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Microsoft finally starts doing something with LinkedIn by integrating it into Office 365 - TechCrunch

Microsoft finally starts doing something with LinkedIn by integrating it into Office 365 - TechCrunch | The MarTech Digest | Scoop.it
Last year, Microsoft bought LinkedIn for $26.2 billion, but even though the acquisition has long closed, Microsoft hasn’t yet done much with all of the data it gets from the social network. At its Ignite conference in Orlando, Florida, the company announced some first steps in integrating LinkedIn’s social graph with its Office products.

Now don’t get too excited yet. What we’re talking about here is the integration of LinkedIn data with Office 365 profile cards. So assuming you don’t know much about your professional contacts and colleagues yet, you can now see more information about them right in Office 365 without having to go to their LinkedIn profiles (and potentially showing up as that one person who looked at their LinkedIn profile that week, which will surely trigger yet another LinkedIn email for them).
CYDigital/marteq.io's insight:

It's a start, and frankly we can't wait to see more.

 

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Microsoft Teams will soon replace Skype for Business - VentureBeat

Microsoft Teams will soon replace Skype for Business - VentureBeat | The MarTech Digest | Scoop.it
In addition to the slew of new products announced at Ignite, Microsoft’s enterprise technology conference in Orlando, the company also unveiled its plans for Microsoft Teams and Skype for Business. As rumored earlier this month, the former will supplant the latter. Microsoft Teams will become the core communications client in Office 365, eventually replacing the current Skype for Business client, though the company didn’t give a specific timeframe.

Microsoft Teams launched worldwide in March as part of Office 365. The company has been furiously updating it ever since, including as recently as earlier this month with guess access.
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Microsoft Dynamics 365 now offers service chatbots as part of AI push - VentureBeat

Microsoft Dynamics 365 now offers service chatbots as part of AI push - VentureBeat | The MarTech Digest | Scoop.it
Microsoft is tapping the power of AI to provide customers of its Dynamics 365 business applications suite with new features. The company announced a series of capabilities at its Ignite conference today focused on bringing intelligence to business processes, including a pre-built chatbot designed to field customer service queries.

CYDigital/marteq.io's insight:

Major vendor #2 coming out with chatbots. Inevitable.

 

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Yes, Watson, There IS an Alexa/Cortana Clique - Gartner

Yes, Watson, There IS an Alexa/Cortana Clique - Gartner | The MarTech Digest | Scoop.it
Today, two of the Voice personal assistant (VPA) giants got together and decided to cooperate on creating a big-time social party between their voice services. Alexa and Cortana are now BFFs (see Gartner analyst Werner Goertz’s take here).

They say good things come to those who wait, and I have been waiting on this since VPAs first appeared on the scene. Bezos and Nadella opened the door to a new round of capability by dropping the barriers between different voice domains and raising the stakes on creating what I call an “insight ecosystem” driven by voice interactions and accessing all kinds of data, tasks, and notifications.

You can see it coming – “Alexa, ask Cortana for the pictures of my last Hawaii trip!”, and they show up from your surface and end up on your echo show screen – Or, “Cortana, ask Alexa to put my mom’s flight info on my calendar”. It means we won’t have to depend on one provider knowing all the answers or handling all of my requests.
CYDigital/marteq.io's insight:

OK Google, now what?

 

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Microsoft Sets Dynamics Marketing Expiration Date for May 2018 - CMSwire

Microsoft Sets Dynamics Marketing Expiration Date for May 2018 - CMSwire | The MarTech Digest | Scoop.it
Last October, Microsoft told its Dynamics 365 and CRM ecosystem it would stop offering new customer contracts for Microsoft Dynamics Marketing (MDM) in November 2016.

On Aug. 18, 2017, the Redmond, Wash.-based vendor took this a step further and announced it will discontinue MDM as of May 15, 2018, or when a customer's subscription runs out, whichever happens first. Until then, Microsoft is offering fix-break support to customers.

To help these customers out, Microsoft is offering a 90 day grace period to retrieve data following the discontinuation date, which gives organizations until the middle of August 2018 to get their data out.

The company is suggesting organizations wait for the launch of its new online service, Microsoft Dynamics 365 for Marketing, which has an expected release of Spring 2018. Businesses also have the option to sign up for a preview edition as well.
CYDigital/marteq.io's insight:

Uh, no. Contact me for recommendations.

 

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Microsoft launches Skype video bots in preview - VentureBeat

Microsoft launches Skype video bots in preview - VentureBeat | The MarTech Digest | Scoop.it
Bots will soon be able to join video conversations in 1:1 and group Skype calls, Microsoft announced today.

Bot builders can use the BotBuilder RealTimeMediaCalling extension on Github, now in preview, to bring Skype bots into video conversations. A software development kit for the creation of interactive Skype video bots will be released at an undetermined date, a Skype spokesperson told VentureBeat.

“This platform provides real-time, voice and video streams of a Skype call which allows developers to build personal, immersive communications experiences with services and brands,” Skype said in a blog post today.
CYDigital/marteq.io's insight:

Part of the MS announcements yesterday.

 

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Microsoft says it's infusing AI into all of its products from Xbox to Office - Marketing Land

Microsoft says it's infusing AI into all of its products from Xbox to Office - Marketing Land | The MarTech Digest | Scoop.it
Microsoft wants to make AI available to all developers through its “intelligent cloud” and accessible to devices at the “intelligent edge.” At its Build developer conference in Seattle this morning, the company explained its vision, which is organized around the interaction of the cloud, data and devices.

CYDigital/marteq.io's insight:

To me, this is the first big rollout of AI. I would love Excel to create the pivot tables for me.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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Microsoft Touts LinkedIn and Cloud As Huge Opportunities - Fortune

Microsoft Touts LinkedIn and Cloud As Huge Opportunities - Fortune | The MarTech Digest | Scoop.it
Microsoft is very focused on growing LinkedIn and its cloud computing business. That's what Microsoft CEO Satya Nadella told analysts during the company's latest quarterly earnings on Thursday.
Last year, Microsoft paid $26.2 billion for LinkedIn in a deal that it hopes will pay dividends by letting the company incorporate data from LinkedIn's 500 million users into other products. That data will be particularly valuable to Microsoft's Dynamics business software, which folds sales, marketing, accounting, and manufacturing management software under one brand umbrella.
CYDigital/marteq.io's insight:

Killer acquisition.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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The Who, What, Why of Marketing Automation for MS Dynamics - MSDynamicsWorld.com

The Who, What, Why of Marketing Automation for MS Dynamics - MSDynamicsWorld.com | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

White paper behind extensive registration. 

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon - Contently

Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon - Contently | The MarTech Digest | Scoop.it
While established players like Adobe, Salesforce, and Marketo are rarely mentioned in the same breath as tech’s “Frightful Five“—Facebook, Google, Amazon, Apple, and Microsoft—there is increasing evidence that tech’s giants are eyeing martech. And they’re bringing superior talent, vertical advantages, and astronomical budgets with them.

Look at it this way: the dynamic is already widespread on Google. Because of Google’s monopolistic control over the search engine space, SEO and martech tools are beholden to Google’s whims. Ultimately, Google controls the flow of data. If it wanted to cut off a company like Moz and build its own tool, it could. The push into martech has already begun. Amazon offers a marketing stack under the Alexa banner, while Amazon Web Services dominates cloud-computing. 

According to Brinker, there’s an even bigger disruptive force coming from tech giants: new client interfaces like Amazon’s Alexa, Google’s Google Home, VR and AR, and the Internet of Things (IoT).

Voice-enabled computing and other new client interface technologies could disrupt the entire customer journey. Rather than visit a homepage or a company Facebook page, potential customers could simply tell their Alexa devices to buy a product. Amazon becomes the only player in that experience, leaving martech vendors on the outside looking in. Eventually, marketers may have to use software provided by these major platforms just to survive.
CYDigital/marteq.io's insight:

"Alexa: get me more leads."

 

Check out the Alexa Marketing Stack product: http://try.alexa.com/marketing-stack

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Elena Vaccarossa's curator insight, March 4, 2017 12:12 PM

Hey marketers , this is an important source of reflexion. 

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Microsoft and LinkedIn aim for ‘logical’ integrations - CI)

Microsoft and LinkedIn aim for ‘logical’ integrations - CI) | The MarTech Digest | Scoop.it
Nadella and LinkedIn CEO Jeff Weiner spotlighted eight areas the companies are going to pursue immediately:

●    LinkedIn identity and network in Microsoft Outlook and the Office suite
●    LinkedIn notifications within the Windows action center
●    Enabling members drafting resumes in Word to update their profiles, and discover and apply to jobs on LinkedIn
●    Extending the reach of Sponsored Content across Microsoft properties
●    Enterprise LinkedIn Lookup powered by Active Directory and Office 365
●    LinkedIn Learning available across the Office 365 and Windows ecosystem
●    Developing a business news desk across our content ecosystem and MSN.com
●    Redefining social selling through the combination of Sales Navigator and Dynamics 365
CYDigital/marteq.io's insight:

It's a start. 

 

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Microsoft’s LinkedIn acquisition approved by regulators, but there’s a catch - VentureBeat

Microsoft’s LinkedIn acquisition approved by regulators, but there’s a catch - VentureBeat | The MarTech Digest | Scoop.it
In order to receive the approval of those in Europe, Microsoft said that it is doing several things over the next 5 years to preserve competition: ensuring that LinkedIn competitors will still receive access to participate in Office Add-in and promotional opportunities in the Office Store, not entering into agreements with PC manufacturers to pre-install a Windows LinkedIn application or tile that would “favor LinkedIn on an exclusive basis,” and more.

CYDigital/marteq.io's insight:

This scoop comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing             

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What's coming in Microsoft's Dynamics 365 Marketing app next year | ZDNet

What's coming in Microsoft's Dynamics 365 Marketing app next year | ZDNet | The MarTech Digest | Scoop.it
On the marketing front, Microsoft is advising larger business customers who want marketing capabilities to go with Adobe's Marketing Cloud. But on the SMB side, Microsoft is building a new, different marketing app. Microsoft officials have declined to provide anything beyond the pricing ($40 per user per month) and Spring 2017 timing for the coming Dynamics 365 Marketing App.

CYDigital/marteq.io's insight:

MarTech is the New Black. Get fashionable. Contact us to see how. #MarTech #DigitalMarketing

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nick auton's curator insight, January 9, 2017 3:54 PM
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Marketers snub Slack for Microsoft, Facebook chat tools - MarketingDive

Marketers snub Slack for Microsoft, Facebook chat tools - MarketingDive | The MarTech Digest | Scoop.it
  • Reporting by Digiday found that, although brands and agencies never took to enterprise chat app Slack, they are now drawn to Slack competitors like Microsoft Teams and Facebook Workplace, which offer solutions technology that better fits their needs. Teams was announced just a few weeks ago, and Workplace launched in October. 
  • Other reasons for the gravitation away from Slack might include the lower cost of Workplace in particular, and the fact that Slack is a standalone app, while the competition offers a robust suite of features that go beyond chat.
  • Microsoft Teams isn’t formally released yet, but is being tested by companies that use Office 365; Facebook Workplace has already been adopted by more than 1,000 companies, including TBWA Worldwide, Weber Shandwick, Starbucks and Heineken.
CYDigital/marteq.io's insight:

Curated for you by marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  #MarTech #DigitalMarketing

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New Microsoft Teams + Office 365 = Real Communication (via VentureBeat)

New Microsoft Teams + Office 365 = Real Communication (via VentureBeat) | The MarTech Digest | Scoop.it
At its Office event in New York City today, Microsoft announced Microsoft Teams. Previously known as Skype Teams internally, this is the company’s answer to Slack.

The service — with Android, iOS, Mac, Windows, and web apps — is available as a preview in 181 countries and 18 languages. Microsoft is aiming for general availability in the first quarter of 2017, Office corporate vice president Kirk Koenigsbauer wrote in a blog post. Until then, customers of Office 365 Business Essentials, Business Premium, and Enterprise E1, E3, and E5 tiers can turn on the preview (IT admins can go to the Office 365 admin center, click Settings, Services & Add Ins, and then Microsoft Teams). There are no plans for a free or consumer version.

Microsoft Teams is a web-based chat service aimed at businesses and schools that have multiple teams working on various projects at once. It features channels/groups, private messages, Skype video and audio calls, Office 365 integration (Word, Excel, and PowerPoint files), OneDrive support, Power BI and Planner integrations, as well as emoji, Giphy images, memes, and so on. Threaded conversations, which Slack sorely lacks, are included in Microsoft Teams.
CYDigital/marteq.io's insight:

Looks like a Q1 release, so Slack has time to react. But this will be tough.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. 

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Microsoft Dynamics 365 adds predictive lead scoring from Versium to its B2B CRM - Marketing Land

Microsoft Dynamics 365 adds predictive lead scoring from Versium to its B2B CRM - Marketing Land | The MarTech Digest | Scoop.it
This week, Microsoft and predictive analytics firm Versium are announcing a new integration that boosts the CRM’s ability to highlight which individuals and businesses are most likely to become customers.

The Versium Predict integration enables Dynamics 365 for Sales to automatically — via a single button push — generate a list of leads that can be marketed via email, mail, or online advertising. He added that this is the first automated predictive analytics service for Dynamics with machine learning that utilizes both business and consumer data.

A key differentiator from other predictive services is that Versium utilizes data from its LifeData resource, which includes licensed third-party data, public records like census info, and info assembled by Versium’s own crawlers from social networks, weather records, and other sources.
CYDigital/marteq.io's insight:

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Salesforce tries to block Microsoft's LinkedIn acquisition - CIO

Salesforce tries to block Microsoft's LinkedIn acquisition - CIO | The MarTech Digest | Scoop.it
Microsoft made a splash earlier this year when it announced the largest acquisition in its history, signing an agreement to buy LinkedIn for $26.2 billion. But now, Salesforce is trying to convince the European Union to block the deal. 

Salesforce Chief Legal Officer Burke Norton will argue to the EU's competition authority that Microsoft's control of LinkedIn's dataset following an acquisition would be anticompetitive. EU competition chief Margarethe Vestager said in January that her agency would be looking directly at whether a company's use of data is bad for competition, and these complaints seem aimed squarely at those comments. 
CYDigital/marteq.io's insight:

Why didn't you outbid them?

 

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Microsoft Seizes SaaS Lead From Salesforce - InformationWeek

Microsoft Seizes SaaS Lead From Salesforce  - InformationWeek | The MarTech Digest | Scoop.it
Early SaaS adopters bought Salesforce applications. Latter-day salesforce automation implementers are buying Microsoft applications as cloud services.

That means Microsoft in the second quarter of 2016 took the leader's post ahead of Salesforce in the overall software-as-a-service market, according to John Dinsdale, director of research at the Reno, Nev., based Synergy Research Group.

Microsoft moved into that position powered mainly by its strength in selling collaborative SaaS software used in salesforce automation and elsewhere in the enterprise, such as Microsoft Dynamics CRM, Dynamics ERP, Dynamics AX, which includes accounting, inventory, HR, and other applications. The collaboration segment of SaaS grew at a 37% rate in the second quarter, or faster than the SaaS market as a whole, Synergy reported Sept. 1.
CYDigital/marteq.io's insight:

And who bought LinkedIn?

 

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Microsoft Magic Quadrant Sees Two Promotions, One Addition - Gartner

Microsoft Magic Quadrant Sees Two Promotions, One Addition - Gartner | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

With the LI acquisition, I expect CRM Lead Management to move diagonally. 

 

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How to get Office 365 document sharing to actually work - InfoWorld

How to get Office 365 document sharing to actually work - InfoWorld | The MarTech Digest | Scoop.it
Get the entire Office 365 document-sharing how-to in our handy Office 365 Document Sharing Deep Dive PDF download. Or read each section in your browser:

Introduction: What Office 365 and OneDrive offer both individuals and teams.
Part 1: How to get and set up all the Office 365 components.
Part 2: How to share Office 365 documents directly with other people from the Office apps.
Part 3: How to access and use documents stored in OneDrive from any and all of your devices.
Part 4: How to share any documents -- not only Office 365 docs -- with both individuals and groups at your organization.
CYDigital/marteq.io's insight:

In case this is of interest, as MS is becoming the new old center of the universe.

 

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Microsoft's new Dynamics 365 will bundle ERP and CRM in the cloud - CIO.com

Microsoft's new Dynamics 365 will bundle ERP and CRM in the cloud - CIO.com | The MarTech Digest | Scoop.it
Microsoft is working on a new offering called Dynamics 365 that will combine its current ERP and CRM cloud services into a single bundle and include applications purpose-built for specific business functions.

Due to be available this fall, Dynamics 365 will feature apps for functions including financials, field service, sales, operations, marketing, project service automation and customer service. The apps can be independently deployed, allowing users to buy only what they need.

Microsoft's Power BI and Cortana Intelligence tools will be natively embedded for predictive capabilities. With Cortana Intelligence, for instance, sales reps will be able to predict which products and services a customer will need next, thereby helping to focus their cross-selling efforts.

Dynamics 365 will also be tightly integrated with Office 365. Apps will use a common data model that's shared with Office 365, and they'll also come with connectors that let you integrate with applications and services from Microsoft and its partners, including custom APIs and on-premises systems.
CYDigital/marteq.io's insight:

Cross "sell" to stave off competition?

 

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Salesforce And Microsoft Unveil Outlook Integration - Demand Gen Report

Salesforce And Microsoft Unveil Outlook Integration - Demand Gen Report | The MarTech Digest | Scoop.it
Salesforce and Microsoft teamed up to announce the release of Lightning for Outlook, a plug-in designed to help sales reps and marketers. With the integration, Salesforce and Outlook users will no longer have to toggle back and forth between the CRM and email provider to perform core tasks.

Salesforce users will be able to embed Lightning Components — the reusable building blocks of code that are placed into apps — into a non-Salesforce application. (For example, sales reps will be able to update a price quote with Salesforce SteelBrick CPQ from within Outlook, or leverage a partner component such as sales performance software Altify.)
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Microsoft’s Acquisition Of LinkedIn Will Not Translate Into A Revolution Of Enterprise Social Networking - Forrester

Microsoft’s Acquisition Of LinkedIn Will Not Translate Into A Revolution Of Enterprise Social Networking - Forrester | The MarTech Digest | Scoop.it
There are some aspects that I consider important when discussing the implications of the tie-up:

  • LinkedIn's status of trusted independent platform for professional information exchange could be undermined. 
  • Microsoft must be much faster to decide on LinkedIn's strategy than it did with Skype. 
  • Microsoft must redouble its mobile efforts. A large part of LinkedIn users’ activities are mobile based. Microsoft's weak position in mobile ecosystems could dramatically undermine LinkedIn's longer-term opportunities.
  • Integration could mean exclusion and run counter to efforts to enhance open collaboration. Open APIs could ensure that LinkedIn could be integrated into Microsoft’s collaboration platform without having to be fully owned by Microsoft. Moreover, it is not clear if “integrated” personal professional information will be available only to users of Microsoft office tools. What happens to the user experience if you come to a client that is using Google for Work?
CYDigital/marteq.io's insight:

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MSFT + LNKD: Welcome to the New World of Sales Enablement - MarketBridge

MSFT + LNKD: Welcome to the New World of Sales Enablement - MarketBridge | The MarTech Digest | Scoop.it
LinkedIn is the worlds best B2B database – full of information on buyer’s backgrounds, interests, and network connections.  The opportunity to connect LinkedIn data with Outlook and Dynamics CRM apps is incredibly powerful.

The technologies are in a race to achieve sales efficiency. But more outbound emails and calls are proving to overwhelm the inbound capacity of sales reps to convert leads to closed deals.  What Marketing and Sales teams need is effectiveness – the ability to focus on the best sales opportunities, get deeper buyer insight, and respond with the right message, content, and offer at the right time.  The future is in integrating LinkedIn and other customer intelligence data sources with today’s existing Marketing and Sales platforms.
CYDigital/marteq.io's insight:

There's more than this...

 

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Salesforce.com Lost LinkedIn Bid to Microsoft - WSJ

Salesforce.com Lost LinkedIn Bid to Microsoft - WSJ | The MarTech Digest | Scoop.it
Salesforce.com Inc. lost out on its own bid for LinkedIn Corp. to Microsoft Corp., which acquired the professional social network site for $26.2 billion on Monday, according to a person familiar with the matter. The price Microsoft paid is nearly half of Salesforce.com’s $55.9 billion market capitalization.

Salesforce.com’s attempt to make such a large purchase suggests the high value of the professional social network to its business in web-based sales tools. The profiles of LinkedIn’s 434 million members hold clues to corporate organizational structure, such as who manages which budgets, that could help salespeople find potential customers. And its record of interpersonal relationships could help salespeople contact prospects and gather information that could facilitate deals.

Salesforce.com will face increased competition from the combined Microsoft and LinkedIn in the $26.3 billion market for software for what is known as customer relationship management, analysts said. Salesforce.com leads the market with a 19.7% share compared with Microsoft’s 4.3%, according to the market research firm Gartner Inc.
CYDigital/marteq.io's insight:

MSFT recently made a run at SFDC. And there was no way SFDC could compete against an all cash offer made to LNKD by MSFT. Now I'm dreaming of a MSFT/SFDC/LNKD combo. Game, set, match.

 

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