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Neustar To Take On Martech Giants With Company Split | AdExchanger

Neustar To Take On Martech Giants With Company Split | AdExchanger | The MarTech Digest | Scoop.it
Neustar is splitting its business into two independent, publicly traded companies.
One company will retain the Neustar name and provide order management and numbering services for wireline, wireless and cable communications providers. The second (name TBD) will house Neustar’s information services business, including marketing, security and data-related services.

The decision could also be due to Neustar’s loss of a major government contract last year to Swedish company Ericsson, which made up a little less than 50% of its total company revenue, said Gartner analyst Andrew Frank.
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Neustar Takes Aim At Enterprise Marketing Solutions With ‘PlatformOne’ - AdExchanger | #TheMarketingTechAlert

Neustar Takes Aim At Enterprise Marketing Solutions With ‘PlatformOne’ - AdExchanger | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

Neustar rolled out on Monday the beta version of PlatformOne, a product that combines Neustar’s offline assets with the online marketing capabilities of Aggregate Knowledge, which Neustar acquired last October.

 

PlatformOne merges this consumer data with Aggregate Knowledge’s technology. Through its relationships with wireless carriers and Internet service providers, Neustar has access to a large data set of telephone numbers and geolocation data. Aggregate Knowledge’s data-management platform (DMP) provides marketers with media intelligence in the online space.

 

The combined product is designed to allow marketers to find audience segments based on first-party CRM data as well as Neustar’s consumer data and analyze how a marketing campaign performed against those segments.

 

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CYDigital/marteq.io's insight:

Another step towards integrated DMPs.

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