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Why You Shouldn't Use Medium for Your Company's Blog - Connor Phillips

Why You Shouldn't Use Medium for Your Company's Blog - Connor Phillips | The MarTech Digest | Scoop.it
One of the biggest drawbacks of using Medium for business purposes is its lack of support for link building SEO efforts. Any outbound links by default carry “rel=nofollow” attributes, which poses two problems, the first being that all of your hard work is contributing to Medium’s authority score, not your own domain, and two, link building efforts are not possible. As a result, your content will only be as valuable as the traffic that is driven to your website by clicking on outbound links. I'm not saying that this limitation is ineffective in helping gain organic reach, but it severely limits the shelf life of your content and provides no help in growing your domain's SEO efforts.

Beyond the issues with the platforms SEO capabilities is its terms of service. I don’t believe that the team at Medium ever plans to do anything nefarious with your content, but their terms of service states that they are free to use your content in any manner that they would like (Medium Terms of Service).
CYDigital/marteq.io's insight:

Solid argument.

 

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10 things marketers should know about Medium's new publishing platform - Econsultancy

10 things marketers should know about Medium's new publishing platform - Econsultancy | The MarTech Digest | Scoop.it
1. It might kill the website

2. It offers discoverability..

3. ..and an escape from banner ads

4. It looks consistently great

5. It's a sensible choice for a corporate blog or nonprofit site

6. But remember, it's not open source

7. The Medium ad model is native

8. Paywalls can be implemented

9. Total time reading (TTR) is an important metric

10. These sites are live

Electric Lit
Pacific Standard
The Bold Italic
The Billfold
NewCo Shift
The Twitch Blog
Signal vs. Noise
Those People
Mel
Monday Note
The Black List
Film School Rejects 
CYDigital/marteq.io's insight:

Number 1 is not going to happen anytime soon, but #5 is doable.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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How to Use Medium: A Beginner's Guide - HubSpot

How to Use Medium: A Beginner's Guide - HubSpot | The MarTech Digest | Scoop.it
Whether you're looking into Medium for its publishing capabilities or you simply want to learn more about the platform before you set up an account and start exploring, you've come to the right place. Click on a link in the table of contents below to jump ahead to the section you're looking for, or keep scrolling to read the full guide.

1) Getting Started With Medium
     a. Creating an Account
     b. Following People, Publications & Tags
2) How to Interact With Medium Content
     a. Recommending, Sharing & Bookmarking
     b. Highlighting
     c. Writing Responses
3) How to Write & Publish on Medium
     a. Formatting Text
     b. Adding Images & Media
     c. Sharing Drafts & Publishing
     d. Measuring Results
CYDigital/marteq.io's insight:

Not that hard...

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Have You Considered Marketing On Medium? - GetResponse Blog - Email Marketing Tips

Have You Considered Marketing On Medium? - GetResponse Blog - Email Marketing Tips | The MarTech Digest | Scoop.it
Republish Or Repurpose

As mentioned, Medium is popular, and so even if you don’t want to write anything unique, it might be worth republishing your blog posts – or snippets from them – on the platform to tap into a new audience.

Tell your Story Visually

Medium is mainly a platform for the written word, and therefore if you choose to shake things up and get a bit visually creative with your posts, then you’ve got a much better chance at standing out from the crowd. 

Link Back To Your Website And Blog

Of course, all social media channels should be used as a means of driving traffic to where it really matters – your website. 

Recommend Others’ Work

Medium is a social medium like any other, so it will pay to be social. Not only will you want to be using the site to publish great content, but you’ll also want to make yourself known as an authority figure who recommends great content to other Medium users as well. 

Create Great Content!

In the end, the only way to stand out on Medium is to produce brilliant, readable, shareable, and recommendable content. 
CYDigital/marteq.io's insight:

FYI...

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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How to Nurture Leads Using Medium Letters : Social Media Examiner

How to Nurture Leads Using Medium Letters : Social Media Examiner | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

CYDigital/marteq.io's insight:

The key is having the subscriber list in place on Medium.

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Should you publish on Medium… or only on your blog? - Copyhackers

Should you publish on Medium… or only on your blog? - Copyhackers | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

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Using Medium for Content Distribution and Amplification - Relevance

Using Medium for Content Distribution and Amplification - Relevance | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital/marteq.io's insight:

Source: YourEscapeFrom9to5.com

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How to Use Medium: The Complete Guide for Marketers - Buffer Social

How to Use Medium: The Complete Guide for Marketers - Buffer Social | The MarTech Digest | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

CYDigital/marteq.io's insight:

An in-depth, step by step guide is available to you upon click-through. It's not going shake the world, but another avenue to distribute your knowledge.

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Why Medium.com Is Critical for Your Marketing Strategy - Marketing Technology Blog | #TheMarketingAutomationAlert

Why Medium.com Is Critical for Your Marketing Strategy - Marketing Technology Blog | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
The best tools for online marketing are constantly changing. In order to keep up with the times, you need to keep your ear to the ground, to pick up the newest and most effective tools for audience building and traffic conversion.


Digest...


The Medium web app is currently generating tremendous buzz because it has the capability to bring the right kinds of audiences to your online portfolio.

 

The free Medium.com web app is fairly new to the scene, having appeared live on the web in July 2012 after receiving backing from Twitter. Medium is a content-driven, minimalistic website that connects audiences with articles that are relevant and helpful to their lives.

 

The blog entries and articles posted on Medium are living documents, with a dynamic comment system which allows readers to highlight key points and add margin comments. Try to imagine a prettier version of Microsoft Word’s “Track Changes” feature and you sort of have it.

 

Comments added to your article are private until you review them and mark the comment for public viewing. This can be an excellent way to drive valuable discussion.


At the moment, users must be invited by the Medium.com editorial team to begin publishing on the website. You can easily sign up for a Reader account and get onto the list for editor approval. Use the wait time to seek out other authors within your niche, comment on related posts, and raise your company visibility.

 

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CYDigital/marteq.io's insight:

This is one of those dabble projects: not ready for prime-time, but something that could be useful to the B2B marketer. By no means is it critical right now: just worthy of signing up and keeping an eye on matters.

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MTD's curator insight, October 8, 2013 7:22 AM

If you're into stories, into meaning and into relevance, try to get into Medium. Yes it's full of some diatribes and some nonsense, but what isn't? At its core is a call for better stories that aren't distracted from a single through-line, and which emphasise above all truth and reality. Some great stuff here. 

Lexi Mize's curator insight, August 20, 2014 2:52 PM
https://medium.com/@davecline/instantly-productive-73d038d41874