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Rapid prototyping & MVP development are key to martech success - Chief Marketing Technologist

Rapid prototyping & MVP development are key to martech success - Chief Marketing Technologist | The MarTech Digest | Scoop.it

"Rapid Prototyping

Rapid prototyping is a design process used to create an early working, interactive, and visual model of your martech solution. It consists of many traditional design products (e.g. wireframes), but also some new features that take it from being just a design to an interactive model.

A rapid prototype consists of the following:

  • Screen flows
  • Wireframes
  • Low-fidelity prototype
  • High-fidelity prototype (including interactive components, e.g., buttons and navigational features)

 

Minimum Viable Product (MVP)

A minimum viable product (MVP) is the first working version of your martech solution. An MVP contains the bare minimum set of essential features and functions required to be deployed and released to a group of early adopters —‚ customers or team members who will use your martech platform and provide honest and valuable feedback."

CYDigital/marteq.io's insight:

These same concepts apply to MarTech implementation.

 

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Assembling a Minimum Viable Product for Market Validation - David Cummings | #TheMarketingTechAlert

Assembling a Minimum Viable Product for Market Validation - David Cummings | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

Advanced/ Excerpt...


Here are a few ideas on assembling a minimum viable product for market validation:

-- >  Build a seemingly-functional mobile app using Fluid UI and then let potential customers click around on the app

-- >  Create web app wireframes and map out the most salient pieces for a software engineer (wireframes are one of my favorite ways to map software ideas before a product is built)

-- >  Recruit a developer to moonlight and build a prototype after hours (most developers have side projects) and be ready to pay $50 – $100/hr

-- >  Explore freelancers and outsourcing firms on Elance, paying special attention to references that you can contact and verify quality

-- >  Incorporate tools for rapid prototyping and deployment like Ruby on Rails, Bootstrap, and Heroku


Cost wise, expect to pay between $5,000 and $20,000 to get something built and published.

 

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CYDigital/marteq.io's insight:

FYI, especially for skunk works projects.


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