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KickFire Announces Partnership with Metadata.io to Fuel Account Based Marketing with Machine Learning - MarTech Series

KickFire Announces Partnership with Metadata.io to Fuel Account Based Marketing with Machine Learning - MarTech Series | The MarTech Digest | Scoop.it
KickFire, the leader in IP address intelligence and company identification technology, announced that it has partnered with Metadata, a leader in intelligent B2B demand generation, to enable B2B marketers to optimize marketing spend and reduce customer acquisition costs.

Metadata’s intelligent demand automation platform generates ‘look-alike’ prospects and matches profiles of ideal customers with multi-channel targeted advertising campaigns. Utilizing KickFire’s IP address-to-company identification technology, Metadata customers are now able to increase identification of companies across its multivariate, account-based marketing (ABM) campaigns.
CYDigital/marteq.io's insight:

KickFire is very good at what it does, and partnering with Metadata makes sense. See the forthcoming webinar details.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Metadata Raises $2 Million To Fuel Demand Gen Platform - Demand Gen Report

Metadata Raises $2 Million To Fuel Demand Gen Platform - Demand Gen Report | The MarTech Digest | Scoop.it
Demand generation platform provider Metadata has raised $2 million in seed funding.

Founded in 2015, Metadata has developed a patent-pending intelligent demand generation platform for B2B marketers. The company said its platform combines first-party data from internal CRM, marketing automation platforms and third-party data signals to build active personas and construct new-new qualified prospect lists. 
CYDigital/marteq.io's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

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