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How to Turn a Long Landing Page Into a Microsite - In 5 Easy Steps - Unbounce

How to Turn a Long Landing Page Into a Microsite - In 5 Easy Steps - Unbounce | The MarTech Digest | Scoop.it
Some of the benefits of a microsite include:

1. It allows more pages to be indexed by Google
2. You can craft a controlled experience on each page (vs. a section where people can move up and down to other sections)
3. You can add a lot more content to a certain page, without making your landing page a giant.
4. You can get more advanced with your analytics research as there are many different click-pathways within a microsite that aren’t possible to track or design for on a single page.
5. The technique I’m going to show you takes an Unbounce landing page, turns it into a 5-page microsite.


First, Choose a Landing Page to Work With. The five-step process is then as follows:
1. Create the microsite pages, by duplicate your landing page 5 times
2. Delete the page sections you don’t want on each microsite page
3. Create a Sticky Bar and add five navigation buttons
4. Set the URL targeting of the Sticky Bar to appear on the microsite pages
5. Add the Unbounce global script to your site
6. Click “Publish” << hardly a step.
CYDigital's insight:

How to Turn a Long Landing Page Into a Microsite - In 5 Easy Steps - Unbounce

 

And if you can create personalized URLs, you can create personalized websites.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Want Personalized Content that Converts? Here’s Why You Might Need a Microsite - Marketing Insider Group

Want Personalized Content that Converts? Here’s Why You Might Need a Microsite - Marketing Insider Group | The MarTech Digest | Scoop.it
A microsite is a branded content site that exists independently of a company homepage and URL, so it’s the perfect space to offer multi-level, interactive engagement for a highly specific campaign or topic. Microsites allow audiences to get detailed information about a product or service without getting lost (and distracted) in the layers of content on an all-encompassing company site.

An interactive microsite helps audiences find relevant information at a touch, rather than forcing them to slog through pages of irrelevant content hoping to stumble upon the information they’re looking for. Microsites are also great for drawing new leads that might have been lost on a larger page.

A microsite can answer both problems by providing specific, personalized information about products, but they can also go one step further. Marketers can actually create personalized URLs for each contact on a list, which is a particularly effective solution for account-based marketing, or marketing to an entire organization instead of an individual. Personalizing microsite URLs can make a campaign tailored to an entire company feel as 1:1 as an individually targeted campaign.
CYDigital's insight:

PURLs: one of the most underutilized tools available today. Be careful that your microsites do not harm your SEO efforts.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Search-Driven Microsites in Brand gTLDs – Top Trend for 2015 - ClickZ

Search-Driven Microsites in Brand gTLDs – Top Trend for 2015 - ClickZ | The MarTech Digest | Scoop.it

Digest...


Why are the new gTLDs ideal for microsites?

Completely blank canvas. 

Guaranteed use and availability. 

Easy to remember so you don’t need search. 

SEO likely to generate better results if they get to you by search. 

Perfectly balances with apps and other mobile experiences. Microsites in new top-level domains also balance out well with apps and mobile experiences. If you think about what you use apps to do – perform one specific function – then creating microsites that essentially do the same thing is an easy way to translate that experience onto the personal computer experience.

Can create different microsites for different targeted customers. What’s so great about having your own TLD is that you can build out microsites that essentially sell the same product but to different targeted audiences.

Easiest way to start using the brand gTLD. 

 

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CYDigital's insight:

Microsites died, but this is a pretty good argument for a microsite-Lazarus driven by gTLDs. Very smart, and should be considered!

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The End of Microsites - ClickZ | #TheMarketingTechAlert

The End of Microsites - ClickZ | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

Intermediate/ Digest...


The traditional digital microsite with its full-screen option, rich desktop experience, built in Flash with video, animation, and game-like interactivity is dying. The cost and effort to value just isn't there anymore. Even Facebook apps, the social-era equivalent to brand microsites, are near death.

 

Today, marketers are reaching and engaging consumers in social and on mobile, and often at the same time. Even search and email are being consumed more and more on mobile devices. During this transition, many marketers have pushed to make their existing websites, especially e-commerce, "mobile-enabled" so that they can drive from search, email, and social streams to mobile experiences. Many haven't even gotten this far.

 

Marketers have a pressing need for what I call "social mobile microsites" or more appropriately, mobile landing pages with agile and lightweight CMSs that can be easily tuned to optimize targeting, ad creative, and conversion actions.

 

___________________________________

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CYDigital's insight:

Yet another carcass tossed to the side of the road by the transition to mobile: microsites. Don't think this isn't applicable to B2B, when over 50% of email is read on mobile devices. It's the norm, and the desktop is the aberration.

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3 Reasons B2B Marketers Should Not Use Microsites - B2B Digital Marketing

3 Reasons B2B Marketers Should Not Use Microsites - B2B Digital Marketing | The MarTech Digest | Scoop.it

Excerpt...


What impact does this have on your marketing? Here are a few things that will be change.

1. Activity Profiles Will Be Incomplete
Do people visit both your microsite and your core site? (Hopefully they do, otherwise why do you have a microsite?) You will have two profiles for every visitor and you will not have a complete view of what a visitor has done.

2. Dynamic Content Triggers Will Misfire
Someone may be highly engaged on your microsite, but your dynamic content triggers will show basic 101 content when that same person comes back to your corporate site to learn more. All of the inferred preferences you picked up about a visitor, from content formats to industry, is lost when someone crosses domains.

3. Visitors Will Need To Register Multiple Times
Many marketers today recognize a return visitor and don’t ask visitors to register a second time.

However, if someone registered on your microsite and then visits your corporate site, they will need to register again. Your content, which could have been freely distributed, now is put back behind a registration form, limiting its distribution.


CYDigital's insight:

Tons of sense here. Solution is obvious: use your main domain and track with MA.


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