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Mintigo Raises $10 Million For Global Growth - DemandGen Report

Mintigo Raises $10 Million For Global Growth - DemandGen Report | The MarTech Digest | Scoop.it
Mintigo, an AI platform for marketing and sales, has raised $10 million in funding from Glilot Capital Partners to accelerate global growth. Sequoia Capital IL, Adams Street Partners, Giza Venture Capital, Maverick Ventures and Vintage Investment Partners also participated in the round.

The company’s AI- and predictive analytics-powered technology is designed to help B2B organizations identify prospects that are most likely to buy, and provides insights to marketing and sales teams on how to intelligently engage with them. The company’s B2B database collects more than 3,000 data points on more than 50 million companies. Current clients include Oracle, Getty Images and CA Technologies.
CYDigital/marteq.io's insight:

Why important?: Strong vendor viability.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Mintigo raises $10 million to help B2B firms target their most likely customers - VentureBeat

Mintigo raises $10 million to help B2B firms target their most likely customers - VentureBeat | The MarTech Digest | Scoop.it
Mintigo, an enterprise-focused predictive market and sales platform, has sealed $10 million in a round of funding led by Glilot Capital partners, with participation from Sequoia Capital IL, Adams Street Partners, Giza Venture Capital, Maverick Ventures, and Vintage Investment Partners.

Founded in 2009, San Mateo-headquartered Mintigo targets B2B companies with a platform that helps them identify prospects that are most likely to buy their products. It does this by collecting thousands of data points from across more than 50 million companies around the world, garnering data that includes financials, staff, hiring trends, technologies used, and purchase intent. These “marketing indicators” are then merged with data from a business’ own marketing platforms and are used to create predictive models to identify the highest value customers.
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Mintigo Raises $15 Million To Grow Predictive Marketing Platform - DemandGen Report

Mintigo Raises $15 Million To Grow Predictive Marketing Platform - DemandGen Report | The MarTech Digest | Scoop.it
Predictive marketing and sales platform Mintigo has raised $15 million in funding led by Sequoia Capital. The company plans to use the financing to continue developing its offerings after seeing a 700% increase in growth in 2015.

Mintigo’s cloud-based software platform is designed to help sales and marketing teams use data and predictive analytics to increase sales. The solution also is integrated with marketing clouds such as Oracle, Salesforce and Marketo.
CYDigital/marteq.io's insight:

FYI...

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

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Mintigo Moves From Predicting Prospects To Reeling Them In - Marketing Land

Mintigo Moves From Predicting Prospects To Reeling Them In - Marketing Land | The MarTech Digest | Scoop.it
Mintigo is today announcing a new B2B product that uses the customer intelligence from its predictive lead scoring to drive marketing campaigns.

Called Predictive Campaigns and available for now in an invitation-only beta, the new offering employs predictive modeling to automatically select what Mintigo considers the next best message, offer, channel and timing for turning a prospect into a customer. It then commands an integrated marketing automation platform to issue the response.

It goes beyond the firm’s previous practice, which used a variety of data clues to determine which of a client company’s existing leads, or new contacts, were most likely to become customers or to buy related products. That intelligence was then implemented by the client company on its marketing tools.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital/marteq.io's insight:

Hoping the other MA vendors will catch on.

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Mintigo Unveils Predictive Marketing App On Oracle Marketing AppCloud - Demand Gen Report

Mintigo Unveils Predictive Marketing App On Oracle Marketing AppCloud - Demand Gen Report | The MarTech Digest | Scoop.it
Mintigo, a predictive marketing platform provider, announced the launch of its native predictive marketing and lead scoring application on the Oracle Marketing AppCloud. The new application is designed to give marketers real-time predictive marketing capabilities — alongside predictive lead scoring — within the Oracle Marketing Cloud.
The solution intends to help marketers locate prospective buyers quickly and efficiently by leveraging predictive analytics to analyze buying personas and buying intent. Users will have access to data on roughly 70 million individuals, positioning them with a holistic view on prospective buyers.


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CYDigital/marteq.io's insight:

FYI...

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Mintigo: Predictive Lead Scoring for the Enterprise | Marketing Technology Blog

Mintigo: Predictive Lead Scoring for the Enterprise | Marketing Technology Blog | The MarTech Digest | Scoop.it
As B2B marketers, we all know that having a lead scoring system to identify sales-ready leads or potential buyers is critical to running successful demand generation programs and to maintaining marketing-and-sales alignment. But implementing a lead scoring system that actually works is easier said than done. With Mintigo, you can now have lead scoring models that leverage the power of predictive analytics and big data to help you find your buyers faster. No more guessing.


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CYDigital/marteq.io's insight:

A very attractive offering that deserves your attention if you've budgeted for predictive in 2015 (which I hope you have).

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