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A Blueprint for B2B marketing's Holy Grail: Targeted Conversations via DINs - Econsultancy

A Blueprint for B2B marketing's Holy Grail: Targeted Conversations via DINs - Econsultancy | The MarTech Digest | Scoop.it

Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.

CYDigital/marteq.io's insight:

An excellent guide on the basics to running a highly focused effort that involves LinkedIn. The secret: an independent influencer. Don't forget to use webinars as a part of this effort.

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This Is How You Master The Email Introduction | Fast Company

This Is How You Master The Email Introduction | Fast Company | The MarTech Digest | Scoop.it

"Bringing people together is awesome. But like most social interactions there are unwritten rules. First Round Capital partner and superconnector Chris Fralic..."


Key excerpt...


  • Always ask "May I?": Fralic says to first ask permission from the parties involved before you fire off that connecter message. Why? "This makes it a choice for the recipient and doesn’t create an obligation," he says.
  • Be personal, not lazy: If you don't know these people well, then at least do a bit of good-natured Google-stalking before you pelt them with generalities and requests. While in the days of handwritten letters it might have come with the inky territory, you should make sure your recipients know that you are writing for them, not some generalized nonperson.
  • Tell them why they care: In journalism we call it a nut graf--the paragraph that's the heart of the story. The reason that you care. An email will be (or should be) shorter than an article, but you still need a few sentences for why your reader cares and what's in it for them.
  • Prompt with presentation: Take the time to distill your message. Then, as Fralic says, bold your ask, underline key words, and put your links in your words. This is hypertext, after all, and spilling HTML across the page looks sloppy.
  • Respond tactfully: Give the other person some room to breathe, Fralic says. If you're being introduced via email, don't inundate them with another message two minutes later. It gets a little overwhelming.
  • Close that loop: If someone's taken the time to introduce you to a contact of theirs, the least you can do is keep your karma clean and let them know what came of the connection.
CYDigital/marteq.io's insight:

Great tips from an experienced pro. Put this in your back pocket.


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Infographic: Social Influencers - Marketing Technology Blog

Infographic: Social Influencers - Marketing Technology Blog | The MarTech Digest | Scoop.it
I think too many marketers look at social influence as if it's some kind of new phenomena. I don't believe it is. In the early days of television, we used the newscaster or the actor to pitch items to the audience.
CYDigital/marteq.io's insight:

And adjacent to Pardot's worksheet (look below) is this infographic on the importance of social influencers.


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Thomas Wooldridge's curator insight, March 31, 2013 7:13 PM

There are leaders in every industry. You must find out who the leaders are and not listening to what they have to say. You just might learn something

Tannah Gravelis's curator insight, August 22, 2014 1:41 AM

This info-graphic has some very interesting and useful material on it that is specifically related to my secondary topic of social influencers. it provides some interesting states from a marketing stand point,  but also provides a list of known social influencers that i can look further into and utilise in my presentation. the website that i retrieved this from seems relatively credible, but the information within the info-graphic has been collated from a number of sources and provides some interesting insight into the monetisation of social influence.

 

Rank = 19

 

Amy O'Neill's curator insight, October 2, 2014 4:01 PM

this article shows some interesting statistics about social media, it is obvious from this why it is a successful form of communication through advertisement.

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Engaging Industry Influencers [Worksheet] | Marketing Automation - Pardot

Engaging Industry Influencers [Worksheet] | Marketing Automation - Pardot | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

And Pardot offers a full handbook on Networking for Greater Reach and Engagement at the bottom of the post.


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