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The MarTech Digest
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Scoop.it!
Enterprise-level marketers who sell to the SMB market are planning to make interesting changes to their media mix, according to a new study from the CMO Council sponsored by Penton. With a plurality 63% of these marketers only moderately satisfied with their current marketing and media mix, it’s no surprise that their strategies are ripe for change. But not all of the results are expected. ___________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
CYDigital/marteq.io's insight:
Is it any surprise that the majority of media mix tactics are reduced for SMBs? I'd like to see a full comparison of all tactics Enterprise vs. SMB. |
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