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B2B Livestreaming FAQs - B2B News Network

B2B Livestreaming FAQs - B2B News Network | The MarTech Digest | Scoop.it

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CYDigital's insight:

Periscope broadcasts can be made private before pressing the red button.

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Meerkat vs. Periscope - Who will win the Mobile streaming fight? - Ian Adams

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

CYDigital's insight:

A bit dated, but pertinent info if you're considering one vs. the other.

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Periscope and Meerkat: what do marketers need to know? - Econsultancy

Periscope and Meerkat: what do marketers need to know? - Econsultancy | The MarTech Digest | Scoop.it

Periscope also has a few benefits over its rival:

  • Replays: unlike Meerkat where the stream disappears into the ether and isn’t stored anywhere, users of Periscope have 24 hours after the event to access the stream and rewatch.
  • Data: after you’ve finished filming a Periscope, you can see lots of information about how well it did in the form of viewers, time watched, duration and retention.
  • Instant streaming: Meerkat has a 30 second delay, Periscope has no delay, therefore a user has more chance of an instant reply if making a comment on Periscope.
  • The look: Periscope has a much cleaner layout than Meerkat, with far less clutter. It certainly looks the more professional app.
CYDigital's insight:

To me, Periscope is the clear choice, and it's an easy way to get creative.

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Wake Up & Change The World's curator insight, September 20, 2015 9:15 PM

Confused by Periscope and Meerkat? Here are some tips to simplify your choices.

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Twitter Debuts Periscope - Various Sources

Twitter Debuts Periscope - Various Sources | The MarTech Digest | Scoop.it

Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.

CYDigital's insight:

This is exciting stuff for the B2B Marketing world. Just test thoroughly before building your governance around usage.

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5 Unexpected Ways Meerkat Will Crush It For Sales And Marketing People - Forbes

5 Unexpected Ways Meerkat Will Crush It For Sales And Marketing People - Forbes | The MarTech Digest | Scoop.it

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

CYDigital's insight:

Take a step back, and the author's point is valid: Meerkat can play a role in the content delivery process. The key to all of this is not to view Meerket in the same prism as web conferencing. Think broadcast mobility.

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Meerkat, the live-streaming app that has all of Twitter going crazy, is about to get a lot better - Business Insider

Meerkat, the live-streaming app that has all of Twitter going crazy, is about to get a lot better - Business Insider | The MarTech Digest | Scoop.it

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CYDigital's insight:

As you probably know, Meerket is a live streaming app that was going to piggyback off the Twitter social network...until Twitter bought Periscope, another (soon to be) live streaming app. 


What's the point for the B2B Marketer? Heads-up and start thinking about live streaming via social.

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