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Is Your Site Mobile-Friendly? - FierceCMO

Is Your Site Mobile-Friendly? - FierceCMO | The MarTech Digest | Scoop.it

The best way to determine if your site passes Google's mobile-friendly litmus test is to head over to Google's Mobile Friendly Test. A page is eligible for the "mobile-friendly" label if it meets the following criteria as detected by Googlebot:

  • Avoid software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don't have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped


Alternatively, you can use sites like mobiletest.me to ensure your site works properly across various types of mobile devices. But don't worry about that too much since only smartphones—not tablets—will be impacted. Also note that desktop rankings are not affected by this update.

CYDigital's insight:

Don't panic if you come up not mobile friendly. You've got time (not a lot, but a few weeks of so) to fix the issues. And remember that relevant content is still the #1 must-have for your SERP.

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Five Quick-and-Dirty Tips to Save Your Google Search Rank [Infographic] - Profs

Five Quick-and-Dirty Tips to Save Your Google Search Rank [Infographic] - Profs | The MarTech Digest | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

CYDigital's insight:

More on Mobilegeddon.

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Rolling out the mobile-friendly update - Google

Rolling out the mobile-friendly update - Google | The MarTech Digest | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

CYDigital's insight:

It has arrived. So if you see the word Mobilegeddon, they're referring to this. Bottom-line: not being Responsive hurts.

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Five Steps to Highly Effective Social-Mobile Campaigns - Profs | #TheMarketingAutomationAlert

Five Steps to Highly Effective Social-Mobile Campaigns - Profs | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
Mobile - As a marketer, your every encounter with a smartphone-toting consumer should be considered an opportunity: They want to buy. You want to sell. But how do you make the connection ...


Condensed...


1. Skip the app store, and reach them through the Web browser

Don't make your buyer download and install an app. Instead, deliver a rich user experience on a mobile-optimized site available through the smartphone's Web browser (for example, Safari on an iPhone or Chrome on a Droid device).

 

2. Engage consumers to turn those likes into action

Get your prospects' attention and get them to scan a QR code on your point-of-sale displays or visit your URL after seeing a banner ad. Once you have them on your page, ask them to do more than "Like" your brand on Facebook or follow you on Twitter. Social media is about more than just collecting people around your brand. It's about creating long-term relationships with them through compelling content and engaging campaigns.


3. Don't forget the desktop

Choose a campaign technology that enables you to simultaneously launch campaigns across mobile, social (Facebook), and the Web so that your campaigns have the consistent reach they need to succeed.


4. Capture interest and attribute data

Left-brain marketers will love this step: With all the new data analysis and marketing automation tools in our arsenals, we need to know more than names, email addresses, and telephone numbers; it's important to understand our customers' interests and attributes, too.

 

At a minimum, interest and attribute data refers to the information your users post publicly to their social profiles. However, it's possible to go deeper than what's publicly available. The right mobile technology enables you to paint a more detailed picture of your customers by analyzing their interactions with your campaign.


5. Update your CRM and start selling

All the interest and attribute data you collected during your mobile campaign is a goldmine of business intelligence. The next step is to put the data to work for you. You need a plan for following up with relevant content and offers that convert those known leads into buyers.

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CYDigital's insight:

The first bullet surprised the hell out of me, but then I realized of course! We've been harping on responsive design for a while, and this makes all the sense in the world.

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CMOs Want More Ownership of the Mobile Web Strategy; CIOs Do Not Agree - MarketingCharts | #TheMarketingAutomationAlert

CMOs Want More Ownership of the Mobile Web Strategy; CIOs Do Not Agree - MarketingCharts | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it

Excerpt...


Asked how they would like to see ownership of mobile web strategy changed, 51% of CMOs surveyed by NetBiscuits indicated that they should get more ownership, compared to just 9% who think the CIO should get more, according to a new report. While CIOs were a little more generous, 38% believed they should get more ownership, versus 18% feeling that CMOs are owed greater control. The CIO currently has more influence over strategy, though, respondents say.


CYDigital's insight:

Oh boy, here we go. Own the knowledge, and you own the technology and the strategy. Fairly simple. Get your smarts on, get your marketing ops on board, get your marketing scientist cooking, and you're in a good place.


·         See the article at from www.marketingcharts.com

·         Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).

·         If you like this scoop, PLEASE share by using the links below.

·         iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us! 

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