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New brain activity study shows that mobile interstitial ads are failing everyone - VentureBeat

New brain activity study shows that mobile interstitial ads are failing everyone - VentureBeat | The MarTech Digest | Scoop.it
At AdWeek New York today, MediaBrix — an in-app mobile video advertising platform for brands — announced the results of a new study from neuromarketing leaders True Impact and Neurons Inc.

The headline result? Mobile interstitial ads perform terribly in almost every important aspect.

The results are clear. Embedded, opt-in ads that reward attention and are presented within the context of a native app experience gained eight times more mental engagement, more than three times the amount of time spent with the brand, and significantly higher brand recall and positive sentiment than standard interstitial video ads.
CYDigital/marteq.io's insight:

Don't. Do. It.

 

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Movable Ink | US Consumer Device Report 2015 Review [FREE REPORT]

Movable Ink | US Consumer Device Report 2015 Review [FREE REPORT] | The MarTech Digest | Scoop.it
Movable Ink's 2015 US Consumer Device Preference Report provides deep insight into consumers’ adoption and use of smartphones, tablets, and desktop computers, and how they engaged with email throughout 2015. 

The 2015 report covers how the holiday season compared to the rest of the year, as well as a slowing trend in mobile and tablet email opens. We also broke down data on user habits and trends including:

Conversions by device and vertical
When emails are opened during the day by device type
Time spent in email based on device

Download the free report today to access all of our research and analysis.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions

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Marketers, You're Doing Mobile Wrong: Six Steps for Doing It Right - Profs

Marketers, You're Doing Mobile Wrong: Six Steps for Doing It Right - Profs | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital/marteq.io's insight:

Heretofore: everything click-to-call.

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Email Opens, Conversions, and Read Times by Device Type - Profs

Email Opens, Conversions, and Read Times by Device Type - Profs | The MarTech Digest | Scoop.it

Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.

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Mobile marketing's consumer success shows why it has massive B2B potential - Memeburn

Mobile marketing's consumer success shows why it has massive B2B potential - Memeburn | The MarTech Digest | Scoop.it
There are a number of drivers for the increasingly enthusiastic adoption of mobile marketing by the B2B sector. The technology used at work is becoming less corporate, with workers demanding to use their own smartphones and tablets to access company information – otherwise known as bring-your-own-device (BYOD). By 2017, half of all firms quizzed by analyst Gartner said they would no longer provide devices to their workforce. As Cisco’s research shows, 90% of US workers use their personal smartphones for work purposes.

Meanwhile, the range of mobile marketing options has expanded to include multimedia messaging services, push notifications, mobile emails, QR codes, location-based marketing and in-app messages. The humble text has been gradually supplanted in the affections by over-the-top (OTT) messaging apps like WhatsApp and Snapchat. More than half the world’s 1.4 billion smartphone users now use the newer forms of OTT apps, according to market researcher Analysys Mason.

Mass acceptance means business conversations will increasingly be conducted on mobile devices – whether smartphones, tablets or connected eye-wear — through push notifications, Smart Messages or text messaging. According to research body M&M, mobile marketing will grow by 28% in the next four years, from a US$4.3 billion global market in 2014 to US$15 billion by 2019.

Consulting firm Frost & Sullivan found marketing texts have an open rate of 98%, compared with 22% for email marketing, so the advantages of this tool are too great for B2B marketers to ignore. But there are lessons to be learned from the pioneering efforts of B2C marketers.


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CYDigital/marteq.io's insight:

The figure that is shocking: a 98% open rate of texts vs. email at 22%. Test in 2015, budget in 2016.

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Rose Marie Vasquez's curator insight, July 5, 2018 10:59 PM
Not only is text messaging taking over, it will take the place of emails. Whether you are contacting a client, marketing or contacting a candidate for a job, this type of communication is proven to be the most effective tool for communication. 
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Infographic: Mobile Marketing is Taking Over Digital Marketing | Mobile Marketing Watch

Infographic: Mobile Marketing is Taking Over Digital Marketing | Mobile Marketing Watch | The MarTech Digest | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

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Why CMOs Must Take Mobile More Seriously - CIO.com

Why CMOs Must Take Mobile More Seriously - CIO.com | The MarTech Digest | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

CYDigital/marteq.io's insight:

There is so much investment being made in marketing technology that the plate may be full to start dedicating a significant amount of resources to mobile so as to provide "cool" services and improve the CX. If anything, if there is budget within the CX initiative, fine.

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B2Bs Must Shift To Support The Mobile Marketing Conundrum - Forbes

B2Bs Must Shift To Support The Mobile Marketing Conundrum - Forbes | The MarTech Digest | Scoop.it

Digest...


B2B’s must think about their mobile presence and while leaping from unaware to mobile savvy may be more evolutionary than revolutionary, it must be done and as a starting point B2B’s should be thinking about the following 4 things:

 

Mobile Website: First and foremost does your mobile web experience create the right first impression? Consumers want mobile sites to load fast and provide large easy to read navigation so they can figure out where they want to go.

 

Articles and Content: B2B’s are now using more and more content to help buyers engage with their brand. From the blog to your downloadable whitepapers and infographics, mobile users are looking to be able to read and learn about your business on screens that may only be 3 or 4 inches in size (not everyone has adopted the iPhone 6+ or the Samsung Note).  If the visitor finds your content quickly but it isn’t in a responsive format then chances are they won’t read it.

 

Social Friendly: In an online world where we don’t only consume content, but share the best and most insightful findings of our day on social media sites, does your mobile site make social sharing and engagement easy?

 

App-Centric: Perhaps the biggest trend that most B2B’s are unaware of is that most people on their mobile devices aren’t on the web browser but they are using applications (apps).  For B2B’s this doesn’t necessarily mean that they need an app (although they may), but rather that they need to consider their mobile presence within apps (specifically social sites). For instance, a user on Facebook or LinkedIn may want to learn more about your business.

 

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CYDigital/marteq.io's insight:

The last point is very interesting: within what app is your content be presented, and is there an opportunity for integration with that app? Should content be created that is app-specific?

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Ashley Brown's curator insight, September 29, 2014 11:01 AM

Mobile internet use has surpassed the use of the laptop and PC's which means that most consumers and businesses are doing their research on their phones. And while the B2C companies have mastered reaching the consumer through their mobile devices B2B businesses might want to consider doing the same. They want to be thinking about the following four things;

Mobile website:

-Businesses want to make sure that your website is mobile friendly

-make sure it loads fast and is easy to navigate

Articles and content:

-make sure your content can be found quickly and is organized in a responsive format 

Social Friendly:

-make sure that readers can share your content easily 

-do this by installing social media buttons that link them to social media sites 

App-Centric:

-most consumers are on mobile apps when on their mobile devices

-make sure that you have a mobile presence in the apps

 

In my opinion this article is correct in the thinking that businesses should be aware and take advantage of the mobile market. I use my mobile devices more than my laptop in order to gain information about different companies. And if I can't find the content quickly or it doesn't load I will most likely move on to the next thing. I feel like this is also true for many other people especially people in a B2B transaction. Their time is probably very strained and valuable so if they can't get the information about your company quickly or if it doesn't seem like you have kept up with the growing trends in society they may pass you up for another competitor. 

 

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Study: Soon B2B mobile traffic will outstrip B2C - Mobile Marketing - BizReport

Study: Soon B2B mobile traffic will outstrip B2C - Mobile Marketing - BizReport | The MarTech Digest | Scoop.it

Digest...


Business to Consumer (B2C) businesses have traditionally led Business to Business (B2B) brands in both online and mobile traffic. However, according to new data out from Usablenet that is about to change. Their data shows, thanks to the rapid adoption of mobile by B2B brands, mobile traffic to their sites will soon outpace B2C traffic.

 

Reading reviews, comparing features and pricing are just a few of the things B2B customers are doing in the mobile space, and their adoption of mobile platforms is what will soon push B2B brands ahead of B2C's for mobile traffic. That according to new data out from Usablenet which shows that while m:commerce accounts for less than 10% of B2B sales more than half are shifting transactions from offline to online or self-serve options.

 

The data further shows:

• 56% of B2B customers read reviews via mobile
• 55% read product details
• 50% compare features
• 48% compare prices

 

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CYDigital/marteq.io's insight:

If this doesn't give you perspective regarding B2B mobile, I don't know what else would.

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Mobinee's curator insight, August 6, 2014 10:05 PM

It's quite interesting to see B2B companies quickly adopting mobile to research products and compare features and prices.

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Demandbase launches improve targeting abilities - BizReport | #TheMarketingTechAlert

Demandbase launches improve targeting abilities - BizReport | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

Basic/ Excerpt...


Demandbase's new B2B Mobile Advertising solution works with their existing programmatic and retargeting solutions. The new mobile offering allows B2B brands to tap into cross-channel marketing abilities and to use audience/business data to improve campaign targeting.

 

"Adding B2B mobile targeting measurably increases our ability to get the right message in front of the right person during the workday," said Chris Golec, CEO, Demandbase. "B2B marketing is simply not effective if the right companies are not laser targeted. Adding mobile allows marketers to increase awareness and build influence within the accounts their sales team values most."

 

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CYDigital/marteq.io's insight:

A component that may be missing from your DB, especially considering the load time problems with responsive.

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Image-heavy responsive sites drag down mobile performance: report - Research - Mobile Marketer | #TheMarketingTechAlert

Image-heavy responsive sites drag down mobile performance: report - Research - Mobile Marketer | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

Basic/ Condensed...


An analysis of 155 responsive sites finds that only 32 — or 21 percent — of sites load in four seconds or less, according to a report from Trilibis launching today.

 

“This is particularly true for responsive design Web sites, where the same codebase and associated images are sent to all devices from PCs to mobile phones. It is best to optimize images for mobile devices at the server level, which delivers lighter pages, faster load times and a better user experience.” 

 

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CYDigital/marteq.io's insight:

And you know that slow mobile load time kills. Answer: Adaptive Web Design. Yes: it's a pain, but it's literally a 50-50 shot that your site will be seen on a mobile device.


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RingCentral's curator insight, June 30, 2014 6:23 PM

#images #survey #mobile

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Mobile Consumption of B2B and Tech Decision Makers | dwa | #TheMarketingTechAlert

Mobile Consumption of B2B and Tech Decision Makers | dwa | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

DWA infographic giving you the mobile consumption habits of B2B and tech decision makers.

 

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Mobile Email From Name and Subject Line Displays [INFOGRAPHIC] « Mass Transmit | #TheMarketingAutomationAlert

Mobile Email From Name and Subject Line Displays [INFOGRAPHIC] «  Mass Transmit | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
Infographic showing email Subject Line and From Name character lengths for many popular smartphone and tablet mobile devices.

 

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CYDigital/marteq.io's insight:

This is a handy tip sheet, giving you an idea as to the cramped real estate from which you have to work. Speaking of tip: h/t to http://www.marketingtechblog.com.

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Marketing Automation Tips from Dreamforce - Newfangled | #TheMarketingAutomationAlert

Marketing Automation Tips from Dreamforce - Newfangled | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
The mobile inbox, email deliverability, and closed-loop reporting were all big focuses of the Salesforce Dreamforce conference in 2013.


Intermediate/ Digest...


1. You should care about the mobile inbox

It may not come as much of a surprise, but almost 50% of all email opens are now happening on mobile devices. Yet I am still seeing emails that are not optimized for viewing on a phone. Always test your email on a mobile device prior to sending. Most online mobile phone simulators are not 100% accurate, so be sure to test using the real thing.

 

2. Email deliverability is up to you

I mentioned this in a previous blog post, but it was a huge theme at Dreamforce - if you want your emails to be delivered to the inboxes of your recipients (rather than their spam folders), you need to be producing emails that are engaging.

 

3. Prove it's working

With the ability to fully integrate websites, marketing automation platforms, and CRM systems, closed-loop reporting is now more achievable than ever. You can trace the new business you win all the way back to the lead source and the specific campaigns that influenced the new customer. These systems come at a cost, but the reporting you get will enable to to see the return on that investment.

 

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CYDigital/marteq.io's insight:

These three themes are relatively simple, and as a marketing technologist you are already keenly aware of what needs to be done. Knowing how involved SFDC is with each breakout session, I'm not surprised that the topics are not terribly difficult.

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Adobe Digital Marketing Blog | Are B2B Marketers Missing the Boat on Responsive Mobile Design? | #TheMarketingAutomationAlert

Adobe Digital Marketing Blog | Are B2B Marketers Missing the Boat on Responsive Mobile Design? | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it

Intermediate/ Excerpt...


In the past year, the aver­age tech com­pany set aside only 3.8 per­cent of its mar­ket­ing bud­get for mobile opti­miza­tion, apps and ads. How­ever, some pre­dict a shift in the com­ing year because many B2B mar­keters are not entirely sat­is­fied with their mobile efforts. We’ve reached (and then sur­passed) a global tip­ping point in mobile use. In 2012 alone, smart­phone sales rose by 63 per­cent, and mobile’s over­all con­tri­bu­tion to total Web traf­fic jumped 117 percent.

 

Mov­ing for­ward, it would be a mis­take to focus only on mobile ads. The keys to boost­ing mobile con­ver­sion rates are the same we’ve used to unlock dig­i­tal: per­son­al­iz­ing sites, devel­op­ing use­ful and rel­e­vant con­tent mar­ket­ing, and deliv­er­ing true value to cus­tomers. Mobile tech­nol­ogy can be inte­grated with the entire mar­ket­ing chain and made to work hand in hand with dig­i­tal strate­gies already in place.

 

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NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

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CYDigital/marteq.io's insight:

You need to go beyond AWD for your web site, landing pages, etc., and obviously beyond responsive for your email. It's a state of mind, i.e., what can you do to cater to the mobile user. You're a mobile user: what would you want? Start there!

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Five Steps to Highly Effective Social-Mobile Campaigns - Profs | #TheMarketingAutomationAlert

Five Steps to Highly Effective Social-Mobile Campaigns - Profs | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
Mobile - As a marketer, your every encounter with a smartphone-toting consumer should be considered an opportunity: They want to buy. You want to sell. But how do you make the connection ...


Condensed...


1. Skip the app store, and reach them through the Web browser

Don't make your buyer download and install an app. Instead, deliver a rich user experience on a mobile-optimized site available through the smartphone's Web browser (for example, Safari on an iPhone or Chrome on a Droid device).

 

2. Engage consumers to turn those likes into action

Get your prospects' attention and get them to scan a QR code on your point-of-sale displays or visit your URL after seeing a banner ad. Once you have them on your page, ask them to do more than "Like" your brand on Facebook or follow you on Twitter. Social media is about more than just collecting people around your brand. It's about creating long-term relationships with them through compelling content and engaging campaigns.


3. Don't forget the desktop

Choose a campaign technology that enables you to simultaneously launch campaigns across mobile, social (Facebook), and the Web so that your campaigns have the consistent reach they need to succeed.


4. Capture interest and attribute data

Left-brain marketers will love this step: With all the new data analysis and marketing automation tools in our arsenals, we need to know more than names, email addresses, and telephone numbers; it's important to understand our customers' interests and attributes, too.

 

At a minimum, interest and attribute data refers to the information your users post publicly to their social profiles. However, it's possible to go deeper than what's publicly available. The right mobile technology enables you to paint a more detailed picture of your customers by analyzing their interactions with your campaign.


5. Update your CRM and start selling

All the interest and attribute data you collected during your mobile campaign is a goldmine of business intelligence. The next step is to put the data to work for you. You need a plan for following up with relevant content and offers that convert those known leads into buyers.

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CYDigital/marteq.io's insight:

The first bullet surprised the hell out of me, but then I realized of course! We've been harping on responsive design for a while, and this makes all the sense in the world.

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Email Marketing is Changing – The Rise of Mobile and Triggered Emails | KISSmetrics Infographic | #TheMarketingAutomationAlert

Email Marketing is Changing – The Rise of Mobile and Triggered Emails | KISSmetrics Infographic | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
Email marketing has been used for years to keep in contact and maintain relationships with customers. Lately, with the increasing use of smartphones, we’ve seen the effectiveness continue to rise.


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CYDigital/marteq.io's insight:

You MUST think mobile first...MUST!

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Stephen Daniels's curator insight, September 15, 2014 1:01 PM

Email marketing continues to be effective for those who are adjusting for the mobile market. To ensure the receiver opens an email, it’s important for it to be short, catchy and curiosity provoking. It has also been proven effective, with higher open rates, to send triggered emails. These are behavioral, based on actions such as opening an account, putting an item in your shopping cart, viewing a product or completing an order. By formatting these emails to the mobile market, markets can achieve higher opening rates. This has become increasingly important because there had been over a 40% increase in open rates for mobile devices in 2012. It’s extremely important to format mobile emails because in 2013 there was a 29% increase in people deleting messages and a 50% increase in people unsubscribing to an email if it is poorly formatted. In an increasingly mobile world, marketers need to continue adjusting to the ever changing mobile market.

Cassandra Roderick's curator insight, October 2, 2014 11:11 PM

This post is reviewing the effectiveness of email marketing in today's smartphone world. With so many consumers going to their smartphones to view their emails, it's becoming more of an inconvenience for them to look at an email that isn't formatted for cell phones. They are more likely to delete the email if they have to take the time to zoom in to read it, or if all of it doesn't come through the email.

They have found that it's important for marketers to format the emails so that it's simple, easy to read, and doesn't go overboard on the graphics. It's already hard enough for some people to read on their small screens, but yet they insist on it because it's so convenient. It'll help the consumer find out right away if they're interested or not, if the marketer is able to make it straight and to the point. 

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Why Your Email Marketing Campaign Should Focus On Mobile First - Forbes | #TheMarketingAutomationAlert

Why Your Email Marketing Campaign Should Focus On Mobile First - Forbes | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
When getting your message out, don't forget about mobile readers. (Image credit: AFP/Getty Images via @daylife) There's been some big mobile news recently.


Key excerpt...


The Pew Internet & American Life Project, a non-partisan and non-profit “fact tank,” released their “Cell Phone Activities 2013” report. They found that 91% of American adults own a cell phone and of those 52% send or receive e-mail.

 

Cracking the 50% marker is an important milestone because too many e-mail marketing campaigns focus on how the e-mail will be seen first on a desktop computer before considering how it looks on mobile—when new data suggests businesses should be thinking mobile first if they want to appease their consumers.

CYDigital/marteq.io's insight:

We're now at the point where you need to think mobile first. MOBILE FIRST, THEN DESKTOP.


  • See the article at from www.forbes.com
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Justin Argyelan's curator insight, September 21, 2014 9:19 PM

This article provides statistics from numerous email marketing research studies that prove that email marketing campaigns should focus more on mobile rather than desktop. Too many e-mail marketing campaigns focus on how the e-mail will be seen first on a desktop computer before considering how it looks on mobile. Yesmail, a company focused on e-mail marketing solutions, analyzed data on more than 5 billion marketing e-mails and found that 49% of all e-mails were opened on a mobile phone device. Despite these results, the majority of e-mails aren't being designed and written for the mobile experience.Consider that within Apple’s iPhone e-mail app, only about 30 characters can be seen within the subject line. That’s dramatically less than the 140 characters you get for a post on Twitter. If you’re not leading with the most compelling information at the beginning of your subject line, it very likely won’t be seen by half of your readers. Another report from Movable Ink shows that 62% of e-mails were opened on mobile devices, which includes smartphones (48.07%) and tablets (13.79%), while desktops accounted for only 38%. Again, demonstrating the proliferation of mobile e-mail penetration. Email marketing campaigns focused on mobile are no longer an afterthought and should instead be a forethought due to the fact that millions of people are walking around carrying access to their e-mails right in their palm. 

John Lam's curator insight, September 29, 2014 12:36 AM

In this interesting article, it discusses about marketers who focus on developing e-mail advertising should also focus on creating effective mobile version of their e-mail advertisements. The rate of users checking their e-mails on mobile devices have increased to a all time high of 52%. Marketers have been very slow in creating mobile versions of their e-mail ads especially under the iphone and android platform. If marketers want more effective e-mails ads to draw the attention of their audience, they need to develop ads that are penetrating to the mobile device users. 

 

I believe that marketers need to expand on all outfits of marketing if they want gain the attention of their audience. I agree that some people have different methods of checking their e-mails, and that it is important that marketers develop ads that suitable for whatever methods or devices they use to check e-mails. Creating effective mobile e-mail ads is a good way to increase click-through rates, and potential customers. 

Cassandra Roderick's curator insight, November 9, 2014 11:48 PM

This article analyzes company's email marketing tactics. It's important for them to focus on how the email appears on a mobile device. As the article discusses, 91% of Americans have a cell phone and 52% of those receive emails. They should take this into account, because most of these people probably are checking their emails on their phones. 

Another thing to keep in mind, is that the subject line should be very direct in the beginning. With 82% of all mobile messages being viewed on the Apple iOS email app, marketers should realize that only 30 characters on shown on the email in the list view. They only have a certain number of characters to catch the eye of the consumers. 

Although marketers have always focused on how the email looks on the PC first, they should be considering how it looks on a smart phone before anything else. It shouldn't be an afterthought, because more and more individuals today are using their smart phones before their PC. 

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CMOs Want More Ownership of the Mobile Web Strategy; CIOs Do Not Agree - MarketingCharts | #TheMarketingAutomationAlert

CMOs Want More Ownership of the Mobile Web Strategy; CIOs Do Not Agree - MarketingCharts | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it

Excerpt...


Asked how they would like to see ownership of mobile web strategy changed, 51% of CMOs surveyed by NetBiscuits indicated that they should get more ownership, compared to just 9% who think the CIO should get more, according to a new report. While CIOs were a little more generous, 38% believed they should get more ownership, versus 18% feeling that CMOs are owed greater control. The CIO currently has more influence over strategy, though, respondents say.


CYDigital/marteq.io's insight:

Oh boy, here we go. Own the knowledge, and you own the technology and the strategy. Fairly simple. Get your smarts on, get your marketing ops on board, get your marketing scientist cooking, and you're in a good place.


·         See the article at from www.marketingcharts.com

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B2Bs, Are You Using These Must-Have Mobile Marketing Tactics? - Profs | #TheMarketingAutomationAlert

B2Bs, Are You Using These Must-Have Mobile Marketing Tactics? - Profs | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
Despite recent developments in mobile marketing, many B2B marketers are still avoiding its opportunities and getting left behind. Are you?


Excerpt...


Start by considering the following tactics for your mobile presence.

  1. Responsive website. Make your website responsive to the different devices and adapt content where necessary.
  2. Mobile-friendly campaigns. Ensure that your campaigns do not run aground on mobile devices, and instead optimize your landing pages. Tailor settings for each type of device for things such as forms.
  3. Mobile advertising. Mobile advertising can be highly tailored by location, time, and device, resulting in high relevance and therefore high-response rates.
  4. Mobile e-mail. Reading e-mails is still one of the most used functions on smartphones and tablets. It is therefore essential to ensure that your HTML can be read properly on these devices. For example, use only one column.
  5. Mobile apps. An app enables you to secure a prominent presence on your customer’s device. But for this you need to do more than simply follow the recommendations given above.
CYDigital/marteq.io's insight:

Note the recent MarketingCharts scoop regarding the email open rate on mobile devices: 50%. If you do anything, make sure it is #4. Prioritized: 4, 1, 2, 5, 3.


  • See the article at from www.mpdailyfix.com
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Retargeting for Mobile Advertising [Infographic] - Prestige Marketing | #TheMarketingAutomationAlert

Retargeting for Mobile Advertising [Infographic] - Prestige Marketing | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
For years, online marketers have recognized the potential of retargeted advertising to transform the mobile shopping experience.  Now, new technologies are making this possibility a reality.
CYDigital/marteq.io's insight:

Although the infographic has a B2C slant, the thinking/strategy is applicable to the B2B space. If you're using retargeting (as you should be), you'll want to consider this notion.

  • See the article at prestigemarketing.ca
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New research shows that 88% of ad clicks from mobile search are incremental to organic clicks - Inside AdWords

New research shows that 88% of ad clicks from mobile search are incremental to organic clicks - Inside AdWords | The MarTech Digest | Scoop.it

Key excerpt...


This year, we carried out the same studies on mobile search and learned that 88% of site visitors driven by mobile search ads would not otherwise click on the business’s organic listing when ads are paused. From March 2012 - April 2013, we conducted Mobile Search Ads Pause studies on more than 300 US AdWords accounts from 12 key verticals. The research focused on search terms that had an organic listing on the first page and adjusted for factors like seasonality. Similar to our previous study of search ads across all devices, we found that an average of 88% of clicks generated by mobile ads were incremental.

CYDigital/marteq.io's insight:

Yeah, I know: not the most unbiased POV. However, you can't ignore the data, and the research is powerful.


  • See the article at adwords.blogspot.com
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It's Mobile's Turn [Video Infographic] - Profs

It's Mobile's Turn [Video Infographic] - Profs | The MarTech Digest | Scoop.it
Mobile - Nearly all chief technology officers (CTOs) say mobile is a priority and they will be dedicating resources to it, according to the data highlighted in this Mutual Mobile video infographic.
CYDigital/marteq.io's insight:

It wasn't the subject matter that drew us to this post (I think we all know the importance of mobile at this point), but the video infographic. And it just doesn't work. Here's why: an infographic is a data delivery mechanism...it's information. But the video infographic moves too fast to absorb the information: you need to review, think and have your thinking impacted by the data, and the moving infographic doesn't allow for this.


  • See the article www.marketingprofs.com
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Responsive Web Design: Is It a Magic Bullet or a Conversion Killer? - MP Fix Daily

Responsive Web Design: Is It a Magic Bullet or a Conversion Killer? - MP Fix Daily | The MarTech Digest | Scoop.it
To hear marketers discuss the Responsive Web Design approach to mobile, you'd think it's the magic bullet for conversions. But the approach has its flaws. Here's a look at a few of them.


Key excerpt...


When creating a website with the desktop in mind first, developers are less worried about page load times since the average desktop computer has access to speedy broadband connections, more processing, and more RAM than a mobile device. But when users access a responsive website on their mobile device, they are downloading a full desktop site worth of content on a smaller device screen that pales in comparison to the desktop’s much faster specs. Though not having to update content in two places like you would have to with an M-Dot approach, you have to be more speculative of your load time in relation to your content.

 

Another significant hurdle is design. With M-Dot, you have the luxury to custom design the mobile site experience to your heart’s content. With the responsive approach, you have to design your website for the desktop, the tablet, and the smartphone holistically. You have to design with the foresight of what the navigation, for example, will look like when the resolution is scaled down or up.

 

CYDigital/marteq.io's insight:

Simplicity is another answer: a single site that is simple and straightforward...and that's difficult to accomplish.


  • See the article at www.mpdailyfix.com
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Mobile marketing is finally becoming a priority for b2b | BtoB Magazine

Mobile marketing is finally becoming a priority for b2b | BtoB Magazine | The MarTech Digest | Scoop.it

Key excerpt...


For b2b marketers, which have lagged their b-to-c counterparts in mobile, the broad adoption of tablets and smartphones by business users and the high consumption of content on mobile devices have spurred the development of more mobile apps and mobile Web experiences.

 

A study released this month by The Financial Times and Doremus, New York, found that 49.0% of global business executives say tablets are replacing their laptop computers. The study, based on an online survey of more than 400 global business executives, found 69.0% of business executives do not turn off their smartphones at night or on weekends.

 

A separate report, by Constant Contact, found 66.0% of small-business owners now use mobile devices for business purposes.


CYDigital/marteq.io's insight:

You MUST adapt your communications to mobile. Do yourself a favor: open up a Litmus account (it's inexpensive) and run your HTML code through it to ensure that it appears cleanly across all devices and OSs.


  • See the article at www.btobonline.com
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