketing automation, while another 23 percent are not currently using it but plan to in the near future, according to Ascend2.

While automation platforms help enterprises meet their goals — such as increased lead generation, sales revenue and customer engagement — it’s still unclear which tool wins within the expanding automation industry. Although Marketo and HubSpot are highly praised and have been longtime players in the market, a newer platform in the space from GetResponse might be an excellent choice as well.
CYDigital/marteq.io's insight:

Excellent comparison. Would like to have seen Act-On included.

 

Email your comments to joe@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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