The MarTech Digest
550.4K views | +0 today
Follow
Your new post is loading...
Scooped by CYDigital/marteq.io
Scoop.it!

CTOR- the Email Marketing Metric You May Not Know - Campaign Monitor

CTOR- the Email Marketing Metric You May Not Know - Campaign Monitor | The MarTech Digest | Scoop.it
The metric you may not have heard of is click to open rate (CTOR) which essentially measures the effectiveness of the content of your email. It is calculated by the number of unique clicks divided by the number of unique opens.

Using our ongoing example 100 clicks / 180 opens (multiplied by 100 for a percent) = 55%. As with all other email metrics, this can fluctuate based on how awesome your content is. A good CTOR will vary between 20 – 30%.
CYDigital/marteq.io's insight:

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Marketing Cost Optimization - Your Summer Essential - Garter

Marketing Cost Optimization - Your Summer Essential - Garter | The MarTech Digest | Scoop.it

"What do we mean by cost optimization? We mean squeezing the best possible ROI from marketing budgets. As a starting point, this means being able to answer the following questions:

  • How can I best align my marketing budgets with business goals?
  • How can I ensure my budgets are informed by what’s happening in the marketing environment?
  • How do I deliver short-term cost efficiency, enabling me to trim extraneous costs without harming longer-term marketing programs?
  • How can I Identify longer-term cost efficiencies that deliver sustained benefits to the business?
  • How can I build a data-driven, cost conscious culture in the marketing organization that embeds costs efficiency KPIs and metrics across the team?"
CYDigital/marteq.io's insight:

For the expected budgeting downturn.

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Marketing Performance Measurement (MPM) Efforts Prioritize Specific Channels & Content Impact - MarketingCharts

Marketing Performance Measurement (MPM) Efforts Prioritize Specific Channels & Content Impact - MarketingCharts | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

Note: Based on survey from more than half of the F500.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Marketers still focusing on vanity metrics - Smart Insights

Marketers still focusing on vanity metrics - Smart Insights | The MarTech Digest | Scoop.it
Chart of the Day: The vast majority of marketers are still using vanity metrics to assess content effectiveness, whilst only half are measuring the effect. Marketing topic(s):Content marketing management. Advice by Robert Allen.
CYDigital/marteq.io's insight:

Surprising: That vanity metrics are still in the mix. 

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

How Are B2B Firms Measuring Account-Based Marketing? - MarketingCharts

How Are B2B Firms Measuring Account-Based Marketing? - MarketingCharts | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

ABM attribution is not an issue.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Fix Your Marketing Measurement Mess: Key Takeaways And What You Can Do - Forrester

Fix Your Marketing Measurement Mess: Key Takeaways And What You Can Do - Forrester | The MarTech Digest | Scoop.it
Here are a few things we learned:

  • Marketers are more confident in their metrics. 
  • Performance marketing measurement is a full-time job. 
  • Metrics overload is still a problem.  
Based on our workshop findings, here’s what we suggest:

  • Pick fewer metrics, but ones that have more meaning. 
  • Connect awareness and consideration metrics with direct response metrics.  
  • Select technologies that will measure and optimize against your KPIs.
  • Pay attention to vendor solutions building pipes into the walled gardens.  Marketers are frustrated with sparse data availability from third party providers including the metric calculation opaqueness, leading to outright metrics miscalculations.  The good news: more third-party sources are opening their secret garden; Facebook now promotes partnerships with measurement vendors andGoogle just announced its Marketing Mix Model Partners program.  Take advantage now and forge these relationships to gain control of your marketing performance data.
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Sales Metrics Cheat Sheet For SMB & Enterprise Business - Sales Hacker

Sales Metrics Cheat Sheet For SMB & Enterprise Business - Sales Hacker | The MarTech Digest | Scoop.it
Whether you're a sales leader in SMB or Enterprise, follow our sales metrics cheat sheet to guide your organization to success.
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Content Marketing and Customer Acquisition: How to Calculate Your CAC, CLV, and ROI - MarketingProfs

Content Marketing and Customer Acquisition: How to Calculate Your CAC, CLV, and ROI - MarketingProfs | The MarTech Digest | Scoop.it
CAC = Total Marketing Costs (TMC) / Total New Customers (TNC)

When measuring for content marketing, your TMC should include the cost of the content itself (what you paid the writer and/or graphic designer and/or video producer, your salary costs (how much did you pay your staff to publish, distribute, promote, and monitor, and the tech costs (the fees for the services, tools, and platforms used)



CLV [Historic] = (T1 + T2 + T3…+ Tn) * AGM

To find your (simple) predictive CLV—arguably the more valuable figure—try this formula:

CLV [Predictive] = ((T x AOV) * AGM) * ALM

...where T is the average number of monthly transactions, AOV is the average order value, ALM is the average customer lifespan in months, and AGM is the average gross margin.



ROI = (CLV - CAC) / CAC

So, a lifetime value of $200 with an acquisition cost of $50 yields an ROI of 300% [(200-50) / 50 = 3, or 300%].
CYDigital/marteq.io's insight:

The examples associated with each are key to greater understanding, so please CT.

 

If you enjoy reading The MarTech Digest, then PLEASE retweet this:  https://ctt.ec/14RpG 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free.
 Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

10 Top B2B Marketing Metrics for 2017 - Kapost

10 Top B2B Marketing Metrics for 2017 - Kapost | The MarTech Digest | Scoop.it
1. Don’t just prove ROI. Improve It.

2. Align Sales and Marketing

3. Document Your Content Strategy Plan (and Know Your KPIs)

4. Measure the Health of Content Production

5. In 2017, Account-Based Marketing (ABM) Will Be the Key Metric for Measuring Marketing Success

6. Predictive Analytics Will Evolve

7. Customization is Key

8. Score

9. Use a Content Metrics Dashboard

10. Ramp Up Measurement of Mid and Late-Funnel Engagement
CYDigital/marteq.io's insight:

It's a start of a list. You know what you need.

 

If you enjoy reading The MarTech Digest, then PLEASE retweet this:  https://ctt.ec/14RpG 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free.
 Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Marketing Versus Sales: Metrics to Highlight Each Department's Contribution To Revenue - Kissmetrics

Marketing Versus Sales: Metrics to Highlight Each Department's Contribution To Revenue - Kissmetrics | The MarTech Digest | Scoop.it
Lead Source Metrics
% Marketing Sourced Leads
% Sales Sourced Leads

Conversion Rate Metrics

Marketing Lead to Customer Rate 
Sales Lead to Customer Rate

Revenue Contribution Metrics
% Revenue From Marketing Sourced Leads
% Revenue From Sales Sourced Leads 
Product/Service Adoption
CYDigital/marteq.io's insight:

I can see the battle lines forming. CT for the details.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Marketers Want Better Measurement, Attribution Models - CMSwire

Marketers Want Better Measurement, Attribution Models - CMSwire | The MarTech Digest | Scoop.it
The research revealed attribution — assigning credit or allocating dollars from a sale to specific pre-purchase marketing touchpoints — has grown to an increasingly important top-of-mind topic for marketers.

It also found industry professionals have intensified their interest in marketing measurement, "specifically, better evaluating their efforts and optimizing their decision process."

This year, 67 percent of marketers said they plan to shift away from first- or last-click attribution models to other alternatives, including blended attribution.
CYDigital/marteq.io's insight:

Attribution, baby!

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

How Marketing Revenue Attribution Proves Your Value - TrackMaven

How Marketing Revenue Attribution Proves Your Value - TrackMaven | The MarTech Digest | Scoop.it
  • Linear attribution: This is the simplest of the multi-touch attribution models. It evenly applies credit to all touchpoints in the buyer’s journey. 
  • Time decay attribution: This model assigns more credit to touchpoints closest to the point of sale. Its weakness is that it will never give proper credit to top-of-funnel touches because they will always be furthest from the conversion.
  • Position-based attribution: This model focuses on lead generation. It emphasizes two particular touchpoints: the first touch and the lead conversion touch. The rest of the credit is distributed evenly among the remaining touchpoints. 
  • W-shaped attribution: This model is a variant of position-based attribution, but prioritizes an additional third touchpoint for when a prospect becomes an opportunity. 
  • Z-shaped attribution: Z-shaped attribution takes the w-model further by adding a final touchpoint: customer close. This attribution works best if your organization continues to market to existing sales prospects, and there is close cooperation between our sales and marketing teams.
  • Social and content attribution: This social-focused attribution model connects top-of-funnel interactions to bottom-funnel conversions on your website and landing pages. 
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

High-Growth B2B Companies Do 4 Things to Manage Marketing Performance - Marketing Insider Group

High-Growth B2B Companies Do 4 Things to Manage Marketing Performance - Marketing Insider Group | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

6 Advanced B2B Lead Conversion Tracking Methods - Kissmetrics

6 Advanced B2B Lead Conversion Tracking Methods - Kissmetrics | The MarTech Digest | Scoop.it
Let’s dive into some key B2B lead conversion-tracking methods for win-win clarity.

1. Lifecycle Stages
2. Source & Cost Attribution
3. Goal Ramp Incorporation
4. Monthly Recurring Revenue per SQL
5. Months to Payback
6. Multiple views of the above data
CYDigital/marteq.io's insight:

Outstanding! CT for details!

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

The Need to Prioritize ROI Isn’t Going Away: 5 Digital Marketing Metrics to Master - Marketing Insider Group

The Need to Prioritize ROI Isn’t Going Away: 5 Digital Marketing Metrics to Master - Marketing Insider Group | The MarTech Digest | Scoop.it
  • CLICK-THROUGH-RATES ON EMAIL MARKETING CAMPAIGNS
  • CONVERSION RATES
  • VALUE OF SITE INTERACTION
  • SOCIAL SHARES
  • ROI
CYDigital/marteq.io's insight:

Without a lock-down attribution model, you just can't do it.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Making Sense of the Marketing Measurement Mess - BCG

Making Sense of the Marketing Measurement Mess - BCG | The MarTech Digest | Scoop.it

"Any marketing department will benefit from a common measurement architecture—a decision-making framework used across the organization that matches a set of appropriate metrics (and by extension analytical tools and techniques, such as response modeling, brand tracking, and competitive benchmarking) with the most frequent marketing decisions. The measurement architecture helps sidestep another common pitfall: the tyranny of random facts, a common corporate phenomenon in which different marketing managers each cite a fact or data point revealed by some unique tool or model as ­evidence of the great job they are doing. It’s not that the facts are wrong; they may be totally valid. However, there is no clear way to compare one fact with another or even to know whether they are appropriate reference points for the issue at hand.


In our view, there are three types of marketing decision—strategic, tactical, and ­operational—that are typically made at ­different levels of the organization and ­according to different calendars. (See Exhibit 1.) Strategic decisions tend to involve the significant reallocation of marketing budgets and take place as part of the fiscal budgeting cycle. Tactical decisions typically occur many times throughout the year; they are course corrections for campaign spending levels, mix, timing, and messaging. Operational decisions, such as those concerning particular media or channels, can occur daily—or even hourly in today’s increasingly digital context. In addition, the availability of near-real-time data shifts much of a company’s focus to short-term operational priorities, which can upset the necessary balance between a short- and longer-term view of overall marketing ­strategy and objectives.


A measurement architecture provides marketers with a framework that defeats the tyranny of random facts by laying out which marketing decisions should be made at which time, based on which metrics, and fed by which tools and data. Once such an architecture is established, it becomes relatively straightforward to develop the analytical infrastructure to bring it to life across the entire organization. We find that many of our clients are increasingly able to focus on how to use software platforms to put data, tools, and insights into the hands of marketing decision makers at each level of the measurement architecture across brands and markets around the world."

CYDigital/marteq.io's insight:

This is one of the more important articles that we've read concerning measurements, metrics and for that matter attribution. A must CT.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

The Slow, Necessary Death of the MQL - Gartner

The Slow, Necessary Death of the MQL - Gartner | The MarTech Digest | Scoop.it
By 2016, something profound had happened. More and more clients talked about how they were moving away from MQLs and looking more at opportunities and revenue. Some of this was due to predictive lead scoring , and some of it was probably because of ABM, where you think about accounts, rather than leads. But some of it was simply because CMOs and demand generation leaders had convinced sales and executive leadership that revenue is a far more important metric than leads. And so when clients asked me about how they increase their MQLs by 30% YOY, they were much more receptive to hearing why they were barking up the wrong tree.

If you are a demand gen or marketing leader (or a BU leader or executive who manages them) and the metrics haven’t been set for 2017, I’d think long and hard about some other more important metrics. If you are doing ABM, you can always look to Engagio’s Marketing Qualified Account (MQA) approach or something akin to it. Or you can tie to company or product-line sales metrics like revenue, pipeline, opportunities, deal size, retention etc; At the end of the day, if you blow out your MQL numbers but the company misses on those downstream numbers, you aren’t going to get a huge bonus or promotion. So why not hitch your wagon to the only numbers that truly matter to the company?
CYDigital/marteq.io's insight:

Simply put, MQLs are a means to an end. But without a rock solid attribution model, this is approach is meaningless.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Metrics and KPIs Used Most to Measure Marketing Performance - MarketingProfs

Metrics and KPIs Used Most to Measure Marketing Performance - MarketingProfs | The MarTech Digest | Scoop.it
To measure marketing performance, CMOs and top marketers of high-performing brands use KPIs and metrics that measure Marketing's contribution to sales and the business. Check out the stats here.
CYDigital/marteq.io's insight:

Clicks? Who gives a damn? And Excel for reporting? Oy...

 

Get a FREE Marketing Automation Cheat Sheet. Compliments of marketingIO. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

2017: The Year Attribution and Metrics Become Symbiotic - Marketing Insider Group

2017: The Year Attribution and Metrics Become Symbiotic - Marketing Insider Group | The MarTech Digest | Scoop.it
Marketers will be more accountable than ever. The mindset shift means moving beyond the KPIs we have been used to and connecting the dots across from strategy to execution to performance. This means starting with the business goals and tracing the path to determine the key variables that lead to those goals. It also means injecting more information to better inform communication strategies:

  • Qualified leads: Use behavioral and social data to verify prospect leads and identify false positives.
  • Enrich customer profiles: leverage behavioral and profiling information to enhance knowledge about your customers. 
  • Machine learning will also enable scoring systems to develop best-fit models that define audience segments, product matches, affinities and customer value.
  • Developing an end-to-end accountable framework: Acquisition to retention will require continuous optimizations based on updated market and customer data to improve performance.
CYDigital/marteq.io's insight:

Attribute or fade away.

 

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

2017 is Coming: Do You Have Your Marketing Metrics in Place? - Forbes

2017 is Coming: Do You Have Your Marketing Metrics in Place? - Forbes | The MarTech Digest | Scoop.it
Of course, to know what you’re doing well, you need metrics. With 2017 upon us, there’s never been a better time to revisit how your company uses analytics. Whether you’re looking to launch a new website or get better results from your current pages, here are some of the most important metrics you should consider tracking when it comes to growth in the new year.

1. Blog Traffic
2. Click-Through Rates
3. Social Reach
4. Time on Site
5. Traffic Sources
CYDigital/marteq.io's insight:

MarTech is the New Black. Get fashionable. Contact us to see how. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

The Best CMO Dashboards Use These KPIs — TrackMaven

The Best CMO Dashboards Use These KPIs — TrackMaven | The MarTech Digest | Scoop.it
Dashboards can and should be customizable for each business’s unique marketing goals. It serves as a way for marketing teams and their leaders to track their progress toward goals and ROI, as well as a way for marketing leaders to attribute marketing activities to business outcomes. This is especially important for CMOs, who can be the first to get fired if a company fails to hit its growth goals.

Dashboards should be flexible, to accommodate different business needs and changing strategies. Metrics can be separated out into digital marketing dashboards, campaign dashboards, and more. However, there are several essential metrics and KPIs every CMO dashboard should include for B2C and B2B companies.
CYDigital/marteq.io's insight:

Way too many to summarize here. CT for the details.

 

marketingIO.com bridges the gap between your MarTech and your in-house experience. Contact us. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Key Customer Metrics You Need to be Tracking (Infographic) - Kissmetrics

Key Customer Metrics You Need to be Tracking (Infographic) - Kissmetrics | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

MarTech is the New Black. Get fashionable. Contact us to see how. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

The Marketers' Responsibility In Measurement - Forrester

The Marketers' Responsibility In Measurement - Forrester | The MarTech Digest | Scoop.it
Adoption of unified marketing impact analytics (UMIA) is growing as marketers prioritize creating a data-driven approach to marketing investment decisions and realize the importance of maintaining a 360-degree view of customer interactions.
 
UMIA requires buy-in and coordination from all corners of the organization. This report specifically maps out how the internal marketing, customer analytics, technology, and finance organizations, along with third-party partners should divvy up responsibility in tackling marketing measurement.
CYDigital/marteq.io's insight:

Curated for you by marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Going Beyond Email Metrics: A Framework To Help You Plan Your Campaign - Oracle

Going Beyond Email Metrics: A Framework To Help You Plan Your Campaign - Oracle | The MarTech Digest | Scoop.it
1. Always Start by Setting Your Objective(s)

2. Define Your Data Model

Now that you set your objective(s), it’s critical to make sure you have the data you need in order to report the success of your campaign or program. If you don’t have the data, you won’t be able to report back to your business that the investment made will deliver positive ROI. The good news is, you can start small and refine it as you become more sophisticated in your segmentation and targeting strategies. Going back to the re-engagement program, in order to report on whether you achieved the objective set, you’ll need to be able to identify and flag the inactive group prior to shipping your campaign out of the door.

3. Define the Metrics & KPIs

4. Develop a Reporting Plan (Align Reports x Stakeholders)

5. Don’t Forget to Capture Your Learnings
CYDigital/marteq.io's insight:

Always start with metrics and reporting.

 

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Analytics and Optimization Budgets Are Growing Rapidly. Which Tactics Are Important? - Marketing Charts

Analytics and Optimization Budgets Are Growing Rapidly. Which Tactics Are Important? - Marketing Charts | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

more...
No comment yet.