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What NOT To Do When Writing a Meta Description - SEMrush

What NOT To Do When Writing a Meta Description - SEMrush | The MarTech Digest | Scoop.it
1. Don’t Focus On the Number of Characters
2. Don’t Duplicate Your Meta Description
3. Don’t Forget Keywords in Your Copy
4. Don’t Write Boring Descriptions
5. Don’t Be Lazy; Set Up Structured Data
CYDigital's insight:

Often undervalued. Click through for the details.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Upwork's curator insight, 30 October 2017, 15:32
Good SEO tips to add to your list.
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The Wonderful World of SEO Meta Tags [Refreshed for 2017] - Moz

The Wonderful World of SEO Meta Tags [Refreshed for 2017] - Moz | The MarTech Digest | Scoop.it
These are the meta tags that should be on every page, no matter what. Notice that this is a small list; these are the only ones that are required, so if you can work with just these, please do.

  • Meta content type 
  • Title 
  • Meta description 
  • Viewport 
CYDigital's insight:

Succinct 'n superb.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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You May Be Overlooking the Most Powerful Marketing Tool at Your Disposal - Profs

You May Be Overlooking the Most Powerful Marketing Tool at Your Disposal - Profs | The MarTech Digest | Scoop.it
How do you write a good meta description? Well, at the moment, you've only got about 160 characters to play with. That's not a lot of room, so you'll have to make your point quickly. The only rule is that, from an SEO point of view, all your meta descriptions should be unique.

Here are a few techniques that some of the biggest brands in the world use. Meta descriptions should...

  • Include a latest offer or discount
  • Reaffirm a brand promise or slogan
  • Tease in readers with some sort of clever hook
  • Include contact details (so users don't have to click on any links after making their search)
  • Include fun facts about their product or service (to stand out from the crowd)
  • Mention a free download or lead magnet (that will appeal to their target audience)
  • Include a relevant keyword (not for SEO gains but to reassure searchers)
  • Allude to a popular pain point that their company's product or service helps with (creating desire)
CYDigital's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

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How to write meta descriptions for SEO (with good and bad examples) | Search Engine Watch

How to write meta descriptions for SEO (with good and bad examples) | Search Engine Watch | The MarTech Digest | Scoop.it
What is a meta description? How do you write one? Why are meta descriptions important? Do they actually help with search engine optimisation? What are some good and bad examples?

Following on from our incredibly popular guide 22 SEO essentials for optimising your site, I thought I’d follow up the advice on meta tags and answer all of the above questions.

If you just want a quick guide to optimising meta descriptions, click here to jump to the checklist section.

For the rest of you, first lets talk about meta tags in general:
CYDigital's insight:

Way too much excellent info to attempt to summarize. Please CT.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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