The MarTech Digest
549.3K views | +29 today
Follow
Your new post is loading...
Scooped by CYDigital/marteq.io
Scoop.it!

Will Mobile Devices Replace Desktop Computers? [Infographic] - MarketingProfs

Will Mobile Devices Replace Desktop Computers? [Infographic] - MarketingProfs | The MarTech Digest | Scoop.it
Is the computer as we know it on its way out? Mobile use keeps growing, and desktop PC use continues to decline. What does that mean for computers? Check out this compilation of stats and facts.
CYDigital/marteq.io's insight:

Will Mobile Devices Replace Desktop Computers? [Infographic] - MarketingProfs

 

Short answer: no. Why? It's too damn small. Once connectivity is the same or better, and it's damn simple to connect to a monitor (or monitors) and a mouse, then you can see a replacement.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Responsive Web Design Is Not Mobile First - Forrester

People do different things on their smartphones than on their desktops or tablets (see figure). To delight and serve your customers in their mobile moments of need, you need to give them exactly what they need to move forward in their immediate context. So if you can't reach all customers with an app – AND YOU WON’T! – you will need to deliver an app-like mobile web experience.

But mobile moments were never your design goal with desktop browsing, and responsive techniques alone don't magically fix that. More often than not, you must deliver a different experience on smartphones, one that is task-oriented, loads instantaneously, uses the available real estate wisely, works with one hand, and delivers service directly into the full context of a consumer’s mobile web moment.
CYDigital/marteq.io's insight:

Hint: develop for the mobile device first, then adapt to the desktop.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Pokemon Go Has Full Access to Your Emails and Documents - Fortune

Pokemon Go Has Full Access to Your Emails and Documents - Fortune | The MarTech Digest | Scoop.it
Pokemon Go launched less than a week ago, and it’s already a phenomenally popular game. Unfortunately, you might have to think about deleting it.

One Pokemon Go user happened to notice a concerning security risk in the app. Adam Reeve, who previously worked at Goldman Sachs and Tumblr and is currently employed by security analytics company Red Owl, wrote about the threat in a blog post.

Reeve noted that when some iOS users sign into Pokemon Go through Google, they’re giving Niantic, the developer that created the game, full access to their account—that includes Gmail, Google Drive, Google Maps, Google Photos, and other Google features. If Niantic chooses to do so, it has the ability to read your emails, send emails, and even view your search and navigation histories.
CYDigital/marteq.io's insight:

FYI! Many, many bugs since the release, but this one is huge.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

A new mobile friendly testing tool - Google

A new mobile friendly testing tool - Google | The MarTech Digest | Scoop.it
Mobile is close to our heart - we love seeing more and more sites make their content available in useful & accessible ways for mobile users. To help keep the ball rolling, we've now launched a new Mobile Friendly Test.

The new tool is linked from Search Console's mobile usability report or available directly at https://search.google.com/search-console/mobile-friendly

The updated tool provides us with room to continue to improve on its functionality, and over time, we expect it to replace the previous Mobile Friendly Test. Additionally, of course this tool also works well on your smartphone, if you need to double-check something there!
CYDigital/marteq.io's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Movable Ink | US Consumer Device Report 2015 Review [FREE REPORT]

Movable Ink | US Consumer Device Report 2015 Review [FREE REPORT] | The MarTech Digest | Scoop.it
Movable Ink's 2015 US Consumer Device Preference Report provides deep insight into consumers’ adoption and use of smartphones, tablets, and desktop computers, and how they engaged with email throughout 2015. 

The 2015 report covers how the holiday season compared to the rest of the year, as well as a slowing trend in mobile and tablet email opens. We also broke down data on user habits and trends including:

Conversions by device and vertical
When emails are opened during the day by device type
Time spent in email based on device

Download the free report today to access all of our research and analysis.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Enterprise Marketing Technology Embraces The Mobile Mind Shift - Forrester

Enterprise Marketing Technology Embraces The Mobile Mind Shift - Forrester | The MarTech Digest | Scoop.it
For customer insights professionals, embracing the mobile mind shift is a business imperative in the age of the customer. Mobile push and in-app communications are top growth channels for marketers, along with social media (which also leverages mobile touchpoints). A 2014 Forrester survey shows only 21% of marketers leverage mobile apps today, but another 50% expect to support mobile app functionality in the next two years. That’s in addition to the 50% who are already leveraging mobile for SMS or MMS and the 29% who have plans to add mobile messaging to their strategies.


Receive a FREE daily summary of The Marketing Technology Alert

CYDigital/marteq.io's insight:

The lesson: as you continue to review, maintain and upgrade your MarTech inventory, mobile-centricity is paramount.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

B2Bs Must Shift To Support The Mobile Marketing Conundrum - Forbes

B2Bs Must Shift To Support The Mobile Marketing Conundrum - Forbes | The MarTech Digest | Scoop.it

Digest...


B2B’s must think about their mobile presence and while leaping from unaware to mobile savvy may be more evolutionary than revolutionary, it must be done and as a starting point B2B’s should be thinking about the following 4 things:

 

Mobile Website: First and foremost does your mobile web experience create the right first impression? Consumers want mobile sites to load fast and provide large easy to read navigation so they can figure out where they want to go.

 

Articles and Content: B2B’s are now using more and more content to help buyers engage with their brand. From the blog to your downloadable whitepapers and infographics, mobile users are looking to be able to read and learn about your business on screens that may only be 3 or 4 inches in size (not everyone has adopted the iPhone 6+ or the Samsung Note).  If the visitor finds your content quickly but it isn’t in a responsive format then chances are they won’t read it.

 

Social Friendly: In an online world where we don’t only consume content, but share the best and most insightful findings of our day on social media sites, does your mobile site make social sharing and engagement easy?

 

App-Centric: Perhaps the biggest trend that most B2B’s are unaware of is that most people on their mobile devices aren’t on the web browser but they are using applications (apps).  For B2B’s this doesn’t necessarily mean that they need an app (although they may), but rather that they need to consider their mobile presence within apps (specifically social sites). For instance, a user on Facebook or LinkedIn may want to learn more about your business.

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected). 

CYDigital/marteq.io's insight:

The last point is very interesting: within what app is your content be presented, and is there an opportunity for integration with that app? Should content be created that is app-specific?

more...
Ashley Brown's curator insight, September 29, 2014 11:01 AM

Mobile internet use has surpassed the use of the laptop and PC's which means that most consumers and businesses are doing their research on their phones. And while the B2C companies have mastered reaching the consumer through their mobile devices B2B businesses might want to consider doing the same. They want to be thinking about the following four things;

Mobile website:

-Businesses want to make sure that your website is mobile friendly

-make sure it loads fast and is easy to navigate

Articles and content:

-make sure your content can be found quickly and is organized in a responsive format 

Social Friendly:

-make sure that readers can share your content easily 

-do this by installing social media buttons that link them to social media sites 

App-Centric:

-most consumers are on mobile apps when on their mobile devices

-make sure that you have a mobile presence in the apps

 

In my opinion this article is correct in the thinking that businesses should be aware and take advantage of the mobile market. I use my mobile devices more than my laptop in order to gain information about different companies. And if I can't find the content quickly or it doesn't load I will most likely move on to the next thing. I feel like this is also true for many other people especially people in a B2B transaction. Their time is probably very strained and valuable so if they can't get the information about your company quickly or if it doesn't seem like you have kept up with the growing trends in society they may pass you up for another competitor. 

 

Scooped by CYDigital/marteq.io
Scoop.it!

Study: Soon B2B mobile traffic will outstrip B2C - Mobile Marketing - BizReport

Study: Soon B2B mobile traffic will outstrip B2C - Mobile Marketing - BizReport | The MarTech Digest | Scoop.it

Digest...


Business to Consumer (B2C) businesses have traditionally led Business to Business (B2B) brands in both online and mobile traffic. However, according to new data out from Usablenet that is about to change. Their data shows, thanks to the rapid adoption of mobile by B2B brands, mobile traffic to their sites will soon outpace B2C traffic.

 

Reading reviews, comparing features and pricing are just a few of the things B2B customers are doing in the mobile space, and their adoption of mobile platforms is what will soon push B2B brands ahead of B2C's for mobile traffic. That according to new data out from Usablenet which shows that while m:commerce accounts for less than 10% of B2B sales more than half are shifting transactions from offline to online or self-serve options.

 

The data further shows:

• 56% of B2B customers read reviews via mobile
• 55% read product details
• 50% compare features
• 48% compare prices

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


CYDigital/marteq.io's insight:

If this doesn't give you perspective regarding B2B mobile, I don't know what else would.

more...
Mobinee's curator insight, August 6, 2014 10:05 PM

It's quite interesting to see B2B companies quickly adopting mobile to research products and compare features and prices.

Scooped by CYDigital/marteq.io
Scoop.it!

Seven Deadly Sins of Mobile Marketing [Infographic] - Profs

Seven Deadly Sins of Mobile Marketing [Infographic] - Profs | The MarTech Digest | Scoop.it

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).



more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Infographic: Anatomy of the Perfect Mobile Email - KISSmetrics

Infographic: Anatomy of the Perfect Mobile Email - KISSmetrics | The MarTech Digest | Scoop.it

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

State of Email Marketing 2014 - Mobile vs. Desktop [Infographic] - B2B Infographics

State of Email Marketing 2014 - Mobile vs. Desktop [Infographic] - B2B Infographics | The MarTech Digest | Scoop.it

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).



more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Mobile marketing automation is the new, new, new thing - VentureBeat | #TheMarketingTechAlert

Mobile marketing automation is the new, new, new thing - VentureBeat | #TheMarketingTechAlert | The MarTech Digest | Scoop.it
Kahuna is interesting because it's a mobile-first marketing automation platform that can be used for marketing anything, not just a mobile app.


Basic/ Digest...


“Mobile has been the future for 10 years now,” Adam Marchick told me today. He’s the CEO of Kahuna, a mobile marketing automation company that just raised $11 million to hit the market harder.

 

The same day Kahuna announced its new cash, the well-established Urban Airship announced its own brand-new mobile marketing automation solution, which allows marketers to build automated real-time marketing workflows for millions of customers or potential customers, and integrates with Apple’s iBeacon local commerce product.

 

Kahuna is interesting because it’s a mobile-first marketing automation platform that can be used for marketing anything, not just a mobile app.

 

The company claims that it more than doubles customer engagement, with response rates hovering around 20 percent for its push messages. Marchick says that’s because the company, which is thoroughly staffed and funded by ex-Facebookers and other fast-growing startup people with very significant growth hacker credential, knows what to send and what not to send.

 

____________________________________________________

FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!

 

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

CYDigital/marteq.io's insight:

I've been struggling with this concept, and find it hard to break out of the MAS mold. Just can't get away from email as the foundation for communication out of an MAS application.

more...
Elizabeth Dickey's curator insight, September 15, 2014 12:31 PM

This article points out that marketing automation is the new thing for mobile marketing. Today people have multiple devices and respond more quickly to mobile messages. The article says that people will pay more attention to SMS and push notifications. A mobile marketing automation company called Kahuna announced a solution that will allow marketers to build real-time marketing workflows for customers. 

 

I agree with this article that it is important to focus on SMS and push notifications when trying to gain more customer engagement. I use at least two different devices everyday including my smartphone and my laptop. Even though I check my email on a daily basis, I am more likely to respond more quickly to SMS or a push notification. I like to receive important updates in real-time. I think Kahuna has the right idea with their new solution because it will focus on connecting marketers to customers using real-time. I think if Kahuna uses important content that is relevant to the customer it will be successful. 

Brad Notaro's curator insight, September 21, 2014 8:10 PM

“Mobile has been the future for 10 years now,” said Adam Marchick who is the CEO of Kahuna, a mobile marketing automation company. His company just raised $11 million to hit the market with a new service for mobile marketers. Marketing automation is currently tripling annually and is still not used by more than 90 percent of non-tech companies, but Marchick is working to change that. This new service allows marketers to create automated workflows for millions of customers. It is a mobile-first marketing automation platform, can be used for marketing any product, and is not limited to just an app. 


I personally love reading articles about these new technological advances. The world marketplace is newly revolving around the online world and inventions that create more value for users is always a doorway to many new and improved innovations. I believe that this could be a very common service I will be using in my professional career. 

Justin Argyelan's curator insight, September 29, 2014 12:24 PM

Mobile marketing automations is the next big thing in the mobile world. This article follows Kahuna, a mobile marketing automation company that just raised $11 Million. Their brand-new mobile marketing automation solution, which allows marketers to build automated real-time marketing workflows for millions of customers or potential customers, and integrates with Apple’s iBeacon local commerce product. Kahuna is a mobile-first marketing automation platform that can be used for marketing anything, not just mobile apps. The company claims that it more than doubles customer engagement, with response rates hovering around 20 percent for its push messages. This is because people use many devices now, and they respond much quicker and more frequently to mobile messages such as SMS and push notifications than  to email or other, older forms of communication. Adam Marchick, CEO of Kahuna, states “A lot of the old marketing automation systems assumed that one person had one device and assumed that if you knew someone’s email that was good enough. That’s just not true anymore. And lot of marketing automation companies think mobile marketing is small emails … and that’s just not true either.” It seems that mobile marketing may be moving in a direction that could lead to improved customer responsiveness due to automation features that appeal more to mobile consumers than the older marketing techniques do.

Scooped by CYDigital/marteq.io
Scoop.it!

Mobile Email From Name and Subject Line Displays [INFOGRAPHIC] « Mass Transmit | #TheMarketingAutomationAlert

Mobile Email From Name and Subject Line Displays [INFOGRAPHIC] «  Mass Transmit | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
Infographic showing email Subject Line and From Name character lengths for many popular smartphone and tablet mobile devices.

 

__________________________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

CYDigital/marteq.io's insight:

This is a handy tip sheet, giving you an idea as to the cramped real estate from which you have to work. Speaking of tip: h/t to http://www.marketingtechblog.com.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

2 Key Techniques for Making Email Content More Mobile-Friendly - CMI | #TheMarketingAutomationAlert

2 Key Techniques for Making Email Content More Mobile-Friendly - CMI | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it

Excerpt not covering Responsive...


Responsive design is not the only way to create mobile-friendly email content. You can still be ahead of the curve and reap most of the benefits of being mobile-friendly if you adopt mobile-aware design techniques, which include:

-- >  Using a single-column layout

-- >  Employing large images, text, and buttons

-- >  Spacing out links so there are fewer mis-taps

 

These design techniques involve creating a single email that functions well across a range of screen sizes, but is deferential to smartphones.

 

__________________________________

NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).



CYDigital/marteq.io's insight:

It's still about Responsive, with the addition of the three aforementioned points.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Infographic: 6 Things You Should Know About Mobile Video Advertising | Reputation Capital | #TheMarketingAutomationAlert

Infographic: 6 Things You Should Know About Mobile Video Advertising | Reputation Capital | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
Check out this infographic from the team at Vungle to find out what you don't know -- but should -- about mobile video advertising.
CYDigital/marteq.io's insight:

Yes, it is B2C oriented, but there's value in the stats that may lead us to think that perhaps we should consider this as a part of the inbound strategy.


  • See the article at from repcapitalmedia.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
more...
AdSpruce's curator insight, August 28, 2014 5:31 AM

A really witty look at how video advertising on the mobile web is taking over. Especially intersting for publishers who have CPC or CPV ads on their sites.

Scooped by CYDigital/marteq.io
Scoop.it!

3 Mobile Tools to Improve Your Social Media Marketing | Social Media Examiner | #TheMarketingAutomationAlert

3 Mobile Tools to Improve Your Social Media Marketing | Social Media Examiner | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
Mobile marketing strategy: here ways to mobilize your social media marketing and increase leads, engagement and sales.


Digest...


#1: Send SMS (Text) and Video Messaging With Mogreet Express

One of the most powerful mobile marketing channels available today is SMS or short message service, which is also known as text message marketing. SMS is a permission-based messaging tool that lets customers receive messages from you after they text a keyword or sign up using a web form. SMS may not sound sexy, but it’s highly effective. Studies have indicated that 97% of mobile subscribers read an SMS (text) message within 15 minutes of receiving it. 84% respond within 1 hour.

 

#2: Run Mobile-Friendly Facebook Contents With Heyo

Heyo makes it easy to build a contest on mobile that integrates seamlessly with Facebook. Not to mention it looks beautiful with the easy-to-use tools Heyo provides.

 

#3: Measure the ROI of Mobile Marketing With LogMyCalls

One of the top converting metrics is a phone call. With such high odds of a mobile searcher clicking to call your business, tracking and measuring calls are vital. LogMyCalls gives you a full suite of tracking features to track every call generated by your mobile advertising and measure the return on your investment.

CYDigital/marteq.io's insight:

You've got to think mobile: it's not just responsive design, but a complete set of processes and procedures that are different from the desktop environment.


  • See the article at from www.socialmediaexaminer.com  
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
more...
Tina Schraier's curator insight, October 6, 2014 8:04 AM

You can use the V-Smart as your web form.

Tina.YourVirtualPortal.net

RITU DANGOL's curator insight, October 27, 2014 6:33 PM

when using a social media channel for your business, it is important to start by doing research and understanding the overall behaviors of a of users network, moreover how they behave on their mobile device.

 

By permission of customer, company can send text message about deals & promotions and coupon codes.

 

from LogMyCalls  company can track every call of consumers generated by  mobile advertising.

 

 

 

RITU DANGOL's curator insight, November 24, 2014 11:50 AM

Mobile Marketing is a great tool for business

SMS marketing is highly effective tools for business, you can send a text message to your customer about great deals and saving with coupon codes for saving.

 

Scooped by CYDigital/marteq.io
Scoop.it!

Email Marketing Mobile Optimization [INFOGRAPHIC] - GetResponse

Email Marketing Mobile Optimization [INFOGRAPHIC] - GetResponse | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:
  • See the article at blog.getresponse.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

5 Compelling Reasons To Launch B2B Mobile Landing Pages Now - MarketingLand

5 Compelling Reasons To Launch B2B Mobile Landing Pages Now - MarketingLand | The MarTech Digest | Scoop.it

Digest...


Review these five reasons to better understand why you must launch mobile landing pages now.

1. Take Advantage Of Dramatic Growth

2. Proactively Address Access Issues

3. Ensure Readability

4. Avoid “Page Not Available” Errors!

5. Mobile Is Here To Stay

CYDigital/marteq.io's insight:

Hopefully you're deploying responsive design for all your outbound content, e.g., email. If you're responsive with email, doesn't logic dictate that your click-through properties need to be responsive as well?


  • See the article at marketingland.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Mobile Optimisation Must-Haves for B2B Marketers - G2M Solutions

Mobile Optimisation Must-Haves for B2B Marketers - G2M Solutions | The MarTech Digest | Scoop.it
There are two kinds of mobile devices being increasingly used by your buyers; smartphones and tablets. But are your websites optimised for mobile?


Summary...


Here are the basic requirements you need:

1. Make it quick

2. Have simple and clean user navigation

  • One column
  • Big buttons
  • Tracking cookies

3. Optimise emails

4. Encourage sharing

CYDigital/marteq.io's insight:

You MUST build your digital properties and communications with responsive design in mind, especially with regards to mobile devices. You're familiar with the percentage of your B2B emails that are being opened using mobile devices, aren't you?


  • See the article at www.g2msolutions.com.au
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Email Marketers Slowly Gravitating to Mobile Optimization - Marketing Charts

Email Marketers Slowly Gravitating to Mobile Optimization - Marketing Charts | The MarTech Digest | Scoop.it

Approximately one-third of company marketers say they have no strategy for optimizing their email marketing for mobile devices, and one-fifth of agencies say their clients have no such strategy, per results from a new report by Econsultancy and Adestra. Another 39% and 45%, respectively, report just a basic strategy for mobile optimization.

CYDigital/marteq.io's insight:
  • See the article at www.marketingcharts.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
more...
mcgrawmarketing's curator insight, April 20, 2013 9:23 AM

Making sure the email and the landing page works on mobile devices is important - as is figuring out if those using a smartphone want the ability to click to dial rather than complete an online form...all wonderful new opportunities.

 

And here's the reason why you need an action plan - a recent study reports "Respondents were asked what they do if they “get a mobile email that doesn’t look good.” Respondents most commonly said they simply delete it (80.3%, up from 69.7% last year). But, 30.2% said they unsubscribe, a big jump from 18% who said the same last year."

Scooped by CYDigital/marteq.io
Scoop.it!

Marketers Lack the Resources for Developing Mobile Strategies - KoMarketing

Marketers Lack the Resources for Developing Mobile Strategies - KoMarketing | The MarTech Digest | Scoop.it

Summary...


As mobile device adoption continues at a rapid pace, marketers remain hindered by a limited understanding of how to develop an effective mobile strategy, reported a recent Forrester study. The study revealed that marketers are lagging behind fast-paced mobile audiences due to difficulties establishing a mobile marketing strategy that successfully lines up with the organization’s other marketing channels.


CYDigital/marteq.io's insight:

To add to the value of the post, click on the Forrester study link above to download the full report.


  • See the article at www.komarketingassociates.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us


more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

12 useful tips for optimising mobile landing pages - Econsultancy

12 useful tips for optimising mobile landing pages - Econsultancy | The MarTech Digest | Scoop.it
Optimising desktop landing pages is a tricky business, as you need to make sure all the most alluring content is visible along with a clear call-to-action.


  • Don’t make people pinch and zoom
  • Test it on both landscape and portrait views
  • Make sure fonts stand out
  • Concise content is king
  • Speed is of the essence
  • Don’t use flash
  • Click-to-call
  • Obey the 44x44 rule
  • Remember that mobile search is local search
  • Make sure forms are short and simple
  • Single column FTW
  • Keep your CTA above the fold
CYDigital/marteq.io's insight:

Make sure to bookmark this and refer to it before sending out your next email marketing campaign!


  • See the article at econsultancy.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Mobile Email Marketing Essentials for 2013 - ClickZ

Mobile Email Marketing Essentials for 2013 - ClickZ | The MarTech Digest | Scoop.it
Taking time and making efforts now to think about the mobile email experience and get your mobile optimization strategy in place will help you continue to grow your digital marketing program.


Summary...


If you haven't yet reviewed every aspect of your email marketing program on a small screen, you're falling back in the competition pack. Here are two reasons why optimizing for mobile should be your top priority this year:

  • Mobile traffic worldwide grew 70 percent in 2012, nearly doubling from 2011, according to the Cisco Visual Networking Index Global Mobile Data Traffic Forecast for 2012 to 2017. It's now 12 times what the global Internet was in 2000.
  • By the end of 2013, mobile devices will outnumber the human population, Cisco predicts. Also, worldwide mobile data traffic will increase 13-fold over the next four years. Smartphones, laptops, and tablets will drive 93 percent of global mobile data traffic by 2017.


Takeaways...

  • Adopting responsive email design is the first step in ensuring that your email program is effective in 2013. It makes mobile-viewed email easy to engage with and effective at driving conversion.
  • Consider an App as the new landing page (!!!)
  • Push notifications are leading the next wave of mobile marketing. These messages are delivered to subscribers who have given permission to receive them when they downloaded your app.
CYDigital/marteq.io's insight:

We think the notion of an App as the new landing page for mobile email marketing is brilliant. The article notes the use of custom URL schemes to track/collect data.  Smart.


  • See the article at www.clickz.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Survey: Marketers face mobile ROI, staffing challenges - BtoB Magazine

Survey: Marketers face mobile ROI, staffing challenges - BtoB Magazine | The MarTech Digest | Scoop.it

Forty-two percent of survey respondents indicated that measurement/ROI was their biggest mobile marketing challenge, followed by reaching the correct audience (34%) and data security (34%).

Marketers also face staffing challenges when it comes to mobile, with 68% indicating they have to prove mobile marketing's positive ROI before they can hire more mobile marketing staff, the survey found.

CYDigital/marteq.io's insight:

We think you could replace the word "mobile" with "marketing automation" or any other technology-driven marketing initiative. Goes back to the new vision of the Marketing Group: what are the areas of focus, what are the internal capabilities, what are the KPIs.


  • See the article at www.btobonline.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

How Mobile is Changing Business - Infographic - KISSmetrics

How Mobile is Changing Business - Infographic - KISSmetrics | The MarTech Digest | Scoop.it
More people are shopping on mobile devices than ever before. Is your business prepared to satisfy these mobile bound customers? Click here to learn more.
CYDigital/marteq.io's insight:
  • See the article at blog.kissmetrics.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
more...
Craig Slepsky's comment, February 25, 2013 10:31 AM
Mobile shopping is becoming more frequent, businesses must make adjustments to satisfy costumes.