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Cross-channel marketing 2014: trends & opportunities [infographic] - Econsultancy

Cross-channel marketing 2014: trends & opportunities [infographic] - Econsultancy | The MarTech Digest |
The newly-published Econsultancy Cross-Channel Marketing Report, produced in partnership with Oracle Marketing Cloud, looks in detail at the extent to which companies are integrating their marketing activities.


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3 Mobile Tools to Improve Your Social Media Marketing | Social Media Examiner | #TheMarketingAutomationAlert

3 Mobile Tools to Improve Your Social Media Marketing | Social Media Examiner | #TheMarketingAutomationAlert | The MarTech Digest |
Mobile marketing strategy: here ways to mobilize your social media marketing and increase leads, engagement and sales.


#1: Send SMS (Text) and Video Messaging With Mogreet Express

One of the most powerful mobile marketing channels available today is SMS or short message service, which is also known as text message marketing. SMS is a permission-based messaging tool that lets customers receive messages from you after they text a keyword or sign up using a web form. SMS may not sound sexy, but it’s highly effective. Studies have indicated that 97% of mobile subscribers read an SMS (text) message within 15 minutes of receiving it. 84% respond within 1 hour.


#2: Run Mobile-Friendly Facebook Contents With Heyo

Heyo makes it easy to build a contest on mobile that integrates seamlessly with Facebook. Not to mention it looks beautiful with the easy-to-use tools Heyo provides.


#3: Measure the ROI of Mobile Marketing With LogMyCalls

One of the top converting metrics is a phone call. With such high odds of a mobile searcher clicking to call your business, tracking and measuring calls are vital. LogMyCalls gives you a full suite of tracking features to track every call generated by your mobile advertising and measure the return on your investment.

CYDigital/'s insight:

You've got to think mobile: it's not just responsive design, but a complete set of processes and procedures that are different from the desktop environment.

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Tina Schraier's curator insight, October 6, 2014 8:04 AM

You can use the V-Smart as your web form.

RITU DANGOL's curator insight, October 27, 2014 6:33 PM

when using a social media channel for your business, it is important to start by doing research and understanding the overall behaviors of a of users network, moreover how they behave on their mobile device.


By permission of customer, company can send text message about deals & promotions and coupon codes.


from LogMyCalls  company can track every call of consumers generated by  mobile advertising.




RITU DANGOL's curator insight, November 24, 2014 11:50 AM

Mobile Marketing is a great tool for business

SMS marketing is highly effective tools for business, you can send a text message to your customer about great deals and saving with coupon codes for saving.