The MarTech Digest
550.6K views | +27 today
Follow
Your new post is loading...
Scooped by CYDigital/marteq.io
Scoop.it!

This new tool will help your newsroom create better email newsletters - NiemanLab

This new tool will help your newsroom create better email newsletters - NiemanLab | The MarTech Digest | Scoop.it
So you heard that email newsletters are the hot new trend for news organizations looking to reach highly engaged audiences and now you’re thinking of starting one in your newsroom. But where should you start? A new tool out Monday from the Seattle-based Crosscut Public Media and Reynolds Journalism Institute hopes to help answer newsroom’s newsletter questions.

The guide, called Opt In, offers a best-practice guide to starting and optimizing email newsletters with tips for design, revenue generation, content suggestions, metrics to follow, and more depending on what you want to accomplish with your newsletter.
CYDigital/marteq.io's insight:

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Do You Have What It Takes to Publish a Curated Email Newsletter? [Infographic] - Copyblogger

Do You Have What It Takes to Publish a Curated Email Newsletter? [Infographic] - Copyblogger | The MarTech Digest | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

B2B Newsletter Content Dos and Don’ts - Brainrider

B2B Newsletter Content Dos and Don’ts - Brainrider | The MarTech Digest | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

10 Tactics to Increase Newsletter Subscriptions - Profs

10 Tactics to Increase Newsletter Subscriptions - Profs | The MarTech Digest | Scoop.it

Digest...


1. Header Bar

This section is prominent, and it can be made to float down with navigation so it's always there. To add such a toolbar to your website use HelloBar, ManyContacts, or similar solutions.

2. Pop-Up Notice When Users Go to Close the Website Window

The idea behind this is to track users' behavior (mouse flows) and display a notice at the very moment when they're trying to leave the site. Use services such as BounceExchange, Picreel, or Marketizator to add it to your website.

3. Top-Right Corner

4. At the End of Every Post


► Receive a FREE daily summary of The Marketing Technology Alert 



5. On Your "About" Page
6. Pop-Up Box for First-Time Visitors

Acknowledge a visitor's first time to your site. You can redirect them to content prepared especially for beginners and position yourself as an expert. Use a plugin such as Hybrid Connect and add a well-designed lightbox popup to your site.

7. The Footer of Your Website

8. Sidebar

9. Content-Aware Sliding Popups

A sliding popups shows up only when a visitor has scrolled down to a particular part of the website.

10. Splash Page

A splash-page is a variation of a landing page that shows up only to first-time visitors.


Receive a FREE daily summary of The Marketing Technology Alert

CYDigital/marteq.io's insight:

And there are details and examples when you click through.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

How One Marketing Blog Tripled Its Email Subscribers With 3 Simple Strategies - Copyblogger

How One Marketing Blog Tripled Its Email Subscribers With 3 Simple Strategies - Copyblogger | The MarTech Digest | Scoop.it

Digest...


Strategy #1: Ask for emails more aggressively. Here are three ways to help promote email sign-ups throughout your site.

>>Use free tools that give visitors an easy way to subscribe [The author’s] business website, SumoMe.com, offers free tools to grow your email list. The main ones I use are List Builder, a non-annoying pop-up, and Scroll Box, a sign-up form that only appears towards the end of an article or blog post.

>>Make your home page an email gate

>>Ask your readers for their email addresses within your content

 

Strategy #2: Create a one-month free course

  1. Have launch partners. 
  2. Decrease the course length.  Four to six weeks is enough time to provide substantial educational value.
  3. Narrow your topic.
  4. Create urgency. 

 

Strategy #3: Write high-value guest posts


↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓

Receive a FREE daily summary

of The Marketing Technology Alert HERE

↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑

 


CYDigital/marteq.io's insight:

And there are excellent details when you click through. Smart insight with a been there, done that attitude. Nice.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

B2B Email Newsletter Advertising: Benchmarks and Trends - Profs

B2B Email Newsletter Advertising: Benchmarks and Trends - Profs | The MarTech Digest | Scoop.it

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Email Newsletter Benchmarks: Open Rates, CTRs, Subject Lines - Profs | #TheMarketingAutomationAlert

Email Newsletter Benchmarks: Open Rates, CTRs, Subject Lines - Profs | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
Email Marketing - Email newsletters with short subject lines (4-15 characters) had the highest average open rate (15.8%) in 2012, according to MailerMailer's annual Email Marketing Metrics Report.


Excerpts...


Click rates also peaked when subject lines were kept short. Subject lines of 4-15 characters had the highest click rate (2.6%). Very long subject lines—over 51 characters—had the lowest click rate (1.6%).


Email newsletter campaigns sent in the first half of 2012 had an average open rate of 9.7%, and those sent in the second half of the year had an average open rate of 10.0%.


In the first half of 2012, open rate peaked on Tuesdays and Wednesdays at 10.7%. In the second half of the year, the highest open rate (10.6%) was on Tuesdays.


Messages scheduled for delivery between early evening and early morning led to better open rates.


However, when both the subject line and message content were personalized, open rate dropped to 5.3%—lower than that of messages with no personalization at all (9.8%).

CYDigital/marteq.io's insight:

I've seen that dual personalization stat before, and I continue to shake my head at it: doesn't make sense. Regardless, as usual...TEST!


  • See the article at www.marketingprofs.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
more...
No comment yet.